...C8057 (Research Methods in Psychology): Writing Laboratory Reports Writing Lab Reports & APA Format Structure and Content of a Laboratory Report This following provides a brief overview of the structure and content of various elements in a laboratory report, based on APA guidelines. The APA publication manual can be referred to for more detail. The purpose of a lab report is to communicate research in a clear, systematic and standardised way. Primarily, a lab report should communicate the following things: → Why did I bother? Why did I do this experiment and why is it an interesting contribution to science? → How did I do it? How did I carry out this research (this should be detailed enough so that the experiment could be replicated precisely)? → What did I find? What were the results of your study? → So What? What do your findings mean in terms of your hypotheses and what theoretical contribution do they make? IMPORTANT! The advice that we give you in this handout is not inflexible, it is a guide! For example, when we say that the title should be fewer than 15 words, the world will not end if your title is 16 words. So, please use your common sense. In case you don’t have any, the snail of sense will appear to give you some advice. Format There are several sections to a lab report: → Title → Abstract → Introduction → Method o o o o o → Results → Discussion → References → Appendix (Optional) Title Your title should ideally be fewer than 15 words. A good title alerts the reader...
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...C8057 (Research Methods in Psychology): Writing Laboratory Reports Writing Lab Reports & APA Format Structure and Content of a Laboratory Report This following provides a brief overview of the structure and content of various elements in a laboratory report, based on APA guidelines. The APA publication manual can be referred to for more detail. The purpose of a lab report is to communicate research in a clear, systematic and standardised way. Primarily, a lab report should communicate the following things: → Why did I bother? Why did I do this experiment and why is it an interesting contribution to science? → How did I do it? How did I carry out this research (this should be detailed enough so that the experiment could be replicated precisely)? → What did I find? What were the results of your study? → So What? What do your findings mean in terms of your hypotheses and what theoretical contribution do they make? IMPORTANT! The advice that we give you in this handout is not inflexible, it is a guide! For example, when we say that the title should be fewer than 15 words, the world will not end if your title is 16 words. So, please use your common sense. In case you don’t have any, the snail of sense will appear to give you some advice. Format There are several sections to a lab report: → Title → Abstract → Introduction → Method o o o o o → Results → Discussion → References → Appendix (Optional) Title Your title should ideally be fewer than 15 words. A good title alerts the reader...
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...Email: bingqing.yin@washburn.edu Beauty in the Age of Marketing Beauty, it is said, is in the eye of the beholder. It is, accordingly, subjective and presumably both socially and culturally influenced. From a marketer’s perspective, this is a less than useful perspective, for beauty sells. A body of research suggests, for example, that physically attractive models used in advertising produce consumer expectations of accountability, dynamism and trustworthiness; therefore, marketers tend to use these models to enhance and strengthen the appeal of their advertisements and products (Atkin and Block 1983; Kamins and Gupta 1994). Physically attractive people are known to be perceived by consumers as friendly, warm, dominant, sociable, outgoing, responsive, and possessing both self-esteem and intelligence (Adams, 1977; Adams & Read, 1983; Berscheid & Walster, 1974; Bloch & Richins, 1992; Cann, Siegfried, & Pearce, 1981; Dion & Dion ,1987; Goldman & Lewis, 1977). Individuals favor and are favorably disposed towards physically attractive people (Caballero, Lumpkin & Madden, 1989). More broadly, research in other fields finds physical attractiveness both a determinant and moderator of various processes including heterosexual liking (Berscheid, Dion, Walster, & Walster, 1971; Walster, Aronson, Abrahams, & Rottman, 1966), individuals’ perception and evaluation (Sigall & Landy, 1973; Sigall & Aronson, 1969; Sigall,...
