...The Giza pyramids were the burial places for the Forth Dynasty kings Khufu, Khafre and Menkoure. These pyramids were erected on a rocky plateau west of the Nile River in North Egypt. King Khufu’s complex was the largest of the three and it consisted of five boat pits, Queens’ pyramid and numerous mastabas for Khufu’s relatives and men. The most northern pyramid belongs to Khufu, this complex is known as the Great Pyramid. The Great Pyramid is the largest piece of evidence to still stand; in addition many people have visited this sight and recorded information on the structure. Further more there is ancient archaeological and written evidence still available King Khufu’s choice in location was the Giza Plateau, he decided on this site because it had many advantages. The benefits were that it is above the river valley and he ground was nearly flat. Lastly there was a lot of local limestone, which they used to construct the pyramids. The structure was originally built 140m tall and 140m wide, unfortunately due to the caliphs stealing he stones to build Cairo in the ninth century Ad the blocks were stolen. Sources speculate that each block weighed between 2.3 tons and 2.6 tons and the whole complex was said to have been built out of 2 300 00 blocks. “Cheops (Khufu) brought the country into all sorts of misery. He closed all the temples, then, not content with excluding his subjects from the practice of their religion, compelled them without exception to labour as slaves for...
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...Case Study: Joie de Vivre Hospitality Human Resource Management Professor Dr. Ed Sherbert What is Joie de Vivre’s Philosophy on advertising for its hotels? How does this support the firm’s strategic aims? Many hotels fundamentally discovery themselves struggling to just fulfil the basic expectations of the guest they serve. Receiving feedback through predictable surveys based on quality performance metrics, such services, room comfort, maintenance, property conservation, friendliness and efficiency of the staff is important. Chip Conley believed without underestimating the importance of these variables, what matters most and differentiates hotels from competition is fulfilling unrecognized needs. Chip called this exercise: "identity refreshment". In his words, "you do not only get inside the customer's head, you get inside his heart” Joie de Vivre business model is based on strategic marketing. Resulting in a more powerful marketing approach and is grasped after a deep understanding of the needs and desires of the current and prospective customers. One that understanding of the customer needs and desires are achieved you then develop the business model around products, services, outreach, customer experience and branding, outreach with a goal to meet and exceed customer´s needs and desires. Utilizing this form of out-side in management versus tactical marketing strategies by creating a hotel product, basically copying others hotels and then concentrate efforts in advertisement...
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...Fashion Marketing and Merchandising Summer 2016 All papers should include a table of contents, citations, bibliography. Number all pages. Single spacing is the preferred method. Include a cover page. Create a creative title for your paper. Case study papers should include the following sections, not necessarily in this particular order. Make the paper your own. The sections highlighted in green are optional; if these sections are executed, then that would qualify for the highest grade. Ensure that within your paper and presentation, you have included your brand’s Marketing Strategy and the 4 Ps of the Marketing Mix: Product, Price, Promotion, Place. In your presentation, include three slides with three separate probing questions to pose to the class, in order to ignite discussion. Corporate history * How did the brand get started? * What was its historic journey to now? * What is your brand’s history of Creative Directors? * Has your brand experienced any controversy? Was it resolved, and how? Product diversification * How widely diversified must a company be to succeed? * What kinds of products or services does your brand offer? * Is the company well diversified? * If not, why not? Brand expression * What are ways in which brands can express themselves? * How does your company express its brand? * House or brand color? * House or brand shape? * House or brand logo? * House or brand scent...
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...Porsche: The Cayenne Launch Problem Statement At the time of the case, Porsche had just introduced the Porsche Cayenne, the brand's first SUV. As this is Porsche's first classification development, Porsche must consider how to position the Cayenne while saving its brand value, which has verifiably been connected with its sports cars. This issue has showed itself in online consumer-to-consumer discussions, for example, those on Rennlist, which have to a great extent been negative toward the Cayenne. While senior administration is not unequivocally concerned, Porsche must decide the amount of weight to put on the conclusions of its most steadfast purchasers, whether these assessments will contrarily influence potential Porsche buyers' affiliations and Porsche's image value, and the suggestions for Porsche's long haul system. Market Analysis The SUV market began to expand rapidly and developed all through the 1980's and 1990's, as they came to be connected with American-ness, and gave a different option for station wagons/minivans for homemakers and youthful experts. Macroeconomic elements, for example, low gas costs and a solid economy fuelled request from customers who sought to own a bigger, roomier, and effective vehicle. Organization Analysis Porsche works in the luxury car business. Preceding the introduction of the Cayenne, it concentrated only on luxury, superior sports cars. All through its late history, Porsche has...
