...and operator of Aradia Fitness London, a pole-dancing fitness studio. Andrea would like to introduce TRX classes into her studio as a complement to the existing pole programs. TRX suspension training was a form of resistance training that develops upper body and core strength, as well as enhancing flexibility. Core- provides you with health and strength Actual: TRX training sessions Augmented: women’s only, lounge and relaxation facility, one-on one training Problem Statement It was October 23, 2012 and Andrea Tierney owner and operator of Aradia Fitness London, a pole-dancing fitness studio. Andrea would like to introduce TRX classes into her studio as a complement to the existing pole programs. TRX suspension training was a form of resistance training that develops upper body and core strength, as well as enhancing flexibility. Andrea needs to make a decision on how to implement, price market and promote the new TRX suspension program while maximizing her business potential. SWOT Analysis | Case Fact | Implication | Strengths | 1. Female aspect 2. TRX training 3. One-on-one sessions 4. Relaxing and lounge like facility similar to a spa | 1. Can benefit from being the only exclusive all female training center 2. Their pole dancing fitness classes complements the TRX tranining | Weaknesses | 1. Flexibility 2. Weak brand name | 1. Is not a big enough facility to compete with the 24 hour availability like the other competitors. 2. The brand...
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...According to this article, the Congressional Budget Office (CBO) released an updated federal budget outlook for the next 10 year “budget window”, during the week of February 3rd, 2015. Detailed in this report were some revisions to the previous baseline projection for the effects of the Affordable Care Act (ACA). A more defined explanation and history of ACA: Federal health reform uses an approach that starts with the health insurance system we currently have in place in the United States. Health reform builds upon our current health insurance system to provide more people with access to health insurance coverage, establish legal protections for consumers, and set up mechanisms for consumers to shop knowledgeably for insurance. On July 14, 2009, House Democratic leaders introduced a 1,000-page plan for overhauling the US health care system, which Obama wanted Congress to approve by the end of the year. After much public debate during the Congressional summer recess of 2009, Obama delivered a speech to a joint session of Congress where he addressed concerns over his administration's proposals. In March 2010, Obama gave several speeches across the country to argue for the passage of health care reform. After Obama announced an executive order reinforcing the current law against spending federal funds for elective abortion services, the House passed the version of the bill previously passed on December 24, 2009, by a 60-vote supermajority in the Senate. The bill, which includes...
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...Marketing Management and Planning Module 7 HENDERSON BAS Prepared by: Group D Robert Walker Ladan Jalali Liang Chen Harinder Kaur Balaji July 23, 2010 TABLE OF CONTENTS Table of Contents 2 Problem Statement 3 Situation Analysis 3 Background 3 Objectives and Goals 3 Current Situation 3 Henerson Bas Process 3 SWOT Analysis 4 Market Analysis 5 Segment Analysis 5 Competition Analysis 6 Financial Analysis 6 Case Keys 7 Key success factors 7 Key uncertainties 7 Alternative 7 Alternative Analysis 9 Recommendations 9 Action Plan 10 Contigency Plan 10 Problem Statement: Louisa Morgan needs to Set a price and service level for advertising campaign for Halpernia Industry regard to maintain client relationship and satisfaction. The management at Henderson Bas needs to set up a pricing model to effectively balance company's profitability against customer satisfaction Situation Analysis Background Henderson Bas was founded by Dawna Henderson in 1996 and started as an interactive agency in downtown Toronto. The company developed from a one person operation to a midsized 65 person corporation. The company provided wide range of online services like web design, online advertising, e-mail marketing, database marketing and Technology services. They worked with many large companies including Coca-Cola, eBay, Molson and Nike. Henderson Bas was recognized as a leader in the interactive advertising industry. Objectives...
