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Recording Business Transaction

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Submitted By Linda157
Words 472
Pages 2
Understanding Vertical Marketing Systems
Critical Analysis Paper
Jane Q. Learner
Business 101
Developing a Business Perspective
June 22, 2007

Introduction
The text of the paper starts here. Typically the writer provides an introduction sharing something of interest to capture the reader's attention and introduce the topic. Also, it helps to include a specific statement of purpose. For example, the writer might state "This paper will address the pros and cons of vertical marketing systems. Adding an introduction or statement of purpose not only helps the reader know what to expect, it forces the writer to focus and stay on task.
Vertical Marketing Systems
All material in the paper is double-spaced. Depending on your topic and the length of paper, it might help to use category headings like the one above. However, overuse of category headings can be very annoying and distracting. Headings and subheadings must be in bold type per APA 6th edition. First level headings must be centered on the page.
Advantages of Vertical Marketing Systems
Second level headings like the one above are left justified on the page in bold type. One way you can improve your work is to have a conclusion at the end of a paper with the heading “Conclusion” above it (centered). Summarizing your key points and arguments is a professional way to end a paper.
Conclusion
Each paper must include a separate references page (see the page below) with references listed in alphabetical order, with the heading "References" centered at the top. Only include references for sources used in the body of your text. Use APA style for your reference list and in-text citations.
References
Oblinger, D., & Verville, A. (1998). What business wants from higher education. New York: The Oryx Press.
Starbucks, http://www.starbucks.com/career-center/working-at-starbucks,

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