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...Effects of Attractiveness, and Qualifications on the Applicants Resume on Determining Job Placement and Competence Karissa Sakamoto California State University, Dominguez Hills Abstract The purpose of this study was to examine the influence of attractiveness and qualifications of a female applicant’s resume on the hiring process on job placement and competence. Hiring decisions based on the ratings of job placement and competence were made for four groups in a vignette situation. Each group had different scenarios, one having an attractive female and the other unattractive female, being unqualified and qualified. The participants were tested as a group. It was hypothesized that the more attractive female, whether they were unqualified and less competent would get the job over the unattractive female that is qualified and more competent. The results show that the job competence group showed significantly higher attractive and qualified scores, but also showed a higher unattractive and unqualified group. The hypothesis that attractiveness would over rule an unattractive applicant was somewhat supported in these conditions. Keywords: attractiveness, job qualifications, competence, job placement Effects of Attractiveness, and Qualifications on the Applicants Resume on Determining Job Placement and Competence Frequently, people encounter situations in their environment where they feel they are judged by their appearance. Attractiveness is one of the factors that affect...
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...Feasibility Brief 1: Rowner Community Trust Events Management Ltd. * Rowner Community Trust summary profile - (re-phrased from the internet) Rowner community trust is a new charity organization that operates under the umbrella of Rowner World Company. They aim to support the growth of the area Rowner in Hampshire by focusing on its economic, social and environmental angles and contribute to its community development. Rowner Community Trust is a new initiative. Therefore, as any other organizations it is looking forward to grow its social business by developing new social ventures to support Rowner community and sustain its social business. * Rowner Community Trust next project Group 1 will focus on Rowner Community Trust next project. The Community Trust next project is to create an Events Management Social Enterprise. This new project will generate revenues by providing events management services such as catering, conferences and other events management services to the following target segments: * SME's * Large Corporates * Public sector * Non-profit organizations * Consumer markets in following geographic locations: * London * Regional organizations involving the following stakeholders * Rowner Community Trust * Rowner Community Trust community center * Rowner Community Events Group The revenues coming from the events management social enterprise services will help in sustaining Rowner Community Trust and will...
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...require that you apply the concepts that you have learned in the course. This assignment will enable you to learn how to research and analyze the external and competitive nature of an industry. It is necessary to have a thorough understanding of an industry before a firm can develop strategic plans to obtain competitive advantages. Basic Attributes of Your Report: The best reports are the result of a lot of research. There is a direct correlation between research and grades. To earn the highest grade possible, your report should demonstrate evidence of: • Significant secondary research. • Integration of course concepts. • Written in plain English and demonstrating understanding that clarifies and distills the problems and opportunities competitors in the industry are facing. • Precise business writing skills. (You will be penalized for writing mistakes.) The best reports also summarize what you have learned from your research. A great report demonstrates that the student has thoroughly researched the industry, and demonstrates the ability to: • Comprehend –Paraphrase or interpret the information in one’s own words. • Analyze – Break down the information gathered during your research into parts, and show interrelationships. • Synthesize – Bring together parts of knowledge from various sources to form the report. • Evaluate – Make judgments based on the information researched....
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...Article Review The research article is based on an evolutionary approach to investigate on the topic of why men fall in love more than women. Men are more likely to falling in love if they over perceive sexual interest and physical attractiveness in women. Hence, women have become skeptical in a relationship. First hypothesis shows that men will usually fall in love with most recent partner, love more partners in their lifetime, experience more “love at first sight” and more unreturned love compared to females. The second hypothesis shows that individuals who over perceive others’ sexual interest will fall in love more frequently with chances to experience “love at first sight”. The third hypothesis states individuals who value physical attractiveness will have more partners, fall in love easily with latest attractive partner and more love at first sight experiences. The fourth hypothesis shows that individuals with a higher sexual desire will fall in love easily. The methods used were online questionnaire to both sexes with a sample size of 357. A qualitative research is used in a heterosexual community. Participants are 18-year-old and above. The dependent measures are the rating scale from 1 to 7. The specific measures used are timing of love, frequency of love, frequency of “love at first sight” and physical appearance of the latest partner. In hypothesis 1, the result shows that prediction on timing is not supported as there are no sexual differences between...
