...report is a brief insight in to the quality of the Dove Beauty bar, its evolution and its strengths and the threat faced by the competitor. Dove brand evolved in early 1957and is owned by Unilever. Dove came up with the different strategy and that is the Real Beauty concept. They emphasized that beauty of a women is not the outer beauty but the actual beauty is her inner self. There ads included normal ordinary women who were not only slim trimmed and toned but they were fat, simple and aged too. Dove differentiated its beauty bar by emphasizing that it contains moisturizing cream and milk and unlike other soaps namely like Lux it does not leave the skin dry but its moisturizing cream effect softens and moisturizes the skin. Initially Dove did not have many competitors but now the completion has been strengthened by the new entrants and therefore Dove now needs to safeguard it equity constantly. Hope you all enjoy reading this report as much as I enjoyed compiling and completing it. INTRODUCTION Dove is a personal care brand owned by Unilever. It started in 1957 The brand came to India in 1995. It is imported and marketed by Hindustan Unilever Limited (HUL). By the end of the dove firming “Real Women” Campaign, dove has become a national talking point and was ranked number three in the body lotions market, ahead of L’oreal, Garnier, Neutrogena and Olay. In the year 2004, Unilever won the ‘marketer of the year’ award for its brand Dove PRODUCT...
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...into a “One-FirmFirm”. From this vision came out the firm’s mission statement, Our goal is to be the world’s best investment bank and the Firm of choice for our clients, our people, our shareholders. Another important innovation in Morgan Stanly brought by John Mack was the 360-degree performance evaluation process. He wanted to create a team of people inside the Firm who would “Shake up the culture”. One of his most important recruits was Paul Nasr, very highly regarded baker, with more than 20 years of experience. He was placed to be senior manager to a newly created Capital Market Services department. Nasr has already experience with this kind of services, and Morgan Stanley was lacking behind other similar competitor banks. After acquiring the job, John Mack started creating his team for increasing the market share of Stanley Morgan which obviously was a major goal for the firm. To achieve that goal, he needed energetic, aggressive and employees who are not afraid to pursuit customers and develop a long term relationship with them. With clearly set attributes for the job position, he recruited Rob Parsons, a young baker that already worked for him in the commercial bank. He was positioned as market coverage professional. Parsons even with his two years of experience had already developed a strong relationship with some very important players inside the banking and insurance industries, and surely was not lacking reputation among the banking world. From the start of his job...
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...growing in certain areas of the united states and has the potential to become a profitable business. With the proper strategy plan and research establishing a hookah lounge is one the easiest ways to make a profit with less effort than the typical restaurant or bar. Because this type of business is less common in the states there is significantly less competition to go up against, the main goal would be to establish a strong customer base so that when other hookah lounges eventually try to establish they are not as successful as your business. A great strategy would be to own a percentage of share in each establishing lounge. The book states “Involves buying another company to take full control of it (anywhere from a majority 51% stake to an outright 100% ownership). “(Abraham, 2012) Often using this strategy ensures your original business concept grows and has little chance to be pushed out of business due to competition, there can be huge benefits by working together the resources are cheaper because both parties pay an amount of the cost. One of the most important things that must be understood about establishing a business is that in order to maintain you must be able to make changes at the right time in order to continue to be successful in what you do. Having as many alternative options as possible can be the difference between being bankrupt or making it big, This is widely called a contingency plan, in the book it states “Murphy's...
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...charge electrical energy from huma/mechanical energy or pedal power with the use of our Bicycle Charger. A Pedal Powered generator provides a method of generating electricity by means of a modified exercise bike for use in energy storage and running portable devices. Human.mechanical energy is converted by a belt-liked cloth to a bike dick brake. The energy created by the DC generator can be stored in various types of lead-acid batteries. Energy stored in battery form can act as a supplemental energy source for battery banks that may already bu used for wind, hydro and photovoltaic systems. Also, energy that is stored within the lead-acid battery can be utilizrd as DC current for use in DC appliances such as those found in automotive mobile homes. If Alternating Current (AC) appliances are in place then an inventer must be used to transfer the 12 volts of DC current into the standard 110 volts of AC current for usage by these appliances. Pedal power is the source of getting energy from humans. It can be described as the transfer of energy generated through the movement of human feet and hands in some cases. Humans used the pedal power to impel bicycles for centuries. In the primeval time all the machinery was manual and required the physocal energy to run them. This use of pedal power proved to be really helpful to perform even hard labor tasks. Pedal power was the base of the industry for many years. The idea of pedal power generators emerged from the wind turbines. Recent...
