...Internal Assignment No.1 Paper Code : BBA-203 Paper Title : Marketing Management Q.1.1 What do you understand by Marketing ? A.1.1 Marketing is the process of communicating the value of a product or service to customers. Marketing might sometimes be interpreted as the art of selling products, but selling is only a small fraction of marketing. As the term "Marketing" may replace "Advertising" it is the overall strategy and function of promoting a product or service to the customer. *********************************************************************************************************************************************************************************************** Q.1.2 What are the components of marketing mix ? Q.1.2 1. Product. The Product area is concerned with developing the right "product" for the target market. This offering may involve a physical good, a service, or a blend of both. Keep in mind that Product is not limited to "physical good". 2. Place.Place is concerned with all the decisions involved in getting the "right" product to the target market's Place. A product isn't much good to a customer if it isn't available when and where it's wanted. A product reaches customers through a channel of distribution. (A channel of distribution is any series of firms - or individuals - from producer to final user or consumer.) 3. Promotion.The third P - is concerned with telling the target market about the "right" product. Promotion includes...
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...Functional Analysis of Anticipatory ''It'' Lexical Bundles in Political Speeches Abstract This paper investigates a particular structural group of frequent word combinations referred to as ‘anticipatory it lexical bundles’. Lexical bundles are words formed that often co- occur in longer sequences. They are not idiomatic or structurally complete, but the sequences are building blocks in discourse and are so common and recurrent that the readers and listeners should pay much attention to them. The paper aims at showing and exploring structures and functions of the 'anticipatory it lexical bundles' presented in political speeches. This paper adopts Hewings and Hewings's categorization of interpersonal functions of 'anticipatory it lexical bundles'. Furthermore, the present investigation scrutinizes the interpersonal functions of 'anticipatory it lexical bundles' in the discourse of political speeches delivered by British politician 'Margaret Thatcher'. The structural and functional types of 'anticipatory it lexical bundles' found in the speeches under analysis are described and compared. The main finding of this paper indicates that there are two main interpersonal functions of lexical bundles that dominate in this domain: attitude markers and emphatics. 1.1 Lexical Bundles Lexical bundles, as a particular and relatively recent category of word combinations with a possibly formulaic status (Biber and Barbieri, 2007: 263), are coined and...
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...COLLEGE OF EDUCATION Seattle University 900 Broadway Seattle, Washington 98122-4340 Department of Educational Leadership SCHOOL OF EDUCATION ORGANIZING THEME: Preparing Ethical and Reflective Professionals for Quality Service in Diverse Communities DEPARTMENT OF EDUCATIONAL LEADERSHIP MISSION STATEMENT: Preparing Effective Leaders for an Interdependent World COURSE INFORMATION Course Prefix and Number(s): EDLR 631, 632, 633 - 9 Credit Hours Meeting Place: Loyola Hall, Room 202/203 Meeting Date(s) and Time(s): Saturday, September 27, 2008. 8:30 - 4:30 (Loyola 301/302) Saturday, October 18, 2008. 8:30 - 4:30 Saturday, November 15, 2008. 8:30 - 4:30 Saturday, December 6, 2008. 8:30 - 4:30 (Loyola 301/302) Sunday, December 7, 2008. 8:30 – 4:30 Saturday, January 10, 2009. 8:30 - 4:30 Sunday, January 11, 2009. 8:30 - 4:30 Saturday, February 7, 2009. 8:30 - 4:30 Saturday, March 21, 2009. 8:30 - 4:30 Saturday, April 18, 2009. 8:30 - 4:30 Sunday, April 29, 2009. 8:30 - 4:30 Saturday, May 16, 2009. 8:30 - 4:30 Retreat Sunday, May 17, 2009. Retreat. Location to be determined. Leadership Conference: Location and date to be determined. Attendance required Course Instructor: Roberto A. Peña, Ph.D. Associate Professor Office: Loyola Hall, Room 407 Contact Information: Office Telephone: Home Telephone: Fax Machine: E-mail Address: (206) 296-6496 (206) 780-6970 (206) 296-2053 penar@seattleu.edu Program Administrative Assistant: Ms. Eunice MacGill Seattle University School of Education...
