...Research and Development John Segura University of Phoenix PSY/335 Research Method Prof. Tiffany D. Cron Abstract The class was to watch the "Attention and Consciousness-Unlearning through Hypnosis" video that was located in this week's Electronic Reserve Readings. We are to use this paper to answer several questions on what was presented in the video. I will delve into what the purpose of the study was, how the study applies to the real world, if there were other studies or steps to contribute to the study what would it be and how would I conduct it, and how would I apply the steps of the scientific method and ho would I test my hypothesis. This paper will be interesting because I feel that hypnosis can be used to cure many ailments and even help people from continuing bad habits. Research Development In the video we met a brain researcher by the name of Amir Raz, from New York State Psychiatric Institute. Dr. Raz with his work has shown that through his work that there is a form of hypnotic suggestion that can make some people undo automatic behaviors, such as being able to understand their native language. The purpose of the study was to show that by using the Stroop Color-Word Test, he found that the brains of highly suggestible people under hypnosis processed the words as foreign, and screened only for color and therefore did much better on the task since the words did not interact with the color. In the study Dr. Raz was focusing on suggesting that the brain...
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...Ethics in Research and Development Research and Development (R&D) term carry different meaning in diffenent situation. But everywhere it is related with find out somthing new, somthing better and more wothwhile, wich is used to achive particular goal(s). In a product’s or service’s life cycle R&D is considered as the conception stage. It is considered as invested for a better future. Throug R&D new products, service & idea come. Since in most of the cases it is related with something new and better, practice of ethics in R&D is very importent. A good comitment of ethics in R&D can change the life of greater community and an organization can achieve more confidence and trust from society. Research and development conduct to achieve a goal, maybe it is a business goal or non business goal but always it try to shows new way, new concept and new ideal. Two type of ethical consideration is related with research & development; one is in its objective or goal and another is how this objective or goal researcher wants to achieve. For the betterment of the society goal of research should be ethical and through the way researcher want to achieve this goal must be ethical. For example, a researcher may want to innovate a new medicine for lung cancer, oviously the objective of this research is great, if researche can achieve his goal in this case, it will help the humanity. But for conducting this research if researche collect the human lung through killing...
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...Research Development Paper PSY/335 September 21, 2015 Tiffany D. Cron The purpose of this study was to understand human nature and potentially explain why people act the way they do. In the video Attention and Consciousness - Unlearning through Hypnosis, they discuss the research conducted by Amir Raz. He completed a study using hypnotic suggestion, which found the brown can override responses that experts have long assumed to be ingrained and automatic. He believed that there are ways to make some people undo automatic behaviors such as be able understand a person’s native language and also it points to hypnotic suggestion as a powerful new tool for brain research. The study focuses on the Stroop Test, which is a hallmark of attentional research that asks people to simply name the ink color a word is printed in. For example, the word RED may be printed in a green font. This can automatically set up a cognitive conflict with our brain, which is likely to answer what it reads, even though the correct answer is green. This study applies to the real world because of how we treat our patients today and how we can find different way to enhance their treatment options. There are various ways of helping people deal with their problems, whether it’s a family issue such as marriage problems, or an actual mental disorder such as depression or paranoia. Unfortunately, some people do not like the idea of sitting down and telling a complete stranger their deepest, darkest...
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...Research and Development: Essential Foundation for U.S. Competitiveness in a Global Economy Our hope is that there will be full employment, and that the production of goods and services will serve to raise our standard of living…Surely we will not get there by standing still, merely by making the same things we made before and selling them at the same or higher prices. We will not get ahead in international trade unless we offer new and more attractive and cheaper products…There must be a stream of new scientific knowledge to turn the wheels of private and public enterprise. (Vannevar Bush, 1945)1 U.S. Basic Research: A Need for Serious National Attention U.S. industry and the Federal Government are the primary pillars of financial support for the U.S. research and development (R&D)2 enterprise. The National Science Board (Board) observes with concern the indicators of stagnation, and even decline in some discipline areas, in support for U.S. R&D, and especially basic research, by these two essential patrons and participants. A decline in publications by industry authors in peer reviewed journals suggests a de-emphasis by U.S. industry on expanding the foundations of basic scientific knowledge. More specifically, research contributions by U.S. industry authors in the physical and biomedical sciences through publications in peer reviewed journals have decreased substantially over the last decade. In addition, in this century the industry share of support...
