...Semiotics: Signs, Syntax, and Linguistics Describe Advertising Mickey Mouse ears, sleigh bells, snowflakes, dog houses, mail boxes, and stop signs; chances are you know at least one of these things if not more. How do we describe them? In what way are they described to us? And above all How do we recognize and accept these things? The theory of semiotics aims to explain how we recognize these symbols in our lives and, more importantly tries to describe the way we communicate to, with, and around objects. The theory of semiotics has been around since the late 1800’s. A Swiss linguist, Ferdinand de Saussure developed the theory and explained it early on as the use of language and how certain symbols and objects obtain meaning. The theory or science of signs and their meanings became known popularly as semiotics. Language is something of a system of mutually defining entities. Saussure distinguished between diachronic and synchronic linguistics. Simply put the use of linguistics defines objects and the way that we, as a culture, see and describe the world with which we interact. From its inception the theory of semiotics has been useful in regards to all different aspects of communication. It can be used to examine persuasion, social interaction theory, media cultivation and penetration theories as well as interpersonal communication. This wide range of applications for this theory make it particularly pertinent to the discipline of communication. Large companies...
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...Location | 10675 | 02 | Mon-Wed | 08:00 - 9:15 | LAN 116 | 10678 | 05 | Mon-Wed | 09:30 – 10:45 | LAN 116 | * Location subject to change | G | Faculty Information | Instructor | Office | Telephone | Email | Özgür Parlak | LAN 217 | 06 515 2684 | oparlak@aus.edu | Office Hours: * Office Hours will be posted on the office door as well as on iLearn. | H | Course Description from Catalog | Builds on the reading and writing skills acquired in WRI 101. Strengthens students’ reasoning skills and understanding of the various rhetorical strategies available to them in the writing process as they produce competently organized argumentative essays. Requires students to practice ethical, basic integration and documentation of sources. Hones students’ linguistic proficiency. | I | Course Learning Outcomes | Upon completion of WRI 102, the students will be able to 1. demonstrate the ability to write a structured and logical critical analysis of an academic text 2. demonstrate the ability to write lucid and cogent prose in a fully developed, audience conscious, academic argumentative essay (approximately 3-5 pages) that demonstrates logical development and arrangement of arguments, counterarguments and refutations 3. compose an audience conscious, academic argumentative essay (approximately 5-6 pages) that incorporates synthesis of multiple sources 4. demonstrate knowledge of library technology by using key words and data bases to find pertinent sources for integration...
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...Chapter 1—Effective and Ethical Communication at Work MULTIPLE CHOICE 1. Communication skills are |a. |not as important in technical fields. | |b. |critical to effective job placement, performance, career advancement, and organizational success. | |c. |required only for high-level positions. | |d. |not as important in a down economy. | ANS: B | |Feedback | |A |Communication skills are needed in both technical and nontechnical fields. | |B |Surveys of employers consistently show that communication skills are critical to effective job placement, performance,| | |career advancement, and organizational success. | |C |Communication skills are needed at all levels of employment. | |D |Communication skills are especially valuable in a gloomy economy in which hordes of job seekers vie for limited | | |openings. ...
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...Chapter 1—Effective and Ethical Communication at Work MULTIPLE CHOICE 1. Communication skills are |a. |not as important in technical fields. | |b. |critical to effective job placement, performance, career advancement, and organizational success. | |c. |required only for high-level positions. | |d. |not as important in a down economy. | ANS: B | |Feedback | |A |Communication skills are needed in both technical and nontechnical fields. | |B |Surveys of employers consistently show that communication skills are critical to effective job placement, performance,| | |career advancement, and organizational success. | |C |Communication skills are needed at all levels of employment. | |D |Communication skills are especially valuable in a gloomy economy in which hordes of job seekers vie for limited | | |openings. ...