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...Social Comparison Lamer (2012) titled ‘’within Gender and Between Gender Upward Social Comparison” in her article argues that issues related to an individual’s body image and self-esteem are related irrespective of one’s age, ethnicity, and gender. Her vindications are reinforced by the press report of 2010 by National Organization of Women which highlights that 49% of girls between 3 to 6 years are worried of being fat. There are numerous campaigns against insecurities emanating from body images. For an instant, campaigns such as Operation Beautiful advocates for positive talk on women with the aim of counteracting trends related to body insecurity (Boyle, 2010). Social Comparison Theory provides the platform for individuals to maintain...
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...in the new market must be pursued. Each assignment begins with a “start up” aimed at developing a complete understanding of the client organization, products and processes, as well as a finalising and initiating the project. Each element within the strategic framework will deliver strategic reports for the project sponsor and management board. Market Entry Strategy Framework This phase is the formalization of the information collected in phase I. This must be done in close collaboration with the client, since assumptions need to be validated to produce coherent figures in the financial analysis. The following sections of the analysis are used to assess: - The attractiveness of the market - The difficulties to enter in the market and the capabilities the client has to overcome them - The potential partners that could facilitate the entry The business case then gives the financial figures related to the opportunity and allows to make a final decision regarding the use of a partner or not (comparison of sales achievement with or without a partner). Market Attractiveness The findings of phase I are matched against a set of criteria that determine the attractiveness of the market. These...
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...!1 | P a g e Semester 2, 2015 MKT10007 Fundamentals of Marketing Assignment 3: Guide to accompany Marketing Strategy PART 1 - Template Section 1: The marketplace and influencing factors What industry are we in? Before any analysis, some sort of scope should be provided at the beginning of any business report. A tree diagram is useful because:➢ A tree-diagram defines the scope and product-category structure of the “industry” of concern. ➢ Depicts aspects of an industry that are close together ➢ Showing which parts belong together ➢ Displaying both broad and narrow options ➢ Identifying the scope for the current report. The following could be used by a company such as Coca-Cola:Beverages Alcoholic Non-Alcoholic Hot Juice Milks ! Colas Cold Softdrink Energy Lemonade Water Other Flavours This diagram shows that the “industry” could be defined as: • Beverages (the broadest definition) • Non-Alcoholic beverages • Cold non-alcoholic beverages. At this stage Coca-Cola defines their industry here. However over time companies can change their industry definition:o In the past Coca-Cola has defined their industry as:▪ Softdrinks, and at an earlier time as:• Cola MKT10007 Assignment 3 Guide to accompany template S2,15.docx !2 | P a g e o For the future Coca Cola has indicated that they intend widening their industry definition; in Australia they own Grinder’s Coffee and have introduced “Barista Brothers” cold coffee-flavoured...
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...Management | Unit Code: SHR602-6 Sem 2A | Title of Coursework: Assignment 1: Written Report | 40% weighting of final unit grade | Feedback details The university policy is that you will receive prompt feedback on your work within 15 working days of the submission date. Exceptionally where this is not achievable (for example due to staff sickness) you will be notified as soon as possible of the revised date and the reasons behind the change. Submission Date: 24th May 2015, Sunday | Feedback Date: 14th June 2015 | Details of how to access the feedback: Turnitin | Your task 1 Choose an organisation for which there is a large amount of information available about both the industry and the firm. Small private companies can be used but are not usually a good idea. You may not choose companies which feature in the large case studies in the Johnson & Scholes and Grant textbooks, or companies used for in-class teaching. Please confirm your choice of company with your tutor before proceeding. Collecting information can be done in groups 2 Group preparation. - This task is your research and is not graded. However without the research you will not be able to successfully complete the individual task. Based on the information collected, you will be asked to construct strategic tools that will lead to the analysis performed in your individual report 3. The Individual Report (1600 words). This submission only will be graded. * Provide an analysis of the business...
