Free Essay

Rusty Tims

In:

Submitted By subyguru13
Words 2928
Pages 12
Rusty Rims IT Strategic Plan, Part 2
Before you begin this assignment, be sure you have read the “Rusty Rims Case Study” and the feedback you received on your IT Strategic Plan Part 1 assignment. Also, be sure you have read the chapters in the textbook that have been assigned to this point.
Purpose of this Assignment
This assignment gives you the opportunity to apply the course concepts to complete the development of an Information Technology Strategic Plan (ITSP) to support the strategic direction of Rusty Rims
Distribution Company (RR). This assignment specifically addresses the following course outcomes to enable you to:



identify, define, and explain the concepts of information technology governance and management apply best practices in information technology management and governance to make, defend, and justify an IT decision

IT Strategic Plan for Rusty Rims Distribution Company
For the previous assignment, you developed Part 1 of an IT Strategic Plan for RR. For this assignment, you will incorporate any needed changes resulting from the feedback you received on your Part 1 assignment and you will add Part 2. Part 2 will include an IT project that you are proposing that RR undertake. This new project will be included in the IT Portfolio section of Part 2, and will be further described in a future assignment, the “IT Decision Paper.” The entire ITSP will be submitted as a single document for this assignment.
Assignment
First, you should make any changes to your Part 1 assignment, as indicated in the feedback you received.
Then, you will develop Part 2 of the ITSP for Rusty Rims, using the outline below, and add it to Part 1. A single, complete ITSP, with both Parts 1 and 2 will be submitted for this assignment. Note that Part 2 includes a project you are proposing that RR undertakes. In addition to the course materials, at least one external resource (resource other than those provided in the class) must be used. Two or more cited references will earn top credit. Use a separate References page to list just the references you have cited. Remember to use the APA formatting rules and correctly cite and reference your sources with APA format. Use the Grading Rubric to be sure you have covered everything. Submit your paper as a Microsoft Word document, or a document that can be read using Word, with your last name included in the filename.
Please use this outline to build Part 2 of your IT Strategic Plan. Use the numbering and headings shown below. Part Two
1. IT Strategies - Write at least three IT strategies (four or more will earn top credit) and explain how they align to one or more of the business strategies, including the compliance requirements, articulated in the Case Study. If these business strategies were not included in your Part 1 paper, you should add these strategies into Part 1 prior to submitting this assignment. When the full ITSP is submitted for this assignment, there should be a clear link between the business strategies in Part 1 and the IT Strategies in Part 2. Provide at least one internal IT strategy and two business-enabling IT strategies and identify each as either and internal or business-enabling

3/28/2016

1

strategy. Refer to Chapter 9. For an explanation of internal and external IT strategies, see the portion of the text just prior to Table 9.2.
2. IT Portfolio – As stated in the textbook, Chapter 9: “The summary of your strategy is your overall IT road map and includes the expected time frame to deliver your strategy.
Recommendations in this area include organizing your road map by key business partners, such as sales and marketing, and using a six-quarter time frame. Six quarters provides adequate time to deliver programs that may take more than one year to complete and provides visibility into the organization's longer-term strategy.” Although the roadmap shown in Figure 9.3 identifies projects that are approved/proposed, along with projects that have been delayed from their original delivery date; for purposes of this assignment, only the projected timeframes to develop the projects are required. Create a roadmap, similar to the one in the textbook, Chapter 9,
Figure 9.3. The table below is similar to Figure 9.3; it shows the five functional areas of an example company and two systems for each area. To develop your roadmap, use a table like the one below; you can copy the table, insert the functional areas and systems that are discussed in the Case Study, and use ‘insert shape – rectangle’ to insert the bars showing the timeframes for development of each. The functional areas and projects in development, and their timeframes should be extracted from the Case Study. Be sure to include an introductory paragraph to explain the table that will follow.

