...Sample Persuasive Messages Jim Watson January 16, 2012 Comm/470 Professor Greta Zeimetz E-Commerce has become a part of our everyday way of shopping. Shopping via the internet is available through many companies, as well as enables the customer to save time and effort. Online shopping is also more convenient than going to the company’s store to shop. Electronic retailers understand this has become a competitive environment. These companies must not only find innovative ways to grow their business, but also maintain their existing customers. Electronic retailers must understand the customer behavior and understand the decision-making process a customer goes through prior to making a purchase. The main focus of this paper is to recognize three behaviors essential in e-retailing. I will discuss the communications medium in which each behavior occurs, as well as, explain how each medium enables e-commerce. I will examine each behavior using the communication process, to include the purpose, sender, receiver, message, environment, noise, technology, and feedback. E-Retailing Behaviors When a consumer starts their research for a product or service on the Internet, there are several aspects taken into account. Most consumers will be more inclined to brand names they trust to begin searching for a product, because they have established a sense of trust and loyalty with that name through experiences in other shopping techniques. The behavior of an e-retailing...
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...Irresistible Persuasive message Comm 470 Irresistible Persuasive message Introduction This paper will define e-tailing down to the most basic level. E-tailing will also be identified by several behaviors that it is inherent of. By discussion, certain function enables e-commerce as will be seen in this paper. The communication process will be used to analyze each behavior discussed in relations to e-tailing. Sender, receiver and message just to name a few descriptions that will be covered during analyze. The paper will have a conclusion paragraph after a persuasive sample for a virtual audience is given. After reading the information in this paper, e-tailing will be clear as well as the behaviors inherent in e-tailing. Defining ever changing e-tailing The definition for e-tailing is simple but it is used for so many different reasons. It can and is used for so many different businesses around the world. Many businesses would not succeed without it and some would not even exist. According to Turban, King, and McKay (2008), E-tailing stands for electronic retailing conducted over the Internet (Chapter 3.1 INTERNET MARKETING AND ELECTRONIC RETAILING). E-tailing is used by large and small businesses to reach the largest possible amount of consumers that can be reached. According to Turban, King, and McKay (2008), Manufacturers make out pretty good by e-tailing because they are able to bypass the intermediary and pocketing the...
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...Persuasive Message Paper Glenn C. Chan University of Phoenix COMM 470 July 5, 2011 E-commerce or Electronic Commerce known from some has become a part of our everyday lives. As the growth of World Wide Web grew, more and more businesses have gone live on the web. This growth has provided consumers with many retail choices to make the lives easier for the online community. Although it makes things easier for online consumers, companies that have chosen to be an online retailer realize that it has been and will continue to grow competitively which makes it a hostile environment. Along with trying to obtain new customers or members, attempting to retain existing one’s have been the challenge. To do so, these retailers need to understand their customers or their target of choice and their process towards a purchase, to ensure they are structured to serve their customers to the highest level. The paper being presented is to identify three behaviors inherent in e tailing. In the paper I will discuss the communications medium where the discussed behavior occurs. In the discussion I will also explain how each medium enables e-commerce. This paper will show analysis of each behavior using the communication process, which will break it down with the purpose, sender, receiver, message, environment, noise, technology, and feedback. Finally a sample persuasive message aimed at a virtual audience will be developed and included in this paper. When a consumer begins...
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...Course Description This course offers guidance and examples on how to communicate effectively in a workplace that is increasingly dependent upon technology as a means to communicate globally. The course provides students with an understanding of technology-mediated communication and the ability to maximize the use of new media to optimize organizational communications. Intranets, Internet, e-commerce, and the impacts upon customer satisfaction of new communications technologies are explored. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Turban, E., King, D., McKay, J., Marshall, P., Lee, J., & Viehland, D. (2008). Electronic commerce 2008: A managerial perspective (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. Roebuck, D. B. (2006). Improving business communication skills (4th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. All electronic materials are available...
