...Large Business User Panel - Mobiles Questionnaire To feed into the Oftel review of prices of calls to mobiles, we would be grateful if you could spare the time to complete the questionnaire below. Panel members are assured that any information they give will be treated confidentially and will not be attributed to themselves or their company. Once you have completed the form, please return it, by 8 January 2001 at the latest, to Melanie Smith, Oftel, 50 Ludgate Hill, London EC4M 7JJ (fax 020 7634 8757; e-mail: melanie.smith@oftel.gov.uk). In the meantime, please get in touch if you have any queries (020 7634 8741). Thank you for your help. 1. Are all your company’s phones on the same network (BT Cellnet/Vodafone/Orange/ One2one, Dolphin)? please tick relevant box Yes go to question 2 No go to question 1b 1b. How many mobile networks does your company use? please tick relevant box Two networks go to question 2 Three networks go to question 2 Four networks go to question 2 Five networks go to question 2 2. Approximately what proportion of your company’s fixed telecoms bill is made up of calls to its own mobiles? please tick relevant box 0-10% 51-75% 11-20% 76%+ 21-50% Don’t know all go to question 3 [pic] 3. How important were the following factors when your company chose all of the mobile network/s it currently uses? Please tick one box across the row for each factor | ...
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...Factors behind the brand switching in telecom industry The Cellular telephone (mobile phone) is a long-range, portable electronic device used for mobile communication. In addition to the standard voice function of a telephone, current mobile phones can support many additional services such as SMS for text messaging, email, packet switching for access to the Internet, and MMS for sending and receiving photos and video. The problem of Customer’s switching to other service providers have been the cause of intensive research .Due to the increased competition in the telecommunication industry in Ghana it has become extremely important for the companies to pay attention towards retaining of their customers .This research study particularly investigated the causes of customer switching behaviour. CHAPTER ONE: INTRODUCTION This research is focus on finding out the underlying factors that make the customer to switchover to another service provider in telecom industry in Ghana . The telecommunication industry is one of the most important industries of the world. In order to gain competitive advantage as competition is getting more and more intense, companies are compelled to innovate and do their best for to enhance the customer satisfaction level. As in the telecom industry the customers have multiple choices to select among service providers and actively seek their rights of switching from one telecom service provider to another. In this ferocious competition customers requires better...
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...Applied Studies in Agribusiness and Commerce – A P STR AC T Agroinform Publishing House, Budapest MBA DISSERTATION SUMMARIES The role of corporate branding in Serbian mobile phone operator market Gajo Vanka MBA Course in Agribusiness and Commerce Subsidized by the European Union TEMPUS CD_JEP 40067-2005 at University of Belgrade Key words: Corporate branding, Services & Quality, Loyalty & Trust, Price, Switching and Mobile Network service providers Purpose This research is carried out to know the role of corporate branding in mobile phone network along with different influencing factors involved in the purchase of mobile telephone connections. This thesis discusses corporate branding from consumer’s point of view that how much they value it and what type of role it has. Theory and Method This is a quantitative study. A questionnaire is used in order to investigate corporate branding and other influencing factors involved in purchase decision of the customers. Population selected for this study is “Belgrade University undergraduate and grad Students”, which is the most of Serbian youth segment who are studying here, and is a valuable source that gives precise information with high probability about market preferences according to the Research of Serbian republic statistical office. In addition to expand my research on the national level I’ve used the latest research from a Serbian republic statistical office on subject of Utilization of information and communication...
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...Bangladesh Author: Abdullah Md. Areef AIUB ID: 10-93465-1 Course Instructor: Dr. A. F. M. Masum Rabbani Abstract Not very long ago, mobile were only used by the professional or it was considered as the device of luxury, and user for only voice call, but the scenario has completely changed. Now it’s a necessity of the life. As Bangladesh is a small country with large number of population, it’s an attractive market for business like the mobile operators. Customers of the market do display a strange need for communication through cell phones and are often noted to spend more money on making calls than they do on food. In terms of Social factors, the market is still thriving for more. Customers are still willing to try something new and because of lack of loyalty, customers are always ready for a new operator, hoping that call rates will fall even more which is a threat. The almost exponential growth in the Telecoms sector in Bangladesh in the last 5-10 years has had the same transformative impact on Bangladesh’s economy as the growth of Ready Made Garments and Remittances. As well as being the largest contributor to Foreign Direct Investment and tax revenues, the catalytic effect of rapid mobile penetration on increasing the quality of life of tens of millions of people has been significant. In this report, data will be gathered from questionnaires, interviews, literature reviews and analysts’ reports used to compare and discuss the contribution...
