...with limited competition and select the most profitable segment. It has four major market segmentation variables, there are geographic, demographic, psychographic and behavioral. Geographic segmentation tries to divide the market into different geographical units such as location, regions, population density, climate and countries. Demographic segmentation consists of dividing the market into groups based on variables such as gender, family size, family life cycle, income, occupation, education, religion, race and nationality. Psychographic segmentation divides buyers into different groups based on social class, lifestyle or personality characteristics. Behavioral segmentation divides buyers into groups based on their knowledge, attitudes, response to a product. There are four consumer and industrial product that we are going to discuss about their market segmentation, which are McDonald, Hugo Boss perfume, Mobil Nokia and magazine of National Geographic. Fast food: McDonalds Geographic segmentation Nowadays, McDonalds is a very famous brand in all over the world. It franchises and operates more than 32,000 fast-food restaurants in over 100 countries. In Malaysia, you can find McDonalds at every shopping complex of the city. These brands of the product are very Bestsellers because people have high purchasing powers and enable to spend it. Demographic segmentation Life cycle...
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...Marketing Research and Segmentation Problem Complete the following problem related to market research and segmentation by writing a 1,050- to 1,400-word response. Take on the role of a marketing representative at a local hospital or medical facility with which you are familiar. Provide a brief description of the facility. Conduct research on the consumers in the area using at least two lifestyle analyses and marketing research databases discussed in Ch. 4 and 5 in your text. 1. Write a lifestyle profile for the neighborhood that can be used as the demographic profile for potential patients at your facility. a. Based on your research, describe two ways the facility could segment their market. b. How does this profile provide you with insight on how the people in this neighborhood will perceive your facility? 2. Based on your research, assess the lifestyle profile you have developed. a. In your assessment, is the demographic and psychographic information you found accurate? Why or why not? |Content |Points Available|Points Earned|Additional | |60 Percent |6 |X/6 |Comments: | |The response: | | | | |Includes...
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...Trainers Assessment Resource Unit Assessment Type ICPPP430B – Manage Colour This is a summative assessment, which requires each student to have adequate practice prior to undertaking this assessment Assessment 1 Observation / Portfolio Assessment Methods Assessment 2 Written Test (Written Test) (Each student observed creating a portfolio of colour management evidence – minimum 3 jobs on various stocks) Last Modification Date June 2009 Page 1 of 23 Assessment Resource | ICPPP430B Unit Summary This unit describes the performance outcomes, skills and knowledge required to manage colour in pre-press operations to ensure that proofs, monitors and final products match. Prerequisite Units Nil Possible Co-requisite Units Nil All products purchased remain the intellectual property of Accredited Education & Training. All rights reserved; no part of any publication provided by Accredited Education & Training may be reproduced by any means for use outside the purchasing organisation, without the prior written permission of Accredited Education & Training. Page 2 of 23 Assessment Resource | ICPPP430B ASSESSMENT SUMMARY / COVER SHEET This form is to be completed by the assessor and used a final record of student competency. All student submissions including any associated checklists (outlined below) are to be attached to this cover sheet before placing on the students file. Student results are not to be entered onto the Student Database unless all relevant...
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...Alyssa Miller MKTG 320 SWOT Analysis Las Vegas The LVCVA has a strength with predicting trends and for the most part has been on top of changing their marketing techniques to suit those trends. Las Vegas is one of the most famous cities in the world and it is known for a great and crazy time. Las Vegas also has an enormous customer base. Las Vegas’s image is weak in the fact that it only appeals to some customers. The smaller audience it attracts and that there are almost no options for any other age group besides 21-50 year olds also weakens it. Las Vegas has an opportunity to expand and make it’s business and experience even bigger because almost no one is competing with them. There is also an opportunity to improve hotels, casinos, resorts, and other main attraction buildings with all the new technology that comes out every year. Las Vegas has an opportunity to expand their customer base and try to reach different and new demographics. The business also has an opportunity to try and make its large industry greener. They could find ways to save electricity and water at hotels and casinos and be sure that all public bathrooms in the city have automatic air hand dryers. A threat in Las Vegas’s microenvironment is that since they virtually have no competitors, it could eventually become a boring trend or a place that everyone’s already been to. On the other hand, places like Dubai are becoming trendy with new modern infrastructure and many opportunities to attract...