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...traffic problems the implementation of a ‘Flex Time’ system was undertaken per suggestion from the Mayor. This implementation was said to be able to increase productivity along with a higher morale of work. President Cordova assigned the task of designing the plan and writing a memo to the Director of Personnel, Richard Sasche.The company was accustomed to the traditional work hours. The rush hour in the morning and evening period had always caused problems amongst the work force. The memo about the Flex Time plan was suggested to be posted for all employees to see. The memo informed workers about the plan and its guidelines. The Digital Display team was headed by Jim Hallora, who was the project coordinator. Jim worked at the firm for 27 years and is considered conservative with his thought and unsociable yet very argumentative whenever his mandates are criticized. He always exerts much authority over his workers.The Flex Time program is implemented and Jim disagrees and writes his own memo to be able to control and supervise his men. The Statement of the Problem In this case, many issues were uncovered but Ineffective Change Management was identified as the core problem. Implementing change is never easy, but ignoring the people’s side of change can be disastrous. Ineffective change management can be described as not receiving the desired effect when implementing change to work activities or...
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...Session 2 Week 2 - FNCE 90062 Capstone Studies in Finance Session 2 Comparator Analysis “Comps” An opinion of value • A valuation is a well-founded opinion of value. It should be based on market evidence, but it is not a market result itself. • In some cases, the asset is not traded in an active market or exchange. e.g., privately held companies, real estate. Here, the concept of value may be different, depending on the type of valuation. (e.g., valuation for tax vs valuation for listing) • In other cases, the asset is traded in an active market or exchange. Here, you must provide a reason why the market value does to represent the ‘correct value’ for the purchaser. e.g., listed companies Valuation methods Method Comparable Companies DCF Cash Flows Accounting Risk Adjustment Prevailing market evidence Expected CFs Expected CFs RADR Separate RADR for different classes of CFs Separate RADR for different risk classes of CFs Risk free Complexity Adjusted DCF Sum of the Parts Expected CFs Certainty Equivalence Risk adjusted Use Steps in Comparable Company Analysis 1. Select Universe of Comparable Companies 2. Locate Necessary Financial Information 3. Determine Key Statistics, Ratios and Trading Multiples 4. Benchmark the Comparable Companies 5. Determine Valuations Step 1: Select Universe of Comparable Companies • What is a comparable company? You are looking for a company that similar to the company being...
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...responses to ecological moral dilemmas. The reasoning was coded as ecocentric, anthropocentric, or nonenvironmental (i.e., social contracts, truthfulness). Individual di¡erences and situational variables were examined in relation to moral reasoning about ecological dilemmas. Pro-environmental attitudes were related to more ecocentrica nd anthropocentrica nd less nonenvironmental reasoning. The presence of information about the impact of ecological damage on the environment, especially a more ‘‘wild’’ environment, elicited more ecocentric reasoning, while the presence of a social commitment elicited more nonenvironmental moral reasoning. The implications of the research for con£icts over environmental commons dilemmas are discussed. # 2001 Academic Press Ecocentrism and Anthropocentrism: Moral Reasoning about Ecological Dilemmas There is as yet no ethicd ealing with man’s relation to land and to the animals and plants which grow upon it. . . The extension of ethics to this third element in human environment is. . .an evolutionary possibility and an ecological necessity. (Leopold, 1949, pp. 238^9) Aldo Leopold, sometimes called the father of environmental ethics, expressed these ideas over 50 years ago in his revolutionary essay ‘‘The Land Ethic.’’...
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...considered that would contribute to maintaining culture. Based on our weighted analysis the following five alternatives were chosen: * Strictly adhere to WestJet’s mission, vision, and values. * Align recruiting practices with culture. * Develop a strategy for internal communication and feedback. * Revisit the CARE program to ensure it is meeting its objectives. * Develop new managers internally. By following the action plan presented in this report WestJet will be able to maintain its competitive advantage, which is its culture. Please review the remainder of this report for detailed analysis. Background WestJet began operations on February 29, 1996 with approximately two hundred WestJetters. In only thirteen years WestJet went from three airplanes flying to five destinations to employing seven thousand WestJetters with...