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...Abstract The Study of Customer Loyalty Factors in the Mobile Telecommunications Industry in China This article is a study of Chinese telecommunications service customer loyalty factors and the impact of the internal mechanism. The industry empirical study reveals the communications services industry, the impact factors of customer loyalty, and the interaction between these factors mechanism. With the increasingly fierce market competition and increase costs for customers, cultivate and maintain long-term customer loyalty is a business enterprise can be an important factor. On the one hand, enterprises have to get a good income, in addition to the core technology and improving product quality, but customer satisfaction, service quality and Enterprise Image will to some extent affect on customer loyalty, loyal customers are the main profit source. On the other hand, when supply exceeds demand in the market environment, the cost to acquire new customers than to maintain existing customer costs, but the profit contribution of new customers is far less than the original customer. Finally, the loyalty of customers through word of mouth to bring new business customers. Therefore, the development of customer loyalty strategies, research customer needs and maintain long-term two-way interaction with the customer relationship business and academia has been the focus of attention. Customer loyalty in the communications industry, more and more attention, is the communications business...
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...Part 1: Introduction 1.1: Background of the study Mobile phone has become an indispensable part of Bangladesh's everyday-life and has made a "safe haven" in one of our pockets much like our wallet that we never want to leave at home while we head for our work! Thanks to the telecom-revolution and its relentless evolution that together have made it possible even in developing countries like Bangladesh. Being a BBA student, having knowledge of HRM practice in the organization is a good thing. Which will encourage studying the human resource management. This is good for the students that organizations are taking the HR practice seriously and having HR specialist. 1.2: Objectives of the study The objective of the study is to make a clear sense how the firms are operating their HRM Practice Within the organization. Major objective: The broad objective of the study is to make an analysis on the Human Resource Management Practice In Citicell & Airtel. Specific objective: ➢ To have an understanding of cellular industry in Bangladesh. ➢ To identify the level of Practice of HRM. ➢ To find out the development scope of the companies regarding HRM practice. ➢ To represent a guide line for the future course of action of Citicell and Airtel in using the HRM. 1.3: Methodology The study requires a systematic procedure from selection of the topic to preparation of the final report. To do a study and make a report on it...
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...report carefully and we will be trying to answer all the questions that you have about the assignment. We have tried our level best to complete this assignment meaningfully and correctly, as much as possible. We do believe that our tiresome effort will help you to get ahead with this sort of venture. In this case it will be meaningful to us. However, if you need any assistance in interpreting this assignment please contact us without any kind of hesitation. Thanking you, Best Regards, Tasnova Alam Signature ………………. Executive summary Airtel Bangladesh is one of the largest growing mobile phone companies in Bangladesh. Although the market share of Airtel Bangladesh limited in Bangladesh is very low but it is the 3rd largest mobile phone operator all over the world. It is a great matter of interest that the market growth rate of Airtel is very high comparative to other operators. It is operating its business in 21 countries. So it has better skills in the sector of providing better customer services. Airtel is trying to satisfy its customers...
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...effectively than their competitors. In other for these telecom firms to succeed in this ever increasing competitive market, they employ a lot of different promotional tools to attract and retain their customers. One of the most commonly used promotional tools is sales promotion which provides incentives to customers or to the distributor channel to stimulate demand for a product. This study is aimed at assessing the role sales promotion play in influencing the consumer buying behavior of telecom consumers. A non-probability sampling technique was used for the study and the sample was selected from a population of telecom service users resident in the Accra Central. A five point Likert scale Questionnaire will be used in acquiring the respondent’s information. The questionnaires Will be analyzed with the help of Statistical Package for Social Sciences (SPSS) and Microsoft Excel. INTRODUCTION The business environment has become very competitive in the 21st century due to the growth in technology, infrastructure and access to information around the globe. This has made the environment very complex and consumer preferences keep changing because of the low switching cost in the market. Due to this increasing demand of consumers in the market, management of business organizations have to increase their resources with attention focused more on attracting and retaining its customers. The ever increasing competition in the global market has prompted organizations to be ...
