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Sample Business Recomendation

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Sample Business Recommendation

Introduction
This report examines two potential investment opportunities in which in which only one has to be recommended for funding. The start –ups are, Family Branch , a new global genealogy website where people connect up with other family trees, and the other being Paddy Pizza which would like to open up a restaurant in Dundrum Town Centre . In this project I will elaborate on economic factors that will help to determine the choice of project to undertake. To understand the market Paddy Pizza Family Branch would competes in, a review of the Pizza and family tree business sectors conducted. PESTLE and SWOT analyses to familiarize with the business environment of the same would operate in were under taken too. Additionally, to comprehend the competitive environment Five Forces analysis that focused on Paddy Pizza’s and Family Branch’s would be competitors was drawn . All these analyses were consolidated in the respective business plans for the two proposals. Consumer analyses as well as projected first year’s Final accounts were also assumed.
Paddy Pizza
The scenario for Paddy Pizza is the first to be considered. After scanning through pizza market environment in Dundrum it is clear that there is a few very large companies in the area. Their behaviour is interdependent that is to say what one company does the rest quickly follow. This is prevalent in their pricing behaviour, that is when one raise or lowers the price the others follow. What is happening there is that to increase market share companies on compete on a non-price basis – that is, advertisement, quality and the like. Pizza products are homogenous – they are similar but not necessarily identical. The market structure is an oligopoly. It has also been noted that pizza demand is very high and its growing very fast as the population in the area grows quickly

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