...Individual Marketing Research Paper MKT-421 Individual Marketing Research Paper Kudler Fine Foods While developing the Kudler Fine Foods marketing campaign strategy it is critical to identify areas which will need additional marketing research. By identifying areas for needed additional market research, Kudler Fine Foods can better target its marketing strategy and tactics. By analyzing competitive intelligence, Kudler Fine Foods can better assess opportunities within its current marketing strategy. Background Kudler Fine Foods was founded in 1998 when its first store was built by Kathy Kudler. The company maintains its main base in San Diego, California and services the neighborhoods of La Jolla, Del Mar, and Encinitas. Each store has more than 16,000ft of modernized groceries and fresh organic specialty foods. Kudler Fine Foods prides itself on offering high quality foods, both domestic and imported. The company maintains specific strategic practices to introduce planning unrealistic goals and objectives. Although the company services a niche market in a minimal geographic area, the grocery industry is inherently competitive. The success of the company is attributed to its high standards in human resources and inventory control. By identifying additional areas for marketing research and analyzing competitive intelligence, Kudler Fine Foods will be able to expand its operations and establish more locations. ...
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...use for reporting purposes. This data will help the AIU make sound and responsible decisions in regards to the data that they are looking to collect. Memo To: Director, American Intellectual Union From: John C. Carter Date: 8/2/2014 Subject: Distribution and Probability of data collected Dear Sir: As we discussed in earlier meetings, the AIU is looking for research data to help provide clear and concise numbers that you will be able to use in your business. These numbers that will be included in this document will allow the AIU to make sound and responsible business decisions about the future of your company. Overview of the Data Set The data that was used in this report came from information collected by AIU. These data sets include: Gender, Age, Department, Position, Tenure, Job Satisfaction, Intrinsic, Extrinsic and Benefits. With this data we will be looking at job satisfaction and how it relates to the different data sets that are included. These data sets include some Quantitive data sets like; Gender, Age and Tenure and Intrinsic. They also include a set of Qualitative categories like Department, Position, Extrinsic and Benefits. Use of Statistics and Probability in the Real World Statistics and Probability are used in a wide variety of ways in the modern workplace. Being able to read and evaluate these types of charts and graphs are a key to being a highly skilled employee. These charts and graphs are used to measure the quality of products...
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...Table of Contents 1. INTRODUCTION 3 2. PROCEDURES 3 3. FINDINGS 3 3.1 Customer Service Standards 3 3.2 Identifying and meeting the expectations of key customers 4 3.3 Maintaining Customer Aftercare 5 3.4 Obtaining and monitoring qualitive and quantitive customer feedback 5 3.5 Evaluation 6 4 Conclusion 7 5 Recommendations 7 1. INTRODUCTION This report is being produced at the request of Annette Wilson of Wilson’s Consulting. The report is to evaluate the Customer Care Strategy for Sainsbury’s. The reason for choosing this organisation is because of their quality of products and convenience regarding the location of the store. Sainsbury’s is part of J Sainsbury PLC, which was founded in 1869 in London by John James Sainsbury and his wife Mary Ann Sainsbury. They now have over 1,200 supermarkets and convenience stores and have now grown to be one of the largest retailers in the U.K. Sainsbury’s state that they “put their customers at the heart of everything they do”. (Sainsbury’s, 2015). They state that their “values and ethos have never changed” (Sainsbury’s, 2015) however they are aware that the retail industry has changed over the years therefore they created a new strategy to continue to be known for excellent customer service and to evolve their organisation so that they can continue to provide for their customers by being able to satisfy the customers needs with regards to “what customers want, when, where and how they want...