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...Mobile Internet User Behavior 1 Situation Analysis of Mobile Internet User Behavior of the Six Mobile Operators: A Case in Bangladesh 1 Dr. Md. Mahfuz Ashraf, 2Najmul Hasan, 3Tonmoy Kumar Poddar 1 Director & Assistant Professor, Department of MIS, University of Dhaka 2 Student, Department of MIS, University of Dhaka 3 Student, Department of MIS, University of Dhaka Mobile Internet User Behavior Abstract 2 This study discloses mobile internet user behavior towards telecommunication operators. People in Bangladesh are becoming more familiar in using internet than previous. People in various occupations and income levels are using internet intensively for their occupational purpose and personal purpose as well. There are six mobile operators providing different internet facilities which make easy access to internet to mobile users in Bangladesh. Both primary and secondary data were used and data were collected from respondents by means of a survey method, using self-administered questionnaires distributed to the respondents at the study area irrespective of respondents’ socio-demographic characteristics. Easy access of the operate the internet, Price of the line rent of the internet, Usages of mobile internet in various purposes, advantages of usages, trust of using internet are the major concerns of this investigative study. We explore the implications of these findings and suggest actions to companies for further improvement in this arena. Keywords: User...
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...A Project Report On “Comparative analysis of MARKETING STRATEGIES OF Vodafone & AIRTEL” Submitted for the partial fulfillment of the requirement For the award of degree of “Master OF BUSINESS ADMINISTRATION” SUBMITTED BY:Umesh Garg MBA 1V Sem. Roll No. 08/MBA042 SUBMITTED TO Mr. Narender Tanwar Head of Management department Bhawani Shankar anangpuria institute of technology & management Alampur, Faridabad-121004 ACKNOWLEDGEMENT I Umesh Garg, sincerely thankful to all those people who have been giving me any kind of assistance in the making of this project report. I express my gratitude to Mrs. Priyanka Singh, who has through her vast experience and knowledge has been able to guide me, both ably and successfully towards the completion of the project. I express my gratitude to Bhawani Shankar Anangpuria Institute of Technology & Management, Faridabad I would hereby, make most of the opportunity by expressing my sincerest thanks to all my faculties whose teachings gave me conceptual understanding and clarity of comprehension, which ultimately made my job more easy. Credit also goes to all my friends whose encouragement kept me in good stead. Their continuous support has given me the strength and confidence to complete the project without any difficulty. Last of all but not the least I would like to acknowledge my gratitude to the respondents without whom this survey would have been incomplete. I am also thankful to authority of Airtel & Vodafone for providing me...
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...Impact of Competitors on Mobilink GSM Research case from Karachi A report submitted to the Department of Business Administration, University of Karachi in partial fulfillment of the requirement for the degree of BS in Business Administration Prepared by Khushnood Khalid BAC/AIBA/3463/2007 A30719004 Submitted to Department of Business Administration University of Karachi Letter of Transmittal 12th January 2011 To The Director Miss Nighat Mir Adamson Institute of Business Administration Subject: Presentation of report on Impact of Competitors on Mobilink GSM Respected Madam, Here is my report on the study of the Impact of Competitors on Mobilink GSM. This report is made in accordance with the research proposal that is submitted to you. The sample to this report consists on the specified sample frame in the proposal. This report is made to fulfill the report submission in the project thesis course in the BS ( BA ) 4 years program. I have applied the exploratory research to find out the problem related and has used the casual research method in the research methodology. After the data analysis the result is found about Impact of Competitors on Mobilink GSM. I am grateful to Sir Mukarram Saeed to assist me in my report generation. It is because of his efforts that I have been able to conduct this study Sincerely, Khushnood Khalid _________________________ ...
