... | | |CIM No: | | | |3,270 | |Word Count | | |Excl. tables, | | |Appendices | | |Version: |1.0 | |Date: |December 2007 | TABLE OF CONTENTS Section 1 Executive Summary 3 2 Mission Statement & Corporate Objectives 4 2.1 Mission 4 2.2 Corporate Objectives through 2007-08 4 3 Situation Analysis 5 3.1 Marketing Audit 5 3.1.1 External Macro-environment 5 3.1.2 Market, Customer, Competitor 6 3.1.3 Five Forces 6 3.1.4 Internal Environmental Issues 6 3.2 Marketing Objectives 7 4 Marketing Strategy & Marketing Mix Plans 8 4.1 Strategy formulation 8 4.1.1 Competitive Advantage 8 4.1.2 PLC/Ansoff 8 4.1.3 STP 8 5 Marketing Mix Plan 10 5.1 Service Mix 10 5.2 Price 10 5.3 Distribution 10 5.4 Promotion 11 5.5 People 11 5.6 Process 11 5.7 Physical Evidence 11 6 Improvements to Service Quality 13 6.1 Reasons for...
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...The Big-Five Trait Taxonomy: History, Measurement, and Theoretical Perspectives Oliver P. John and Sanjay Srivastava University of California at Berkeley Running head: Big Five Trait Taxonomy Final draft: March 5, 1999 Author's Address: Oliver P. John Department of Psychology University of California, MC 1650 Berkeley, CA 94720-1650 W: (510) 642-2178; H: 540-7159; Fax: 643-9334 Email: ojohn@socrates.berkeley.edu; sanjays@socrates.berkeley.edu To appear in L. Pervin and O.P. John (Eds.), Handbook of personality: Theory and research (2nd ed.). New York: Guilford (in press). 2 Taxonomy is always a contentious issue because the world does not come to us in neat little packages (S. J. Gould, 1981, p. 158). Personality has been conceptualized from a variety of theoretical perspectives, and at various levels of abstraction or breadth (John, Hampson, & Goldberg, 1991; McAdams, 1995). Each of these levels has made unique contributions to our understanding of individual differences in behavior and experience. However, the number of personality traits, and scales designed to measure them, escalated without an end in sight (Goldberg, 1971). Researchers, as well as practitioners in the field of personality assessment, were faced with a bewildering array of personality scales from which to choose, with little guidance and no overall rationale at hand. What made matters worse was that scales with the same name often measure concepts that are not the same, and scales with different...
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