social cognition | Attribution | attitudes | Heuristics | persuasion | Empathy | attraction | Idiosyncracy credit | prosocial behavior | Individualism | stereotype | Collectivism | prejudice | Personal identity | discrimination | Multiculturalism | social psychology | Prejudice | conformity | Normative influence | schemata | Sexism | idiosyncrasy credits | Racism | obedience to authority | Schema | altruism | Reciprocity norm | bystander effect | Self-assessment | halo effect | Self-presentation | kin selection | Social influence | reciprocity norm | Flattery | empathy-altruism hypothesis | mere exposure | altruistic personality type | propinquity effect |
1. Write 1-2 sentences of definition/explanation opposite to each concept.

2. Write the appropriate scientists' names.
1. Kurt Lewin was a famous psychologist who is largely considered to be the father of social psychology, due to the fact that his studies paved the way for future psychologists to look at the relationship between a person's thoughts, feelings, behaviors, and the society around them. 2. Solomon Asch was a famous social psychologist whose study on conformity showed that people often conform to the group, even when they know the correct answer. 3. Albert Bandura is a famous social psychologist whose Bobo doll study illustrates the social learning theory of psychology. 4. Edwin Hollander made idiosyncrasy credit theory popular in 1958. 5. Serge Moscovici believed that all progress is a result of the minority influence over the majority. 6. Philip Zimbardo ran a notorious experiment, simulating a prison scenario in the basement of a Stanford University building. 7. Stanley Milgram was a famous psychologist who studied how people interact with authority figures. 8. A classic idea that deals with a love triangle: Robert Sternberg's triangular theory of love.