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...Case 16: Capital Budgeting Too Hot To Handle! When Patsy opened her full service salon and day spa three years ago, she knew that she would have to make some difficult choices regarding the hiring and firing of qualified professionals such as cosmetologists, estheticians, nail technicians and massage therapists. However, she was confident that her salon management training at Chic University coupled with her industry experience as a stylist would serve her well. And serve her well they certainly did! Within three years of starting her own business, and after a few setbacks, she had managed to assemble a team of 10 salon professionals who were all extremely motivated, people-oriented, and driven individuals who worked hard at retaining their clients and drumming up retail sales. Of course, Patsy had put in place an incentive plan, which the stylists found to be challenging, yet lucrative. Patsy’s salon revenues had grown significantly each year to their current annual level of $500,000. On average, the salon serviced about 40 customers per day with an average ticket of $50. However, over the past year or so a number of new salons and nail spas had opened up in the city. Competition had become much more severe and customers were being swayed by numerous discount coupons. Patsy was well aware that her current sales growth rate of 10% would not continue for very long. At the suggestion of some of her regular clients, she decided to explore the possibility of expanding...
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...marketer of petroleum products, and their chemical company ranks among the world’s largest. They are also a technology company, applying science and innovation to find better, safer and cleaner ways to deliver the energy the world needs. The company has more than 82,000 employees across the world. ExxonMobil’s stock is publicly traded on the New York Stock Exchange (NYSE) under the symbol “XOM.” This report provides a quarterly trend analysis for ExxonMobil for fiscal year 2011. Financial information was obtained from the company’s website by examining the 10-Q SEC filings for Quarters 1 through 3 and the 10-K SEC filing for Quarter 4. Additional financial information was also found on Yahoo! Finance, MSN Money and Bloomberg. Main areas of focus are liquidity, asset utilization, profitability, debt utilization and market values. 2.0 Financial Ratio Calculation and Analysis The following table represents the liquidity ratios for ExxonMobil for FY 2011: Liquidity Ratios | Q1 | Q2 | Q3 | Q4 | Annual | Current Ratio | .98 | .97 | .93 | .94 | .94 | Quick Ratio | .76 | .71 | .70 | .75...
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...Dear Mr. Tehranian: The report is entitled “Case Analysis Process: Problem/Decision Approach.” The purpose of this report is to use the case analysis process and the problem/decision approach to come to a final decision in regards to the conflict involving Robert Smith, the General Manager of the Canadian Operations for Neilson Plastics Engineering (NPE). Throughout this process we have acquired the appropriate analytical and problem solving skills to deal with real decision-making situations through the application of theoretical and conceptual knowledge in the analysis of the case. These skills include thoroughly examining cause and effect relationships which enabled us to provide appropriate recommendations and solutions to the problems at hand. The significance of the problem/decision approach is the fact that it is one simple element in both the study of organizational behavior and the application of these principles to the real world by managers and others within a leadership capacity. The seven steps used in the problem/decision approach are critical components to this approach and utilizing them accordingly, allowed us to solve problems and make decisions that would be most beneficial for the company. Thank you for taking the time to read through this report. If you have any questions or concerns regarding our project, please feel free to take these up with us as a group. Sincerely, Team Alpha Contents Executive Summary 4 Introduction 5 Case Analysis...
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...strategic and operational issues currently experienced by RCFL in order to achieve target of 5% growth in net profit margin as well as a dividend payout of $2 per share. The report includes a current situational assessment, quantitative and qualitative analysis of the strategic alternatives as well as recommendations on best course of actions. An implementation plan is also provided to guide RCFL for their next steps. Strategic alternatives considered are the expansion of Roma/Corral resturants, investing in a coffee shop chain and outsourcing bread products. It is recommended that RCFL pursues the launch of coffee shops as it provides more than 10% return on investment and allows RCFL net profit margin to grow by 5% for the next two years. Operational issues such as ethical and internal control issues are looked into for the best interests of RCFL. For instance, selection of contractors should be based on best quotes. RCFL will also attempt to improve their consistency in customer service as well as have higher retention rate for their high quality servers. With the introduction of 30 Roco coffee shops in Canada, RCFL will be well-positioned to mitigate risks of the current economic downturn. It will be diversifying in the market that is relatively unaffected by the downtown and at the same time growing its net profit margin. By outsourcing its bread products, RCFL will be making better use of their resources and as well avoid the high investment cost and risk of opening...