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...European Journal of Operational Research 224 (2013) 507–519 Contents lists available at SciVerse ScienceDirect European Journal of Operational Research journal homepage: www.elsevier.com/locate/ejor Production, Manufacturing and Logistics Pricing decisions for complementary products with firms’ different market powers Jie Wei a,⇑, Jing Zhao b, Yongjian Li c a General Courses Department, Military Transportation University, Tianjin 300161, PR China School of Science, Tianjin Polytechnic University, Tianjin 300160, PR China c Business School, Nankai University, Tianjin 300071, PR China b a r t i c l e i n f o Article history: Received 25 July 2011 Accepted 5 September 2012 Available online 11 September 2012 Keywords: Pricing Complementary products Market power Stackelberg game a b s t r a c t This article reports the results of a study that explores the pricing problems with regard to two complementary products in a supply chain with two manufacturers and one common retailer. The authors establish five pricing models under decentralized decision cases, including the MS-Bertrand, MS-Stackelberg, RS-Bertrand, RS-Stackelberg, and NG models, with consideration of different market power structures among channel members. By applying a game-theoretical approach, corresponding analytic solutions are obtained. Then, by comparing the maximum profits and optimal pricing decisions obtained in different decision cases, interesting and valuable managerial...
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...Academy of Management Review 2007, Vol. 32, No. 4, 1041–1059. GROUP LEARNING JEANNE M. WILSON The College of William & Mary PAUL S. GOODMAN Carnegie Mellon University MATTHEW A. CRONIN George Mason University We clarify the construct of group learning, encouraging new directions for research. Definitions of group learning vary considerably across studies, making it difficult to systematically accumulate evidence. To reconcile disparate approaches, we first present a set of features for distinguishing group learning from other concepts. We then develop a framework for understanding group learning that focuses on learning’s basic processes at the group level of analysis: sharing, storage, and retrieval. By doing so, we define the construct space, identify gaps in current treatments of group learning, and illuminate new possibilities for measurement. • In an eight-person product development team, one member from Engineering learns a new method for three-dimensional graphing and starts using it in her rough product designs. As a result, the team’s development costs decrease. • Based on its experience with the Love Me cybervirus, a national internet security team agrees that, in the future, the team should wait to send out alerts until it has a tested fix to recommend. Seven weeks later, when the Me Too bug strikes, the team delays sending out an alert for an extra four hours while it develops a patch. This response is roundly criticized in the internet security community. ...
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...Sanders Drs. Ivy Goedegebure University of Twente Enschede, 30th of July 2009 Preface Within my bachelor education in industrial and organizational psychology at the University of Twente, I conducted this research and immersed myself into relevant scientific literature to build a theoretic basis for my topic, the impact of organizational strategy and climate on strategic employee behaviours. This paper presents the final assignment of the bachelor degree in psychology and is solely written by the author. The introduction part consists mainly of a screening and elaboration on prior scholar’s work. Data from five companies were gathered collectively with other students. At this place my thanks go especially to the employees of the company Nedap N.V. for participating in my research. Nedap inspired my a lot. Furthermore my thanks go to my fellow students for their efforts to find companies to participate. Abstract This paper investigates which configurations of organizational climate and organisational strategy lead to strategic employee behaviour which is crucial for organizations to reach their goals. Based on literature research and empirical research in five companies in the technical sector in the area around Enschede (n = 160), this paper attempts to find out if strategic employee behaviour is related to the fit between the organizational strategy as perceived by all employees and the organizational climate within an organisation. The results show that fit...
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...L8S 4M4 The task of selecting project portfolios is an important and recurring activity in many organizations. There are many techniques available to assist in this process, but no integrated framework for carrying it out. This paper simpli®es the project portfolio selection process by developing a framework which separates the work into distinct stages. Each stage accomplishes a particular objective and creates inputs to the next stage. At the same time, users are free to choose the techniques they ®nd the most suitable for each stage, or in some cases to omit or modify a stage if this will simplify and expedite the process. The framework may be implemented in the form of a decision support system, and a prototype system is described which supports many of the related decision making activities. # 1999 Published by Elsevier Science Ltd and IPMA. All rights reserved Keywords: Project portfolio selection, project management, integrated framework, decision support Introduction Project portfolio selection and the associated activity of managing selected projects throughout their life cycles are important activities in many organizations,1± 3 since project management approaches are so commonly used in many industries for activities such as research and development of new products, implementing new systems and processes in manufacturing and information systems, and contracting engineering and construction projects. But there are usually more projects...
