...service. A consumer’s motivation is one aspect that Coca-Cola should emphasize to increase product sales. Their motivation, such as a hunger or thirst, will be the deciding factor to drive the consumer to make a purchase. In past advertising campaigns Coca-Cola has aligned the product with thirst quenching or refreshment. This type of marketing will focus on the consumer’s immediate need to remedy their thirst. Not only does Coca-Cola need to emphasize the consumer’s motivation but they must take into consideration the customer’s perception. Perception would be the process by which the customer will select, organize, and interpret the information to act on the motivation (Kotler & Keller, 2012). People are stimulated from the advertisements that will address a current need or that they anticipate. The product advertisement must focus on a remedy of the current yearning that the consumer is experiencing. An advertisement that is focusing on quenching the thirst will address and motive the consumer to purchase the product to remedy their need. Coca-Cola has to not only address a customer’s current need but will need to consider the customer’s selective distortion and selective retention. Selective distortion is a person’s way of associating past experiences or information with a brand or product. Selective retention is the material that forms our attitudes and beliefs. In marketing a product or brand, the packaging, for example, cannot deviate from the past without the consumer...
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...organizational practices and decisions that affect either the number or types of individuals willing to apply for jobs and accept job offers. Sourcing identifies people who would be good recruits. Recruiting activities entice them to apply to the organization and accept job offers, if extended. Selecting and Acquiring Talent. Selecting: assessing job candidates and deciding who to hire (Operates in a strong legal context). Acquiring: involves putting together job offers that appeal to chosen candidates, and persuading job offer recipients to accept those job offers and to join the organization (Negotiations usually result in employment contracts). Deploying Talent. Deploying: assigning talent to appropriate jobs and roles in the organization (Succession planning and career developments enhance deployment options). Socializing: the process of familiarizing newly hired and promoted employees with their job, workgroup, and organization. Retaining Talent retention refers to an organization’s ability to keep the employees it has already hired. The opposite of retention—turnover—is another way to understand and analyze retention. Many factors can cause turnover, which makes it especially hard to...
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...Electronic records management (ERM) is the systematic method to managing electronic records for efficient storage and retrieval during their useful life cycle. This includes the creation and implementation of set time frames for the retention and destruction of the record (Brown, DeHayes, Hoffer, Martin, & Perkins, 2012). ERM has become an important part of organizations’ information security for several reasons. First, the Sarbanes-Oxley Act requires all publicly traded companies and their accounting firms to maintain all audits and reviews for a period of five years. The Internal Revenue Service can require a time frame of up to seven years. The Health Insurance Portability and Accountability Act (HIPAA) gives individuals access to any disclosure of their public health records up to three years (Brown et al., 2012). Another federal law regarding information security is the eDiscovery amendments to the U.S. Federal Rules of Civil Procedure. These amendments require organizations to follow a set of procedures regarding records retention and electronic information collection (Brown et al., 2012). These laws and regulations impose financial penalties and even imprisonment if not complied with and have triggered an increase in the importance of ERM. All organizations have digital liability, the liability pertaining to the mismanagement of electronic records by their employees. Digital liability management should be based on risk assessment and requires managers to understand...
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...The last two decades alone have seen an increase in women’s involvement and presence in higher level positions within the science, engineering and technology fields. While the number of participants have grown, the numbers of SET women that are staying and growing within the executive positons remain narrow. Research has found that women continue to be significantly under-represented in higher levels of management in the SET sectors and experience lower retention rates than their male colleagues. Some factors that hinder the retention and advancement of women in management positions include long hours and high levels of work demand. The author’s research identified three related aspects that affect how to retain women in SET careers and growth of gifted. These include a corporate culture that disregards women, isolation and the extreme nature of many of the jobs in these fields which have led to adopt to coping with management. The study found that women have been unsupported and have been shaped by behaviors and a process of professionalization in which women feel excluded. Women across the SET sectors report experiencing a variety of demeaning and predatory behaviors in the workplace, including: sexual harassment, being regarded...
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...1. Read the case study of D.A. Garden Supplies 2. Prepare a proposal for D.A. Garden Supplies a. Market research is a key part of developing your marketing strategy. It’s about collecting information to give you an insight into your customers’ mind so that you understand what they want, how they gather information and where they come from. You can also do market research to get a better idea of market trends and what is happening in your industry sector. The information you gather and analyses builds the foundation of good business decisions whether it’s deciding what product or service you’ll offer, where your business should be located, how to distribute your products or how you communicate with consumers. Market research is important for every business, and should not be just a one-off activity. Successful businesses conduct research on a continual basis to keep up with market trends and to maintain a competitive edge. Regardless of whether you’re starting or expanding your business, market research is vital to understanding your target market and increasing sales. b. To do the market research for D.A. Garden Supplies successful we need to ; • Identify potential customers Who is going to use your product/service? How old are they? Are they male or female? Are they married, single or divorced? Do they have children? Where do they live? What is their level of education? and so on. • Understanding your existing customers Why do customers choose your product over competitors...
