Reflective Journal – RED ROUND

Name: Zhiqiang MOU
Student ID: 41909763
Seminar Leader:
Team: Cronus
Table of Contents

1.0 Introduction
2.0 Red Round 2.1 Critical Appraisal 2.2 Peer Group Discussion 2.3 Self Evaluation
3.0 Blue Round One and Blue Round Two 3.1 Critical Appraisal 3.2 Peer Group Discussion 3.3 Self Evaluation
4.0 Blue Round Three 4.1 Critical Appraisal 4.2 Peer Group Discussion 4.3 Self Evaluation
5.0 Conclusion

Red Round
Critical Appraisal
On the whole, the Red Box was designed to be such a product which stands right between Purple Player and Yellow Console on every single offering characteristic, in order to fulfill the needs of those consumers who seek better performance and gaming experience than Yellow Console provides but cheaper price than Purple Player offers. More specifically, the desired Red Box should be cheaper than the Purple Player but slightly more expensive than the Yellow Console because of the more sophisticated performance and better gaming experience. The reason why targeting Yellow Console as the major competitor was that it had almost the largest market share in the segments of younger and lower income groups which were profitable and potentially acquirable. The consumer preference of Red Box was evenly distributed to each age group. We were expecting to gain more market share and customer preference in the segments of 6-21 and 22-35 by competing with Yellow Console while keeping others constant. We aimed to skew the focus to younger generations since it was costly and time-consuming to attract more consumers in 36 plus group.
Peer Group Discussion
At the beginning, the Red Box hardware configurations were upgraded by acceptable scale in Year 40 in order to be physically more competitive. All the adjustments of offering characteristics followed the principle that always higher than the Yellow Console