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...Lamplight has high technology equipment, and products (GPS tracking systems and panic button) that will enhance the security and safety movement of resources across the country to a whole new level. Lamplight will quickly establish itself as the first provider of such products and services in the country and will acquire a licence that allows only lamplight to be a provider of these security services in the country. Lamplight will be introducing two products, GPS tracking systems and the panic button, as stated earlier. Lamplight will target the transportation and security companies and individuals. GPS tracking systems consist of a device installed in the vehicle, a central server and software for the owner to access information. Data from Global Positioning System satellites will be used to determine a vehicle’s location, speed and direction of travel. It is no secret that that there is a relatively...
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...Southwest Case Southwest airline is one of the major U.S. low-cost airlines in the United States. It was founded in 1966 from an idea of Rolling King a San Antonio entrepreneur who owned small commuter air service. The original plan was fairly simple attract passenger by offering convenient schedules, getting on time to their destination while having a good experience, all these while trying to charge the most competitive prices. Over the course of the years Southwest had to fight really hard in order to establish itself in the market because of fierce competition. In order to compete with other big airline, Southwest introduced important and revolutionary concept that have deeply affected the airlines world until now a days. Just to mention a few: taking cue from its hub at Dallas Love Field they started the so called “Love campaign” (Southwest’s airplanes were Love Birds, it’s drinks Love potion etc) this set the tone for Southwest’s approach to its customers to make flying with Southwest an enjoyable and fun experience. The company decided strategically to move from big, expensive Intercontinental Airports to smaller and closer to downtown airports. They also reduced to 10 minutes the turnaround time (the time spent refueling, off-loading passengers and bags and cleaning up the airplane in order to be ready for the next flight). Southwest was also the first to differentiate among its consumers. They offered generally low fares but in certain time and on certain days it...
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...STAGE IPEX ETE 2010 International College Program Walt Disney World DATE DE DEROULEMENT DU STAGE: Du 01/06/2010 au 20/08/2010 LANGUE DE REDACTION : Anglais PAYS : Etats-Unis d’Amérique CONFIDENTIEL oui non 1.0 Introduction Walt Elias Disney once said: “You can dream, create, design and build the most wonderful place in the world… But it requires people to make the dream a reality”. As soon as I heard this quote during my tradition class, I tried to keep it in mind during my whole program without even imagining that I will probably remember it for the rest of my life. As part of our program at INSEEC Bordeaux, we needed to find a foreign company to work for during the summer break in order to live a new experience and arouse our pretty small resume. We were asked to learn both human and professional skills during this period. 1.1 What is the Walt Disney World International College Program? The international College Program is a summer work program based on the availability of foreign college students due to their summer vacations. This program last three months and is reserved for non-American students enrolled in a three to four year college program. They are required to work as a normal employee for the whole summer after a couple of weeks of training. Several tasks are available during the program, students are asked to choose what they want to do at the second interview in Paris. (For the French ICP) Among the jobs available: ...
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...INNO NATOUR. Lesson learnt from Innovation in Nature Based Tourism Services Contact: Faculty of Economics and Public Administration „Stefan cel Mare” University of Suceava Universităţii str., no. 13, Building H 720229 SUCEAVA, ROMANIA Phone: (+40) 230 216147 ext. 294 Erasmus IP web site: www.innonatour.usv.ro Faculty web site: www.seap.usv.ro University web site: www.usv.ro 2012 Subject to the provisions of relevant collective licensing agreements, no reproduction of any part may take place without written permission of the copyright owners. CONTENTS INTRODUCTION............................................................................................................................................ 5 DESCRIPTION OF THE PROJECT.............................................................................................................. 8 STUDENTS OF THE 20112012 ERASMUS IP ...................................................................................... 9 LECTURERS, TUTORS AND EXPERTS OF THE 20112012 ERASMUS IP ................................. 10 RESULTS OF THE ERASMUS IP INNO NATOUR 20112012......................................................... 19 FINAL REPORTS OF THE WORKING GROUPS .................................................................................. 20 INDIVIDUAL POST CASE STUDIES OF THE STUDENTS ................................................................. 44 CONCLUSIONS AND IMPLICATIONS ......................................