Projects by
Functional Area

Qtr. 1

Qtr. 2

Qtr. 3

Qtr. 4

Qtr. 5

Qtr. 6

Sales
Sales Force Automation
Online Quoting
Product Development
Collaboration – Wikis, Blogs
Showcase Company Products
Marketing
Customer Experience
Marketing Analytics
Finance
Business Intelligence
Global Payroll
Technical Support
Network Upgrade
Data Center Move
3. Proposed Project: Next, you will propose a new IT project to support at least one of the strategies in section 1 above, and include it in the Table above. Use a different color font to indicate this new project and insert it with the appropriate functional area in your table. In
Section 3, describe how your proposed project will supplement the current IT development projects in supporting the business of RR. In a future assignment, you will use this project to develop an “IT Decision Paper”; therefore, you should look at that assignment to be sure the project you propose will be appropriate for that assignment as well. (You can propose a specific vendor package though it is not necessary. However, if you are incorporating an integrated solution, you should discuss the various features of the package that are appropriate for the study. Solutions such as backups, training of employees, utilizing social media and involving Human Resources are not appropriate solutions for this assignment.) Refer to Case Study for ideas for a new project. This is a major part of

the next assignment. Give this some thought.

3/28/2016

2

4. Risk Management – List and explain at least three risks (four or more will earn top credit) that
Carol should be prepared to manage as she executes her plans. What risk management techniques can she use for each one to try to prevent and/or mitigate them? Refer to Chapter
16. This is a good area to do some external research – see what you can find on the web about
IT project risks and risk management. (Review the Additional Resources area’s document “How
To Guide to Risk Management”.)
5. Business Continuity Planning– List and explain the steps Carol should take to develop a Business
Continuity Plan for RR so she can be sure that the most important systems will remain operational in the event of a catastrophe. Include who should be involved in its development.
In addition, from the Case Study, identify what you consider the three most important systems currently in use at RR along with justification of your choices. Explain the steps Carol can take to ensure those systems continue to be available for RR in the event of a local catastrophe.
(Review Chapter 27 on the Business Continuity Plan for additional resources.)
The "right" and "wrong" answers have to do with whether or not you correctly incorporated the course concepts from the textbook and addressed all parts of the assignment. You need to do some external research on at least one aspect of the assignment - your choice - and incorporate it and cite/reference it in APA format in your response. The content of the mission and vision statements you create is not as important as that it makes sense in light of the course content and the Case Study. Use the Rubric below to be sure you have covered all aspects of the assignment.
GRADING RUBRIC:
Criterion
IT
Strategies

IT
Portfolio

90-100%
Far Above
Standards
18-20 Points

80-89%
Above
Standards
16-17 Points

70-79%
Meets
Standards
14-15 Points

60-69%
Below
Standards
12-13 Points

< 60%
Well Below
Standards
0-11 Points

Four or more IT strategies (including at least
2 business enabling strategies and 1 internal IT strategy) are presented and are clearly and appropriately tied to the business strategies articulated in the
Case Study and listed in Part 1; demonstrates thorough understanding of course concepts, analysis and critical thinking.
18-20 Points

Three IT strategies (including 2 business enabling strategies and 1 internal IT strategy) are presented and are clearly and appropriately tied to the business strategies articulated in the
Case Study and listed in Part 1; demonstrates understanding of course concepts, analysis and critical thinking.
16-17 Points

Three IT strategies (2 business enabling strategies and 1 internal IT strategy) are listed and aligned to the business strategies articulated in the
Case Study. All business strategies cited are now included in Part 1. There is a clear link between the business strategies in Part
1 and the IT
Strategies in Part
2.
14-15 Points

Fewer than 3
IT strategies (2 business enabling strategies and
1 internal IT strategy) are presented; one or more are not appropriately tied to business strategies articulated in the Case Study; and/or business strategies are not listed in
Part 1.

Few or no IT
Strategies are included; strategies do not relate to the Case
Study; and/or are poorly written and do not convey the information. 12-13 Points

0-11 Points

3/28/2016

Possible
Points
20

20

3

Criterion

80-89%
Above
Standards
This section includes an appropriate introductory paragraph that is applicable to the Case Study and the table that follows.
The IT Portfolio roadmap table of systems in development accurately reflects the information presented in the
Case Study
(functional
areas, systems, and timelines); and demonstrates understanding of course concepts, analysis and critical thinking.
Table is professionally presented, uses a logical structure, and spelling is correct. 70-79%
Meets
Standards
This section includes an introductory paragraph that applies to the
Case Study. The
IT Portfolio roadmap table shows the functional areas and projects in development, and their timeframes extracted from the
Case Study.

