...5. Outsourcing strategies (Samsung Mobile) Despite Samsung has all the resources it needs to manufacture its own smartphones, according to the Korean media Samsung is looking to outsource some of the manufacturing work to other companies, especially for its low-end and mid-range smartphones like “Galaxy”. In this way Samsung’s own manufacturing plants will focus on premium smartphone production. The production of Samsung’s The Galaxy Trend DUOS is done by a subcontractor, Zhonghuan Telecommunication, which is a joint venture created by Samsung in Tianjin and has produced more than 10 million units of the device. Outsourcing the production of low end models will ease the pressure on the company’s own plants, while still bringing in the sales and success that these smartphone models have done in the past. 6. Strategic alliance of Samsung Sharp and Samsung form a strategic alliance: Sharp is one of the manufacturers that helps make the displays that Apple uses in some of their iOS products, although it seems that the Japanese company will be forming some sort of close alliance/partnership with Samsung in hopes that the South Korean company will be able to pull them out of their financial slump. According to Reuters, Sharp will be entering a three-year rehabilitation program in hopes of recovering financially, especially after losing $5.4 billion in the last fiscal year .One of the strategies the company has employed is to increase their reliance on Samsung and cooperate...
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...WHAT'S NEXT about his Atlantis campaign, which sells the notion that a stay at the resort will transform vacationers. In one ad, a family of dolphins swims toward the resort. As they reach the shore, they morph into a vacationing family who walk onto the beach. "The effects do serve the strategy of communicating a fun, tropical, family, destination, but other than that -big deal," says Bob Garfield, advertising critic at Advertising Age. "If Ratner is supposed to STRATEGY & COMPETITION Sony and Samsung's Strategic Split While Sony bets on outsourcing TVs, the Korean giant is building an edge by making its own By Moon Ihtwan Retner in 1992, directing his first commercial snoot bring HoUywOOd „lagic to the land of , .. . for Phat Farm, the apparel company advertismg, sofar not SO gOod." Ratner, surprised to hear that there are critics in the ad world, too, says: "As long as it gets people to book hotel rooms, I'm happy." Ratner can help deUver those bookings, a key difference between himself and traditional agencies. This year the director plans to include the Atlantis resort as the setting for an episode of a show he just sold to the CW Television Network, called Losi Weekend. Then there is the attention Brett Ratner attracts for simply being Brett Ratner. On Jan. 4, Entertainment Tonight aired a segment devoted to the director's work for Atlantis. In it, Ratner trumpeted the resort's various charms. "It's not just a hotel," be said. "It's a destination...
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...Strategy…………………………………………………..………………3 Implications for Marketing………………………………………………..………………5 Strength of the Samsung Brand...........……..…………………………………………………......5 Comparison to Sony: Becoming a Top Ten Global Brand…...…………………………...5 CMO’s Role & Responsibilities…………………………………..…...………………………….6 Building Influence...……………………………………..…...…………………………...7 Conclusion/ Decision ……………......…………...…………………………………………….....7 References…………………………………………………………………………………………8 Samsung Electronics Company: Global Marketing Operations- Introduction In the 1990’s Samsung started out as a “third-tier commodity brand with very little product differentiation” (Quelch & Harrington, 2008). Due to the Asian financial crisis in 1997, the company experienced tremendous loss, and made the difficult decision to revamp their brand image. Based on this strategic change, Samsung was able to experience increasing brand success, and in August 2003, became number 25 in the world’s most valuable brands, with an estimated valuation of $10.8 billion. Initially, the company’s turnaround strategy was what spearheaded the corporation into such tremendous success. During that time, Samsung’s marketing function was overhauled, so that it could support the new brand proposition. This case study analysis will measure the strength of Samsung’s brand and consider whether Samsung can pass Sony, which was ranked number 20 in the world, with a valuation of $13.2 billion. Finally, the...
