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Role of Stakeholders in Company

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The word “stakeholder” means any person with an interest in the business -- someone who can contribute to the company’s growth and success or who benefits from its success. The various stakeholders in a business have differing roles and their level of involvement in the enterprise varies from full-time to barely involved at all. The company’s CEO seeks to utilize the skills, experience and knowledge of each stakeholder group to further the organization’s long-term goals.
Employees

Top management may set the overall strategic direction for the company, but the employees are responsible for carrying out the tasks specified in the company’s strategic plan in an efficient manner. Employees are the closest to the action. They interact with customers on a daily basis. In a manufacturing environment, they work directly on the company’s products. The company’s success depends in large measure on the skill and dedication of its employees. Without the employees performing their roles proficiently, the company will not reach its revenue and profit potential.
Stockholders

Stockholders’ initial role is to provide the capital a company needs to grow and expand, or in the case of a startup venture, the capital it needs to launch its products or services into the marketplace. In private companies, stockholders may take an active role in setting the strategic direction for the venture. They sometimes provide guidance or advice to the company’s management. In public companies, stockholders can attend an annual meeting and ask questions of the company’s top management, including the CEO, about the decisions they have made and the direction the company is

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