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Rise and Fall of Worldcom

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With the help of Mr Sullivan's financial engineering Mr Ebbers raced the business - now called WorldCom - through 70 deals in four years, buying up competitors and expanding his reach.

Along the way the company picked up numerous fans on Wall Street, perhaps most notably Jack Grubman, a telecoms analyst at the prestigious investment bank Salomon Smith Barney. Like many analysts of the time, Mr Grubman believed that to succeed in the new era of the internet and the world wide web companies needed to create telecoms networks that spanned the globe - a goal that could only be achieved with serious financial backing.

Mr Ebbers had no trouble finding people willing to give him a hand. Usually sober bankers and investment analysts were entranced by his plain-speaking manner and as the company grew its share price defied gravity.

Using its valuable shares as bargaining chips and backed up by piles of debt, Mr Ebbers snatched up businesses across the US and waded into Europe. Its acquisitions included UUNet, one of the oldest carriers of internet traffic, which is still a major provider to AOL.

WorldCom also sealed what at the time was the biggest deal the US stock market had seen, snatching another US communications group, MCI, from the clutches of BT. That $40bn merger in 1998 gave WorldCom an effective stranglehold on the US internet market, forcing the sale of part of MCI to another British firm, Cable & Wireless.

In the deal C&W picked up a piece of internet history as the MCI internet business was one of the original six companies which bought connections to "the internet" when the US infrastructure was privatised by the National Science Foundation.

Mr Ebbers made friends around the world, and even installed phone lines to the Kremlin. After four years of planning and investment, his company opened for business in Europe, threatening to change the competitive landscape for ever. It bought a ritzy new office just outside Reading city centre and prepared to do battle with the likes of BT, France Telecom and Colt.

WorldCom's deal-making prowess even put it in the frame for the US mobile phone company AirTouch in 1999. In the end Mr Ebbers decided to back down and allowed the UK-based mobile phone network Vodafone to buy the business.

Throughout the acquisition spree, WorldCom operated a financial accounting regime that with hindsight masked the true performance of the business as it grew.

After each new deal WorldCom would effectively writedown the value of a sizeable chunk of the business it had just bought, and restated its earnings to take into account the new business. That writedown meant that, on paper, WorldCom's profits would look higher in the years after a deal, while the earnings restatement made it hard to work out how well the underlying business was doing day-to-day.

In fact the US market regulator did call the company to account in the late 90s, demanding that it cut the $7bn charge it planned to take after the MCI takeover to a slightly more reasonable $4bn.

WorldCom's ambitions were checked two years after that merger when competition authorities on both sides of the Atlantic cried foul as Mr Ebbers started talking about yet another record-breaking takeover. This time the target was Kansas City-based mobile phone and long-distance operator Sprint.

That deal, which would have been worth anything up to $130bn, would have put too much of the internet market in the US into the hands of Mr Ebbers, while the EU's competition watchdog, Mario Monti, was worried about killing off Europe's fledgling dotcom industry by landing a 200lb gorilla on its shores.

Even without the Sprint deal WorldCom is one of the most important carriers of internet traffic in the world. Roughly 85% of all traffic from Europe to the US comes through WorldCom's access point in Washington DC.

For the first time, the Sprint failure led analysts to question the strategy behind WorldCom and ask where the business would generate future growth. In what might seem like the ultimate irony, Sprint is now being touted as a potential saviour for the very company which once threatened its existence.

Nevertheless, when other telecoms started to implode last year, WorldCom was still meeting its targets - or at least that is what it was telling Wall Street. As late as October last year, an analyst at the highly respected Lehman Bros bank recommended that investors carry on buying WorldCom shares. Blake Bath predicted the company would be "the fastest growing megacap in 2002".

In February Mr Ebbers was still a fervent believer that his business would turn around and everyone else was wrong. He insisted there was an unwarranted campaign of slurs and rumours about WorldCom. Quite simply, Mr Ebbers reckoned he was right and the rest of the financial world was making a big mistake.

"WorldCom has a solid base of bill-paying customers, strong fundamentals, a solid balance sheet, manageable leverage and nearly $10bn in available liquidity," he told reporters. "Bankruptcy or a credit default is not a concern."

But WorldCom stock continued its inexorable slide and a rout started when the US securities and exchange commission - Wall Street's financial watchdog - asked Mr Ebbers to hand over information about the company's accounting practices.

Only at that point did Mr Grubman take the stock off his top tips list, although he still reckoned it had a big future.

By April the company's share price had fallen more than 80% in just four months. As well as leaving shareholders seriously out of pocket the collapse brought its own financial headaches for Mr Ebbers as the value of his personal holding of 27m shares plummeted from $1.5bn to a few tens of millions of dollars.

Crucially, he had used those shares to back up a bank loan to finance his increasingly luxurious lifestyle, which included a vast ranch in Alberta and swaths of forest in the US.

As the shares plunged, his lenders threatened to call in the loans. To help out - in a move which is also now being investigated by the US authorities - WorldCom took the unprecedented step of making, or at least guaranteeing, more than $400m in personal loans to its founder.

Two months ago the company was forced to admit it was making less money than investors had expected and, most worryingly, its core internet operation was losing more business than it was gaining. Analysts started to think the company might run out of money next year unless it could convince its banks or the bond markets to stump up more cash.

The heat was on and Mr Ebbers was finally forced out. The company has £22bn of debts and zero chance of raising any more credit. Chapter 11 protection from creditors looms - one step away from bankruptcy.

"With the accounting problem, there's nobody who's going to be willing to lend them money," one analyst said last night. "Almost everybody thinks they are going to file for Chapter 11."

Another analyst, at HSBC, said: "The credit markets will now be firmly closed."

The credit rating agencies, which decide whether a company can pay its debts, are also writing obituaries, giving WorldCom almost the lowest possible rating in the assumption that it will soon be bankrupt.

Payoff

Needless to say, Mr Ebbers did not leave empty-handed. He departed with a golden payoff that would have investors in Europe baying for blood. WorldCom agreed to pay its founder an annual pension of $1.5m - as well as to pick up the bill for medical and life insurance for the rest of his life and, in the event of his death, to pay an annual pension of $750,000 to his wife.

As WorldCom yesterday announced another round of 17,000 redundancies worldwide, angry employees were faced with little or no payoff.

Mr Ebbers was unavailable for comment yesterday and one employee quipped that he was probably on his yacht, humourously named Aquasition.

Unfortunately it looks as though the people who invested their money in his creation will soon be left high and dry.

Facts and figures

· The world's largest carrier of internet traffic and America's second largest long-distance phone company

· Operations in more than 65 countries across the globe with a network stretching 93,000 miles. Provides internet access for more than 100 countries

· Owns some of the original pioneering internet firms - UUNET, MCI and CompuServe - who created the first email services in the late 1970s

· More than 80,000 employees worldwide with roughly 6,000 in Britain

· Shares reached $64 in 1999. Trading was halted yesterday with the shares at 9 cents each
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