...Facilitator: Natalie Chan, The Peninsula Hotels In this session of the Sustainability Roundtable, the participants discussed how the luxury segment could adopt sustainable practices in a way that enhanced environmental awareness. The challenge here is in implementing sustainable practices while simultaneously minimizing costs and maintaining if not improving guest satisfaction. Facilitator Natalie Chan of The Peninsula Hotels posed the question, “can luxury be sustainable, or are we deluding ourselves?” Kirby Brendsel, Associate Director of Starwood Global Citizenship, took Natalie’s question a step further. He felt that asking if luxury can be sustainable is premature and we must first define what sustainability in luxury looks like. This was a rhetorical question since Kirby believes if he asked twelve people to describe luxury in sustainability he would receive twelve different responses. Paul Snyder, VP of Corporate Responsibility in InterContinental Hotels Group, had an answer to Kirby’s paradox. Paul suggested that luxury has both a generational and a cultural component, which is why the definition of luxury and sustainability are both moving targets. Natalie acknowledged this point by saying that we are looking at the next generation of luxury customers, those of us who will be guests ten years from today. When it comes to sustainability, we must consider our future guests’ perspectives and their tolerance for sustainable practices in a hotel. These practices should not make...
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...Introduction Crowne Plaza Mutiara Hotel is the hotel what I chosen for my industrial training. The training was started on 04.01.2010 until 21.05.2010.As we know, training is an important process for us to experience a real working life and improve our skill, especially for hospitality students. In my humble opinion, the hospitality study without industrial training is just theory, I appreciated the chance that to be guided and trained by qualified trainers. The reason why I chose Crowne Plaza Mutiara Hotel as my internship placement are the fame of this five stars hotel and the location of the hotel.It is a business hotel which is located at the golden triangle of Kuala Lumpur, near by KLCC and Pavilion Shopping center. I like the working environment. The people there are willing to train trainee and willing to let us leaning. The training department allows me to require to different departments. They provided a good learning and working environment to trainee. The contents of this report are acknowledgement, introduction, Crowne Plaza Mutiara Hotel profile, the departments that I joined and a conclusion. I was gone to four departments during five months training which are Banquet Department, Housekeeping Department, Sales & Marketing Department and Front Office Department. There are some descriptions of every department, my duty and responsibility, difficulties and learning outcome. From my point of view, writing this report is for me to record what I did during...
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...IHG want to become the largest international hotel chain in China. InterContinental Hotels in China's growth is very fast, InterContinental Hotels Group's current goal is to make the InterContinental Hotels Group brand as the first choice for guests and hotel owners to promote "faster growth." This shows that not only predict future direction of development, but also its expansion history summary. As of December 2007, InterContinental Hotels Group is responsible for the management of 76 in China, becoming the largest international hotel chains. InterContinental Hotels in China would have been the number of rapidly rising. The reason why I am interested in this article，because IHG having strong management and international market development. “Stong Management Help To Grow Intercontinental" will have a long-term positive impact on the this entity, which adds to its value. This qualitative factor will lead to a decrease in costs. And They Offer Unique Amenities That Help Distinguish Intercontinental, This statements will have a short-term positive impact on this entity, which adds to its value. Brand Names Are Known Worldwide,Brand names include: InterContinental, Crowne Plaza, Hotel Indigo, Holiday Inn, Holiday Inn Express, Candlewood Suites, and Staybridge Suites."Brand Names Are Known Worldwide" has a significant impact. The company operates across multiple sectors of the economy in order to cater to the brand, from the upper grade (5 star) classification, focusing on international...
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...Hotel Massenet (Si Nan Mansions) Hotel Massenet is an integral part of Sinan Mansions. Hotel Massenet is named after what Sinan Road was called in the French Concession days Route Massenet. It all began in 1920, in the heart of the then French Concession in Shanghai. This was the year when the first buildings south of French Garden (now Fuxing Park) on Rue Lafayette (now Fuxing Road) were built. Today, Sinan Mansions comprises 49 restored historical buildings and nine new buildings grouped into four functional precincts - hotel, commercial, residential and office - and the area remains one of the top addresses in Shanghai, China's international economic, financial, trade and logistics centre. Competitors: Crowne Plaza owned by Intercontinental Hotel Group, Britain. Strategy: Hotel Massenet:(1) Domestic/Localized (2)Competing mainly on Differentiation(Living Experience)—Classical building structures and room styles. Crowne Plaza:(1)International (2)Competing mainly on relatively low cost for 5 Star Hotels and quick response(Top Services). Improvement for Hotel Massenet : (1)The price for one night is around $1500 to $5000 which is really high and unacceptable by ordinary people, while the price for Crowne Plaza is about $150, a comparatively fair one in Shanghai (2)Maybe due to its history , Hotel Massenet is limited and well-known in Shanghai only. Location: Hotel Massenet: Junction of Fuxing Road and Chongqing Road, Adjacent to Fuxing Park-which is in one...
