Free Essay

Red Box

In:

Submitted By MJJ922
Words 1633
Pages 7
| |

Analysis of Redbox

University of Saint Mary

Cairo Team

November 9, 2012

Redbox Coinstar, Inc., through its subsidiaries, provides automated retail solutions primarily in the United States, Canada, Puerto Rico, Ireland, and the United Kingdom. The company owns and operates self-service Redbox kiosks that allow customers to rent or purchase movies and video games; and self-service coin-counting kiosks where consumers can convert their coin to cash, a gift card, or an E-certificate. Coinstar, Redbox's parent company, is led by a savvy management team. By maximizing the value of Redbox and investing in new technologies it is the best way to capture opportunities along with various dimensions such as new customer segments, geographic, product segments, and strategic moves. Coinstar has built a promising future by taking their kiosk-based business to a new level. Strategic investment, position and new technology lead the way to the competitive advantage in the movie rental industry. The Redbox Company is a subsidiary of Coinstar Inc.; it is a kiosk run retailer which provides movie rentals to consumers at an inexpensive rate. Redbox Automated Retail LLC began operations in 2004 with funding provided by McDonald's Ventures, a subsidiary of McDonald's Corporation. The initial Redbox vending machines were placed in a number of McDonald's fast-food restaurants. (Thompson, Peteraf & et al, 2012) As of December 31, 2011, the company had 35,400 Redbox kiosks in 29,300 locations, primarily in supermarkets, drug stores, mass merchants, banks, convenience stores, and restaurants. Coinstar, Inc. was founded in 1991 and is headquartered in Bellevue, Washington. comments, called-out

+ Comment now

Move up http://i.forbesimg.com t Move down

Financial Profile From a corporate standpoint Coinstar management has been aggressive in continuing to deploy additional vending machine kiosks. “The company planned to install 7,000 to 8,000 new kiosks in 2010, of which some 2,400 had been deployed by April 1, 2010. Plans called for capital expenditures of $115 million to $125 million for new kiosk locations. “ (Thompson, Peteraf & et al, 2012)

CSTR is a smaller mid-cap ($2 billion) company that is trading at about 14.85 times forward (expectations for next quarter) earnings. Coinstar’s valuation is attractive for a company with a growth history like Coinstar. Its current PEG (Price Earnings Growth) ratio is on the low side at .86 compared to its peers. The company reported a quarterly sales increase of 12% in its last earnings report. Annual sales were up 33% compared to fourth quarter 2010 with total sales of roughly 1.84 billion in fiscal 2011. CSTR earnings jumped almost 108% from $1.57 per share in fiscal 2010 to $3.26 in fiscal 2011. CSTR is expected to earn $4.43 in FY2012 according to the Sacks Consensus Estimate.

Corporate Strategies

The Redbox company strategy is centered on attracting customers with a combination of low price and convenience and by rapidly expanding the number of shopping locations with a Redbox kiosk. This part of its strategy and success is its strategic placement of its kiosks (DVD and coins) as well as its partnerships with other major companies like StarBucks, Lowes, CVS, Maggianos and more. These partnerships not only allow Coinstar users to get the entire value of their change towards a gift card, but the subsidies and mutual relationships with other vendors add to Coinstar’s revenue and visibility. Some recent developments are that the company is expanding their services with the launch of Rubi, the company’s coffee kios initiative. Also, Redbox has signed a new 28-day content agreement with Verizon. This allows Redbox to offer movies in their kiosks 28 days after they are released to DVD. This will increase completion with Netflix, Amazon Prime and other online video companies. As easy as it may seem, placing Coinstar machines at the right store location is extremely complex and of vital importance for success. Maximizing the best location for meeting consumer needs is the difference between business success and failure? As the Coinstar/Redbox enterprise grows, from hundreds to thousands of machines, finding the best location to place a new machine and evaluating how that new location may impact the rest of the existing enterprise became an even more arduous task. Coinstar has also turned to database technology to collate reams of information that continually swell with each new store. These databases are used to answer a number of questions regarding new store site-selection questions. But the company still does not have an effective means for separate department officials, from marketing to operations to sales, to integrate, share, and leverage each other’s data and work experience knowledge. After searching for a solution that would better integrate information and allow easy access across the enterprise, Coinstar recognized that geographic information system (GIS) could meet these needs, provide powerful mapping, and provide a platform for future growth. The Coinstar Company has also completed a repurchase plan to increase stockholder value. Stock repurchase (or share buyback) is the reacquisition by a company of its own stock. In some countries, including the U.S. and the UK, a corporation can repurchase its own stock by distributing cash to existing shareholders in exchange for a fraction of the company's outstanding equity; that is, cash is exchanged for a reduction in the number of shares outstanding. The company either retires the repurchased shares or keeps them as treasury stock, available for re-issuance.
Opportunities:

