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Sainsbury's Operation

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Submitted By wsutha07
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Sainsbury’s which is a well renowned retail supermarket in the U.K. is the company which I will emphasize through this assignment. It was formed by John James Sainsbury and Mary Anne Sainsbury in 1869 as a small dairy shop in Drury Lane, London. Subsequently as a consequence of their hard work more new stores were opened in other market streets in Stepney, Islington & Kentish Town. Since those early days it has evolved in leaps and bounds to be on the level which it is in the present. Having seen two world wars, severe economic collapses, competition and etc… it is amazing the route they have come across and to be able to do so they should have had some significant aspects and in this assignment we will evaluate on them.

Initially the founding principle of the company was to be the first choice of the customers for food shopping by offering,

• High quality products • Value for money • Good customer service.

Building the company and achieving success their goal is to deliver an ever improving quality shopping experience for our customers with great product at fair prices. We aim to exceed customer expectations for healthy, safe, fresh and tasty food making their lives easier everyday. Not only the above goal but they also have a set of values; which they have created to meet the challenge. Such as,

• Getting better everyday • Great service drives sales • Individual responsibility team delivery • Keep it simple • Respect for the individual • Treat every £ as your own

Today the present exposure of the company is a much evolved version of the early day store. After being in the trade for more than 130 years today they have more than 720 stores operating

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