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...Asian Journal of Business Management 2(4): 110-120, 2010 ISSN: 2041-8752 © M axwell Scientific Organization, 2010 Submitted date: August 30, 2010 Accepted date: October 09, 2010 Published date: December 10, 2010 Strategic Innovation Management in Global Industry Networks: The TFT LCD Industry Guenter Boehm and 2 L.J. Fredericks Strategic Marketing, Samsung Electronics Co. Ltd., Yongin-449-711, South Korea 2 The Center of Poverty and Development Studies, Faculty of Economics and Administration, University of M alaya, Kuala Lumpur-5060 3, M alaysia 1 1 Abs tract: This study examines the strategic innovation management of the business creation process across the technology industry value chain in the global thin-film-transistor (TFT) liquid-crystal-display (LCD) industry based on an anonymous online survey of employees in the industry value chain and outside exp erts (universities, consultants, etc.). The study confirms that technology strategy formulation and a strategic center position are key industry concerns. It also affirms the utility of the industry value chain framework to manage technological innovations transcending that of a single company, and that strategic innov ation m anag eme nt in global high technology industries incorporates a shared business creation process structure involving as many industry value chain partners as possible. Key words: Global high technology industry networks, strategic innovation manageme nt, TFT L CD industry INTRODUCTION Globalization...
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...elsevier.com/locate/jom Qualitative case studies in operations management: Trends, research outcomes, and future research implications Mark Barratt, Thomas Y. Choi ∗ , Mei Li Department of Supply Chain Management, W. P. Carey School of Business, Arizona State University, Tempe, AZ 85287-4706, United States a r t i c l e i n f o a b s t r a c t Our study examines the state of qualitative case studies in operations management. Five main operations management journals are included for their impact on the field. They are in alphabetical order: Decision Sciences, International Journal of Operations and Production Management, Journal of Operations Management, Management Science, and Production and Operations Management. The qualitative case studies chosen were published between 1992 and 2007. With an increasing trend toward using more qualitative case studies, there have been meaningful and significant contributions to the field of operations management, especially in the area of theory building. However, in many of the qualitative case studies we reviewed, sufficient details in research design, data collection, and data analysis were missing. For instance, there are studies that do not offer sampling logic or a description of the analysis through which research outcomes are drawn. Further, research protocols for doing inductive case studies are much better developed compared to the research protocols for doing deductive case studies. Consequently, there is a lack of consistency...
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...leadership impacts followers’ behavior and performance. We propose that by developing intrapersonal and interpersonal continuity in their followers’ values (value salience and person-supervisor value congruence respectively), authentic leaders could enhance followers’ task performance and organizational citizenship behavior, and reduce counterproductive work behavior. The model also contributes to research on values by examining the psychological and contextual factors, i.e. person-organization value congruence and self-concept clarity, which moderate the relationship between authentic leadership, value congruence and follower outcomes. Introduction Having witnessed several failures of corporate and economic machinery in the recent past, management scholars have been forced to look into the underlying reasons thereof from several different perspectives. As a fundamental shift in focus onto softer aspects of corporate leadership, leaders are being increasingly scrutinized for their leadership styles and moral values. Through this paper, we aim to contribute to a growing area of research in this domain by proposing a theoretical model to understand how leaders’ attitudes and values impact followers’ behavior and performance. Complex work organizations are an ideal context for exploring human values (Connor& Becker, 1975). In the person-environment literature, the relative stability of individual values is presumed, and hence much less is known about the causes and consequences...
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...level of development is sufficiently high. Bribery, however, is associated with holdup problems, which discourage firms from investing. If the holdup problems are severe, firms will never invest enough to make lobbying worthwhile. The country may then be stuck in a poverty trap with bribery forever. The model can account for the common perception that bribery is relatively more common in poor countries, whereas lobbying is relatively more common in rich ones. In India, as elsewhere in the developing world, the old business of corruption is meeting a new rival: the Washington-style business of persuasion — –International Herald Tribune, May 31, 2006 ◦ W L obbying and corruption have been the subject of tremendous public interest and research. Surprisingly, these two means of influencing regulation have either been studied separately or viewed as basically being one and the same. The question of why firms choose to lobby or bribe, and of the consequences of this choice, remains largely unanswered. The common perception is that firms in developing countries are more likely to pay bribes to get around regulatory constraints, whereas firms in developed countries are more prone to lobby the government to change the rules. There is also evidence, both across and within countries, that the...
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...Simon Fraser University In this article, the authors evaluate L. Kohlberg’s (1984) cognitive– developmental approach to morality, find it wanting, and introduce a more pragmatic approach. They review research designed to evaluate Kohlberg’s model, describe how they revised the model to accommodate discrepant findings, and explain why they concluded that it is poorly equipped to account for the ways in which people make moral decisions in their everyday lives. The authors outline in 11 propositions a framework for a new approach that is more attentive to the purposes that people use morality to achieve. People make moral judgments and engage in moral behaviors to induce themselves and others to uphold systems of cooperative exchange that help them achieve their goals and advance their interests. Keywords: moral development, cognitive development, cooperation, moral judgment After two decades of research on Kohlberg’s (1984) cognitive– developmental model of morality, we abandoned it in favor of a more pragmatic approach. In this article, we explain why. We identify problems with Kohlberg’s model, describe revisions aimed at solving them, and offer reasons why a new approach is necessary. We end with a new beginning, introducing a more pragmatic approach in a set of propositions that, we argue, is better equipped than Kohlberg’s model to account for the ways in which people make moral decisions in their everyday lives. This approach rests on the assumption that individuals invoke...