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...TELECOMMUNICATION COMPANIES IN BANADIR REGION Project Paper Submitted in Partial Fulfillment of the Requirement of the degree of Master of Business Administration ABSTRACT After the collapse of the central government in Somalia, the telecommunication industry was almost dismantled in the period (1991-1993). Since 1993, the telecommunication industry in Somalia has grown many folds; new companies joined the market to reap the potentials of this growing industry. Companies worked hard to introduce more innovative products to satisfy, attract and retain customers. This study seeks to describe the relationship between customer satisfaction and customer retention of Hormud and Nationlink, mobile phone operators in Mogadishu, Somalia. The method used was descriptive correlation design. Customer satisfaction indicators were: price, call clarity, and value-added services. Customer retention is indicated by: intention to repurchase, positive word-of-mouth, and patience towards price. In the descriptive analysis section, customer retention was low on all aspects of: intention to repurchase, positive word of mouth, and patience towards price. The results also showed that customer satisfaction was low satisfaction on all aspect of: price, call clarity, value-added services. This is accomplished through six chapters of this project study which includes: Introduction, Literature review, research Methodology, Data Analysis, Discussion, Conclusion...
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...Contents Introduction 2 LITERATURE REVIEW 2 Discussion on the Topic 3 Switching Your Service Provider 3 Mobile Number Portability 5 1st Country to Implement MNP in South Asia 5 MNP Creates Vigorous Competition Among Players 5 Research Methodology 6 Data Collection 6 Sample Size 6 Objectives 7 Scope 7 DATA ANALYSIS 8 Demographic Characteristics of Respondents: 8 Hypothesis: 9 Regression 9 Most preferred service provider in Karachi 11 Kind of Service 12 Interpretation 12 Best Service Rater 12 Interpretation: 13 Consumer Loyalty to Brands 13 Interpretation: 13 FINDINGS: 14 Recommendations 14 Conclusion 14 References 15 Attachment 16 Questionnaire 16 Introduction All organizations have their hidden motive to increase the profitability. Successful organizations are attracting customers by raising their expectations and are delivering performances over and above the customer expectation levels. Successful organizations are investing heavily on promotion to increase the customer expectations and are devising their strategies to delight the customer. In customer satisfaction process, if the performance falls short of expectations, the customer is dissatisfied. If the performance matches the expectations, the customer is satisfied. If the performance exceeds expectations, the customer is highly satisfied or delighted. Long-run satisfaction leads to customer retention / loyalty. Pakistan Telecommunication Authority confirms...
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... Faster development of telecommunications network coupled with improved quality of service in line with the national development is a must for the fulfillment of the vision and aspiration of Bangladesh and also to take her to a position of honor in the community of nations in the 21st century. Mobile phone operators have been playing an important role in this regard. The telecommunications market in Bangladesh, particularly the mobile phone sector, is consisted of six mobile phone operators. These are Grameen Phone Ltd. (GP), Axiata (Bangladesh) Limited (Robi), Orascom Telecom Bangladesh Limited (Banglalink), PBTL (Citycell), Teletalk Bangladesh Ltd. (Teletalk), and Warid Telecom International L.L.C (Warid). Among the mobile phone operators, Norwegian Grameen phone, which started its journey in 1997 in Bangladesh, is the market leader having the highest market share of 44.36%. Citycell, the first mobile phone operator in Bangladesh, has been defeated (in terms of market share) by Grameen phone due to the Grameen’s well timed and effective business strategy. Banglalink is competing in the market as the second largest operator, though it started (in 1999) later than some other operators. Among the...
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...Chapter 1: Introduction 1.1 Background “3G, short for third Generation, is the third generation of mobile telecommunications technology” (Geneva, 2002). 3G telecommunication networks support services that provide an information transfer rate of at least 200 kbit/s. Later 3G releases, often denoted 3.5G and 3.75G, also provide mobile broadband access of several Mbit/s to smart phones and mobile modems in laptop computers. “3G finds application in wireless voice telephony, mobile Internet access, fixed wireless Internet access, video calls and mobile TV. This is a set of standards used for mobile devices and mobile telecommunication use services and networks that comply with the International Mobile Telecommunications-2000 (IMT-2000) specifications by the International Telecommunication Union3G finds application in wireless voice telephony, mobile Internet access, fixed wireless Internet access, video calls and mobile TV” (Smith and Collins, 2000). 3G technology is the result of research and development work carried out by the International Telecommunication Union (ITU) in the early 1980s. 3G specifications and standards were developed in fifteen years. The technical specifications were made available to the public under the name IMT-2000. “The communication spectrum between 400 MHz to 3 GHz was allocated for 3G. Both the government and communication companies approved the 3G standard” (CDG Market Trends and Facts). “The first pre-commercial...
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