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...factors for this special admission program are lowerthan-average high school GPA and/or standardized test scores. Pre-college variables that most significantly predicted college GPA were high school GPA, gender of student, and leadership experience prior to applying. Scholastic Aptitude Test (SAT) scores failed to predict success as measured by college GPA. Beyond Admission Seventy-five percent of students who drop out of college do so during their first two years, and 57 percent of students leave their first college without graduating (Tinto, 1993). First semester grades (McGrath & Braunstein, 1997) and first year grades (Gifford, Briceño-Perriott, & Mianzo, 2006; Reason, 2003) are significantly linked with retention. Because these grades act as a quantifiable predictor of retention and because grades are associated with academic success, this study focuses on the predicting of first-semester and first-year GPA of at-risk...
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...Navarrete Elementary School Profile Bianca Doller Grand Canyon University: EDA 575 July 31, 2014 Navarrete Elementary School Profile Navarrete Elementary School is focused and dedicated to the growth and success of students, faculty, and community. Their philosophy is that rather than being just a school, they are a learning community and a parent friendly environment. From the front office to the PTO, Navarrete Elementary School thrives on parent involvement and support and encourages participation from the whole community. Year after year the Parent Satisfaction Survey rates one of the highest in the School District. All Navarrete teachers are highly qualified and consistently participate in professional development classes and programs to provide individualized education and enrichment for students. Training in Common Core standards and the implementation of the Accelerated Math Project, the teachers are continually learning and applying current research. Academics are supplemented with interactive activities that support programs such as, Character Counts Education and OLWEUS, a bully prevention program. The mission statement holds a powerful meaning for students at Navarrete. It states that, “Navarrete Elementary will provide a safe and nurturing environment where diversity is valued and everyone is treated with respect. Navarrete will consistently strive to empower students to become positive, independent, lifelong learners and critical thinkers by having high...
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...business will be a successful. I conducted a thorough analysis of four employment laws which I will be discussing in detail; in addition I will present to you the consequences of noncompliance with these four employment laws. The specific employment laws that I will discuss which are imperative to hiring new employees are the Title VII of the Civil Rights Act of 1964, the Americans Disabilities Act (ADA), the Age Discrimination in Employment Act (ADEA), and the Texas Commission on Human Rights Act (TCHRA). Next, I will cover the employment laws connected with the application process and interview questions. Under this section we will discuss the Equal Opportunity Commission (EEOC), negligent hiring, and the Immigration Reform and Control Act. In addition to these laws I will be discussing the Personal Responsibility and Work Opportunity Reconciliation Act of 1996 and the State Directory of New Hires Act under the Texas Laws (Texas Young Lawyers Assoc., 2008). The last set of employment laws we will cover are connected with employee hours and pay. Under this section I will discuss the Fair Labor Standards Act (FLSA), minimal wage under Federal Law, overtime...
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...Journal of Finance and Accountancy The Effect of the Sarbanes-Oxley Act on Auditors’ Audit Performance Tae G. Ryu Metropolitan State College of Denver Barbara Uliss Metropolitan State College of Denver Chul-Young Roh East Tennessee State University ABSTRACT The issue of audit reporting for financially distressed firms continues to be of interest to the public and to legislators. Previous studies have consistently shown that auditors fail to issue going-concern opinions to more than half of bankrupt firms one year prior to bankruptcy. The Enron and Arthur Andersen failures in late 2001 and early 2002, respectively, led to the enactment of the Sarbanes-Oxley Act (SOX) in July 2002. Audit firms now claim that they have become much more conservative with respect to client retention and acceptance decisions because the risks associated with auditing increased significantly after the enactment of the SOX. The primary purpose of this study is to provide a basis for a proper evaluation of auditors’ performance. We conducted performance comparisons between the pre- and post-SOX periods. Although auditors are now expected to use a more vigorous audit process in deciding whether to issue going-concern or other qualified opinions to financially distressed firms, our preliminary results show that there is no significant difference between the two periods. Key words: Audit Decision, Going-Concern, Opinion, Z-score, Industry Failure Rate The Effect of Sarbanes Oxley...
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...Disadvantages | If owner dies business dies. Only one person hard to raise capital.Because it is one person, if you don’t have individual wealth the business will have to suck funds from somewhere else. | Liability | Owner is 100% liable for the business, no difference between owner finances and business finances. | Income taxes | Taxes are same as owner/business. You would pay taxes through owner’s income. Taxes are one in the same. | Continuity of the organization | Easy to start, easy to shut down just finish all contracts pay off all debt and you can close down. | Control | Owner has all control on decisions. Owner may need to get local license and permits and operate within the law of the City, State, or country. | Profit retention | Would be managed through the owner’s personal finances and set up however they see fit to retain profits. | | General Partnership | Description | Where two parties agree to go into business together. Often times taking different talents to add to the business. Similar to a Sole Proprietorship but two or more people. | Two Advantages | Two skill sets, two individual bank accounts. No formal or stated items to form a partnership, just two people getting together. | Two Disadvantages | Two people to make decisions need to agree on directions of the business.Same issue raise capital needs to come from partners. | Liability | Both parties assume all liability, unlimited liability can go after personal items.One partner may not...
