In the article ‘Unleashing the power of the annual report at DTCC’, Goldstein, Stuart Z (2005) discuss how DTCC use annual report to communicate with its shareholders and potential investors in order to advance financial results. The article shows the main information investors can get through annual report and some examples how DTCC reform annual report to achieve effectively communicate with its shareholders. However, it is not a completely useful source for the report due to rare example, limited relevance and potential bias.

In the article, Stuart(2005) argues why annual report is still important. He provides four points that annual report can offer to show the next horizon and resonate with shareholders. Those key messages can guide shareholders effectively in order to realize high financial results. This article explains the report question efficiently what necessary messages and major method communication is demanded to shareholders and possible inventors. While it is limiting since the article come down to checking the characteristic an annual report needs which can exchange ideals efficiently with its main readers.

In addition, Stuart(2005,P.2) illustrates many success examples how DTCC change their annual report by using some new methods such as benchmarking approaches and techniques, set up senior communication officer. Those examples are rarely and cannot be seen as evidence. The lack of the source is perhaps it is useful in DTCC but the author does not show some evidence whether they can be used in other companies to communicate with shareholders.

Text 1

Goldstein, Stuart Z. 2005, ‘Unleashing the power of the annual report at DTCC’, Strategic Communication Management, vol.9, no.3, pg.30

Text 2

Arumugam, S. 2005, ‘Navigating the web of Financial Reporting’, EBF，issue 23 winter 2005/6, pp.51

Text 3

Australian Shareholders’ Association, Shareholders Expect Policy, viewed August 2011