It is known that 68% of the U.S. population lives within a 5 minute drive of a Redbox location. To find the closest box consumers can visit the internet or download the Redbox mobile app for the iPhone, Android, or Kindle Fire for free, an advantage for current users. The most recent addition in Philadelphia (October 3, 2012) is that Coinstar wants to tap its customers' yen for entertainment outside the living room at live venues, planning to offer event tickets at its Redbox DVD-rental kiosks for a flat fee of $1. This brings Philly consumers a whole new way to discover and purchase tickets to local live events and attractions. The new business, which it is rolling out in Philadelphia before expanding to Los Angeles early next year, comes as investor unease about the limited life span of Redbox's physical rentals.

Advantages

RedBox is able to supply customers with product faster and cheaper than its competitors due in part because it has no retail space such as a store in which it has to pay overhead costs for. There are also no actual location employees in which to train, hire, or manage since the business model is a kiosk that is located outside of other retail operations. There are field agents that can manage multiple locations and thus also cut down on overall operating costs.

Redbox can offer rentals at a much cheaper rate than streaming options due to the “first sale doctrine” which is a concept in copyright law that allows someone to buy a copyrighter work in a physical form and then rent it out or sell it without permission.

Many agree that automated retail is brilliant. It gives the advantage of not needing full time employees, the ability to leverage technology, and to utilize heavily trafficked areas without making any major rental commitments.

Potential risks:

Contracts with retailers are terminated, or are renewed with adverse terms digital downloads continue to grow and dominate the physical DVD rentals international expansion, can increase foreign risks (currency, political) Recently; the company has alluded to the development of a new product at Redbox that would widen its business but stick within its entertainment wheelhouse.

Redbox is no longer renting movies for $1 a day. The kiosk operator, owned by Coinstar, said it will increase prices by 20% to $1.20 for each DVD. Prices for Blu-ray discs and videogame rentals will remain the same at $1.50 and $2, respectively, for now. This however, marks the first time Redbox has changed the price of its DVDs in eight years. Redbox said it was forced to raise prices "primarily due to the increase in operating expenses, including the recent increase in debit card interchange fees as a result of the Durbin Amendment," Coinstar CEO Paul Davis said in a statement (Graser, Oct 2011) Redbox continues to succeed in a world where you can do just about everything wirelessly, it’s hard to believe that coin counting machines and DVD rental kiosks are still flourishing. Despite streaming movie giants like Apple’s iCloud and AppleTV, Netflix, Amazon Prime and Hulu, renting a physical DVD clearly still has its appeal to some consumers. It is also an important aspect that Coinstar is a well-managed, growing business of point of sale automation. The growth opportunity here for automation revolutionizing retail is huge.
Takeaways

1. Companies that advance on a dying market through new and innovative ways are more likely to succeed than companies that do not change and grow with the retail environment.

2. Ensuring a companies’ growth through expansion of locations, can be a double edged sword, in that yes it means the company has better opportunities to gain market share , but it also means there are more cost expenditures in which the company must now take into account and deduct from overhead costs.

3. Availability, convenience and ease of operations are key aspects in attracting and retaining a target customer base.

References

Dow Jones News Wire 10/2012

Graser, Marc. Variety, Film News. Redbox increases rental price to $1.20. October 207, 2011

Thompson, A., Peteraf, M., & et al, M. (2012). Crafting & executing strategy: The quest for competitive advantage. (18 ed.). New York: McGraw-Hill/Irwin.