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...Page of notes Variances COST VARIANCE is deemed unfavourable if actual>standard and vice versa DIRECT MATERIAL PRICE VARIANCE = PQ (AP-SP) PRICE VARIANCE = (PQ-AP)-(PQ-SP)…. If given a sentence such as ‘purchased 320,000kg of direct material at a total cost of $608,000 substitute (PQ-AP) with $608,000. E.g. $608,000 – (PQ-SP) DIRECT MATERIAL QUANTITY VARIANCE = SP (AQ-SQ)……..SQ = standard KG/unit x actual good output (e.g. 38,000 dartboards)……AQ = actual kg of direct material used DIRECT LABOR RATE VARIANCE = AH (AR-SR)……..RATE VARIANCE = (AHxAR) – (AHxSR)….if given ‘total wages for September were $84,000, 90% of which were for direct labor’ then (AHxAR) = 84,000 x 0.9 DIRECT LABOR EFFICIENCY VARIANCE = SR (AH – SH)……..SH = standard hour/unit x actual good output + work 1 VARIABLE OVERHEAD SPENDING VARIANCE = AH (AR-SR) VAIABLE OVERHEAD EFFICIENCY VARIANCE = SVR (AH –SH)…………SVR = standard variable overhead ratio…….SH = actual output x standard quantity of direct labour FIXED OH BUDGET VARIANCE = Actual FOH – Budgeted FOH ……. Budgeted FOH may be given in annual and need to be turned into monthly e.g. X/12 FIXED OH VOLUME VARIANCE = Budgeted FOH – Applied FOH……. Applied = PROHR x standard hours. In order to determine applied need to work out Predetermined OH rate. Done so by (BUDGETED FOH/Budgeted Activity Level)……..Budgeted Activity Level = Budgeted output x standard quantity of direct labour…or machine hours etc. VOLUME VARIANCE IS NEVER FAVOURABLE OR UNFAVOURABLE……...
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...UNIVERSIDAD AUTONOMA DE NUEVO LEÓN FACULTAD DE CONTADURÍA PÚBLICA Y ADMINISTRACIÓN INTERNATIONAL BUSINESS PROGRAM Finance @RISK, MexDer, Overdose Student name: Viridiana Gpe. Garcia Casas ID: 1550991 Group: 8Vi Cd. Universitaria, San Nicolas de los Garza Nuevo León, february 7th 2016 Homework #1 @RISK @RISK is a program that helps companies or the CEO of a company to understand the risk that the company has making a risk analysis using the Monte Carlo Simulation –The MCS help us to see all the possible outcomes of decisions and assess the impact of risk allowing for better decision making. It is a computerized mathematical technique using quantitive analysis, substituting a range of value and giving a possibility distribution-. The system was created in 1987 by corporate Palisade, all Palisade software is incorporated into Microsoft Excel, ensuring flexibility, ease of use and wide appeal in a wide range of industry sectors. (Palisade was founded in 1984 and its first product was PRISM, which gave PC users the ability to quantify risk by running Monte Carlo simulations. In 1987 he was succeeded byRISK for Lotus 1-2-3, the first auxiliary Monte Carlo simulation program for spreadsheet.) The @RISK system works with RISKOptimizer that helps companies to know the inputs to use, and also to know the risk associated with each strategy. Companies can search for strategies...
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...Bounce Fitness Corporate Marketing Plan Executive Summary Bounce Fitness will serve the corporations in the city centres of Brisbane, Sydney and Melbourne, helping them to become more productive, while lowering their overall costs with innovative wellness programs and strategies. Bounce Fitness is based on two simple facts: 1. Healthy employees are more productive than chronically ill employees. 2. It costs less to prevent injuries or illnesses than to treat them after they occur. Traditional endeavours to corporate health care are quite reactive. Corporations wait until after staff has been ill or injured, and then pay for the necessary treatments. The Bounce Fitness approach, emphasises prevention and good health promotion, and is much more proactive. At Bounce Fitness, we tie worker productivity directly to the health care issue. We believe that traditional approaches to the current health care crisis are misdirected. Bounce Fitness contends that by helping employees change their behaviour patterns and choose healthier lifestyles, the health care costs to corporations will be considerably reduced through increased staff productivity, reduced absenteeism and turnover, reduced worker’s compensation claims and a healthier, motivated staff. Current economic and demographic changes will make health care issues worse. The environmental factors and the local competitive situation is a clear message to Bounce Fitness. The time is right for a Bounce Fitness initiative...
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...P3 Planning for Market Research for Cadbury’s New Chocolate Bar. In business it is important for companies to conduct market research in order to find out more about their costumer and to make their strategic decision. For this ask I will be exploring some of the strategies in conducting market research and conducting my own market research for a chosen product. Stages in the Market research Process: This diagram shows the stages of conducting market research. When companies conduct market research a brief is set out to the market research team so that they know what they are doing .the brief tend to be set out in broad term and will consist of clear instruction and what they company want the market researcher to do for example, how many people are eating ice cream and what is their favourite flavours. It will provide details of the organisation, and the project required – for example, to find out how customers are likely to respond to a new type of promotional activity I have created a brief for Cadbury’s new chocolate bar aimed at children. See attached document After the market research team is given the brief, the team will then decide on what resources they will need to conduct the market research. This is important because of the extent of the required research project it is important to know what they are researching the resources they need, and how they are going to do it. It is also important to be clear about the target audience that the research is...