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...evidence in determining a relationship, if any, in the Telecom Regulatory Environment [TRE] of Bangladesh and investments in to its telecommunications industry over the last decade. TRE is segmented in to market entry, access to scarce resources, interconnection, tariff regulation and regulation of anti-competitive practices while investments are all non-divestiture foreign and domestic private and public investment. The TRE in Bangladesh is found to be wanting in all defined aspects. Interconnection is the worst of the five components, where a mobile only parallel network is being created due to regulatory ineffectiveness where almost ninety percent of mobile users do not have access to a fixed phone. Investments in to the fixed sector in Bangladesh dominated by the state owned virtual monopoly have been sorely inadequate and continue to be dictated by the funds availability [or lack thereof] of the Government. The mobile sector on the other hand has seen some amount of investments flowing in led by the widely acclaimed GrameenPhone. However, once standardized to compare across the region, it is found, even though using imperfect data to compare, that the reason for this flow could be the rub off of the attractiveness of the region and not necessarily the internal appeal of Bangladesh. In fact, there is circumstantial evidence to suggest that if the TRE in Bangladesh was better than what it is now the country would be able to benefit much more from the regional...
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...School of Marketing Curtin Business School Consumer Acceptance and Response to SMS Advertising Kyle Jamieson This thesis is presented for the degree of the Master’s of Philosophy of Curtin University 1 March 2012 DECLARATION To the best of my knowledge and belief this thesis contains no material previously published by any other person except where due acknowledgement has been made. This thesis contains no material which has been accepted for the award of any other degree or diploma in any university. Signed 25/03/2011 2 ABSTRACT The rising market penetration of the mobile phone and rapid increase in wireless technology represent significant opportunities for advertisers to reach consumers. Mobile phone advertising has emerged as one of the fastest growing advertising mediums in recent times, and this rise is being led by Short Message Service (SMS) advertising. Despite the growing number of worldwide companies adopting SMS advertising, very little is understood about consumer reactions to this medium. In particular, little academic research has been conducted on consumers’ acceptance of this medium and their behavioural responses to advertising messages. In addition, researchers have thus far been unable to identify the impact of culture on acceptance and response to SMS advertising. This research aims to bridge the gap between academic knowledge and advertising practice by testing...
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...ROGER B RUEDA WRITING CLASS 10 Kinds of Rhetorical Modes (1) Description Descriptive writing calls for close attention to details. Whether your subject is as small as a strawberry or as large as a football stadium, you should begin by observing your subject closely and deciding which details are most significant. Topic Suggestions: a basketball, baseball glove, or tennis racket a bowl of fruit a character from a book, film, or television programme a child's secret hiding place a city bus or subway train a closet a favourite restaurant a fridge or washing machine a Halloween costume a hospital emergency room a laptop computer a locker a mobile phone a painting a particular friend or family member a pet a photograph a pizza a rest room in a service station a small town cemetery a storefront window a street that leads to your home or school a treasured belonging a vase of flowers a waiting room a work table an accident scene an art exhibit an ideal apartment an inspiring view an item left too long in your refrigerator an unusual room backstage during a play or a concert the inside of a spaceship the scene at a concert or athletic event your dream house your favourite food your ideal roommate your memory of a place that you visited as a child your old neighbourhood (2) Narration At least one of the topics below may remind you of a particular incident that you can relate in a clearly organised narrative essay. a brush with...
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...Adult Media Literacy A review of the research literature on behalf of Ofcom By Sonia Livingstone Elizabeth Van Couvering Nancy Thumim Department of Media and Communications London School of Economics and Political Science Houghton Street London WC2A 2AE Tel: +44 (0) 20 7955 7710 Fax:+44 (0) 20 7955 7248 E-mail: s.livingstone@lse.ac.uk Ofcom Adult media literacy Preface Ofcom is the independent regulator for the UK communications industry. As part of Ofcom’s work to promote media literacy we plan to undertake or support a range of research activities to monitor people’s skills, knowledge and understanding of communications technologies and the content they watch and listen to either through broadcasting or online. Ofcom defines media literacy as the ability to access, understand and create communications in a variety of contexts. We have published our strategy and priorities for the promotion of media literacy and these can be found on our website. In October 2004 we commissioned Professor David Buckingham and Professor Sonia Livingstone to report on recent relevant academic and other publicly-available research into children’s and adults’ media literacy respectively. The purpose of this work was to outline the range of studies conducted, the gaps in research, provide examples of innovative methodologies, and outline possible barriers and enablers to media literacy identified by these studies. These reviews have admirably fulfilled their task, and provide a...