Savitz, E. Forbes Magazine 04/2012

Stark, Karl and Stewart, Bill. February 09, 2012 Redbox’s Smart Move: What You Can Learn (www.ink.com)

Similar Documents

Free Essay

Red Box Case Study

...their nightly entertainment is very cheap in comparison to other alternatives. It is beneficial to Redbox because in the event that the customer forgets to return the movie, they are charged double the rental amount which doubles revenues instantly. b. Rapidly increase the number of shopping locations with a Redbox kiosk. Most Redbox locations are between the cash registers and front entrance of the store much like Coinstar. They have recently added locations outside the stores to replicate soda machines and newspaper stands. This provides customers with convenient locations to rent and return their movies. c. Create a recognizable brand name. Redbox has created a recognizable brand name by using bright red and white colors for their kiosk. By using red, Redbox locations stand out and are easily recognizable to customers. d. Make the machine easy to use. By making the machine easy to use, customers are able to browse through movies using touch screen technology quickly. They are also able to purchase movies and replaceable cases. Customers’ time at the kiosk is even quicker when there are two kiosk and/or the customers already knows what movie they want to watch. Which of the five generic competitive strategies discussed in Chapter 5 most closely fit the competitive approach that Redbox is taking? Out of the five generic competitive strategies discussed in Chapter 5, Redbox is using a low-cost...

Words: 1167 - Pages: 5

Free Essay

Product Assessment

...diminishing role in society. As time change we have to change with it and by doing this some things will become obsolete. With cell phones as an everyday commodity, phone booths are like antique inventions that are becoming eye sores all around every city in the world. Questions will be asked and answered in this paper. Can phone booths be revamped? Will they never be used again? Are they more trouble or able to be restructured? These questions will be answered and a lot more information will be given out in the process. Product Assessment A telephone booth, telephone kiosk, telephone call box, telephone box or public call box is a small structure furnished with a payphone and designed for a telephone user's convenience. In the USA and Canada, "telephone booth" is used, while in the Commonwealth of Nations (particularly the United Kingdom and Australia) it is a telephone box or phone box. Such a booth usually has lighting, a door to provide privacy, and windows to let others know if the booth is in use. The booth may be furnished with a printed directory of local telephone numbers, and a booth in a formal setting, such as a hotel, may be furnished with paper and pen and even a seat. An outdoor booth may be made of metal and plastic to withstand the elements and heavy use, while an indoor booth (once known as a silence cabinet) may have more elaborate architecture and furnishings. Most outdoor booths feature the name and logo of the telephone service provider. This innovative...

Words: 1446 - Pages: 6

Free Essay

English Essay

...was getting louder and louder every step he took. He heard a growling noise behind him. It sounded like it was a dog, but he couldn’t tell. Then, when the beast stepped into the moonlight he realized it was his dog, Bear. He realized that Bear had followed him from his house. Bear was a black lab with a white spot on its left paw, and a white spot on its right ear. Bear was just over three years old. James had gotten him about two years ago. He told Bear to go home. Bear whimpered, but then started walking back into the shadows. After a minute or two, James heard a whimper, and then a squeal. There was silence. “Bear”, James called. He heard nothing. He started walking to where he heard Bear last. He saw a red substance on the ground in front of him. He touched it, and the red substance was slimy and stuck to his finger. That’s when James realized it was blood. He was not yet sure whose blood it was. Then he saw Bear. Bear lied there like a rotten tree stump. He ran next to Bear and realized he had stab wounds in his stomach and neck. A tear ran down James’ face. Then he heard crunching behind him, and then everything went black. When James awoke, he wasn’t sure where he was. James was a criminal. He was...

Words: 1567 - Pages: 7

Free Essay

Probability Quiz

...in an International Gaming event. The group has 8 boys and 7 girls. The gaming event contains 2 different games. First one is Counter strike in which 2 girls are must. The counter strike team consists of 5 players. The Second one is Dota 2 in which 3 boys must be selected. The team consists of 5 players. Give the number of possibilities in how many ways the team of 10 people from 15 people can be selected. Q4-In how many ways can the word ACHIEVEMENT be arranged in such a way that the vowels always come together. Q5-How many 3-digit numbers can be formed from the digits 2, 3, 5, 6, 7 and 9, which are divisible by 5 and none of the digits is repeated? Q6- There are three different boxes on a shelf. First box has a capacity of filling 3 toys, second box has a capacity of 5 toys and...