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...companies that have chosen to be an online retailer realize that it has been and will continue to grow competitively which makes it a hostile environment. Along with trying to obtain new customers or members, attempting to retain existing one’s have been the challenge. To do so, these retailers need to understand their customers or their target of choice and their process towards a purchase, to ensure they are structured to serve their customers to the highest level. The paper being presented is to identify three behaviors inherent in e tailing. In the paper I will discuss the communications medium where the discussed behavior occurs. In the discussion I will also explain how each medium enables e-commerce. This paper will show analysis of each behavior using the communication process, which will break it down with the purpose, sender, receiver, message, environment, noise, technology, and feedback. Finally a sample persuasive message aimed at a virtual audience will be developed and included in this paper. When a consumer begins to look for a product or service on the Internet, there are many factors taken into account. In most cases the consumers will drift to brand names they trust to begin a product search because they have established a bond of trust with a name through traditional shopping methods. Such as starting to look for tools to purchase, one will start searching for Craftsman, since it is well known and probably had previous history with the product. The...
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...fast, convenient way for us to hear back from our customers. Question 2 Not yet answered Marked out of 1.00 Flag question Question text Informative headings that reveal the conclusions reached in a discussion are generally preferable to than general topic headings or what are sometimes called “label” headings because they provide more information to a reader. Select one: True False Question 3 Not yet answered Marked out of 1.00 Flag question Question text A response that is sent to someone who has invited a persuasive message requires an attention-getting sentence to start the message. Select one: True False Question 4 Answer saved Marked out of 1.00 Flag question Question text Which of the following provides the best definition of a report? Select one: a. An orderly, objective message used to convey information within an organization or between organizations to assist in problem solving and decision making. b. A formal, organized message that conveys the opinions and intuitive feelings of the writer. c. A formal, objective writing that meets the need for information needed by a wide audience. d. An orderly, objective communication that flows downward within an organization for the purpose of presenting data for the customer. Question 5 Answer saved Marked out of 1.00 Flag question...
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...franklan118@yahoo.com.cn VCE ENGLISH Units 3 & 4, 2008 ESL EXAMINATION LANGUAGE TASK A Guide & Resource Book for VCE English Area of Study 3 Robc.-t McGrcgor L I1 I 'Cl:: HI/glish Towards ' Ou/(:olfles This book is scaned by franklan118@yahoo.com.cn franklan118@yahoo.com.cn ESL EXAMINATION LANGUAGE TASK Robert McGregor THE ENGLISH CLUB COI'YRIGHT NOTICE Copying for educational purposes Th e Australian Copyright ACI 1986(the Act) allows a maximum of onc chapter or 10"10 of this book, whichever is the greater, to be copied by an educational institution for its educational purposes provided that that educational institution (or the body that administers it) has given a remuneration nOlice Agency Limited (CAL) under the Act. For details orlhe CAL licence for educational institutions contact: Copyright Agency Limited Lcvc119, 157 Liverpool Strcci Sydney NSW 2000 Telepho ne : (02) 93947600 Facsimile: (02) 9394 7601 E-mail: info@copyright.co11l.au Copying for other purposes 10 Copyright Except as permitted under the Act (for example, a fair dealing for the purposes o f study, research, criticism or review) no part of this book may be reproduced, stored in a retrieval system, or transmitted in any fonn or by any means without prior wr itte n pennission. All inquiries should be made to the p ublisher . ACKNOWLEDGEMENTS For official advice on th e requirements of the VCE English study design, readers should consult the bulletins published...
