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Sales Management Practice

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2 Timothy M. Smith
Term Paper: Sales Management Practice
Timothy M. Smith
Marketing 4030: Sales Management
Purpose
This term paper exercise is designed to have you study the specific sales practices of a company of your choice. You are to study a company directly, that is, by personally interviewing one or more key executives (for example, the regional sales manager). This will be a group project. You will select a company for your study according to several criteria:
1.
Personal interest
: your group finds the company intriguing
2.
Convenience: a family member, friend, or a member of your group can provide access.
3.
Availability of supplementary library material: Is the company one that the business press writes about?
Whatever your reason, the selection of your company is up to your group.
Important Concepts
The following is a format for constructing and presenting your term paper on Sales Management
Practice. Please remember that your own creativity and style are critical in any report.

C ompany and Industry Background:
Describes the context in which the sales function operates. Includes a brief company history, a description of company objectives, management philosophy, strategy, etc. You must do a library search on the industry and compan y and present an original strategy overview relevant to the sales position (in other words, identify key marketing strategies and the role of personal selling within them).

Description of the Sales Manager's Position:
Provide background information as to the qualifications of the sales managers position, what previous job experience they had on their way to

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