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...and its Implementation in Forest Industries Jari Kärnä Academic Dissertation To be presented, with the permission of the Faculty of Agriculture and Forestry of the University of Helsinki for public defence in Auditorium XII of the University main building Aleksanterinkatu 5, on Friday 11th April 2003 at 12 o'clock. Environmental Marketing Strategy and its Implementation in Forest Industries Academic Dissertation Opponent: Professor Juha S. Niemelä Seinäjoki Institute for Rural Research and Training University of Helsinki juha.s.niemela@helsinki.fi Supervisor: Professor Heikki Juslin Department of Forest Economics University of Helsinki heikki.juslin@helsinki.fi Pre-examiners: Professor Hanna Pesonen School of Business and Economics University of Jyväskylä hpesonen@tase.jyu.fi Professor Harri Westermarck Department of Economics University of Helsinki harri.westermarck@helsinki.fi Author's address: Jari Kärnä Finnish Forest Research Institute, Vantaa Research Centre PO Box 18, FIN-01301 Vantaa jari.karna@metla.fi ISBN 952-10-0963-2 (paperback) ISBN 952-10-0964-0 (pdf) ISSN 1236-6226 http://ethesis.helsinki.fi Hakapaino, Helsinki 2003 2 Abstrakti Väitöskirja käsittelee ympäristöasioiden integrointia metsäteollisuusyritysten ja heidän teollisten asiakkaidensa markkinoinnin suunnitteluun. Tutkimus koostuu neljästä julkaistusta ja kahdesta julkaistavaksi hyväksytystä tieteellisestä artikkelista sekä yhteenveto-osasta, jossa tarkastellaan ekologista...
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...36-54. The authors would like to thank Eden Epstein, Nicholas Mattos, Bibianna Cha, Christina Seong, Parinaz Ejlali, and Sara Degruttola for their assistance with earlier versions of this study. Please address correspondence to David C. Evans Ph.D. at david@psychster.com . Evans et al., “Facebook Segmentation,” 37 EXECUTIVE SUMMARY Understanding the different types of Facebook users is the first step to effectively communicating with them and providing appropriate features. Psychographic segmentation is a statistical procedure that first identifies the fundamental value-propositions or “hooks” of a technology, and then derives the user types who respond similarly to those hooks. Partnering with Psychster Inc., students in the University of Washington Master of Communication program in Digital Media (MCDM) applied this method to 236 Facebook users who rated the importance of 90 value-propositions via an online survey. The 6 user types that were found can be remembered by the acronym FBSIGN: 1. 2. 3. 4. 5. 6. Fans join interest groups based on politics, art, and music, and they often link their Facebook account to other websites. Branders prefer public to private networking, and they often use Facebook as a tool for business, building a personal brand, or accumulating social capital. Social-Searchers employ Facebook to learn about news, media, and entertainment, but they show little interest in apps and games....
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...Operational Research 163 (2005) 784–801 www.elsevier.com/locate/dsw Production, Manufacturing and Logistics Factors which influence decision making in new product evaluation q Muammer Ozer * Department of Management, City University of Hong Kong, 83 Tat Chee Avenue, Kowloon, Hong Kong Received 16 October 2001; accepted 7 November 2003 Available online 31 December 2003 Abstract New product development is indeed very important for companies. However, developing new products is a risky and uncertain process. In order to reduce the risks and uncertainties, companies need to evaluate their new product initiatives carefully and make accurate decisions. Although the outcome of a new product evaluation decision can be influenced by the environmental uncertainties that are beyond a companyÕs control, companies can successfully improve the accuracy of their new product evaluation decisions. This article presents an integrated framework for understanding how various factors affect decision making in new product evaluation and provides guidelines for reducing their negative impacts on new product decisions. The results indicate that the quality of new product evaluation decisions is affected by four major sets of factors, namely the nature of the task, the type of individuals who are involved in the decisions, the way the individualsÕ opinions are elicited and the way the opinions are aggregated. Ó 2003 Elsevier B.V. All rights reserved. Keywords: New product evaluation; Research and development;...
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