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Qualities Pioneers

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There are many outlooks and point of views on what the word quality means. Although there is no clear definition for the word quality, Goetsch and Davis (2010) define quality as a dynamic state associated with products, services, people, processes, and environments that meets or exceeds expectations and helps produce superior value. Quality is based on a matter of opinion of what an individual or group believes a product, service, or idea is worth. Quality differs in the eye of the beholder. There are two components to total quality: What and how. The how component has 11 critical elements:
1) Strategically Based – The strategic plan of a total quality organization is designed to give it a sustainable competitive advantage in the marketplace
2) Customer Focus – Customers define the quality of the service or product delivered. Additionally, customers also help define the quality of the people, processes, and environments associated with the products or services.
3) Obsession with Quality – The organization must become obsessed with meeting or exceeding customers’ perceptions of what defines quality.
4) Scientific Approach – using data gathered to establish benchmarks, monitoring performance, and making improvements.
5) Long-term Commitment – Establishing a whole new culture within how the company conducts business.
6) Teamwork – Doing away with internal competitive efforts and focusing energy to improving overall quality.
7) Continual Process Improvement – to continually improve the quality of products and services. This is a fundamental goal in a total quality setting.
8) Education and Training – Represents the best way to improve people on a continual basis through education and training.
9) Freedom Through Control – Involving and empowering employees is fundamental to total quality as a way to simultaneously bring more minds to bear on the

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