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...how different factors can impact on adult l1earning, including my own learning and development. INTRODUCTION Learning is a permanent change in behaviour or knowledge that comes from experience or training. What does this really mean? We all 'know things' and we can all perform a number of different behaviours. But where did all this come from? Some things are born with the individual. E.g the ability to eat or express basic emotions like happiness or sadness. Others must be acquired throughout life. Any knowledge or behaviour that we now possess but we were not born with, was somehow learned from the people and environment around us. Children are natural learners. They learn by from the way they are spoken to and generally, the way they are treated by the people around them. Imitation is one of the most important ways of acquisiton in childhood, later playing takes over and 'the learners' gather most of the information about the world around them through 'doing' and experiencing. Adult learning is different from childhood learning. With adult learning personal experience plays a big part in the learning process as new information is instinctively checked against the learners own experience. (This is probably one of the reasons why learning a foreign language as an adult is so different from learning it in childhood.) David Kolb produced his work on experimental learning in 1984. It is known as 'Kolb's experimental learning cycle'. In his work he states that experience...
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...Management Summary Samsung wants to introduce a new line of mp4 players. This plan is a detailed analysis on how Samsung can best introduce this product in The Netherlands as well as in Germany. First there is internal analysis of Samsung than external analysis will follow, which will focus on the Netherlands and Germany. Samsung wants to introduce this product in an already very competitive market, the MID market (Mobile internet device). One of the main competitors of Samsung, Apple, is already active in this market and Samsung wants to know how they will be able to compete. Samsung has always been a very innovative and technical company. Right now their technical and innovative strengths are there main competitive advantage. Samsung has a global product structure, with its main focus on their different product lines. Samsung has a geocentric predisposition, with subsidiaries all over the world. Table of Contents Preface 2 Management Summary 3 Internal analysis 7 Organizational Structure 7 Innovations 8 Technical superiority 10 New product possibilities and opportunities 10 Patents 11 Technologies 11 Finance 11 Quality of top and middle management 12 Company culture 12 Strategic goals/Strategies 12 Company values of Samsung 13 Core values 13 Business principles of Samsung 13 Entrepreneurship 13 Planning 14 Management of workforce 14 Personnel 14 Attitude and Motivation 14 Marketing 14 Product quality 14 Width/...
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...carry group based in Düsseldorf. It has the largest market share in its home market, and is one of the most globalised retail and wholesale corporations. It is the fifth-largest retailer in the world measured by revenues (after Wal-Mart, Carrefour, Tesco and Kroger). Metro Group has 280.000 employees, from 180 nations, with over 2.200 outlets in 32 countries in Europe, Africa and Asia. With this force, Metro Group is one of the most important international retailing companies. In Metro AG portfolio we can find some internationally strong sales brands like: * Metro Cash & Carry - the world's market leader in cash & carry; * Real Hypermarkets – purchased by Auchan; * Media Markt and Saturn - Europe' s leader in consumer electronic retailing; * Galeria Kaufhof - the system leader in the department store business. When doing business, Metro AG goes after important values such as: * Responsibility towards our customers, stockholders and the public; * Innovative strength is one key to success; * Further development and modernization of the retail sector - both, at the national and at the international level. 1.2 History Starting from 1996, to 2000 Within a period of only ten months, METRO AG is formed through a merger of the retail companies Asko Deutsche Kaufhaus AG, Kaufhof Holding AG and Deutsche SB-Kauf AG. The group goes on the stock market in the same year. On July 25,...