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...is a recent development. For a long time, concern has been placed on other factors of production. It was not until recently that attention shifted to Human capital which has led to a massive wave of investment in human capital development. Human capital development is the term used in referring to factors such as education, health, and other variables that can raise productivity. It refers to the ability to perform work so as to produce economic value. To a large extent this a function of the skills and knowledge workers acquired through education and experience. When viewed from a macro perspective, Human capital represents the human factor in an organization and this consists of the combined intelligence, skills and expertise of workers that gives the organization its distinctive character. It consists of those elements of the organization that are capable of learning, changing, innovating and providing the creative thrust which if properly motivated can ensure the long-term survival of an organization. Increasing attention is being given to Human capital due to globalization and its attendant saturation of the labour market. Concern about the issue has been being compounded by the recent downturn in the various economies of the world. This has led Organisations to appreciate the need to leverage on the workforce for competitive advantage in order to thrive and keep ahead of the competition. One major way of doing this is through human capital development. However experience...
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...http://www.daiichisankyo.com Daiichi Sankyo to Facilitate New Drug Discovery in 2013 through Collaborative Research and Grants Tokyo, Japan (March 6, 2013) - Daiichi Sankyo Company, Limited (TSE: 4568; hereafter, Daiichi Sankyo) today announced its TaNeDS (Take a New challenge for Drug diScovery) collaborative drug discovery project for 2013. The company will select research partners for the project from among researchers based in Japan. 1. Background One key objective in Daiichi Sankyo’s Second Mid-term Business Management Plan (FY 2010-2012) is the discovery of new sources of research themes through open innovation. Daiichi Sankyo is implementing a range of sources of innovation for collaboration with external partners. One aspect of this strategy is the collaborative research and grant program TaNeDS, launched in 2011. A large number of research theme proposals were received in 2011 and 2012 from all over Japan, and projects are currently ongoing. Daiichi Sankyo will continue the program in 2013, seeking further drug discovery research possibilities by casting at wide net to find research themes and technologies that will result in the discovery of new drugs. The program will target researchers based in Japan. Furthermore, in 2013, Daiichi Sankyo’s wholly owned subsidiary, Daiichi Sankyo RD Novare Co., Ltd. (hereafter, RD Novare), will join TaNeDS to promote the development of technology platforms for the next generation. 2. Overview of TaNeDS 1) Multi-entrance The TaNeDS project...
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...Trueblood case 09-2: Pharmagen Pharmagen case describes a $500 million Research and Development (“R&D”) funding agreement between pharmaceutical company (“Pharma”) and third-party private investor (“PEI”). The issue is to decide on how to account for funding of the R&D and royalty payments, and identify authoritative literature applicable to the agreement. Case states the following facts about agreement: • Pharma will receive up to $500 million from PEI for R&D cost for new drug X • A non-refundable funding to be used solely for drug X development costs • PEI will provide incremental funding as long as Pharma is demonstrating progress, however Pharma is not obligated to successfully complete development, “best effort”arrangement • Pharma estimated completion of project will take 3 years (from agreement date), and will cost estimated $1 billion • Pharma retains all intellectual property rights to drug X • PEI is entitled to receive future royalties on drug X revenues • PEI is entitled to receive future royalties associated with an existing commercialized drug Facts presented in the case call for Accounting Standards Codification (ASC) section 730-20 to be applicable. This accounting standard provides clarification and guidance to entities that entered into R&D arrangements, and advises on proper recognition. To define how transactions in Pharma and PEI agreement should be recorded, we should take a close look...