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...Running head: WEEK ONE - FOUR FUNCTIONS OF MANAGEMENT Week One - Four Functions of Management Saya Narvaza University of Phoenix Week One - Four Functions of Management In order for a company to advance in the marketplace today, they need to be innovative, have quality products, the speed to develop and market their products quickly and be cost competitive (Bateman & Snell, 2007). A good manager will need to make decisions swiftly, have good communication skills and know how to deliver these things both effectively and efficiently (Rodacker, 2006). Four functions of management include: planning, organizing, leading and controlling. These are the fundamentals needed to establish a company and keep them on top. Planning consists of making decisions about the goals each person, department or the entire company wants to achieve and setting in motion a process in which these goals can be fulfilled. Activities include analyzing the past, present and future growth of the company, what types of transactions or market the company will engage in, and determining objectives and business strategies. Modern day managers are now utilizing their employees, customers, suppliers and other vendors to help identify opportunities to strengthen their competitive advantage. Delivering more value to the customer is usually the driving force to make these changes. Organizing is the coordination of assembling people, finances, physical, informational...
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...Functions of Management Pierre’ Daniels University of Phoenix March 14, 2011 As defined by Bateman & Snell (2009), the art of management is “the process of working with people and resources to accomplish organizational goals.” Understanding the goals of management given the four functions of management is one of the foundations to ensure success as a manager. Although management positions change hands while organizations continue to grow and develop, the fundamentals of management remain the same. The four functions of management include, 1. Planning 2. Organizing 3. Leading 4. Controlling. 1. Planning The first function in management is planning. According to McNamara (2008), examples of planning include: “strategic planning, business planning, project planning, staffing planning, advertising and promotions planning.” During the planning stage, management must first develop specific goals for the organization to achieve. Having set goals will ultimately keep an organization focused on mission accomplishment by knowing what they are working for. In addition to setting the goals for an organization, management must also consider in advance the necessary steps and resources required to achieve these goals. In order to properly plan out and take steps in the execution of organizational goals, one must consider the current and future objectives of the organization while developing strategies to overcome any obstacles that may arise. With a solid...
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...Index I. Proposal Paper II. Powerpoint Presentation III. Financials IV. Customer Survey and References V. CEO Announcement Memo Project Summary Castle Metals was once considered to be a state of the art company in the metal service center industry. We were ahead of the game as far as technology and what it has to offer. Many events, both economical and organizational occurred over the past few decades. These events were not positive in all cases. We have now found ourselves behind the times – very behind. Not only had our largest competitors replaced or enhanced their core business systems, our customers and suppliers were in process or completed the same. This left us in a very unfavorable light for competitive advantage or futuristic growth in the technology realm. This brings us to the current need to look hard at the existing mainframe legacy business systems that are in place today. The project proposal outlined in this paper and presentation has been dubbed the Business System Replacement or BSR. The need is outlined as looking for the replacement of these existing disparate systems that have become outdated and unsupported. We are looking at Business Process Enhancements which include such elements as significantly improved inventory management and control, improved controls surrounding financial reporting, real-time reporting and visibility of information and reduced reliance on manually generated databases and reporting. In addition...
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...Valuing Life 10/3/2012 By: Lisa Graham-Jones Instructor: Professor Wright Or Life is precious and shaped by many different experiences along the way. What if you were unable to experience this thing we call life? If the hands could turn back time and your mother decided not to let you live, but instead destroy your life before being able to experience the world we know of today? Many bypass this thought process when considering abortion. Women instead think of themselves and their situation when debating the option of abortion. Life is valuable period. Regardless of whether there are good outcomes of abortion, or negative outcomes of abortion, I am against abortion. Regardless of what is going on in life, women know that the only way to not get pregnant is through the choice of abstinence, but they still choose to have sex. With this being a problem it makes abortion look really evil due to careless and selfish choices that women are making today. Abortion has been overthrown and battled in many courts with different cases and the procedure of abortion has granted because the right of the constitution protects the choices that women make with the 13th, 14th, and 15th amendment. The constitution protects the rights of women in many different ways including the choice of what women want to do with their bodies. These three amendments make abortion legal and create a bigger problem of diminishing this evil operation for the fact that abortion has been approved by judges...
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