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...1.0 Introduction This report will determine two different companies which are Public Bank Group and Nestle Sdn Bhd are selected from listed companies for this report. Both of these companies come from a different economic sector where Public Bank Bhd is in banking sector while Nestle (M) Bhd is from Food sector. 2.0 Part A :History and Chairman Review of Two Listed Companies 2.1 Background of Company 2.1.1 Background Public Bank Berhad Source: Public Bank Berhad, 2012. [online] Available at:<http://www.pbebank.com/corporate/> [Accessed 1 December 2012] Public Bank founder and chairman, Tan Sri Dato' Sri Dr. Teh Hong Piow started establish Public Bank and conception it as a bank for the public in 1966. Public Bank Group, a total of 401 branches and more than 17,500 employees to service the financial needs of the community in Malaysia and the other countries of the Group operates over 800 million customers. The journey of 45 years of growth, the Public Bank Group's asset size at the end of 2011, the third largest banking group in Malaysia, with total assets of RM249 billion. Bank Group in Southeast Asia, the Group was ranked sixth in the size of the assets at the end of September 2011. 1967 is the largest non-government-linked companies listed on the Main Board of Bursa Malaysia, Public Bank in Malaysia's market capitalization at the end of 2011, which stood at RM47 billion. (Public Bank Berhad,2012) | Attachment of the full Financial Result Announcement :...
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...Case Analysis Campbell Soup Ltd. University of Toronto Date: 03/25/2009 Name: Philipp Muedder ID: 997242176 Course: MGT492 Lecturer: J. Klakurka Assignment: Case Analysis Table of Content Page # 1. Introduction………………....…………………………………………………………………………...3 2. Campbell Soup Ltd. History………………………………………………………………………..4 a. The Cooperation……………………………………………………………………………..4 b. Campbell Canada…………………………………………………………………………….6 3. Analysis…………………………………………………………………………………………………….7 a. SWOT Analysis.………………………………………………………………………………7 i. Strength………………………………………………………………………………8 ii. Weaknesses……………………………………………………………………….10 iii. Opportunities…………………………………………………………………….11 iv. Threats……………………………………………………………………………...14 4. Recommendation……………………………………………………………………………………15 5. Conclusion……………………………………………………………………………………………...16 6. Reference……………………………………………………………………………………………….18 7. Appendix………………………………………………………………………………………………..19 2 1. Introduction The case analysis of my assignment deals with the worldwide known firm Campbell Soup Ltd., which is a food‐processing firm with its headquarters located in Camden, New Jersey. In the case we follow the role of David Clark who is the CEO of the Campbell Canada division, we will get a chance to see what important factors play a role in running such a large company and what complex and strategic decisions have to be made in ...
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...What is ”Corporate Image” and “Corporate Identity” – and why do people talk so much about it? Dominique Bouchet Professor, Department of Marketing University of Southern Denmark, Campusvej 55, DK-5230 Odense M, Denmark www.bouchet.dk – dom@sam.sdu.dk – Fax: + (45) 65 33 19 13 Image, identity and culture are concepts occupying the minds of companies and organizations of our time, because things must be connected in a world where every institution’s or person’s role and place are renegotiated almost everyday. Companies’ increasing concern about their image, identity and culture must be seen in relation to a number of changes that influence their roles and opportunities. Today, the information we receive is no longer scarce; actually the amount of information is drowning us. This abundance has created much confusion. Demand and supply for information are disoriented and, thus, become increasingly dependent on the guidelines and criteria for sorting information in order to reduce confusion. Orientation is less and less a matter of gathering information and more and more a matter of sorting and connecting. The company’s consumers, stakeholders and employees are all influenced by this development. Further, more and more people are now concerned about things other than material goods. For example, what we eat and how we should handle waste have become central issues for consumers and employees. The ecological concern and political consumption make the...
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...Organisation & Functional Benefits of Business Intelligence 6 Figure 3:What business intelligence means in practice 7 Figure 4:The Road Map of BPM define the steps that the company needs to follow as a guide to ensure that the I.T Strategic has the same goals as business strategy 9 Figure 5:ERP integration of all departments within organisation 10 Figure 6:The Enterprise Data Model is the Foundation for Linking Strategy and Analytic Capabilities - it Links the Data to the Business Strategy 11 Figure 7:Business Strategy and BI capabilities 12 Figure 8:The layout of Corporate Strategy, Business Strategy and Operational strategy Links to BI 13 Figure 9:The BI Pathway Methods 14 Figure 10:Business intelligence development process flow from requirements through implementation. 15 Figure 11: The logic of the balanced scorecard 16 Figure 12: SWOT analysis 17 Figure 13 :PESTLE Analysis of Sensible Solution 18 LIST OF APPENDIX APPENDIX A APPENDIX B 1. EXECUTIVE SUMMARY This report seeks to...
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