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...SURVEY Please read each of the following questions carefully. Please select the letter that most closely reflects your actual response to that question. Please just highlight your response and then UNDERLINE it. Please be honest with your responses. These responses will be held confidential and will not identify you in any way. Thank you for responding to these questions. You will note your responses can be from Strongly Disagree (SD), Disagree (D), Neutral (N), Agree (A), or Strongly Agree (SA). If you have no opinion, please select the N for Neutral. Again, please just highlight your response and then UNDERLINE it. Q1: I like a boss who watches my every move. SD D N A SA Q2. I like a boss who is there when I need them but allows me freedom to perform my duties independently. SD D N A SA Q3. I prefer a boss who allows me to be involved in the decision making process on issues that affect me directly. SD D N A SA Q4. I prefer a boss who inspires confidence and is charismatic. SD D N A SA Q5. I like a boss that has a passion for the work. SD D N A SA Q6. I prefer a boss who gives credit where credit is due. SD D N A SA Q7. I like a boss who feels that the company has a responsibility to society. SD D N A SA Q8. I prefer a boss that expects his or her orders to be carried out immediately. SD D N A SA Please...
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...Social Networking and Security Tips Unfortunately, we live in a world where some individuals think that causing virtual aggravation and loss of time and money is entertaining and productive. Ever since we have been connected to the digital highway through internet access, computers have been vulnerable to malicious intrusion by programs that were designed with intent to do harm. The amount of money that organizations and consumers have spent in securing their computer data and company networks is overwhelming. Everyone can protect himself or herself by making sure they have a security plan in place by equipping the computers with the necessary defense mechanisms. Social Engineering Awareness: One of the major elements of a security plan is to increase the knowledge of the common user and to make sure they are aware of the risks and how to take precautions. Consumers must be aware of the different methods that are used in order to breach the security system in place. Surprisingly, many of the tactics are not very technical at all. It is very important to know whether or not the sites you are visiting are secure and how your data is being used while you are visiting these sites. One should definitely use extra caution when downloading files and even clicking on links. Consumers should also beware of direct social engineering tactics used to persuade you to willingly give your information to unauthorized individuals. Never share your passwords with anyone. Do not be...
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...Galura The aim of this study is to describe and identify the most common types of coping strategy used by wives who were affected by the infidelity of their partner. It also sought to provide demographic profiles of these wives. The researchers’ motivation of choosing this topic had been influenced by the everyday situation of people they knew who had experienced being separated to their husbands due to infidelity. Also, the media had contributed to their choice because nowadays, infidelity has been featured to many movies, television shows and social media sites. In this study, the researchers have employed a descriptive design. The participants involved in this research were 40 wives, age ranging from 25 to 65 years old and coming from different cities and towns of Pampanga, who have experienced infidelity of their husbands. Their sample was gathered through snowball sampling. For their theoretical framework, the researchers used the Lazarus model of stress and model of behavioral self-regulation. To quantify it, they used the Coping Orientation to Problem Experienced (COPE) inventory of Carver, Scheier, and Weintraub (1989). With the help of a professor, they have translated the inventory for their Filipino participants. They have also developed a demographic profile checklist. There were five variables in the checklist which were age, socio economic status, educational attainment, religion and occupation. The results showed that majority of the wives used turning to...