60-69%
Below
Standards
This section is somewhat incomplete
(lacking in introduction or required table, or table content is incomplete); and/or is not applicable to the Case Study.

< 60%
Well Below
Standards
Little or no information is provided on the IT
Portfolio; table is missing; and/or information presented does not apply to the Case
Study.

8 Points

7 Points

6 Points

0-5 Points

The IT project proposed is appropriate to the Case Study, is aligned to a functional area, supports at least one strategy in
Section 1 above, and is included in the table. The explanation of how it

Proposed
Project

90-100%
Far Above
Standards
This section includes an effective and well-written introductory paragraph that is applicable to the
Case Study and the table that follows. The IT
Portfolio roadmap table of systems in development accurately reflects the information presented in the
Case Study
(functional areas, systems, and timelines); and demonstrates thorough understanding of course concepts, analysis and critical thinking.
Table is very professionally presented, uses a logical and easily understandable structure, and spelling is correct. 9-10 Points

The IT project proposed is appropriate to the Case Study, is aligned to a functional area, supports at least one strategy in
Section 1 above, and is included in the table.
The explanation of how it

A new IT project that supports at least one of the strategies in section 1 above, has been included it in the appropriate functional area in the Table above, using a different color font. The explanation The IT project proposed is not appropriate to the Case Study; is not correctly aligned to a functional area; and/or is not listed in the table. And/or the explanation of how it supplements No Proposed
Project is included; or proposed project is not appropriate to the Case
Study and/or is not explained. 3/28/2016

Possible
Points

10

4

Criterion

Risk
Management

Business
Continuity
Planning

90-100%
Far Above
Standards
supplements the current IT projects in development is clear and convincing and is clearly aligned to the business in the Case Study; demonstrates thorough understanding of course concepts, analysis and critical thinking.
14-15 Points

80-89%
Above
Standards supplements the current IT projects in development is clear and is aligned to the business in the
Case Study; demonstrates understanding of course concepts, analysis and critical thinking.

70-79%
Meets
Standards includes how the proposed project supplements the current IT development projects in supporting the business in the
Case Study.

60-69%
Below
Standards the current IT projects in development is not clear, or is missing. < 60%
Well Below
Standards

Possible
Points

12-13 Points

10-11 Points

9 Points

0-8 Points

15

Four or more risks are listed and fully explained, along with techniques to prevent and/or mitigate them; risks and techniques identified are appropriate for the Case Study; section is well written with reference used to support explanation; demonstrates thorough understanding of course concepts, analysis and critical thinking.
14-15 Points

At least three risks are listed and fully explained, along with techniques to prevent and/or mitigate them; risks and techniques identified are appropriate for the Case Study; demonstrates good understanding of course concepts, analysis and critical thinking.

Three risks are listed and explained, along with techniques to prevent and/or mitigate them; risks and techniques are appropriate for the Case Study.

Fewer than three risks are listed and/or explained; lacking in some techniques to prevent and/or mitigate them; and/or risks and techniques are not appropriate for the Case Study.

Risk
Management
section is not included; few risks are listed or explained; and/or risks/ techniques do not apply to the Case
Study.

12-13 Points

10-11 Points

9 Points

0-8 Points

Business
Continuity
Planning (BCP) section thoroughly covers the steps needed to develop a BCP and correctly

Business
Continuity
Planning (BCP) section completely covers the steps needed to develop a BCP

Business
Continuity
Planning (BCP) section covers the major steps needed to develop a BCP and identifies the

Business
Continuity
Planning section is incomplete (lacking in major steps, participants, Business
Continuity
Planning is not included, or severely lacking in completeness and/or

3/28/2016

15

5

Criterion

Report
Format

80-89%
Above
Standards and correctly identifies the participants; three systems important to the
Case Study are listed with steps to ensure their continued availability; responses are appropriate to the Case Study; demonstrates understanding of course concepts, analysis and critical thinking.

70-79%
Meets
Standards participants; three systems important to the Case Study are listed with steps to ensure their continued availability; responses are appropriate to the
Case Study.