Words: 529 - Pages: 3

Free Essay

Networking

...Assignment MIS This project involves packaging nails so that you make the most profit possible (this is a profit maximizing problem). Say you have six types of nails and can make as many as you need of each. These nails are in 4-inch, 3.5-inch, 3-inch, 2.5-inch, 2-inch, and 1.5-inch nails. The cost of making each type of nail depends on how big a nail it is. Those cost and selling prices are listed in the table below along with the weights. The nails will be sold in boxes of up to 30 nails. There must be no more than 10, but no less than 5, of each of three types of nails in each box. The nails in each box should weigh no more than 20 ounces. You're looking for the combination with the highest profit using a trial-and-error method. A spreadsheet would be helpful for completing this project. You'll most likely find that you identify some promising paths to follow right away and will concentrate on those to reach the best one. |Nail |Weight |Cost |Selling price | |4 inch |1 oz |4 cents |8 cents | |3.5 Inch |0.85 oz |3,5 cents |7 cents | |3 inch |0.7 oz |3 cents |6 cents | |2.5 inch |0.5 oz |2.5 cents |4 cents | |2 inch |0.25 oz |2 cents |3 cents | |1.5 inch |0.1 oz ...

Words: 265 - Pages: 2

Free Essay

Atithi Devo Bhav

...these codes: - Allgod=god mode for you and your team Allammo=Infinite ammo easy=Easy difficulty ewww=Kill all enemies Submitted By: Karo Bonas Helicopter Crash Entry Location: In boarder crossing get past the first complex and carry on down the road it should say that there is a helicopter on its way get to a safe place and when its out of range follow it it should start to descend and it will hit the ground and bounce into landing position trust me its funny Submitted By: craig Re-Supply Hint Entry Location: In the 8th level (Re-supply), When u get out of the truck, just run straight without stopping. U will see some big green containers placed near the wall. Get on top of one of it with the help of the wooden box kept in between. When u r on top, try to jump above the wall with ur mouse pointer a little up. Try it a few times and u will be able to jump above the wall and get outside. Ur first objective will be complete without going in the building and not even killing anyone. Submitted By: DaViD jOnEs -...

Words: 300 - Pages: 2

Premium Essay

Container House

...5/15/13 shipping container home Select Language Pow ered by Translate s h i p p i n g Hom e Freew are Cyber Education Energy/Minerals Processes/Structures Fossils/Tim e/Space Flooding Expeditions Aboriginal Links Brow se to Bach c o n t a i n e r h o m e building a shipping container home go to step by step constuction Remote accomodation is always a challenge in difficult terrain. What follows is an example of using two conventional shipping containers to create 90 square meters of living space in dense rainforest adjoining World Heritage Rainforest. The facility, on a nature refuge is used for rainforest research. The terrain is extremely difficult and accessed via a narrow track made by woodcutters in 1928. The techniques are simple and require only very basic skills. They produce a dry, durable ,vermin proof, comfortable, removable facility with a low ecological impact. See also the excellent container home site: KTainer (external link) http://www.geeksville.com/~kathy/ktainer.html (Earth Science Australia thanks the following sponsors for their support) For the best deals on shipping containers visit www.containers.com.au New and used shipping containers for sale visit www.portcontainerservices.com.au High quality water tanks visit www.bushrangerwatertanks.com.au Click on any image for larger image. Step by Step Construction earthsci.org/education/fieldsk/container/container.html 1/11 5/15/13 shipping container home We cleared...

Words: 2194 - Pages: 9

Free Essay

Thesis

...Data Gathering Procedure The data for this research were collected using a survey questionnaire. The survey was created using suitable questions modified from related research and individual questions formed by the researcher. The survey was comprised of 20 to 25 questions, which were related to the participant’s perception regarding for the reject products of corrugated box in well pack. In the questionnaire, Likert scale was used to determine if the respondent agreed or disagreed in a statement. After the professor validated the questionnaire, these were distributed to the 4th year Industrial Engineering students of Quezon City Polytechnic University . The researchers assured confidentiality of their survey sheets since the identities are not important. The researchers also understood that people’s consciousness may also affect their honesty and effectiveness in answering the survey, and so, the researchers gave people the option of being anonymous. Participants were given time to respond and then the researchers collected the surveys the next day. There were no incentives offered for participating in the research. Next, the researchers planned the questions that they would be asking to the interview. The researchers interviewed certain number of workers in the company regarding to the reject products. Statistical Treatment of Data In getting the sample size, the group used the Solving formula which is, n= , N stands for the whole population of the workers who where work...