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...Apple 1.Supply Management Model Apple gains a massive competitive advantage mainly due to its operational excellence. To abbreviate, it is Apple’s control over the whole supply chain, from designers to suppliers, from logistics to retail stores, that made Apple’s products popular and profitable. Apple’s designers work close to its suppliers and manufacturers, optimizing the old product lines to gain production competence at the very beginning. Apple then makes a great deal investments to suppliers and orders a high volume, so that it can earn stable production and low prices. By aligning with the suppliers, Apple not only gains high profit margin, but also handicap its competitors. As for the logistics, Apple also exerts control over carriers by making massive orders to gain lower cost. Electronic monitors and employees are used to account for every unit. Finally, at retail stores, Apple keeps tracking of the demand by day and adjusts its production accordingly. 2.Strengths and weakness, and potential risks Apple’s strength of the supply management model is rooted in its close alignment with its business strategy. Its creative supply management functions as a drive to its innovation for a decade. The strong control Apple exerts over the supply chain brings it agility from design to retail stores. Meanwhile, Apple earns bargaining power with suppliers by volume. This advantage makes Apple competitive because with a lower price quote from suppliers, it could lower the price...
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...collect, transform and distribute information to support decision making in an organization. The are several types of information system that help people in organization that are Transaction Processing System (TPS) , Knowledge Management System(KMS), Learning Management System(LMS), Database Management System(DBMS), Office Information System(OIS), and Management Information System(MIS). There are five companies that get benefits of Information Technology and Information System in becoming international companies that are the telecommunication electronics Apple,inc, Xiaomi Inc, OPPO Electronics Corp, HTC Corporation, Samsung. These five electronics company has gone worldwide. The companies produce variety of product. The top five of the products is IPhone6 for Apple, Note 4 for Samsung, Redmi note for Xiaomi, Find7 for Oppo and HTC Desire eye for HTC. Besides the top model phone the companies also produce electronics appliances. Swot analysis Swot analysis is a study that undertaken to know the potential of an organization from the internal that is strengths and weakness and from the outer such as opportunities and threats. 1)Apple Inc. Strengths i. ii. iii. iv. v. vi. Marketing and advertising capabilities. Powerful product quality Loyal user Creative interface of products. Billion revenues and profit made every year Highly demand of orders Weakness i. ii. iii. iv. v. Expensive Limited product with specific function. No expandable memory. After launching a new product the previous...
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................................... 3 Analysis Of Flexible Budget ............................................................................................................ 4 RECOMMENDATION ........................................................................................................................... 7 Increase Labor’s Wages ................................................................................................................... 7 Giving Reward ................................................................................................................................ 7 Training and Courses ....................................................................................................................... 7 Outsourcing or Sub Contract ............................................................................................................ 8 Overtime Payment ........................................................................................................................... 8 Comparison Between Supplier ......................................................................................................... 9 CONCLUSION ..................................................................................................................................... 10 0 INTRODUCTION To compete with other electronic company,...
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...Bangladesh Software and IT Service Industry Recent Trends & Dynamics Software and IT service industry in Bangladesh has crossed a long road over the last few decades. It has matured. The industry no more remains at the sideline. It joined the mainstream. Not only the industry is contributing significantly in the national income, but also it has been playing very crucial role in creating high quality employment for a sizable portion of young graduates of the country. The presence of high number of young entrepreneurs is one of the distinctive features of this industry. In last decade many tech savvy young graduates, some of them returning from abroad after finishing education, have started their IT ventures. Despite various local and global challenges, these young spirited entrepreneurs have done remarkably well in building sustainable business organizations through their hard work and passion. Surely, the enthusiasm and resilience of the young entrepreneurs are the main driving force of Bangladesh IT industry. Snapshot of the Industry: Size, Composition and Market According to BASIS survey, there are over 800 registered software and ITES (IT Enabled Service) companies in Bangladesh. There are another few hundred of unregistered small and home-based software and IT ventures doing business for both local and international markets. Chart 1 Bangladesh Software and ITES Industry 800 + Enterprise no. Software 44% 56% Tk. 1,800 crore + (US$ 250 million) Revenue...