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...Gross Domestic Product (GDP) 2 2) Interest rate 3 III) Industry environment 5 1) Life cycle of Hotel Industry: 5 2) Hotel industry tendencies 5 3) Identify and positioning with competitors 6 4) Research & Development Fees 7 5) Competitors & Hotel industry ratios 7 IV) The company: Accor 7 1) SWOT Analysis: 8 a. ACCOR/IHG/Starwood 9 V) Global Analysis of ACCOR 10 1) Year by year 10 a. 2009: 10 b. 2010: 11 c. 2011: 11 2) Analysis of ratios 12 a. Return on Equity (ROE) 12 b. Net Profit Margin 13 c. Asset turnover 14 d. Financial leverage multiplier 15 e. Total debt 16 VI) Conclusion 17 VII) Bibilography 18 VIII) Annexes 19 Introduction * 2011 ended on positive statistics concerning hotel groups’ growth: every leader is engaged into a worldwide run, because their bank account strength depends on a geographic balance between risks and opportunities. Important hotel groups have enhanced franchise development in 2010 and have increased their number of rooms, some going beyond 600 000. For several years now, Intercontinental Hotel Group is the world leader, but it is followed by three others American groups, Hilton Worldwide, Wyndham Worldwide and Marriott. However, a European (French) group has been able to find its place in this competitive market, and by being the 5th hotel group, ACCOR is the group we have chosen to analyze. It is the most accessible one, with its well known brands like Mercure,...
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...Executive Summary This report is talk about the marketing mix for the 5-start hotel Four Seasons. The purpose of this report is to develop a new kind of marketing mix for the Four Seasons to meet the demand of different guests. The thesis statement of this report is the Four Seasons may gain more popularity if they adopt the new kind of marketing mix. The research and the interview have been done as for the original sources, and the key finding is his competitor biggest advantage is the cheap price. In conclusion, the Four Seasons will be better if they have developed the new kind of accommodation which has the acceptable price, then Four Seasons hotel will be more competitive because of his services, facility, and the proce. 1.0 Introduction The objectives of this research are analyzing the accommodation market, and creating a marketing mix for a famous 5-start hotel Four Seasons. The reason that the company was chosen is it have high quality of the services and is well-known around the world. The guests for the Four Seasons who are in the group of high social-economics most are travelers for entertainment or business. “Nation of customization” is the key for the success in those country, also the core philosophy “loyal to the guest” gain the popularity for them (Clampet 2014). Design in different style for the customers to give the best experience all around the world is the meaning of “Nation of customization”. This company tries their best to meet the demand of the guests...
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...bothers me when we all know that technology has made our world more convenient and efficient in every way possible. One new technology I want to talk about is Cloud Computing. Cloud Computing is a technology that uses the Internet and central remote servers to maintain data and application. One company that uses Cloud Computing is InterContinental. InterContinental Hotels Group is a British multinational hotels company headquartered in Denham, UK. It was founded in April 15, 2003; it has over 600,000 hotel rooms under seven brands including Holiday Inn. InterContinental Hotel uses salesforce.com CRM. It carry outs much of its software on Amazon Web Services Elastic Compute Cloud infrastructure letting them access pay as you use servers in minutes. Cloud computing benefits InterContinental Hotel in many ways, one way it benefits it is that it allows IHG to pass on the capital outlay in buying hardware ahead of demand. With the adaptability of cloud computing, they can pay as they go based on what they need. In spite of that, InterContinental Hotel expects the cloud to keep improving as time goes on. InterContinental Hotel helps increase competitive advantages in various ways. It aims to grow its competitive advantage through great customer service, deliver strong, sustainable financial performance and acquire. IHG’s leadership recognizes these roles and puts them first realizing that these goals must be set in order to be different and stand out from all the others. IHG senior leadership...
