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Research on Telecommunication

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Submitted By ddcanh
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INTRODUCTION

1 BACKGROUND

Nowadays, telecommunication plays an important role in the worldwide connection, which leads to the new era of information technology. Having been used for the first time among militaries, wireless communication is now experiencing a mushroom increase in both quantity demanded and supplied. However, the situation of each service company seems not to be fit the general trend because their numbers of subscribers fluctuate widely. The purpose of this research is to find out the causes of the kinks between general movement and individuals’ trends.

In fact, a telecommunication company or a communication service company is an enterprise that provides many kinds of services such as telephone, GPRS, Internet connection, etc. Some company belongs to government corporations such as Viettel while others are business like AT&T (American corporation) and Telekomunikasi Selular (Indonesian company). These service enterprises earn huge revenues each year which can be pointed out: Viettel corporation revenue is $4.15 billion while AT&Ts is about $15.6 billion. They are huge amounts of money composing to profits so every-company tries to maximize them by increasing the numbers of subscribers, which one way is using promotion plans.

General information about promotion strategies can be found easily. Some marketing book have deeply view on this method. In term of marketing, Promotion is “one of the four elements of marketing mix (product, price, promotion, and place). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision” by Kurtz, Dave. (2010). Furthermore, topics discussing about promotion plan can be found easily in many economic and marketing website. This information provides us a general knowledge about promotion which

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