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...An exploratory study on the impact of research and development on customer service and quality 1.0 Introduction Research and development simply refers to the constant improvement of product and services and which enable the business to continuously thrive in terms of its operation. Research and development also leads to innovations intended for these products and services. In generating high impact innovations, it is important that the organization should devise a systematic method of identifying opportunities that provide new value for the consumers (Johnston and Bate, 2003). The changing consumer preference was an opportunity that is exploited through innovation (Paley, 2006). As such, a company must be able to introduce new brand concepts, strengthen design capability and enrich product offering continuously. Improvement of quality is therefore critical in the aspect of innovation as this could highly impact customer satisfaction. Further, innovation also means to tolerate internal processes especially those that will contribute to the growth of the company (Johnson and Scholes, 2002). Customer service is one of these internal processes which purport external audience. For instance, listening to the voice of consumer (VOC) is one critical factor of customer servicing wherein the feedback of the customers are given its deserved value. These feedbacks from the customers are also used to inform research and development regarding their changing preferences, expectations...
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... As I began reading the material for our Business Research course, my immediate thought was concern with understanding and adapting it to my current job. After the first class, these feelings gave way to accepting the research process as a means to answer problems or find solutions to situations in business. Now I will look at Application Development specifically to application development for Apple® iPhones®, iPads®, and/or iPods®. I will evaluate the Research Process as provided in Exhibit 4.1 of Business Research Methods. And finally, I will review Bringing Research to Life. To begin, let’s look at Application Development. Application Development In the scenario provided, we look at Apple® and their application development. The company, founded in 1976, started with computers however, transformed to the iPod® in 2001 and eventually to the iPhone® and iPad®. To keep up with technology, Apple® has add to develop their own programs and to remain competitive it depends on other companies or individuals to submit applications for use on Apple® products. This scenario estimated that it costs approximately $55,000 to generate an application for the Apple® mobile digital device. As the Apple® states on the website (Apple, 2014), they “review all apps submitted to the App Store and Mac App Store to ensure they are reliable, perform as expected, and are free of offensive material.” What research would I want see in a proposal to approve a new app for the...
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...industry. Building blocks of a competitive advantage include efficiency, quality, innovation, and responsiveness to customers. A firm with a competitive advantage may experience higher profits than the average profit in the industry while competing for the same customers. In the case of Honda, this is true. Honda has many distinctive competencies based on its resource and capabilities that allow it to have a competitive advantage in the auto manufacturing industry. Three areas that give Honda a competitive advantage in the auto industry include Honda's engineering and design, research and development, and brand equity. In order to determine whether Honda's competitive advantage in these three areas is sustainable, we analyze and apply each one to the VRIO framework. Honda is unique in that its corporate structure is made of three companies. Honda Research and Development is in charge of research and development of innovative products for the company. Honda Motor produces, sells, and services the all Honda products. Honda Engineering develops manufacturing processes, systems and equipment used to build all Honda products. Honda's superior design capability has enabled it to build high-quality reliable products and has also added value to the Honda brand. Honda's efficient manufacturing processes have also kept production costs low relative to other automakers in the industry (Snipes 2008). In terms of value, Honda excels at using its engineering expertise and design skills to build...
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...the research methods will be presented. The following will point out some problems and limitations for the dissertation. In addition, some shortcomings and inadequacies that need to improve. This chapter will be divided into seven parts: it includes research objective and question, research approach and strategies, design of research tools, piloting research tools, carrying out data collection, problems and problems and limitations, and conclusion and future prospects. 2.2 Research objective and Question 2.2.1 Research objective The dissertation objective is to analyze the innovation culture effect Google’s development. Questionnaires and research methods are carried out to achieve the objective. 2.2.2 Research question The research of this dissertation divided into three general questions which are listed as follows: Question 1: How innovation culture effect Google company’s development? The aim of this question is to know in which aspects innovation culture effect Google’s development. Question 2: How charismatic leadership effect Google’s development? The aim of this question is to analyze and understand how charismatic leadership effect Google’s development. Question 3: How Google company motivates staff working hard? The objective of this question is to know what kind of the motivation methods that Google encourage staff working hard. 2.3 Research approach and strategies 2.3.1 Research approach This dissertation uses the deductive research approach...