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...PYRAMID SCHEMES: Saving the network marketing industry by defining the gray by Kevin Thompson kevin@theadvocategroup.net copyright of Advanced Advocates, LLC. I. INTRODUCTION In these trying economic times, responsible network marketing companies are positioned to offer viable opportunities for people that desperately need them. They combine passion for products with individual ambition to create a powerful testimony to the unyielding principles of free enterprise. With a fair compensation plan, an exciting product, and proper education, independent agents across the globe (also referred to as distributors) can leverage the power of networking to dramatically change their financial circumstances. Network marketing companies are responsible for providing its distributors with marketable products and compensation plans that rewards and motivates the sales force. Ideally, the rewards are designed to be commensurate with the work performed. With a good product and a fair compensation plan, !! the average person is given an opportunity to completely redefine their finances while operating a home based business. Distributors earn income primarily in two ways. First, they can purchase products at wholesale and mark them up for retail sales, thus earning an immediate profit. Secondly, they can form a “downline” by recruiting additional distributors and earn commissions on their sales to customers and purchases for personal use. Since distributors are paid...
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...Trapped in the Dutch Anesthesia Market Executive summary The Dutch healthcare sector, where AA operates, is highly intervened and regulated Governmental price capping renders a pricing strategy based on Bouwman's model innefective. The PESTLE analysis points to several, sometimes concurring, threats from the outside. The SWOT analysis pointed to the need to redefine our mission as business. AA has gradually shifted from a clinical services company to a consultancy services company. Background information Anesthesia Associates Care (AA) operates in the Dutch medical sector, and it was first established in 2000 as an anesthesiology freelance practice in the city of Rotterdam. Although the author of this report works three to five days per week as a clinician, his function in AA also includes quality management and strategy. The Dutch medical sector where AA operates is highly intervened and regulated. The financing of hospitals and medical services is done by an oligopoly of insurance companies. The government, under advice from the insurers, imposes capped hourly wages for anesthesia services. Non-compliance with the price limitation is a criminal offence. Between 2002 and 2007 the demand for anesthesia locum tenens was so high that AA expanded to eighteen anesthesiologists and nine nurse anesthetists, while it expanded from Rotterdam to all corners of the Netherlands. Today, our client portfolio includes sixty-one Dutch university...
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...FOR BLYTHE Acknowledgments My profound thanks to three dear friends with whom I have the great luxury of working: my editor, Jason Kaufman; my agent, Heide Lange; and my counselor, Michael Rudell. In addition, I would like to express my immense gratitude to Doubleday, to my publishers around the world, and, of course, to my readers. This novel could not have been written without the generous assistance of countless individuals who shared their knowledge and expertise. To all of you, I extend my deep appreciation. To live in the world without becoming aware of the meaning of the world is like wandering about in a great library without touching the books. The Secret Teachings of All Ages ———————————— FACT: In 1991, a document was locked in the safe of the director of the CIA. The document is still there today. Its cryptic text includes references to an ancient portal and an unknown location underground. The document also contains the phrase “It’s buried out there somewhere.” All organizations in this novel exist, including the Freemasons, the Invisible College, the Office of Security, the SMSC, and the Institute of Noetic Sciences. All rituals, science, artwork, and monuments in this novel are real. ———————————— Prologue House of the Temple 8:33 P.M. The secret is how to die. Since the beginning of time, the secret had always been how to die. The thirty-four-year-old initiate gazed down at the human skull cradled in his palms. The skull was hollow, like...
