The company’s advertisement strategy would be to ensure that the message is spread on how easy and convenient it is to use the “Read N Go”. The read and go is in competition with leapfrog so the advertisement has to show that we offer something better than the leapfrog company so that the customers would choose my console over the leapfrog game console. The leapfrog game console is already well known so the “Read N Go” console will have to be advertised as a two-sided argument. According to text “a two-sided argument is when a company understands that their competitor’s brand dominates in some manner or that your brand has some weakness, you might as well acknowledge the fact and then explain why your brand is superior nevertheless.” I choose this approach because leapfrog has already establish the market on reading and teaching reading skills with a game console but the “Read N Go” console will work closely with the school system to ensure that your child will be able to use this game to improve reading lexile score in school. Advertising is important so that the customers can get a quick glance at what the product will do for them before they purchase the product. Using the two-sided argument will work well with my marketing goal because as part of the marketing strategy is to compare the console to the leapfrog game console and to let the consumers know what the “Read N Go” has to offer over the leapfrog game console. Letting the consumer know that you are aware of the bigger brands will make them feel like you know that there is a competitor and you are willing to do all you can to make your product better than their product. . This will work well with my advertising strategy because not only will it compare the two products but it will also be well-known because it is compared to a well-known product such as leapfrog. The effectiveness of the