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Rhetorical Analysis Of Judgement

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Everywhere people look, listen, and interact, there is an attempt to market them for one purpose or another; some are obvious, while others are harder to detect. In the rhetorical environment of politics exists exaggerated ethical, logical, and emotional appeals whose purpose is to entice, deter, or change a person’s views on a subject. Americans are forced to weed through messages to mine the truth out of them. The most effective way to ensure you have an unbiased grasp is to research how the individual parts of an advertisement break down and how they all relate back to each other to create an effective lure. In demonstrating an appeal to ethos, the political advertisement “Judgement” highlights the extremist behavior of Barak Obama’s pastor

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