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...Marriott International is the current leader in the hotel/lodging industry. Founded in 1927, by J Willard Marriott, and his wife Alice, it had its beginning as the first A&W Root Beer franchise. By 1957, Marriott made a historic move into the hotel industry, opening their first hotel in Arlington, Virginia, under the management of their son, Bill Marriott. (Marriott International, 2015). Between 1957 and 1985, the Marriott Corporation had expanded into Mexico, began providing lodging for the cruise industry, and debuting the first Courtyard hotel. Between 1986 and 2011, they acquired several more hotels, including Fairfield Inn, Residence Inn, Renaissance, Executive Stay, and 49% of the Ritz-Carlton Hotel Company. By 2012, Marriott had added an additional five hotels after acquiring Gaylord Hotels Brand, bringing the current number of properties owned by the corporation to 4,300, in 81 countries (Marriott International, 2015). Most of its current properties are franchised, with the Marriott family owning about 30% of the corporation (Yahoo Business). Marriott International, Inc. is one of the leaders in lodging, and is currently headquartered in Bethesda, Maryland. They have made their mark worldwide, as operator, franchisor, and licensor of hotels and timeshare properties. Under its current model, the hotels are typically franchised, rather than owned. “At year-end reporting, in 2014, of the total number of hotels available worldwide, Marriott operated 41 percent...
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...Plan Paper xxxxxx MKT/421 July 28, 2014 xxxxxxx Personal Branding Plan I have over twelve years of cleaning experience from starting out as a dishwasher to cleaning in hospitals, hotels, and residential buildings. From those experiences I have found I enjoy interacting with people and making their stay, where ever that might be, more enjoyable. Yes, it can make finding new jobs, outside the cleaning industry, more difficult; however, I’m always up for a new challenge. I do not intend to stay in the cleaning industry forever. I would rather work in an industry that specializes in helping make memories for people and their families. Working in hospitals, hotels, and restaurants I have developed an understanding of what people expect out of their stays. Especially when they are usually spending a large amount of money, people want to feel special, important, and recognized. I want to be a part of all of that. Companies That Make an Impression on Me To be honest, I have never thought about the companies I would like to work for until this week. Knowing that I want to be able to interact with people the three companies I would enjoy working for would be Xanterra Parks & Resorts, the Carnival Cruise line or InterContinental Hotels Group (IHG). Each of these companies is about making an enjoyable experience for people that stay with them and for employees to making memories along the way. If you want to make a living working in the...
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...Intercontinental Hotel Group - Integrated Marketing Communications Individual Assignment no. 2 Syesha Kapoor LRB305188 Strategic Brand Management 2013-MBA II 2 Statement of authorship I certify that this assignment is my own work and contains no material which has been accepted for the award of any degree or diploma in any institute, college or university. Moreover, to the best of my knowledge and belief, it contains no material previously published or written by another person, except where due reference is made in the text of the dissertation. Signed: ___________________________ Date: _________________________ 3 TABLE OF CONTENTS 1. Research Background Company’s profile ………………………………………………………………………... 4 2. Integrated Marketing Communications Meaning, purpose of IMC………………………………………………………………… 4 IHG’s IMC…………………………………………………………………….…………… 5 Effect of IMC on Brand awareness and Brand Equity …………………………………... 5 3. Critical analysis of IMC used by the brand …………………………………………. 7 4. Bibliography ………………………………………………………………………….. 8 4 IGH COMPANY PROFILE Intercontinental group of hotels is a leading hospitality brand owner with more than 4600 hotels housing 674000 guest rooms in over 100 hotels worldwide (IHG Company Overview, 2013). Statistics show...
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...Hotels - UK - October 2013 Market Supply and Share Key points ● As of mid-September 2013, there were an estimated 11,840 hotels and 575,000 rooms in the UK. ● In terms of number of hotels around 37% of the market is branded and 63% independent. ● The budget sector is estimated to account for around 14% of the market by number of hotels and 23% of the market by number of rooms. ● The leading groups in the market are the budget chains Premier Inn (owned by Whitbread) and Travelodge. Their combined market share is an estimated 10% of UK hotels and 15% of UK hotel rooms. ● During 2012 UK hotel supply increased by around 18,000 rooms, the highest increase over the past decade. Around 90% of new rooms in 2012 were branded. ● Around 3,300 new rooms are expected to open in the UK by the end of 2013 and a further 15,000 during 2014. Over half are expected to be in budget hotels. ● Around 5,000 new hotel rooms in 2013/14 are expected to be in the four-star or upscale categories. Chains versus independent As of mid-September 2013, there were an estimated 11,840 hotels and 575,000 rooms in the UK, according to AM:PM Hotels*. (*The definition of hotels used by AM:PM Hotels excludes B&Bs and guesthouses, except where such properties have 15 en-suite bedrooms or more, operate a licensed bar and serve an evening meal. The definition also includes hostels and serviced accommodation such as apartments, although such businesses account for 5% or less of the total.) As part...
