Resources

Human Resources
The use of our human resources is essential in the process of our promotional campaign for FAME as it’s important that we make the best use of the people involved whilst also making sure they have the necessary skills required in order to achieve the best result and meet our aims and objectives for the musical. The human resources that are available for us to use include ourselves who are conducting the promotional campaign as well as a number of teachers and students which are a part of FAME and media students. This is very helpful for the promotional campaign it means that we will not have to spend money on the use of other expertise as the students and teachers will be doing it free of charge as they are within the school. This would then also help us to achieve our objective which is to spend within our budget of £250.

As we are conducting the promotional campaign for the FAME school musical, it is necessary that we have the skills required to do so. As a team we all possess team working skills, as we have the ability to work as part of a group with one another, all sharing ideas and working together in order to achieve the overall aim for FAME which is ‘To showcase the talents of the students of SSSO, by entertaining an audience which includes students, teachers and staff’. As a team we are willing to help one another out in order to complete a task as we are required to work towards a coordinated campaign which involves different elements, therefore are able to communicate with one another appropriately. We also have communicational and interpersonal skills which allow us to communication effectively with our team members, whilst also which others involved in the musical and most importantly the target market itself, which includes students, teachers and parents. We are able to build an understanding of consumer needs, therefore understanding the needs of our target market, we have a benefit from this as we are students as well, and therefore can relate to the needs of our target market. We also have good technical and IT skills, this is essential as todays modern society requires the use of technology as it plays a big part in promotion, all of our team members have a clear understanding of how to use technology and therefore are able to use it in order to complete tasks. IT skills are necessary, as our promotional campaign includes creating posters and letter which means they will have to be created using technology on a computer, as they will have to look professional and appropriate to the task.

A number of different teachers are also a part of our human resources, as some are involved with the production of FAME, therefore they are able to help us with our promotional campaign. The teachers who are involved have the necessary skills and expertise as well as the authority to do things and make decisions, therefore they can help us with our promotional campaign. Some students who are in the FAME musical are also included as part of our human resources as they are able to help us with some promotional methods as they will be required to take part, for example, in the assembly slot, they will have to perform a tiny section of the musical as a teaser for the target market.

We’re also working with a-level media students as part of our promotional campaign as they have the necessary skilled required in order to create medias which can help promote the musical. For example, they possess good technical skills as well as creativity/imaginative skills and are able to create good designs needed for posters and presentations which will be played on the SSSO TV screens and placed around school. However, they will not always be available as they do have their own work to do, therefore we will have to work with them when they’re available. Working with media students on the event will also increase word of mouth, attracting more students to come and watch the play, this can also help achieve objective to create awareness of 90% by 5th February, among students, teachers and parents.

Physical Resources

As we are promoting for the school musical, it means that we have a number or physical resources that are already available for us to use within the school, however some we may have to use externally. Being a part of the school means we can use the technology available in order to conduct the FAME promotional campaign, this can be very beneficial as it lower our costs helping us to stick to our overall budget for the campaign itself. The physical resources available include photo copiers, which allow us to copy important documents such as letter of notices about the musical. Computers are also included, allowing us to create the posters, letters as well as presentations as they pc’s have the appropriate software needed to create them making them look professional. Other physical resources include the sound system, microphones and TV screens, which are available for use to use in order to promote the musical as we will need to sounds system and microphone during our assembly slot and the TV screens are going to be used as part of one of our promotional methods.

Even though most of the physical resources are available to use within the school, we will have to go externally to design our t-shirts as we did not have the necessary equipment and machinery which was needed. As a result, we decided to go to a printing shop located in Greenwich called ‘LPS London’, as they are also experts in digital printing, however as they are external, it does mean we will have to pay for the printing of our t-shirts.

Financial Resources

Financially, our budget for our FAME promotional campaign is £250. This is a good amount as it is a school production, and therefore not a lot of money will have to be spent on unnecessary items. A lot of the equipment we need is also available for use within the school itself, therefore benefitting us as we will have to only pay a small amount in order to use it, therefore tasks such as printing will be cheaper than getting it printed externally. As the overall event, the FAME musical is only on for two days it means that a lot of money will not have to be spent in order to promote it, as it means we won’t be spending a ridiculous amount of money for an event which is only showing for two days. Our costs will also be quite low as it’s a captive audience so they already warm to the promotional message therefore we will not have to spend a lot financially on promotional activities. Most of the money will be spent on printing as part of promotional methods, such as printing posters, letters and the t-shirts. However as the majority of it is done in-house (internally at school), costs will be minimal, for example we will get the HR for free and will not have to pay for the assembly slot or the equipment used for it such as microphones, this will also help us to achieve our objective to spend within our budget of £250.