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...2 E.11/12.1 E.11/12.2 E.11/12.3 E.11/12.4 E.11/12.5 F.11/12.1 Key Learning Targets Create substantial pieces of proficient writing to effectively communicate with different audiences for a variety of purposes, including literary analyses. Apply the writing process to create and critique writing composed in a variety of situations. Edit and critique writing for clarity and effectiveness. Use advanced presentation skills on self-selected and assigned topics. Evaluate oral messages for accuracy, logic and usefulness. Summarize and evaluate the validity and relevance of ideas, arguments, hypotheses and evidence presented in a discussion. Identify and analyze the history, origin and usage of English words and phrases. Compare and analyze the use of symbol systems and expressions in other cultures’ languages. Use advanced computer skills to assist in the acquisition, organization, analysis and communication of information. Develop and apply criteria to evaluate various media messages. Develop and present various media products to inform or entertain real audiences across content areas. Evaluate the impact of various market factors on the effectiveness of media production and distribution. Evaluate audience feedback on the clarity, form, effectiveness, technical achievement and aesthetic appeal of media work. Use a research process to plan, conduct and...
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...Department of English Trent University WRIT 1001H: Write in Time Oshawa Instructor: Dr. Amanda Paxton | Email: amandapaxton@trentu.ca | Telephone: TBA | Campus: Oshawa | Office Location: Room 158 | Office Hours: Friday 12:00-1:00pm | Course Description: This course is all about working together to develop your writing and communication skills for both academic and non-academic purposes through practice, practice, and more practice. This course will teach you to be a better reader, thinker, and writer. Upon successful completion of the course, you will be able to write clearly, correctly, and persuasively across disciplines and situations. You will not only learn to be an effective writer, but also hone your critical thinking skills. Required Texts: NB: It is recommended that students use the edition available in the campus bookstore. Buckley, Joanne. Fit to Print: The Canadian Student’s Guide to Essay Writing. 8th ed. Toronto: Nelson Education, 2013. Additional readings to be posted on Blackboard. Recommended Texts: The Secret to Effective Documentation (Trent University: Academic Skills Centre -- http://www.trentu.ca/academicskills/documentation/, 13 July 2011). Note: Citations in this course must be in the MLA format. learningSystem/Blackboard: This course will make use of Blackboard. Certain assignments will be submitted on Blackboard, and students are expected to check the course site for weekly announcements. Course Format: ...
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...When Aristotle (1954) wrote “Rhetoric may be defined as the faculty of observing in any given case the available means of persuasion” (p. 24), he clearly believes that his Rhetoric is an art, waiting for his students to interpret it. Hopefully, this paper has provided the reader with the adequate amount knowledge to help them understand and form their own art of rhetoric. I also hope that it is now clear Aristotle was an artist and the Rhetoric was his finished...
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...Journal of Advertising, 42(1), 30–41 Copyright C 2013, American Academy of Advertising ISSN: 0091-3367 print / 1557-7805 online DOI: 10.1080/00913367.2012.749082 Humorous Threat Persuasion in Advertising: The Effects of Humor, Threat Intensity, and Issue Involvement Hye Jin Yoon Southern Methodist University, Dallas, Texas, USA Spencer F. Tinkham University of Georgia, Athens, Georgia, USA 2010) or ads that ridicule nonusers of the brand (Voss 2009), but these studies researched “humor types” and should be distinguished from humor effects studies in threat persuasion ads. By looking into both the humor and threat persuasion literature, we set out to understand how humorous threat persuasion works in advertising and for whom it may be most effective. Threat persuasion, otherwise known as fear appeal in advertising, deals with critical issues that might have negative consequences for the consumer or the public (e.g., health and environmental issues) (Freimuth et al. 1990). In the ad, threatening information presents the problem, and attitudinal or behavioral suggestions are given as solutions. Threat information is valuable in that it can help protect us from harm but is negative in valence and out of the ordinary in our daily lives. Such substantive yet negative and out-of-the-ordinary information is known to be unpleasant and cognitively arduous to process (e.g., Rozin and Royzman 2001; Schimmack 2005). When humor accompanies threat information, it can...