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...technology on the Web. On the contrary, social networks had been studied from the beginning of 20th century with the aim to comprehend how the members of a certain community interact and which mechanism can determine the interaction itself. In shorter terms it’s the use of dedicated websites and applications to interact with other users, or to find people with similar interests to oneself. In today’s social networking refers to all activities that are carried out with-in specific online services that provides free space and software tools which allows you to create networks of people. In other words social networking is a Web site that allows individuals to construct a public or semi-public profile. The mechanism following: social networking services enable users to create a profile for themselves, by inserting their personal data. Users’ data are not only constituted by vital statistics, but they include a lot of other information which pertains to user hobbies, passions, interests, professional background and so on. This kind of personal data, all spontaneously provided by the user her/himself, permit to create interconnected networks of people who decide to put in common their interests and to have an online identity which fully describes them. The great strength of social networking are the multiple ways the users have to interact. Below is a list of the main communication resources used to build social networks: chat; messaging; wiki; email; video; voice; ...
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...Growth Stocks vs. Value Stocks Thomas Anderton MBA 570 Professor Scott Growth stocks generally come from companies of high quality and who are considered successful. Investors expect the earnings of these companies to keep growing above the market average. If an investor were to analyze the companies with growth stock they would notice that these stocks have high price to earnings ratios and high price to book ratios. The price to earnings ratio shows the market price per share divided by the earnings. In order to have a high ratio generally the market price per share is high. Value stocks are the exact opposite of growth stock in terms of their price per earnings ratio and their price to book ratio, which means they generally have low ratios. These companies are generally expected by investors to increase in value when the rest of the market recognizes their potential. According to Bryan Rich of Forbes, “Value stocks are stocks with the lowest P/E, price to book, price to sales and price to cash flow. Other twists on value investing are simply looking at the lowest priced stocks in a major index or stocks with the highest dividend yield in a major index” (Rich, 2016). To some investors, growth stocks may seem to be expensive and at times overhauled, which could cause them to invest in value stocks. Investors may chase value stock because they don’t have as much money to invest as other investors who choose growth stocks. Some investors may choose to invest in growth...
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...Gmo: the Value Versus Growth Dilemma GMO: The Value Versus Growth Dilemma | 1. What is value investing? What is its rationale? What are GMO’s main arguments in favor of value investing? Value investing is a way of investing in company stocks that are considered either undervalued or out-of-favor by the market. In other word, a value investment is one where the intrinsic value of the stock is not accurately reflected in the current market valuation. The underlying reason of too much decreasing in the stock price is that the company may be losing market shares or even in trouble due to market’s panic attributed to negative rumors as well as having management problems. Since the market price has dramatically descended, the book to market ratio of that stock will conversely increase. Consequently, this fraction is an important indicator that value investors will look at in order to justify if a particular stock is value stock or not. The rationale for investing in such value stock is that after the forces that are depressing the stock have diminished, the market price of value stock can only go upward from the bottom position to realize the stock’s hidden potential value at some point in the future. Notably, the key assumption is that once the market finally acknowledges the inefficiency that the price is too low when compared to the expected future returns, it will bump up the price and the value investors will directly benefit from the capital gain on those value stocks. Basing...
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...Name: Taneika Powell Centre #: Candidate #:100088 Territory: Jamaica Subject: Social Studies Acknowledgement The successful completion of this study would not have been possible without the assistance of my Social Studies teachers. The researcher would like to express sincere gratitude to the residents of Brown’s Hall for their valuable time spent in answering the questionnaires given to them. Introduction This is a course work requirement for the Social Studies C.X.C examination. This School Based Assessment (S.B.A) entails the study and results of a Community of the researcher’s choice Brown’s Hall in St. Catherine, Jamaica. It focuses on a specific social problem that the community is currently experiencing, the cause, effects and solutions of a problem. This project is also in the aid of highlighting the problems that face the residents of the community while ensuring confidentiality. Statement of Problem To what extent does inadequate water supply affects the residents of my community? Research Questions 1. What is the level of efficiency of water supply in my community? 2. What is the cause of inadequate water supply in my community? 3. What are some of the effects of inadequate water supply in my community? 4. What...