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...Ahsanullah University of Science & Technology Assignment on “Outsourcing of Telecommunication Networking” Course No : MBA-631 Course Title : Marketing Management. Course Teacher : Mr. S.K. Forid Submitted By: Md. HosnyMohashin 11.02.52.008 Introduction It has been argued for several years now that the phenomenon of ‘global production sharing’ through global value chains (GVCs), around which a substantial literature exists, has helped developing countries expand export-oriented manufacturing activity. GVCs represent the significant unit of organization of international production, wherein ‘lead firms’, largely multinational corporations (MNCs), coordinate production across international borders through extensive networks of suppliers spread across large numbers of countries. This has resulted in a significant change in the structure of international trade, leading to a domination of what has been referred to as the ‘trade in tasks’, that is, trade is no longer characteristically undertaken in goods, but rather in particular production segments (cut make-trim (CMT) versus the design brand market) of a production chain. The ‘trade in tasks’, empirically measured in terms of trade in intermediate goods, reflect this phenomenon, and the gains accruing to low- and middle-income countries in trade involvement are clearly seen here, with their share constituting more than 35 percent of...
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...Introduction The purpose of this paper is to analyze the technology industry with a particular focus on the Smartphone industry. The companies that will be compared in this paper are Apple and Samsung. This paper will begin with a brief overview of the history of each of the companies as well as their initial business strategies and core competencies. In addition to this, it will be addressing globalization, the drivers to globalization and the affects that it had toward the business strategies of each of the two companies. Furthermore, the paper will look at the technological advances that have occurred in the industry and how that has impacted the companies, along with how it has shaped each business in order to keep up with the rapidly evolving and expanding market. Lastly, it shall explore what the companies are planning for the future and some of the trends that are occurring within the industry that may be influencing Apple and Samsung. Brief report of Companies Apple Apple Inc., formerly Apple Computer, Inc., is a multinational corporation that creates consumer electronics, computer software, and commercial servers. The company was founded by Steve Jobs and Steve Wozniak on April 1, 1976 and was later incorporated the company on January 3, 1977, in Cupertino, California. In 1985, Jobs left Apple and founded NeXT, acquired the graphics division of Lucasfilm (Pixar), and joined the Disney’s Board of Directors. It was not until 1997 that Jobs returned to Apple and...
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...becoming more popular and the industry continues to grow. In terms of channels, consumers are starting to buy more televisions from large discount retailers, which allows some smaller producers to be appeal to a more price conscious customer base. Suppliers comprise of companies that sell components and manufacturers that assemble these components. The article suggests that suppliers have been losing power as components have started to become commoditized. However, strategic partnerships between component suppliers and television producers are limiting the supply of key inputs, shifting more power into the hands of suppliers. Although there is significant growth in the flat panel television industry, there are two large incumbents, Sony and Samsung, that look to maintain...
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...amultinational mobile phone manufacturing company headquartered in London, United Kingdom and a wholly owned subsidiary of Sony Corporation. It was founded on October 1, 2001 as a joint venture between Sony and the Swedish telecommunications company Ericsson.[1] Sony acquired Ericsson's share in the venture on February 16, 2012.[4] Sony Mobile Communications has research and development facilities in Lund, Sweden; Tokyo, Japan; Beijing, China; and Silicon Valley, United States.[5] In 2009, it was the fourth-largest mobile phone manufacturer in the world (after Nokia, Samsung and LG).[6] By 2010, its market share had fallen to sixth place. Ericsson, which had been in the mobile phone market for decades, and was the world's third largest cellular telephone handset maker, was struggling with huge losses. This was mainly due to this fire and its inability to produce cheaper phones like Nokia. To curtail the losses, it considered outsourcing production to Asian companies that could produce the handsets for lower costs. Speculation began about a possible sale by Ericsson of its mobile phone division, but the company's president said it had no plans to do...
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...Group Case Group #8 The Information Technology Industry MAN4720-011 GLOBAL STRATEGY AND POLICY Fall 2014 CRITICAL CASE ISSUES: (CI #1) INTERNAL ENVIRONMENT: Leadership The change in leadership led to changes in the internal environment and marketing strategies. (CI #2) ECONOMIC: Domestic Market Apple (iOS capable) phones are losing market share to Android capable phones. (CI #3) EXTERNAL ENVIRONMENT: Foreign Markets The Apple Corporation is criticized for manufacture issues and the lack of ability to acquire market share from foreign competitors overseas. (CI #4) SOCIAL ENVIRONMENT: Technological The Apple Corporation constantly faces criticism for various technological and security issues. I. CURRENT SITUATION A. CURRENT PERFORMANCE 2013 was a rough year for the Apple Corporation, closing the fiscal year down 29.1%. Despite the record breaking release of the iPhone 5S and 5C and a total revenue of $170 Billion, up 9.55%, net income was only $37 Billion, down 11.25% from the previous year. The Apple Corporation’s market share in smartphones was only 12.9% and 18% in application downloads. The Apple Corporation controls only a relatively small section of the computer market, but its market share has grown with the decrease in sale of windows machines. B. STRATEGIC POSTURE 1. Mission a. As of 2013: “Apple designs Macs, the best personal computers in the world, along with OS X, iLife, iWork and professional software...
