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Psy 230 Week 4 Reinforcement Theory

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Reinforcement theory is a different approach than content and process theories in the sense that it simply looks at the relationship between behaviour and its consequences. It analyses the effects of rewards and punishments on changing or modifying the employees’ on-the-job behaviour. The basic assumption underlying behaviour modification is the law of effect, which states that behaviour that is positively reinforced tends to be repeated, and behaviour that is not reinforced tends not to be repeated. Reinforcement refers to anything that causes the certain behaviour to be repeated or inhibited. The four reinforcement tools are positive reinforcement, avoidance learning, punishment and extinction (Samson and Daft, 2002). In each of these cases,

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