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...[pic] ASSIGNMENT COVER SHEET (INDIVIDUAL OR GROUP) Please complete and attach this form to your assignment. All assignments must be submitted to lecturer on the stipulated submission date. |Name || | |Unit Code |BUS235 |Unit Name |Market Research & Analysis | |Class Code |PT-BUS35G | |Local Lecturer’s name |Ms Mona | |Assignment No. (i.e. 1,2,3) or ‘short answer’ |Assignment 3: Research Report – | | |Final Research Report | Your assignment should meet the following requirements. Please confirm this by ticking ( the boxes before submitting your assignment √ My assignment is double-spaced and clearly legible √ My assignment is written on one side of page only √ I have provided a wide margin (4 cm) on left-hand side of page √ The first page of my assignment is clearly labelled with my name, unit no, unit name and tutor’s name. √ I have retained a copy of my assignment ...
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...Goldman Sachs – Jim O’Neill – wrote an economic research paper “Building Better Global Economic, BRICs”, in this report, O’Neill listed four countries with their initial letters combined being BRIC – Brazil, Russia, India and China – as the world’s fastest developed economies that can be considered as the most promising emerging markets in the world. Latter the BRICs become BRICS with South Africa joining the group, together the five BRICS countries had represented approximately 3 billion people and a combined nominal GDP being US$ 14.8 trillion and US$ 4 trillion in combined foreign reserves (IMF 2013). However, within the five BRICS countries, China and India very similar and the only two Asian countries, they had many things in common – large size of country lands and large size of population as well, the relatively large gap between wealthy and poor households, together with the similar economic routes – both countries had their economies boosted in the 1970s and 1980s benefiting from the large sum of foreign direct investments (Halpin, 2012). Based on the above basic conditions, the consulting team hired by Australian Trade Commission (Austrade) would conduct a comparative analysis for the country attractiveness of China and India, standing in the position for the businesses in Australia who wished to expand their businesses to one or both of the countries, thereby to providing suggestions for these businesses. As for details, the report would compare the legal, social and economic...
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...Credibility on Product Favorability and Purchase Intention– A Study of International Cosmetic Brands with the Taiwanese Market as an Example I do not give permission for this dissertation to be reproduced as a sample dissertation on Blackboard in future years. Signed:………………………………………………………………………………… 1 Abstract Taiwanese cosmetics and toiletries industries became prosperous, and the international cosmetics brands occupied most of the market shares. This research focused on the relationships between the source credibility and other variables. This is the quantitative research, and 301 participants received the questionnaires. All of the participants were divided into two groups: the low- and high-source-credibility group. In H1, the source credibility was proved to have positive influence towards the purchase intention and product favorability. H2 was investigated that the audiences’ favorability to the overall advertisements can influence the purchase intention. However, in H3, this research cannot prove the dominant elements which can significantly influence the perceived price. Moreover, the separate dimensions of source credibility and overall source credibility showed different impacts towards the buying behavior. In conclusion, the celebrity endorsers with highly source credibility create positive associations and influences to the target audiences. 2 Acknowledgements I would like to thank...
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...Can public transport compete with the car 1 IATSS Research, 27 (2), 27-35. Can public transport compete with the private car? August 2003 Linda Steg Department of Psychology, University of Groningen Grote Kruisstraat 2/I, 9712 TS Groningen, The Netherlands e-mail: L.Steg@ppsw.rug.nl, phone: + 31 50 3636482, fax: + 31 50 3636304 Can public transport compete with the car 2 Abstract Public transport is often perceived to be a poor alternative for car use. This paper describes who may be open to use public transport more often, and how people might be persuaded to use it. A computerised questionnaire study was conducted among 1803 Dutch respondents in May 2001. Results revealed that especially fervent car users dislike public transport. For them, the car outperforms public transport not only because of its instrumental function, but also because the car represents cultural and psychological values, e.g. the car is a symbol of freedom and independence, a status symbol and driving is pleasurable. So, for fervent car users, car use is connected with various important values in modern society. Infrequent car users judge less positively about the car and less negatively about public transport. Consequently, they may be open to use public transport more regularly. In contrast, many efforts are needed to stimulate fervent car use to travel by public transport, because in their view, public transport cannot compete with their private car. In this case, policies should be aimed at reducing...
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