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...way to capitalized abroad. Also international revenues grow faster than domestic revenue. 2. What is General Electric trying to achieve by moving some of the headquarters of its global businesses to foreign locations? How might such moves benefit the company? Do these moves benefit the United States? 3. What is the goal behind trying to “internationalize” the senior management General Electric ranks General Electric? What do you think it means to “Internationalize” these ranks? 4. What does the General Electric example tell you about the nature of true global business? Company name/corporate headquarters location Company size (number of employees) Description of products/services Description of manufacturing operations - how and where the products/services are produced Description of marketing activities Where the company advertises and promotes its products/services The type of marketing the company emphasizes (newspaper, TV, magazine advertising, etc.) Identify where the company's corporate headquarters are located and how many people the company employs. History of the company (When was the company founded and by whom?) What are the major events in its history and when did they occur (major events pertain to key developments in the company's growth, major acquisitions/mergers, important crises, significant company changes) The first electric fans were early as the 1890s, heating and cooking devices were developed in 1907. GE Aircraft Engines...
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...Business Man 1 Intro to Bus Man as science - Study Unit 1 & 2 Man science uses a scientific approach to solver many problems. Used in variety of orgs to sove different types of problems. Encompasses a logicical mathematical approach to problem solving 1.1 Man science process • Observation - Identification of a problem that exists in the system or organization. • Definition of the Problem - problem must be clearly and consistently defined showing its boundaries and interaction with the objectives of the organization. • Model Construction - Development of the functional mathematical relationships that describe the decision variables, objective function and constraints of the problem. • Model Solution - Models solved using management science techniques. • Model Implementation - Actual use of the model or its solution. 1.2 Factors of production Natural resources i.e. crude oil Capital i.e. investors Labour i.e. technical and academic Entrepeneurship i.e. takes capital and link labour and natural resouces combined with risk to provide goods and services. Knowledge i.e. to determine wants and needs quickly and to respond to them with products and services. 1.3 3 Most NB Economic systems = Capatalism, Socialism and Communism 1.3.1 Capatalism Free market system Built on principles of private ownership Is based on the right to make a profit, right to compete and the right to own property. System is market driven and the solutions to a country's economic problems...
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...Assessment 4 P1 - explain different types of business information, their sources and purposes P2 - present complex internal business information using three different methods appropriate to the user’s needs P3 - produce corporate communications P4 - evaluate the external corporate communications of an existing product or service P5 - explain the legal and ethical issues in relation to the use of business information P6 - explain the operational issues in relation to the use of business information P7 - outline electronic and non-electronic methods for communicating business information, using examples for different types of audience. M1 - analyse different types of business information and their sources M2 - analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples. D1 - evaluate the appropriateness of business information used to make strategic decisions D2 - evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points. Explain different types of business information, their sources and purposes Tesco has stores in 14 countries across the world. In the UK it is the grocery market leader it has about 30% of market share. This means that Tesco is the main supermarket leader in the shores of the UK. The key purpose of Tesco is to make profit. Tesco’s is the third largest retailer in the...
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...WHITE PAPER ] [ PROMOTIONAL EFFECTIVENESS –THE CHANGING DYNAMICS OF MARKETING PROMOTIONS IN FMCG By: Martin Long – Head of Business Consulting IRI – UK ] EUROPEAN HEADQUARTERS: Eagle House, The Ring Bracknell, RG12 1HS Telephone: +44 (0)1344 746 000 [ PROMOTIONAL EFFECTIVENESS ] “It is clear that we are not in a traditional recession but actually are seeing a global economic realignment which will redefine our national economies after this downturn.” Thom Blishock – President of Consulting & Innovation – IRI In the current adverse economic climate, which is without precedent in recent history, manufacturers and retailers are being confronted with some painful realities around the current effectiveness of their promotional activities. As a result in the severe degradation of consumer confidence, marketers, category and brand managers are finding that the type of promotions that have served them well in the past, are no longer as effective. This traditional and rigorous analysis of “past events” limits its impact in a situation which is proving unique to most modern marketers and category managers. The fundamental challenge to be faced today revolves around recognising the need to use more focused and speedy methods of analysis to support brands, as part of a holistic organizational approach, rather than purely as a function Of marketing, sales or, in the context of retail, the buying department. Marketing mix modeling, forecasting, price driver reporting and various other...
