Influence and evolution of social networking on marketing communication about viability about sustainability of Social Networking as a marketing communication tool

Things which can be included in topic are-

1. What is Social Networking? (in brief)

2. IMC

3. Role of social networking as marketing communication

4. Influence of Sn on Mc

5. Evolution of Sn on Mc

6. Sustainability of Sn as Mc

7. Future scope

8. Conclusion

Social Networking

A social network is a social structure made up of individuals (or organizations) called "nodes", which are tied (connected) by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, marketing communication etc.

[pic]

There are many SOCIAL NETWORKING SERVICES as online services platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. A social network service consists of a representation of each user (often a profile), his/her social links, and a variety of additional services. Most social network services are web-based and provide means for users to interact over the Internet, such as e-mail and instant messaging. Online community services are sometimes considered as a social network service, though in a broader sense, social network service usually means an individual-centred service whereas online community services are group-centred. Social networking sites allow users to share ideas, activities, events, and interests within their individual networks.

The main types of social networking services are those that contain category places (such as former school year or classmates), means to connect with friends (usually with self-description pages), and a