60-69%
Below
Standards identification of
3 important systems and/or steps to ensure their continued availability);and /or is not applicable to the Case Study.

< 60%
Well Below
Standards
applicability to the Case
Study.

8 Points

7 Points

6 Points

0-5 Points

Two or more sources other than the class materials are incorporated, are substantive and are used effectively. Sources used are relevant and timely, contribute to the analysis and support conclusions. References are appropriately incorporated and cited using APA style. 9-10 Points

At least one source other than the class materials is incorporated and used effectively.
Source(s) are relevant and contribute to the analysis. References are appropriately incorporated and cited using APA style. At least one source other than the class materials is used and properly incorporated into the text.
Reference is cited using APA style.

A source other than the class materials may be used, but is not properly incorporated, and/or is not relevant or timely; and/or
APA style for references and citations is not followed. No external research is incorporated or reference listed is not cited within text. 8 Points

7 Points

6 Points

0-5 Points

ITSP includes
Part 1 (updated/ corrected as needed) and Part
2, integrated into a cohesive document; ITSP is very well

External
Research

90-100%
Far Above
Standards
identifies the participants; three systems important to the
Case Study are listed with complete steps to ensure their continued availability; responses are appropriate to the Case Study; demonstrates thorough understanding of course concepts, analysis and critical thinking.
9-10 Points

ITSP includes
Part 1 (updated/ corrected as needed) and
Part 2. ITSP reflects effective organization. Few errors in

ITSP includes Part
1 (updated/ corrected as needed) and Part
2. ITSP has some organization; may have some errors in sentence

ITSP does not include Part 1;
Part 1 has not been updated or corrected;
ITSP is not well organized; and/or contains

ITSP is extremely poorly written has many grammar and/or spelling errors, or does not convey the

3/28/2016

Possible
Points

10

10

6

Criterion

90-100%
Far Above
Standards
written and easy to read; uses correct sentence structure, grammar and spelling; presented in a professional format.

80-89%
Above
Standards sentence structure, grammar, and spelling; presented in a professional format.

70-79%
Meets
Standards structure, grammar and spelling. 60-69%
Below
Standards several grammar and/or spelling errors. < 60%
Well Below
Standards
information.

TOTAL
Possible
Points

3/28/2016

Possible
Points

100

7

Similar Documents

Free Essay

Dsae

...RESERTIFICATION GRADING SCALE |ARRIVAL: |Arrival Experience | |Did the valet associate acknowledge you by smiling and making eye contact with you within 30 seconds as |11 | | |you entered the valet area? | | | |Did the valet associate open the door promptly with a warm greeting that includes “Welcome” and the name |11 | | |of the property? | | | |Did the valet have on a proper name tag? |3 | | |Did the valet associate inquire about your name and use your name three (3) times during your arrival |11 | | |transaction? | | | |Did the associate explain parking procedures, which includes rate, retrieval location and estimated |5 | | |retrieval time? | | | |Did the valet associate conduct a Vehicle Damage Survey (VDS) of your car and review it with you when |3 | | |completed? ...

Words: 316 - Pages: 2

Premium Essay

Analyzing the Shawshank Redemption

...Analyzing Shawshank Redemption Crystal Gayle Frapp January 31, 2014 Analyzing Shawshank Redemption The film that will be analyzed and discussed is the Shawshank Redemption, which was Director by Frank Darabont and is a Story by Stephen King. It is based in 1946, a man named Andy Dufresne (Tim Robbins) is convicted of killing his wife and her lover, and him going to prison and dealing with the struggles of prison life as a truly innocent man. . “He's sentenced to a life term at the Shawshank State Prison in Maine, where another lifer, Ellis Red Redding (Morgan Freeman), picks him as the new recruit most likely to crack under the pressure. The ugly realities of prison life are quickly introduced to Andy: a corrupt warden (Bob Gunton), sadistic guards led by Capt. Byron Hadley (Clancy Brown), and inmates who are little better than animals, willing to use rape or beatings to insure their dominance. But Andy does not crack: he has the hope of the truly innocent, which (together with his smarts) allow him to prevail behind bars. He uses his banking skills to win favor with the warden and the guards, doing the books for Norton's illegal business schemes and keeping an eye on the investments of most of the prison staff. In exchange, he is able to improve the prison library and bring some dignity and respect back to many of the inmates, including Red.” After many years and a pick axe Andy manages to escape from prison threw slowly chipping away at the hole in his cell wall where...