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...negative effects, such as the declining national sovereignty and shift of domestic jobs overseas where labor is much cheaper. There is an intense debate about the true effects of globalization. I believe in order to decide whether globalization is good or bad depends mainly on where you stand. I will discuss some examples where both positive and negative effects are evident. One of the major globalization success stories is that of Samsung. Only twenty years ago, Samsung was only a local Korean low-cost original equipment manufacturer. Now, the brand is more valuable than Pepsi, Nike or American Express, with 227.3 billion in revenue in 2010 and 315,000 employees worldwide[1]. In order for such a drastic transformation to occur, Samsung faced lots of challenges and had to employ radical strategies to become one of the most successful globalizers. In order to compete in Western markets, Samsung had to adopt Western business practices, while maintaining, at the same time, its traditional Japanese system. Although the two systems are quite incompatible, Samsung managed to create hybrid system, where a focus on innovation was introduced into an organization focused on improvement. The organization also employed foreigners who could not speak the language and...
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...From Followers to Market Leaders: Asian Electronics Firms in the Global Economy Henry Wai-chung Yeung Department of Geography, National University of Singapore, 1 Arts Link, Singapore 117570 (Tel: 65-6516 6810; Fax: 65-6777 3091; Email: HenryYeung@nus.edu.sg; Homepage: http://courses.nus.edu.sg/course/geoywc/henry.htm) Forthcoming in Asia Pacific Viewpoint, Vol.48(1), pp.1-30, 2007. Acknowledgement An earlier version of this paper was presented as the Asia Pacific Viewpoint Lecture at the International Geographical Union Regional Congress, Brisbane, Australia, 3-7 July 2006. I would like to thank Asia Pacific Viewpoint and the editor, Warwick Murray, for inviting and funding me to deliver the lecture. Conference participants also offered some useful comments. The paper was subsequently revised and reworked while I was a Visiting Researcher at the International Centre for the Study of East Asian Development (ICSEAD), Kitakyushu, Japan, 10 July to 9 September 2006. I am very grateful to ICSEAD for its generous Visiting Researcher scheme and ICSEAD colleagues for their comments on an earlier version of this paper that was presented at an ICSEAD public seminar and appeared as an ICSEAD Working Paper (No.2006-16). Further helpful comments from anonymous reviewers are much appreciated. The NUS Academic Research Fund (R-109-000-050-112) supports the research project underpinning this paper. I am grateful to all corporate and institutional interviewees for their generosity and helpfulness...
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...company became the world’s largest personal computer vendor, continuing to gain market share and post profits in an industry struggling with slumping sales and billions of dollars in losses. Dell sells 90% of its PCs directly to the final customer, largely bypassing the reseller channel that accounts for most of the world’s PC sales. This direct customer relationship is a key to Dell’s business model, and provides distinct advantages over the indirect sales model. Dell’s direct relationship with the customer allows it to tailor its offerings to customer needs, offer add-on products and services, and use the Internet to offer a variety of customer services. In addition, Dell’s PCs are built to customers’ specifications upon receipt of an order, giving Dell additional advantages over indirect PC vendors who must try to forecast demand and ship products based on those forecasts. Dell’s direct sales and build-to-order model has achieved superior performance in the PC industry in terms of inventory turnover, reduced overhead, cash conversion, and return on investment. Dell’s business model is simple in concept. Building PCs to order means that Dell must have parts and components on hand to build a wide array of possible configurations with little advance notice. In order to fill orders quickly, Dell has excellent manufacturing and logistics capabilities supported by information systems that enables it to substitute information for inventory. To manufacture its products, Dell coordinates...
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