Words: 326 - Pages: 2

Premium Essay

Hello

...In this beautiful world, many forces that can’t be identified by our naked eye surround us like anything...and some people do not even realize their existence. Forces like magnetism, electricity, gravity etc. have been a constituent of earth science. The spinning of the earth and things like gravity force etc. is due to the earth’s magnetism property. Here we are introducing a simple DIY science project for students or hobbyist – Maglev Train. Magnetic suspension, Maglev and Magnetic levitation are an approach by which a thing or any object is hanging without any support apart from the magnetic fields. This magnetic levitation approach is utilized for designing this simple maglev train. Actually the original maglev trains are very complex in design, but here we try to design a simple maglev train, which uses some permanent magnets, cardboard or wooden boards etc. Working Principle of Maglev Trains: The basic principle behind the magnetic levitation is to use the magnetism property to levitate any objects. Magnetism is a part of our elementary science, and the principle is that “the like/same poles repel each other but the unlike/opposite poles attract each other”.  Actually our Maglev Train works on this principle of magnetism. The train floats on the guide rail due to this principle of magnetism that the magnetic forces. Materials Required for Maglev Trains: The materials required for the construction of Maglev Train model are listed below. * Wooden block : 5" x...

Words: 825 - Pages: 4

Premium Essay

Corporate Background of Davao Packaging Corporation

...| [pic] | |DAVAO PACKAGING CORPORATION | |BO. A.O. FLOIRENDO, PANABO CITY | |Corporate Profile | |COMPANY BACKGROUND | |INTRO | |Davao Packaging Corporation (DAPACOR) is the premier producer of world class packaging products targeting the agricultural, | |industrial, and consumer markets.  | |DAPACOR's core products include: corrugated carton boxes, plastic films and sheets, synthetic twine, sticker labels, and | |recycled resins. DAPACOR is an organization of skilled individuals dedicated to the pursuit of Quality, Excellence and | |Innovation. It has highly-advanced and state-of-the-art equipment that boost its capabilities to exceed its customers' | |expectations. ...

Words: 1292 - Pages: 6

Free Essay

Organizational Development

...Shipment Clerk to prepare FG Weighing Checklist and issue to Barcoder/Distributor and FG Shipping Label then issue to Distributor 3. Barcoder to prepare UPC Shipping Label and issue to QA for 100% inspection 4. QA to inspect 100% the UPC Shipping Label based on forwarded UPC Code Reference from BUYER then report back to Barcoder with or without discrepancy 5. Barcoder to revise UPC Shipping Label if there is discrepancy then Issue to Distributor 6. FG WHSE PREPARATION FOR FINISHED GOODS SHIPMENT TO CUSTOMER B. FINISHED GOODS PREPARATION No. PROCESS Warehouseman pull-out boxes from rack to prepare for shipment 1. Distributor to attach to boxes the FG Shipping Label and UPC Shipping Label 2. Warehouseman open boxes for QA/QC Inspection to validate box content. QA/QC to check/count...