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...Information System Assignment Part A: Information Management Needs Laudon and Laudon (1988) identified 4 levels of information users in the organization: workers, middle managers, senior managers and executive. In line with this, the author also presented a pyramid of systems which reflect the said levels of information users: transaction processing systems, management information systems, decision support systems and executive information systems, which is shown in figure 1. Thus, the four levels of information systems help these 4 levels of information users in different levels of the organization. Executives Senior Managers Middle Managers Workers/First Level Managers Figure 1 Four Level Pyramid Model (Information Users and Information Systems) Source: (Laudon and Laudon, 1988) The lowest level among the 4 information users is the worker. Workers need information that are related to short-term decision, thus focus on the transaction of the day-to-day business (Obermeyer and Pinto 2008). Thus, this level of users use transaction processing systems (TPSs) in order to deal with thousands or even millions of transactions with the customers and suppliers (Heathcote 2004). TPSs cope with well-structured routine processes and sustain many of the day-to-day operations of the organization...
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...Page 1 – ASIA PACIFIC 2012 Copyright © ESOMAR 2012 “SO MANY DIFFERENT SUNS” HOW SUCCESSFUL BRANDS HIT THE CONFLUX OF AFFORDABILITY AND ASPIRATION Shobha Prasad • Sangeeta Gupta INTRODUCTION All of us are familiar with the current industry focus on emerging markets. It is also no surprise that the larger consuming population in these markets lies not at the top end, but towards the middle and lower ends of the income pyramid. This is also where marketers struggle the most – how should the offer be constructed to ensure it is affordable yet desirable? The proposed Theory of Multiple Aspiration & Poverty Lines (MAPL) represented a new and stratified approach to understanding affluence, poverty and aspiration. This has many implications on brand positioning and portfolio strategies for creation of winning brands or “suns”. Objective The objective of this paper was to take this thinking forward through an exploration as follows: Broadly, what are the implications of the Multiple Aspiration & Poverty Lines (MAPL) theory for brand positioning, communication and portfolio management? What drives brand success in the Indian context? What strategies have these brands used to achieve success- to what degree are these brands wedded to symbols of aspiration /belongingness in each social class? How did the brands that were not so successful in the Indian market falter on making the right connections on these dimensions? Approach We identified product categories through which...
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...Section I The Market at the Bottom of the Pyramid CEMEX: Innovation in Housing for the Poor CEMEX is a multinational cement manufacturing company operating out of Mexico. It is the largest cement manufacturer in Mexico, the second largest in the United States, and the third largest in the world. The company has operations on four continents and recorded global revenues of $6.54 billion in 2002 with a gross margin of 44.1 percent. THE INNOVATION. . . CEMEX leads the paradigm shift of companies profitably providing housing for the poor, the Tier 4 population, instead of governments or not-for-profit organizations. CEMEX manufactures and sells raw cement, ready-mix concrete, aggregates, and clinker (used to make cement) under different brand names. As the largest cement company in Mexico, CEMEX operated in a highly protected legal environment with little competition until the 1990s. It competed mainly on price and controlled 65 percent of the market share in Mexico. However, during the 1990s, the legal barriers in Mexico broke down, paving the way for international competition. CEMEX found itself operating in a highly competitive open environment. Starting in 1987, under the leadership of Mr. Lorenzo Zambrano, CEMEX experienced explosive growth, mainly through acquisitions and global expansion. Today, the company has 235 cement and ready-mix plants in Mexico, 60 in the United States, 85 in Spain, 45 in Venezuela, 4 in Indonesia, and 4 in Egypt. In the new competitive arena...
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...Introduction Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods Company with a heritage of over 80 years in India and touches the lives of two out of three Indians. With over 35 brands spanning 20 distinct categories such as soaps, detergents, shampoos, skin care, toothpastes, deodorants, cosmetics, tea, coffee, packaged foods, ice cream, and water purifiers, the Company is a part of the everyday life of millions of consumers across India. HUL works to create a better future every day and helps people feel good, look good and get more out of life with brands and services that are good for them and good for others. By combining multinational expertise with our deep roots in diverse local cultures, HUL is continuing to provide a range of products to suit a wealth of consumers. HUL is thriving to strengthen strong relationships in the emerging markets as they believe that it will be significant for the future growth of the organization. With these economic and social objectives in mind HUL started project Shakti to tap the vast market of rural India. Project Shakti Intense competition and saturated urban markets made FMCGs look at rural markets. 70% of India’s population lives in rural areas and therefore they hold great potential notwithstanding the low income levels. Government measures like loans waiver, national rural employment guarantee scheme (NREGS) and higher minimum support price for agriculture produce have resulted in higher disposable...