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...Action Plan 10/28/2013 Action Plan GOAL: Since the Radisson Blu hotel and its restaurants have been closed for three years, people almost forgot about it. Radisson SAS was established in 1980 in Kuwait and it had made it way to the top until 2010 when the hotel was shut down for renovations. Being absent for three years with all the fast moving development, other resorts and hotels opened and people forgot about Radisson SAS. But now with the new 99% renovated Radisson Blu, a new strategy plan that has been applied by focusing on the business sector in Kuwait. Our goal is to target business owners and businessmen who are visiting Kuwait to choose the Radisson Blu for their accommodation and their business meetings. As a result of this campaign, we are expecting increase in reservation of the meeting rooms and also an increase in booking rooms for businesses that are looking to set meetings and to have a 100% pleasant stay for their visitors. Also we would expect an increase in restaurant and lounge visitors as there is one of Kuwait’s favorite Chinese cuisine called the Peacock. MEDIA: * Facebook * Instagram * Twitter Activity Date Date | Post | 22/10/2013 | Twitter post #1 | 22/10/2013 | Instagram post #1 | 23/10/2013 | Twitter post #2 | 23/10/2013 | Instagram post #2 | 23/10/2013 | Facebook post #1 | 24/10/2013 | Instagram post #3 | 24/10/2013 | Twitter post #3 | 24/10/2013 | Twitter Post #4 (Arabic) | 25/10/2013 |...
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...loyalty, returned business and less complains. Evan (2011) added that quality, business stability and customer’s loyalty needed to be aligned for a success business. Quality in manufacturing industry focuses on technical issues such as equipment reliability, inspections and minimal defects. On the other hand, quality in service industry focuses on the interactions between the provider and customer which do not directly produce a physical product. The service industry picks up the importance of quality later than the manufacturing industry. Evan (2011) mentioned that the 80% workforce in the United States is contributed by the service industry. Body According to Das and De Groote (2008), 75% of the one hundred biggest hotels are controlled by the top ten hotel chains around the globe. In this modern age, people travel at ease due to easy accessibilities and communications have improved into a global state, all thanks to the technology. Dreher A. (2006) mentioned that economists strongly believe the net effect of globalisation to be positive. As stated by Knight and Wit (1999), Globalisation “is the flow of economy,...
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...Internship Report On Human Resource Department Of Radisson Hotel Kathmandu Submitted By: Jackson Subedi PU Registration No.: 2010-2-22-0035 Submitted To: Ace Institute of Management Pokhara University Submitted for the partial fulfillment of degree of Master of Business Administration Kathmandu August, 2012 Internship Report MBAe, VII Term, AIM LETTER OF ACCREDITATION It is hereby certified that this report, entitled “Human Resource Department of Radisson Hotel” Human Hotel Prepared by Mr. Jackson Subedi Is an outcome of the 8 weeks internship undergone at “Radisson Hotel Kathmandu” The facts and ideas presented in this report are an outcome of the students’ hard work and dedication to the project, undertaken as a partial f fulfillment for requirements for degree of Masters of Business Administration The outcome of this project has been highly appreciated. ………………….. ………………….. ………………… Mr. Abhijeet Giri Training Executive External Evaluator Jackson Subedi Page ii Internship Report MBAe, VII Term, AIM ACKNOWLEDGEMENT This dissertation would not have been possible without the guidance and the help of several individuals who in one way or another contributed and extended their valuable assistance in the preparation and completion of this study. I would like to express my gratitude to Ace Institute of Management and Pokhara University for including internship program as a three credit course which has provided an opportunity to gain practical working experience in...
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...world when doing global business, and according to our research the economic size of hotel industry is 600 billion which is quite tremendous. So we choose a global hotel brand which mainly target at travelling merchants to give you a more legible picture about how to succeed in competition. The hotel brand our group choose is crown plaza, an upscale hotel brand belongs to InterContinental Hotels group. Positioning in the international luxury brand in the high-end market, Crown Plaza offers guests spacious and elegant spaces for daily social and business interactions to be the ideal choice for business and exhibition. In order to have a deep understanding about the brand, we actually did an interview with Michelle Cai, who is the HR training manager of Crown Plaza in northwest greater China. Their ambition is to be the best hotel in the minds of guests, employees and proprietors, wh. Now let us stretch those viewpoints amply. The brand slogan of Crowne Plaza is traveling for success. As business type brand, crown plaza’s target customers are successful business people, different from intercontinental hotel, whose target customers are the CEOs of large group, crown plaza’s level is a little lower, mainly for companies’ general manager. For this part of people, their feature is not at the carrier peak, but is on the pursuit road, the journey is quite hard, what they care about is whether the hotel can provide professional support for their work or business. Crowne plaza has the specific...
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