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...This take away you from paying off your debts. 3.) Fixed Assets – The disadvantages of this is, you can’t just converted it into cash because it includes varied equipment, properties and factories from the assets. Because these assets takes a lot of time to convert in cash. Because they are not reliable to accessing short-term finance. If you have extra time to extend, you can sell off or rather, market the equipment and properties that invest to owners business. It is actually serviceable if you surpass any fixed assets. 4.) Personal Savings - It is the mini heart of your small business. If the business doesn’t have an assets to finance the project being built in, you may still have the personal finance that you can contribute to the business. This prevail an alternative to seeking external investors or loan allows you to control it on your own. External External resources are the finance or money which generated outside of the business. Segregation occurs when sources of funds is between long term sources and short term sources of finance. It roll up owing money from outside individual or organizations. (Short-Term Sources of Finance) 1. Bank Overdraft – It is...
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...Report On Customer satisfaction about marketing mix of Horlicks Report On “customer satisfaction about marketing mix of Horlicks” Submitted by: Group Name: jaguar Sec: 04 Name | Id | Nusrat Jahan | 10113101137 | Taskir Ahmed | 10113101140 | Humayun Kabir Rajib | 10113101176 | Omika Ome | 0809310112219th | Submitted to: Maniruzzaman Lecturer of BUBT Bangladesh University of Business & technology Date of submission:16 April 2012 16 April 2012 Md Maniruzzaman Lecturer of BUBT Subject: Submission of report Dear Sir We are highly delighted to our report on “customer satisfaction about marketing mix of Horlicks” to you. We have tried our best level to put highest effort for the preparation of this report. We will whole-heartedly welcome any suggestion for improving this report. We hope all will see the flaws in forgiveness mind. We have gathered a lot of practical experience about Horlicks. Which is the only industries that fulfill their demand by themselves. We have also gathered a lot of knowledge about products of Horlicks. By analyzing our topics and have enjoyed it. We strongly hope and believe that you will enough to accord your kind approval to this report. Sincerely yours, Group: Jaguar Sec: 04 Program: BBA Bangladesh University of Business & Technology ACKNOWLEDGEMENT Prosperous conclusion of any course requires support from various personnel and we were fortunate to have that...
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...Unit 3 – P1 P1 – Describe the marketing techniques used to market products My chosen organisations are NHS which is charity and Tesco which is private P1 Ansoff matrix Strategic marketing planning tool that links a firm's marketing strategy with its general strategic direction and presents four alternative growth strategies in other words there is four strategic parts to ansoff matrix which i will explain what it is and what is the purpose or definition for it. These are the four strategic parts to ansoff matrix below: Market penetration: A measure of the amount of sales or adoption of a product or service compared to the total theoretical market for that product or service.by pushing existing products in their current market segments in other words allowing existing product to gain potential customer in its market segment. Market development: The expansion of the total market for a product or company by entering new segments of the market and also allowing developing new markets for the existing products, trying to target new customer with an existing product. Product development: The creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation, developing new products for the existing markets. Creating new products for an existing market for example iPhone which then developed ipad. Diversification: Diversification...
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...Few studies have estimated gasoline demand in Canada. Most of these studies have either failed to recognise ali the ways in which consumers can react to gasoline priče changes ог have implemented рге-1973 data which did not provide good estimates of priče elasticities (Dewees et al, 1975; Dahl ,1978; Shalaby and Waghmare, 1980). Some models attempt to estimate the components of gasoline demand using aggre-gated data (Gallini 1983; Dahl 1982). The problem with these models is that they do not identify the relationship between the household decisions on vehicle holdings and on usage. These two decisions are likely to be dependent; the use of a vehicle depends on its type and the type of vehicle chosen depends on its expected use. Since these decisions are made within the household, household data should be used for estimating the various components of gasoline demand. This paper provides an estimate of household gasoline demand in Canada by applying a detailed model to pooled time-series (1969-1988) and cross-sectional provincial data. The model recognises three major behavioural changes that households can make in response to gasoline priče changes: drive fewer miles, purchase fewer cars, and buy more fuel-efficient vehicles. In the model, fuel есопоту is treated in considerable detail. The two components of the fuel есопоту of new cars sold—the technical fuel efficiency of various classes of cars and the distribution of new car sales according to their interior volume...
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