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...INTRODUCTION 1.1 BACKGROUND OF THE COMPANY Tata Motors is India’s largest automobile company, with revenues of USD 14 billion in 2008-2009. Through subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand, and Spain. The company’s 24,000 employees are guided by the vision to be “best in the manner in which we operate best in the products we deliver and best in our value system and ethics” (Tata Motors, 2010) According to the Equity Bulls (2010), Tata Motors' total sales (including exports) of Tata commercial and passenger vehicles in January 2010 were 65,478 vehicles, a growth of 77% over 36,931 vehicles sold in January 2009. The company's domestic sales of Tata commercial and passenger vehicles for January 2010 were 62,202 vehicles, a 74% growth over 35,704 sold in January last year. Cumulative sales (including exports) for the company for the fiscal at 498,108 vehicles, recorded a growth of 24% over 400,284 sold last year. 1.2 TATA MOTORS – TATA NANO In January 2008, Tata Motors unveiled its People's Car, the Tata NANO, which India and the world have been looking forward to. Tata’s NANO is a new product with a new technology which promises the market of an efficient car with a very low cost. The Tata NANO has been subsequently launched, as planned, in India in March 2009. A development, which signifies a first for the global automobile industry, the NANO brings the comfort and safety of a car...
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...work, display a no-care attitude and have no real idea about what the firm is out to achieve. The senior partners having witnessed this first hand through their new secretaries, and complaints from solicitors, now want to know why. This report will set out to find why. It will do this through firstly identifying the major problems, offer solutions, form recommendations on how to fix the problems and then show how to implement these recommendations. Some of the major problems that the Centre has are that the staff in the WPC are not motivated, they do not seem to enjoy their work for various reasons. They need to be stimulated. They also need to be given more opportunity to voice their opinions and concerns. Problem identification and analysis The Lawton, Langbridge, Lypton and Lawless Solicitor firm has many problems that need to be worked through. The problems that have been identified are: •The...
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...recruiting| | |Improving Productivity Through HRIS |job candidates, describes how to develop an | | |Forecasting the Supply of Inside Candidates |application form, and explains how to use | | |Forecasting the Supply of Outside Candidates |application forms to predict job performance. | | |Talent Mgmt. & Predictive Workforce Monitoring | | | |Developing an Action Plan to Match Projected Labor Supply and Demand |Interesting Issues: The Internet has changed | | |The Recruiting Yield Pyramid |the face...
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...Grameen Bank, Bangladesh Need/Objective: To empower the poor there is a need for fair access to finance. Since conventional banking makes lending decisions based on a borrower's existing assets (collateral), those who have nothing get nothing. 50 percent of the population of Bangladesh lives on less than USD 1 per day. If they needed money, they traditionally had to turn to local money lenders who charged extremely high interest rates and frequently entrapped the borrowers in a spiral of debt. Broadly the objectives of Grameen Bank are as follows. * To promote financial independence among the poor by extending banking facilities to poor men and women * Eliminate the exploitation of the poor by money lenders * Create opportunities for self-employment for the vast multitude of unemployed people in rural Bangladesh * Bring the disadvantaged, mostly the women from the poorest households, within the fold of an organizational format which they can understand and manage by themselves * Impart Financial Literacy among rural poor * Reverse the age-old vicious circle of ‘low income-low saving-low investment’ into virtuous circle of ‘low income-injection of credit-investment-more income -more savings-more investment-more income’ Social business solution: In 1976, Prof. Yunus lent USD 27 to 42 people - focusing on the poorest of the poor. This led to the innovation of micro finance and the foundation of the Grameen Bank in 1983. This Bank lent money without collateral...
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