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...CHAPTER I INTRODUCTION 1.1 The Background of the Study In the history of human civilization, the progress of a nation can not only be built by the abundant natural resources or the management of an established state structure, but rather it starts from a book civilization or the sustainable literacy mastery of one generation to the next generation. Literacy is really needed to speed up the development or the progress of a country especially in this era of globalization in which technology advance and rapid economic development requires everyone to be competent and to have good skills. Everyone should be literate and be able to read or write at least. In line of this, Hussain (2005) said: “Access to quality literacy learning opportunities and the development of literate environments are essential components of strategies for poverty reduction, equality, economic development and environmental protection, and for achieving democracy. Literacy is a fundamental human right and a prerequisite to the empowerment of the individual and development of society”. It is fully essential to social and human development in its ability to transform lives. For individuals, families, and societies alike, it is an instrument of empowerment to improve one’s health, one’s income, and one’s relationship with the world. Literacy education is one of important aspects which should be applied in order to foster an interest and latent talent in order to get that empowerment of the individual and development...
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...ABSTRACT The concerns of improving the quality of life emerged when human societies had developed some kind of morality in term of regular standards of right and wrong. Accordingly, Leadership could have come into existents when human being started to reflect on the best way to live. As a result, leadership began with the introduction of style of leadership. This thesis is build based on the agreement of including education on the leadership style and type of leadership on the selected individual that success in corporate business. As an initial step, this thesis sought to characterize and perform case study towards selected individual that success in corporate business and the impact gain by the corporate of committing their leadership. This thesis does set for understanding in deeper on the individual leadership characteristic and their contribution on leadership method. This thesis also proposes an educational approach of including the education of the societal and moral implications of leadership practices within a corporate in management engineering courses. Management engineering students that encounter leadership style across social sciences and humanities may be better equipped to participate in debates about how leadership style ought to be helping corporate communities. OBJECTIVE The objective of this case study is to gain a deeper understanding of the leadership manifestation that had been presented by the well-known late chief executive officer (CEO) of an...
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...Bibliography for Social Network Sites related thesis Aaltonen, S,, Kakderi, C,, Hausmann, V, and Heinze, A. (2013). Social media in Europe: Lessons from an online survey. In proceedings of the 18th UKAIS Annual Conference: Social Information Systems. (pp. Availalable online). USIR. , and 2013, , in: , 19-20 March 2013, Worcester College, Oxford, UK. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2006). Imagined Communities: Awareness, Information Sharing, and Privacy on the Facebook.In Golle, P. and Danezis, G. (Eds.), Proceedings of 6th Workshop on Privacy Enhancing Technologies. (pp. 36--58).Cambridge, U.K. Robinson College. June 28-30. (conference paper) Acquisti, Alessandro, and Gross, Ralph. (2009). Predicting Social Security numbers from public data. Proceedings of the National Academy of Sciences, 106 (27), 10975-10980. (journal article) Adamic, Lada, Buyukkokten,Orkut, and Eytan Adar. (2003). A social network caught in the Web. First Monday, 8 (6). (journal article) Adrien Guille, Hakim Hacid, Cécile Favre, and Djamel A. Zighed. (2013). Information diffusion in online social networks: a survey. SIGMOD Record, 42 (2). (journal article) Agarwal, S., and Mital, M.. (2009). Focus on Business Practices: An Exploratory Study of Indian University Students' Use of Social Networking Web Sites: Implications for the Workplace. Business Communication Quarterly. (journal article) Ahmed OH, Sullivan SJ, Schneiders AG, and McCrory P. (2010). iSupport:...
