...Research Paper for publication ACCEPTABILITY OF LIFE INSURANCE BY INDIAN CUSTOMERS Submitted by- MS. RUSHINA SINGHI Lecturer Amity Business School, I floor , F-I Block, Amity University Sector-125, Noida, Uttar Pradesh. M. 09999665534 e-mail rushina.singhi@yahoo.co.in MS. MEENAKSHI JAIN Student Amity Business School, I floor , F-I Block, Amity University Sector-125, Noida, Uttar Pradesh ACCEPTABILITY OF LIFE INSURANCE BY INDIAN CUSTOMERS ABSTRACT Insurance constitutes one of the major segments of the financial market. Insurance services play predominant role in the process of financial intermediary. Today insurance industry is one of the most growing sectors in India. There is lot of potential in the Indian Insurance Industry. There are many issues, which require study. The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector. The present study has been undertaken to identify the association between demographics of individual investors and their investment behavior and also analyzing the acceptance of insurance by them. The study was conducted using the survey method (Personal interviews and Telephonic interviews). Data was collected through a structured questionnaire from a sample of 150 respondents from Delhi. Factor and regression analysis and Cross Tabs was used to analyze the data and identify the...
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