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...of outsourcing to other countries include a possible higher bottom line and more production. These good outcomes have to be weighed with the chance that the general public may have a lower opinion of the company and choose not to do business with the company because of the jobs being taken from American workers and sent to another country. There would also be some political ramifications to the decision to outsource. The United States government may decide to impose extra taxes on those companies that choose to outsource. On top of having to follow United States laws, these companies will also have to follow the laws of the countries that they outsource to. These countries may prohibit or restrict imports of hardware and software. When deciding to outsource to another county, a company should look at setting up an office with the traditional office positions of CEO, CIO, and HR manager. This makes for a more streamlined communication process between the parent company and the international site. There are significant geo-economic challenges for businesses in outsourcing. There are large physical distances between the parent company and the international site. The time difference between sites could contribute to communications problems. There is also a lack of telecommunications abilities and specialized job skills in some countries. The cost of living and labor costs in some countries may also cause problems. There are many countries that restrict or monitor data access...
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...Leadership in the Tennessee Army National Guard MGMT 591: Leadership and Organizational Behavior Course Project Instructor: Barbara Vallera October 20, 2013 Introduction The Army National Guard is a military government agency that primarily under the command of the governor of the state. The Militia Act of 1903 organized state militias into what is not the National Guard. The National Guard Bureau, located in Washington, DC, has regulatory authority over National Guard units that are not under orders from the United States Army. The State Head Quarters is located in Nashville, TN. Units of the Army National Guard are dispersed throughout the state. I am currently a Battery Commander with the Army National Guard. I have been a Battery Commander since July, 2013. Prior to becoming the Battery Commander I served on the Command Staff of the Field Artillery. While serving on the Command Staff I was in a position the developed training plans for the entire Battalion of the Field Artillery, a battalion is made up of three firing batteries. I have served as an Executive Officer and a Platoon Leader in a Battery. I was enlisted for over ten years and achieved the rank of Sargent, a Non-Commissioned Officer. I then decided to become an officer and applied for and was accepted to the Officer Candidate program. There were 124 fellow service members that were in my class of Officer Candidates. Of this number there were 19 that graduated and became officers. I...
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...| APPLICATION FOR EMPLOYMENT | Form AP2H | |PRIVATE & CONFIDENTIAL | | | |Return this form to: | | | | | | | | | | | |POSITION APPLIED FOR ____________________________________________________________...
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...Forward Style, Inc. Employee Policy Memo LaQuenta Reynolds University of Phoenix HRM 548 Recruitment and Retention Practices MBAW1BW795 Jennifer Familant Workshop 4 April 28, 2014 Forward Style, Inc. Employee Policy Memo The purpose of this paper is to create and devise a memo for Forward Style, Inc.’s management. The company offers benefits, such as Private Retirement Plan, Medical insurance, Disability insurance, Social insurance, including Social Security, Unemployment insurance, Worker’s Compensation, Pay for time not worked, Stock options, Child Care, and Family and Medical Leave (FMLA) of 6 paid weeks and up to 6 additional unpaid weeks. After reviewing and evaluating the company’s incentives and benefits program, I will determine if legal requirements are being met by the company. I will accurately identify and explain which benefits are legally required and which benefits are being used to attract employees. Additionally I will explain how the offered benefits impact the organization. Employee benefits are important to most employees. Therefore, benefits an employer offer can be a deciding factor for a potential employee in deciding whether or not to work for that company. According to the U.S. Small Business Administration, there are two types of employee benefits, such as benefits employers are required by law to provide and benefits that are optional for an employer to offer and or provide. Examples of required benefits include unemployment insurance,...
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...he/she plays a sport. Now it is much easier for high school graduates to attend college and it is no longer just limited to those who play sports. A lot of those students are first generation college students. While it is important to attend college a lot of African American students do not finish college. So when choosing a university or college it is very valuable to know the retention and attrition rate of that particular institution. This paper will discuss the importance of attending college in the African American community, the factors that contribute to the decision of what college to attend and the role diversity plays in that decision. Introduction Attending College is an observable, positive trend in the African-American community. The decision to attend college results in several important choices for future students, such as deciding which type of college to attend. There are approximately 1,800 four year colleges nationally. Certain factors students African Americans in particular should look for when choosing a college to attend: graduation rate, retention, academic achievement across the board, diversity and social environment. While many things contribute to a student’s decision to attend college, one of the most important factors is usually overlooked. That factor is whether that student is actually mentally prepared to attend college. Many students finish high school...
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