Words: 3132 - Pages: 13

Free Essay

Tim Horton's Strategy

...A Strategic Analysis for Tim Hortons Presently, Tim Hortons is regarded as the leading publicly traded restaurant chain in Canada. Not only is it Canada's leading quick-service restaurant brand but also the fourth largest publicly traded restaurant chain in North America based on market capitalization. They have the number one market share in breakfast and snacking day parts and a solid number two share in the lunch day part in Canada (1). However, Tim Hortons needs to pay more attention towards their growth and development into U.S. and other markets worldwide in order to become a true spearhead in their industry. Moreover, they can lessen the risks related with expansion by engaging in partnerships with other successful firms. Analysis/Rationale Although, as mentioned above, Tim Hortons is possibly the leading publicly traded restaurant chain in Canada, it enjoys its success due to its inhabitation of a much smaller market in comparison to markets in U.S., India, and China. To be the best of the lot, Tim Hortons cannot exclusively depend on a single market. In this day and age, there are solid opportunities for them to become the world’s best, through new emerging markets with high probability for huge profits. There are increasing trends of coffee drinkers in China and India, two countries with enormous fondness for Western style drinks and meals and Tim Horton's expansion in those countries will play to their advantage. That is the main reason why McDonalds, the equivalent...

Words: 2816 - Pages: 12

Free Essay

Work

...I am the overnight manager at the local IHOP restaurant. The normal everyday life of the restaurant is quite dull and boring. We are open Sunday through Thursday from 6 A.M. until midnight. On Friday and Saturdays we are open twenty-four hours a day. When the witching hour hits at midnight on these two nights, in particular, it is like being one of the main characters in a Tim Burton movie, maybe perhaps, “A Nightmare at IHOP”. The first of the stragglers start to uproot themselves from their graves around 2:30 A.M. This is when the majority of the clubs start to shut down all over Birmingham. You know what kind of night you are going to have when you see the first of your guests trying to detangle themselves from the restraints of their cars. If it takes them twenty minutes just to exit the vehicle you know you’re in for a bumpy ride. The next thing you notice is the clothing of the people that are about to enter the restaurant. Clothes make up a huge part of this chilling experience. These girls have also rummaged into a t-shirt drawer and decided that a t-shirt will be the choice dress of the night. The t-shirt barely covers the back of their hairy upper thighs. But hey, the mirror that they looked into before they left their house for the night said, “Girl, you look damn sexy”. Glittery makeup is acceptable when it is worn on the eyelids but when you have liberally powdered your entire upper body it is only accentuating...

Words: 814 - Pages: 4

Free Essay

Fashion

...By - Marjorie Lewis Fashion Icons Olympians are starting to attend fashion shows and getting involved with the fashion world the fame differences between olympians and celebraties Tim Morehouse’s buisness saviness and his ambition to promote himself If other olympains take Morehouse’s advice and follow in his steps they have a strong chance of becoming as famous as he is Many Olympians have been spotted at many of New York Fashion Week’s fashion shows. Ryna Lochte was seen at Calvin Klien, Emporio Armani, and Rebecca Minkoff, Sanya Richard-Ross was seen at BCBG and Peter Son, and Alex Morgan was seen at Veronica Beard. Why are so many athletes attending fashion shows? Brian Mazza, the founder of Windsor custom menswear says, “athletes are instant icons and and household names,” and that is why he hired Ryan Lochte to host him brands pop up shop during Fashion’s night out. Having an olympian at a show or event will undoubtfully get attention from the media and bring in his fans and benefit the company. Besides there being a benefit for the company the athletes can also benefit. Attending the shows and events will extend the athletes moment in the spotlight. But besides the flashbulbs, reporters, bloggers, and twitters there can be many buisness oppertunites available at these events. Tim Morehouse is a perfect example of someone who won a silver medal, and wasnt well known, until he started hitting the Manhattan’s fashion scene. Morehouse, took himself from Beijing obscurity...