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...Research and Design Methodology Essay In the subject of lifespan and development, there are several different theories and methods of research. Three designs for studying development are longitudinal, cross sectional and sequential designs. Each of them has strengths and limitations. Scientists interested in human growth and development require information about the way research participants change over time. They must extend correlational and experimental approaches to include measurements at different ages to answer questions about development. Longitudinal and cross sectional designs are special developmental research strategies. In each, age comparisons form the basis of the research plan. (Berk 34.) Longitudinal design is when participants are studied repeatedly, and changes are noted as they get older. This approach has two major strengths. The first one is since it follows the performance of a person over time; the scientist can identify common patterns as well as individual differences in development. The second is that the researchers are permitted to examine relationships between early and later events and behaviors. An example of this would be The Guidance Study; where it tracks to see if children with extreme personality styles retained the same dispositions as they became adults. (Berk 34.) There are also problems when conducting longitudinal research participants might move away or drop out of research. Also due to the repetition of the...
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... known as the “hothouse” of innovation, need to regain historic closeness to the customer? Ans1. 3M Corporation has small laboratory or research and development section with some technicians and doing experiments on sandpaper and developed some core technology at that time for 3M like masking tapes. After such core technologies development 3M achieved global reputation and become “hothouse” of innovation. However the process grows slowly and allows 3M to recognize user needs because 3M researchers contact different employees in factories. In 1990’s 3M have 30 key technologies and get much market growth and for more development and product 3M employing more engineers and scientists. 3M corporation goes high in innovation but they are not able to found what customer need is because of least interaction and closeness with customers and users. This is because 3M need some marketing research and identifies customer needs rather focusing on products and technical stuff. Q2. How does the Lead User research process differ from and complement other traditional market research methods? Ans2. Lead user research is the process in which products may be innovate and developed products on the basis of the information and data collect by customers or user and with respect to the need of users. By the help of lead user research organizations are able to identify the client need and move toward to create some innovative products by getting the ideas from the users. The...
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...ResearchBeam has announced a new Report Package "Cancer Diagnostics Market Growth, Trends, Technology, Competitive Landscape, Research Forecast to 2020" Report Overview According to the CDC, cancer is the second leading cause of mortality, causing ~584,881 deaths worldwide in 2013. Early diagnosis is the key to prevent the rising number of cancer-related deaths. The global cancer diagnostics market is witnessing a rapid transformation owing to several technological advancements in diagnostic platforms such as next-generation sequencing, DNA microarrays, and polymerase chain reaction (PCR). Moreover, the market has seen the advent of hybrid imaging instruments with enhanced accuracy, such as PET/CT and SPECT/CT. These advancements have augmented the growth of the cancer diagnostics market. See Complete Info at: http://www.whatech.com/market-research/medical/83614-the-global-cancer-diagnostics-market-is-witnessing-a-rapid-transformation-according-to-new-research-report The instrument-based cancer diagnostics segment accounted for the largest share of the global the cancer diagnostics market, by technology, while breast cancer accounted for the largest share of the cancer diagnostics applications market, in 2014. North America accounted for the largest share of the global cancer diagnostics market, followed by Europe, Asia, and the Rest of the World (RoW). In the coming years, the cancer diagnostics market is expected to experience the highest growth rate in the...
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...Research Reflection Report (Assignment Format) – Guidelines for the Report These notes are designed to help you deliver and conduct a successful Research Reflection Report. The Research Reflection Report is a major piece of work and is designed to support your own self-critical consideration of your research and related business skills and demonstrate that you can:- • Reflect and comment critically on what you have learnt during the programme and during the carrying out of your research activities • Carefully consider the research which you have carried out and critically comment on this • Discuss the relationship of your research, research sources and evidence, and researching activities to the production of your Major Project • Critically comment on the key areas, examples, sources of your research • Consider the relationship of your research, and researching, to both your Major Project and possible future employment opportunities Your Research Reflection Report is not only an academic exercise but also a piece of work which you may wish to use in future employment contexts to demonstrate your ability to consider the importance of research and researching to:- • business planning, • business success, • organisational contexts • your own academic and business skills and the contribution which you can make to an organisation as a result of developing these skills The Research Reflection Report therefore...
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