Words: 684 - Pages: 3

Free Essay

Victorian Era

...* The minimum aisle width needed for a standard forklift to operate is 11 feet width. The minimum for a narrow- aisle forklift is 8 to 10 feet width. http://www.ehow.com/facts_7686721_forklift-aisle-width-standards.html * The average 4 wheel forklift is 20,000 to 25,000 depending on the brand. A narrow aisle forklift average cost is between 20,000 to 28,000. The average cost for a deep-reach forklift is 20,000 to 30,000. http://www.warehouseiq.com/average-price-of-a-forklift/ http://www.forthebiz.com/equipment/forklifts/narrow-aisle-forklifts.htmlhttp://www.ebay.com/bhp/reach-forklift * A deep reach aisle forklift will be more expensive. Companies will buy this more because its more efficient and you can work outside and inside. Also it works better because you can haul more than then the others at one time. * I will use narrow-aisle forklift rather than a deep reach aisle forklift. I will rather use that because its not as expensive and its still efficient. Also I will pick the narrow-aisle forklift because its easier to maneuver and its smaller. 1) Block(floor) stacking- is a storage which is uses no formal racking. Soda and bottle water can be used for block(floor) stacking 2) Flow through rack- allows boxes, totes, or pallets to move forward on gravity rollers from the rear of the rack to the front of the rack. Toilet paper and tooth paste can be stored on a flow through rack because you can put them in pallets or boxes. 3) Push back racks-...

Words: 453 - Pages: 2

Free Essay

Birch Paper Company

...The company is decentralized- both authority and responsibility * Seems like most of their decisions are based on profits and ROI * Northern and Thompson division together designed box for Northern division * Thompson division was reimbursed by Northern division for it’s designing and development * Apart from Thompson’s bid they also get two different offers from outside companies * Company policy where each division manager had full freedom and discretion to buy from anywhere * Thompson’s most materials from within company but sales mostly outsiders * If Thompson get bid, materials to be procured from Southern division * 70% of out of pocket costs of $400 were above materials * This constituted 60% of selling price * The Northern division received bids on 1000 boxes: - Thompson division- $480 - West Paper Company- $430 - Eire Paper Company- $432 * Eire paper Company dilemma: -Purchase (1000 boxes) outside linear board from Birch with special printing from Thompson at $90 plus $30 for printing -“Competitive market where higher costs cannot be passed on, how can we buy own supplies at 10% higher than market rate?” * Thompson division felt they didn’t receive profit for their development work, so they marked up cost on production of the box * Team 1 assessment that Northern division should accept the bid from Thompson, in the calculation the cost of Thompson actually has the lowest costs associated with them. * Team 1...

Words: 268 - Pages: 2

Premium Essay

Creative Writing: Chloe Steal

...“Get off my back,” “You wonder why I am never home,” “You drive me insane,” “You make me want to bang my head against the wall,” “I am leaving.” Chloe Steal says these things to her parents daily right before she leaves to only god knows where. BANG. The door slams behind her as she rolls her eyes and walks out. The phone rings, “Hello Mr. Steal, Chloe has not arrived at school yet and second block is getting ready to begin.” Principal Owen says. “She left about an hour ago. I have no clue where she could have gone.” Mr. Steal responds. “Oh wait, she just walked in.” Principal Owen replies as he beckons Chloe to come in his office. “Can you please tell her I would like her to come home right after school?” Mr. Steal says. “Of course I will. Goodbye.” Principal Owen says. Chloe stands at his door with her hand on her hip. “What did you need?” She asks. “We cannot keep doing this Chloe.” He says to her. He continues to give her the long lecture about how she cannot just show up to class whenever she feels like it, and how she will not be eligible to graduate pretty soon if she continue down the path you she is choosing. Chloe still seems to not get it because she looks at him as if she is disgusted and annoyed. “Whatever.” She says. Chloe has this I do not care about anything attitude. She has become a total negative Nancy. Chloe is to the point where her parents have tried controlling her for so long she just wants to do whatever she wants. She doesn’t care what anyone has to...

Words: 1129 - Pages: 5

Premium Essay

Being a Teenager

...Packaging is the science, art, and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, institutional, industrial, and personal use. Effectivepackaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest.  In today’s modern and competitive retail market world, you only have one chance to make a first impression. Make that first impression a creative and memorable one, with a eye-catching design that will capture consumers attention soon. So, I have rounded up 20 beautiful toy packaging designs inspiration for your next next design project or just for some fresh ideas. 5. Coarse False Friends in Pain Toy Packaging Designs Inspiration Designed bycoarse The level of production and attention to detail that coarse puts into their packaging never ceases to amaze me. For Coarse False Friends in Pain the two hurt 13 inch resin figures are packed apart in individual wooden screen-printed boxes (standing and fallen) to underline the dramatic incident that irrevocably changed the friends’ lives. To prevent...

Words: 438 - Pages: 2