The Importance of quality customer service

Chosen Organisation

Customer service is of high importance for Sky. Because of Sky’s extremely large customer base which is well over 11 million people in Ireland and the UK, Sky have to employ companies that will provide high level of customer service which complies with Sky’s company policies and terms.
Good customer service to Sky is the lifeline of the company. They try to provide world class customer service, this includes a 24 hour 365 days a year customer service operation. Sky have also opened a brand new customer service operation in Dublin employing over 300 people that is dedicated to providing high quality customer service to its Irish customers only.
They did this because they found that Irish customers were expressing their anger because of the lack of understanding of Sky’s foreign customer service and that it was taking too long over the phone to solve problems. This came at a cost to the customer financially and because some customers cancelled it came at a cost to Sky also 5-6% per annum,(6% is equal to approximately £54 million turnover per year) so they took steps to provide its Irish customers with the customer service that they expected.

Voluntary

In other organisations customer service is of great importance. Voluntary organisations such as charities, community centres, playgrounds and family resource centres all have to provide quality customer service in order to operate. Their customers need them to provide a quality service in order to see benefits that impact them directly in a quality of life prospective. Good customer service is extremely important for voluntary organisations for;

* To receive funding * To receive donations * To generate a voluntary workforce * To implement community spirit

Public Sector (work environment)

Social organisations and the