Words: 495 - Pages: 2

Premium Essay

Career Path

...TALON CHATELAIN 232 NAPIER ST HAMILTON, ONTARIO, L8R1S7 289-925-6801 TLNCHATELAIN@YAHOO.CA ------------------------------------------------- WORK EXPERIENCE TIM HORTONS HAMILTON, ONTARIO Cashier June 2010 - December 2010 * Assist customers by providing information and resolving their complaints. * Establish or identify prices of goods, services or admission, and tabulate bills using calculators, cash registers, or optical price scanners. * Greet customers entering establishments. * Answer customers' questions, and provide information on procedures or policies. * Maintain clean and orderly checkout areas and complete other general cleaning duties, such as mopping floors and emptying trash cans. BURRITO BOYZ HAMILTON, ONTARIO Cashier November 2012 - November 2013 * Quickly took customers’ orders in a kind manner * Assisted in opening and/or closing the store, which involved completely cleaning the storefront and back/kitchen area * Assisted baker in making pastries and baked goods * Fulfilled all orders successfully and in a timely manner, ensuring that customers left happy with the mindset of returning * Prepared all food items * Managed a team of three upon closing shifts ORLICK INDUSTRIES HAMILTON, ONTARIO Tool & Dye Maker December 2013 - August 2014 * Read and interpret drawings and specifications of tools, dies, prototypes or models * Position, secure...

Words: 466 - Pages: 2

Free Essay

Tim Hortons

...MGMT3650 Term Paper Tim Hortons Expansion to the US Market: What went wrong? Table of Contents Introduction 3 Company Background 4 Expanding to the U.S. 6 U.S. Competitors and Market Share 9 Issues: Competitors & Market Share 9 Leadership Issues 10 Liability of Foreignness 10 Mode of Entry 13 Current Financial Results: 2008 – 2013 (5) Year Plan 15 Tim Hortons New Plan: 2014 – 2018 ‘U.S: A Must-Win Battle’ 16 Recommendations 16 Strategies going forward 16 VRIO Framework 17 References 18 Figure 1: Michael Porter’s five forces 15 Introduction In the present day, there are multiple franchises being established and growing in the community as well as globally Tim Hortons is one of those companies. Due to their chain’s focus on top quality, always fresh products, value, great service and community leadership, Tim Hortons has made a respectable reputation for itself, it is a company that works hard to deliver superior quality products and services for guests and communities through leadership, innovation and partnerships, not only in Canada, where it all started but as well as internationally. In 1984, Tim Hortons opened its first U.S. restaurant in Tonawanda, New York, a suburban community north of Buffalo, which is just 16 kilometers from the Canadian border. (Budak, 2010) Tonawanda is close enough to Canada which gives some recognition into the new U.S. market. Companies that expand internationally can face many problems. In the U.S., Tim Hortons has built...

Words: 5574 - Pages: 23

Premium Essay

Poerty

...A Soldiers Home and How to the War Story Told I decided to choose the “A Soldiers Home” by Ernest Hemingway and “How to tell a War story” by Tim Obrien. I will explain each story and how the story are very similar in theme. “How to Tell a True War Story” examines the complex relationship between the war experience and storytelling. It is told half from O’Brien’s role as a soldier, as a reprise of several old Vietnam stories, and half from his role as a storyteller, as a discourse on the art of storytelling. In Tim O'Brien's short story, "How to Tell a True War Story", Rat Kiley's friend is killed. He writes to his friend's sister and when no response is given, he becomes frustrated. Due to this frustration he calls her a "dumb cooze." Following this O'Brien argues that this is a true war story because it is not moral, never to believe a war story if it seems moral. Next the story jumps to a forest where men need to be quiet for weeks. After a period of time goes by they are no longer sane. They begin to hear noises that scare them, and when they cannot take the silence and the creepiness of the forest they return to camp. When question about their return, the men do not respond, their story is in their eyes and that is enough for anyone who knows that a true war story "never seems to end," it is continuous even after it is done being told. A true war story is also never moral and does not generalize. The truth is so hard to reach. A person can go looking for the moral...

Words: 867 - Pages: 4

Free Essay

Is Genre an Outdated Concept?