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...Making sense of Gender and ICTs in Education: Exploring theoretical explanations for complex findings. Cheryl Brown and Laura Czerniewicz University of Cape Town Abstract This paper examines findings from two surveys of 10110 university students conducted in South Africa in 2004 and 2007. We report on the differences between male and females students access to and use of ICTs for learning. In particular we note that whilst equal opportunities do largely exist for both genders, there are subtle differences in terms of female students practical access and sense of personal agency. Findings about use are complicated with male students using ICTs more frequently particularly in the sciences disciplines and for activities such as information seeking and communication (in contrast to research elsewhere). In order to try and better understand our findings we explore four different theoretical perspectives namely; Bourdieu’s notion of habitus; Feminist Standpoint Theory; Critical Information Systems Theory; and Expectations States Theory. We then suggest using Bourdieu’s notion of habitus as we believe it offers us the most flexibility whilst enabling a gender focus to be maintained,. Introduction Research findings about gender differences and ICT access and use are complex and contradictory. While only a decade ago researchers were united about gender difference with regards to ICT access and use, recent discussions about gender divides are less emphatic, but more varied...
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...2 ICTs AND GLOBAL WORKING IN A NON-FLAT WORLD Geoff Walsham Judge Business School University of Cambridge Cambridge, U.K. Abstract This paper rejects the hypothesis of Thomas Friedman that ICT-enabled globalization is driving us toward a flat world. Instead, it is argued that the world remains uneven, full of seams, culturally heterogeneous, locally specific, inequitable, not well-integrated and constantly changing. This argument is supported by an analysis of three areas of ICT-enabled global working, namely global software outsourcing, global IS roll-out, and global virtual teams. The paper then builds on these analyses to put forward an agenda for future IS research on ICTs and global working based on three research themes: identity and cross-cultural working; globalization, localization and standardization; and power, knowledge, and control. The paper concludes that the area of ICTs and global working offers the IS field a major research opportunity to make a significant contribution to our understanding of a set of crucial issues in our more globalized world. Flat world, globalization, global software outsourcing, global IS roll-out, global virtual teams, IS research agenda, identity, cross-cultural working, standardization, power, knowledge, control Keywords 1 INTRODUCTION The changes taking place in the global economy, including those in the burgeoning services component, are the subject of much debate by a wide range of commentators including journalists, practitioners...
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...International Conference on Communication, Media, Technology and Design ICCMTD 09-11 May 2012 Istanbul - Turkey “THE SOCIAL MEDIA AS A PUBLIC SPHERE: THE RISE OF SOCIAL OPPOSITION” Asst. Prof. Dr. A. Fulya ŞEN Fırat Üniversitesi İletişim Fakültesi - Gazetecilik Bölümü - Elazığ Abstract In The Structural Transformation of the Public Sphere, Habermas described the bourgeois public spheres of the 18th and 19th century in England, France, and Germany. These spheres arose as arenas of cultural critique often arising from reading societies that focused on novels and the like. Cultural critique became political critique as these groups turned to issues of public concern fighting policies of censorship and for freedom of opinion. The public sphere is in the work of Jürgen Habermas conceived as a neutral social space for critical debate among private persons who gather to discuss matters of common concern in a free and rational way. This public sphere is open and accessed for public. Habermas pointed out that media has contributed to the decay of the rational-critical discourse and causing the decline of the public sphere. Political public spheres include social movements, media that monitor and criticize the state, and groups that take political action. In recent times have seen an explosion of debate, blogging, theorising and hype around the role of the internet in today’s social movements. Social media -internet applications such as Facebook, Twitter and YouTube which facilitate...
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...that Mojo has not achieved that much popularity according to their expectation. The best way to create awareness about a product is through ads. As Mojo currently does not put importance on ads, it is very difficult for them to gain more market share. So, there is a scope for Mojo that if they emphasize more on ads, they will gain more popularity. 1.5: Assessment of Internal & External factors for Mojo Internal Factors The internal resources, capabilities and distinctive competencies, which create a competitive advantage, are very important for a company. The strengths and weaknesses of a company determine the efficiency, innovative capability, product quality and customer responsiveness with which it can operate. The internal analysis recognizes the sources of competitive advantage as well as core competencies. It is also examined how these factors can be improved further to sustain the competitive advantage in the long run. It is also important to note that the building of competitive advantage is a result of the roles played by the different functions of a company in the value creation process. The various functions of etc Bangladesh Pvt. Ltd. are discussed next to identify their strength, weaknesses and how these are utilized to create and add value in their products category. Strengths ❖ Quality Product ❖ Extensive Financial Support ❖ Out of the line marketing strategies ❖ Advanced Machineries ❖ Innovativeness Weaknesses ...
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