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...Gmo: the Value Versus Growth Dilemma Ferret out – reveal Laggard Overlook-ignore GMO: The Value Versus Growth Dilemma | 1. What is value investing? What is its rationale? What are GMO’s main arguments in favor of value investing? Value investing is a way of investing in company stocks that are considered either undervalued or out-of-favor by the market. In other word, a value investment is one where the intrinsic value of the stock is not accurately reflected in the current market valuation. The underlying reason of too much decreasing in the stock price is that the company may be losing market shares or even in trouble due to market’s panic attributed to negative rumors as well as having management problems. Since the market price has dramatically descended, the book to market ratio of that stock will conversely increase. Consequently, this fraction is an important indicator that value investors will look at in order to justify if a particular stock is value stock or not. The rationale for investing in such value stock is that after the forces that are depressing the stock have diminished, the market price of value stock can only go upward from the bottom position to realize the stock’s hidden potential value at some point in the future. Notably, the key assumption is that once the market finally acknowledges the inefficiency that the price is too low when compared to the expected future returns, it will bump up the price and the value investors will directly benefit...
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...Children’s Functional Health Pattern Assessment |Functional Health Pattern Assessment |Toddler |Preschool-Aged |School-Aged | |(FHP) |Erickson’s Developmental Stage: |Erickson’s Developmental Stage: |Erickson’s Developmental Stage: | |Pattern of Health Perception and Health |Toddlers can recognize not feeling well |Preschoolers have a concept of their |Understands health but the understanding | |Management: |but are unable what health means (Edelman|outer bodies and the functions. |is still not developed. Adolescents feel | | |& Mandle, 2010) | |invisible (Edelman & Mandle).Work on | |List two normal assessment findings that | |Able to state a few of the inner parts |health promoting like eating well and | |would be characteristic for each age |Toddlers will partake in health |to the body (Edelman & Mandle). |teeth brushing. | |group. |promotions that they have seen their | | | | |parents do such as, brushing teeth at bed|Can jump and kick a ball...
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...Introduction: Prince Mohammad Bin Fahd university is an upcoming university. With that being said, it is still in the process of improvement and setting roots to become one of the strongest universities out here. One of the ways of improvement is to have a good dining system. Sadly, the location of the university is quite far from the city and no near restaurants to make it easier for the girls to go out and have a proper meal. So, it’s a struggle for the girls of PMU to find alternative restaurants than the one that is currently provided on campus. In this study, it shows how opening Chili’s at PMU can be beneficial. Students can be more focused and productive due to having a proper meal. Chili’s is a highly known restaurant, especially in Saudi. Having chili’s on campus would make their lives easier and would look make them happier to see that the university is listening to what they wants and coming up with solutions to make all students happy. My expectation about this study is to help PMU improve their system and show them how this study can be beneficial for the university not only for the students, but also can be profitable. Literature Review During my research, I found a similar case in the University of Western Sydney when they open a restaurant in Parramatta campus. They claim that opening a restaurant on campus, it is a perfect place for corporate lunches or catching up with friends. In our case, this shows that opening a Chili’s could be very beneficial...
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...displayed when a regular user requires administrative access c. confirmation of a user’s identity d. suppresses the operation of all controls except the UAC prompt e. enables users to access their desktops from any workstation f. grants a user a specific degree of access to a resource g. hosts an AD DS domain h. displayed when an administrator requires administrative access i. placeholder for a collection of users with a similar characteristic j. a profile that multiple users can run simultaneously ___d. __ 1. credential prompt ___e.___ 2. roaming user profile ___a.___ 3. Admin Approval Mode ___i.___ 4. special identity ___c.___ 5. Authentication ___b.___ 6. elevation prompt ___f.____ 7. mandatory user profile ___d.____ 8. secure desktop ___h.____ 9. authorization ___g.____10. domain controller Multiple Choice Select one or more correct answers for each of the following questions. 1. What is the term used to describe a read-only copy of a user profile stored on a network share? a. mandatory profile 2. When you create a new user account with the User Accounts control panel, you can only add it to which of the following groups? (Choose all that apply.) a. Administrators d. Guests 3. When you log on to a newly installed Windows 7 computer for the first time, why can you not use the Administrator account? b. The Administrator account has no password. d. The Administrator account is disabled. 4. Which of the following statements is true...
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