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...efficiently and effectively. II. Seven steps in the process of wring 1. clarifying your aim 2. identifying your readers 3. making a general plan 4. sketching a synopsis (大纲) 5. drafting your text 6. putting the draft aside 7. revising and editing ★ Writing is a recursive and creative process. The detailed plan is not adhered to in actual writing. Writers frequently come up with ideas that are activated in the process of writing. Writers read the text they have already produced to help generate more ideas. In effect, the writing process is no linear at all but is characterized by recursive ness and creativeness. III. Three principles of business writing 1. Clarity – means setting your message across clearly. (See detailed information on page 4) 2. Consideration – good business writers take their readers’ needs, problems, and reactions to the writing into consideration. And they put themselves in the readers’ position. (P 5) 3. Correctness – means business writers should use language and approaches that are appropriate to the purpose of writing. (P 6) IV. Intercultural Awareness in Business Writing (See P 7-8) V. Ethical issues in business writing ★ Intercultural and ethical issues are relevant to business writing. People in...
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...section Vi essay forms Many people use the term “essay” to mean any paper written for a class. In actuality, there are many different types of essays, each of which has a unique purpose, form, and style. We call these different types of essays “modes of discourse,” and they include expository, persuasive, and comparecontrast essays to name just a few. This section of the Guide has a dual purpose. First, various types of essays are described and suggestions are included about how to approach each particular type of writing. Second, the sample essays are good tools for you to see how these different essays look in their final form. These are not templates (no essay can be a carbon copy of another even in form), but they will give you a good idea of what a final piece of writing for each mode of discourse looks like. It would be advantageous to critically analyze the form and content of each sample against the instruction for how to write each type of essay. chapter 21 expository essays Jennifer propp An expository essay explains something using facts rather than opinions. The purpose of this type of essay is to inform an audience about a subject. It is not intended to persuade or present an argument of any kind. Writing this type of essay is a good way to learn about all the different perspectives on a topic. Many students use the expository essay to explore a variety of topics, and do so in a wide range of formats, including “process” and “definition”...
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...various dimensions of speech such as sounds, gestures, syntax, rhetoric, meanings, speech acts, moves, strategies and turns. In this paper our main focus is on the rhetoric of a speech. As we know where rhetoric is concerned we should inevitably deal with literature. In other words rhetoric is like a joint which connect literature with politics and establish a method of analyzing political speeches called polio-linguistic approach. Thus we can consider political discourses as pieces of literature. Literary techniques especially rhetorical devices serve as one of the most distinctive features of the greatest and most influential speeches of all time. There is no shortage of rhetorical devices used in these speeches, but we can prioritize them by count of repetitions in political discourses. In this study first I have represented the necessity of using these types of persuasive skills in political discourses, the methods within which politicians take advantages of these skills and the different sides of a successful speech. Then after a glance through different rhetorical devices, excerpts from four of the greatest speeches in history are provided with the rhetorical devices indicated in them. Finally a quite deep examination of the most important of these rhetorical devices is presented and the conclusion is made through comparing these samples. The primary purpose of every presenter or rhetorician is to grab people`s attention. After that he/ she needs to convey people`s...
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... ENGLISH I The JPPSS Instructional Sequence Guides are aligned with the LA Comprehensive Curriculum. JPPSS Implementation of Activities in the Classroom Incorporation of activities into lesson plans is critical to the successful implementation of the Louisiana Comprehensive Curriculum. The Comprehensive Curriculum indicates one way to align instruction with Louisiana standards, benchmarks, and grade-level expectations. The curriculum is aligned with state content standards, as defined by grade-level expectations (GLEs), and organized into coherent, time-bound units with sample activities and classroom assessments to guide teaching and learning. The units in the curriculum have been arranged so that the content to be assessed will be taught before the state testing dates. While teachers may substitute equivalent activities and assessments based on the instructional needs, learning styles, and interests of their students, the Comprehensive Curriculum should be a primary resource when planning instruction. Grade level expectations—not the textbook—should determine the content to be taught. Textbooks and other instructional materials should be used as resource in teaching the grade level expectations. Lesson plans should be designed to introduce students to one or more of the activities, to provide background information...
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