...their own personal preferences which means that if a film is of their preferred genre, they are more inclined to go and see it. Along with allowing personal preferences to develop, genre can also give the audience expectations of a film depending on what genre it is and this helps to give an idea of what the film is about, which assists them in deciding whether or not they want to go and see it. On the other hand, there are more reasons nowadays that affect why people go to see films than just genre for example the special effects. The film 'Avatar' (2009) was a box office hit due to the groundbreaking special effects used within the film. Another example of a reason is the director; the film 'Alice in Wonderland' (2010), directed by Tim Burton (Oscar nominee...

Words: 517 - Pages: 3

Free Essay

Tim Horton

...DOUBLE-DOUBLE, PLEASE” THE ROLE OF TIM HORTON’S IN THE MAKING OF THE CANADIAN IDENTITY Jessica Barry and Yasmin Manji The seemingly simple question “What is a Canadian?” is often answered by blank expressions. The varied geography, regions and ethnicity of Canada, the second largest country in the world, leave its citizens searching for a unifying identity, grasping to things that could potentially help define them as “Canadian.” Canada prides itself on its multicultural society, which, however, raises a question: If what we have in common is diversity, do we really have anything in common? There are popular notions about Canadian characteristics, things recognised internally and externally as uniquely Canadian. The two traditionally considered the root of Canadian identity are the nation‟s love for hockey and its need to be distinct from America. The fast food restaurant Tim Hortons has adopted these identity markers and itself become part of the answer of what it means to be Canadian. This paper intends to explore how Tim Hortons incorporated the few accepted aspects of the Canadian identity in order to establish itself in the Canadian market. This business strategy was successful because, lacking a national identity, Canadians adopted Tim Hortons as an icon that all Canadians could relate to: rich, poor, educated, blue collar, spanning all regions, ethnicities and even political party lines. The Canadian embrace of Tim Hortons has led to the formation of...

Words: 269 - Pages: 2

Premium Essay

Hope in the Shawshank Redemption

...English 3 Mrs. 1 June 2015 Hope in the Shawshank Redemption As strange as it might sound, Emily Dickinson and the Shawshank Redemption is a story about hope. The Shawshank Redemption expresses the story of Frank Darabont, a gentleman who has remained wrongly sentenced of murder and must tolerate life in the harsh and corrupt Shawshank prison, but regardless of this he never loses hope of finding freedom. The storyteller of this story is a man named Red; he had a very different understanding than Andy held about hope. Red continuously spoke about the dynamics of prison and the process of being established. And in Emily Dickinson’s poem is by means of metaphor of a small bird to carry her\him theme that hope stays alive inside us in spite of all of our difficulties. Frank Darabont uses methods such as lighting, tune and camera shots in his film “The Shawshank Redemption” to effectually provoke a state of mind inside the viewers. Brooks is a significant character as he helps us to comprehend the central theme of hope. Brooks understands that the freestanding world is distant to him, in addition has no hope for life on the outside. Darabont customs lighting to show in what way Brooks has nowhere to be found hope and how prison life has taken its toll on him. Brooks is frequently seen in areas of darkness and shadow, on behalf of how he has no hope left whatsoever. For instance when he releases Jake the crow, he is more or less in complete darkness. In this poem, Emily Dickinson...

Words: 737 - Pages: 3

Premium Essay

Kellyn

...Kellyn Lamore Professor Yates Film Appreciation 14 October 2015 Shawshank Redemption The Shawshank redemption is an American drama film that starred Tim Robbins and the amazing Morgan Freeman. The banker Andy was convicted for murdering his wife and her secret lover and was sentenced two consecutive life-sentences. When I watched this movie, I was speechless because I couldn’t believe how the prison guards treated these inmates. Yes, they did something bad, but the way those inmates were treated was so incredibly awful to see. The two major visual components of mise-en-scene are design and composition. Design is the process by which the look of the settings, props, lighting, and actors is determined (Looking at Movies). While composition is the organization, distribution, balance, and general relationships of actors and objects within the space of each shot (Looking at Movies). At first, there was a lot of design in The Shawshank Redemption. For example, the outside world from the prison seems nice lots of freedom. It seems as if at the beginning Andy was a pretty wealthy man by the way he dressed and his job title, a banker. Once he commits his crime, he has to take a scary looking bus into the prison, Shawshank Redemption. Shawshank redemption is a dark, unsafe prison that Andy ended up being placed in. The actors who acted as the prisoners did a good job “greeting” these new inmates by cheering and letting them know that this not the best place to live in. The actors...

