Hotel Massenet is an integral part of Sinan Mansions. Hotel Massenet is named after what Sinan Road was called in the French Concession days Route Massenet. It all began in 1920, in the heart of the then French Concession in Shanghai. This was the year when the first buildings south of French Garden (now Fuxing Park) on Rue Lafayette (now Fuxing Road) were built. Today, Sinan Mansions comprises 49 restored historical buildings and nine new buildings grouped into four functional precincts - hotel, commercial, residential and office - and the area remains one of the top addresses in Shanghai, China's international economic, financial, trade and logistics centre.
Competitors: Crowne Plaza owned by Intercontinental Hotel Group, Britain.
Strategy:
Hotel Massenet:(1) Domestic/Localized (2)Competing mainly on Differentiation(Living Experience)—Classical building structures and room styles.
Crowne Plaza:(1)International (2)Competing mainly on relatively low cost for 5 Star Hotels and quick response(Top Services).
Improvement for Hotel Massenet : (1)The price for one night is around $1500 to $5000 which is really high and unacceptable by ordinary people, while the price for Crowne Plaza is about $150, a comparatively fair one in Shanghai (2)Maybe due to its history , Hotel Massenet is limited and well-known in Shanghai only.
Location:
Hotel Massenet: Junction of Fuxing Road and Chongqing Road, Adjacent to Fuxing Park-which is in one of the most prosperous and central areas of Shanghai. This features immense numbers of tourists visitors, easy approaching.
Crowne Plaza:Most of these locations in Shanghai are nearing to outskirt and take up giant acres for each.
Drawbacks and improvements: High rental prices , high management costs, low efficiency in logistics from suppliers.