Words: 836 - Pages: 4

Premium Essay

Temporary Foreign Workers

...Temporary foreign worker program – Tim Hortons Introduced in 2002 and modified in 2007, this program allows employers to hire employees in occupations that usually require at most a high school diploma or a maximum of 2 years of job specific training. Visas maybe issued for 24 months. Employers are required to cover recruitment and return airfare costs, to ensure that suitable accommodation is available, to provide medical coverage until the employee is covered under a provincial plan and to sign an employee/employer contract. The work permit is issued with reference to a specific employer. Employees generally work in sectors such as cleaning, hospitality, manufacturing, oil and gas and construction. (Elgersma, 2007) Tim Hortons "is a company that a lot of Canadians identify with and it is very proudly a Canadian brand," says Howard Ramos, an associate professor of sociology at Dalhousie University in Halifax. "But it's also a company that is a pioneer in hiring temporary foreign workers and so for this reason I think it's important to highlight Tim Hortons as an exemplar of how the temporary foreign worker program has changed and expanded. (Davison, 2012) The temporary foreign worker program has man is a resort companies use to hiring as they will have exhausted all other avenues for finding employees locally. It is a great program mainly for foreign workers who come and work in Canada and if they like it here they can apply for permanent residency. Unlike immigrants...

Words: 2211 - Pages: 9

Free Essay

Tim Horton

...Tim Hortons Inc. Business History Tim Hortons Inc. is mostly referred to as Tim Hortons Café and Bake Shop. It is the largest fast food service in Canada. It also has some restaurants in the USA and the Persian Gulf region. The Business has its headquarters in Hamilton, Ontario, Canada. The company was founded in 1964, by a hockey player by the name of Tim Horton and Jim Charade. It first operated in Hamilton. The company has undergone various changes in leadership since 1964. For example, Tim Horton partnered with Ron Joyce in 1967. He took over in 1974 when Horton died. Joyce expanded Tim Hortons such that by 2002, it had overtaken McDonalds as the largest fast food service in Canada. Initially, Tim Hortons only served two products; coffee and doughnuts. The company has however grown and now sells a variety of fast foods including muffins, cakes, pies, croissants, cookies, soups and chili. Some of the restaurants also serve sandwiches. The company merged with Wendy’s in 1995, expanding its business operations largely to the United States. (timhortons.com) According to the newswire, the company’s goals as of 2010 included increasing the same-store growth sales by at least 3% in Canada and 2% in the USA. The also had a goal of opening more stores, at least 130 in Canada. (newswire.ca). Their overall goal is to offer superior quality products and services for its customers and communities through leadership, innovation and partnership. The company is currently run by Paul D house...

Words: 966 - Pages: 4

Premium Essay

Tim Burton Cinematic Techniques Essay

...Burton uses creepy music when Peg walks to the doorstep of Edwards house because he is trying to tell us that something wrong is going to happen. He uses cheerful music when the neighborhood all came over to get a haircut for their dogs from Edward and they were all having a good time. In “Chocolate and the Chocolate Factory” Burton uses creepy music when a child is taken away in the chocolate factory, which means that the child isnt/wasnt normal. Tim also uses a lot of camera movement. In “Charlie and the Chocolate Factory” Burton zooms into the chocolate factory when Willy Wonka opens the gate for the 5 lucky winners. In “Edward Scissorhands” he also focuses on Edward's face when he gives the dogs a haircut and all you can see is the dog's hair flying everywhere. He uses a crane when they viewed the whole city from Edward’s home. In conclusion Tim Burton uses lighting, camera angles, sounds and many more to make his movies more fantacy. He uses different music to change the mood of the scenes. Tim changes the lightning often to show scary and happy scenes. Burton uses different camera angles so that the viewers can wonder and be suspicious...

Words: 454 - Pages: 2