...equipment manufacturers sold under their own brands, now, is a global marketer of premium-priced Samsung-branded consumer electronics such as, flat screen TV’s, digital cameras, digital appliances, semiconductors and cell phones. Some of the Marketing Strategies that Samsung uses are: Growth and Innovation: the first combination of strategies that this company has used is growth and innovation. Samsung’s cell phones, have been a growth engine for the company that allow the company to innovate in the market with unique products, such as the PDA phone, the first cell phone with an MP3 Player, and the first Blue-ray disc player. All these products have positioned Samsungs as one of the most innovative technology brand. Financial Strategy: During the Asian financial crisis of the late 1990’s when other Korean chaebols collapsed beneath a mountain of debt. Samsung, cut costs and reemphasized product quality and manufacturing flexibility, which allowed consumers electronics to go from a project phase to store shelves within six months. This was a financial strategy that Samsung’s company used in order to perform well during the crisis. Innovation: during the same crisis, the company invested heavily in innovation and focused intently on its memory chip business, which rapidly made the company the largest chipmaker in the world. Innovating with new products I the market. Innovation and Diversification: Samsung continued investing in R&D and increasing digital convergence...
Words: 700 - Pages: 3
...company’s philosophy is “to devote our talent and technology to creating superior products and services that contribute to a better global society” while its core values are people, change, excellence, co-prosperity and integrity. The company also follows a strict set of business principles that seek to comply with laws, respect clients, care for the environment, participate in corporate social responsibility and build a good organizational culture. This research paper generally seeks to explore the external and internal environments of the company. To do so, the paper explores the most influential external environment factors, competition forces, what the company can do to address competition, external threats and opportunities, internal strengths and weaknesses, core competencies and value chain. 1. Two segments of the general environment that would rank highest in their influence on the corporation and their effects To analyze the general external environment, there is a need to use PESTEL. According to Lorat (2009), PESTEL analysis is a tool that is used to explore the political, economic, social, technological, environmental and legal factors that may affect the business. In this case, technological and social factors are identified as the highly ranking factors that would affect the corporation and the industry in which it operates in. This is because, first,...
Words: 2034 - Pages: 9
...of Samsung and company name Samsung Electronics Company limited, it is well recognized brand in the world and in development associations in its high revenue and sales. Its product list that includes mobile phones, TV and second other semiconductor chip creator are well known as recognized in the world (Haslam, Tsitsianis, Andersson, & Yin, 2013). From a long time Samsung is producing and manufacturing electronic components and hardware. These hardware lists include different components like semiconductors, chips, flash memories. Competitors of the Samsung in this field are Apple and HTC. Samsung equipment evacuated Apple Inc as the world's greatest development association in 2011 and is noteworthy bit of South Korean economy. In June 2014 Samsung dispersed the Tizen OS with new Samsung Z (Gaikar & Gaikar, 2014). Samsung’s achieved a great growth and success when it introduced Smartphone in mobile phone industry. This report deals with the Samsung and its product of smart phone under which internal and external factors will be evaluated. It is also known as the situational analysis....
Words: 1372 - Pages: 6
...Samsung Galaxy SII- SWOT Analysis The Strengths of the Galaxy S II actually go back to their Marketing Orientation defined by Kotler, Adam, Denise and Armstrong (2009) as the Product Concept where the company will favour quality, performance and innovation features. This orientation is in line with Samsung’s billion dollar research investments and 40000 employees dedicated to develop the world’s greatest technology products (“R&D” Samsung.com 2010). Also their Marketing Concept is in line with their huge marketing budget starting with understanding customer needs, integrated marketing and customer satisfaction (Marketing Core Concepts and Applications, 2008). Business Review Weekly in November 2004 claimed that Samsung was the world’s 4th largest advertiser in the world. Also Samsung’s Total Quality Management approach drives Galaxy S II customer perception as a reliable product backed by a worldwide brand and huge media presence. One of the weaknesses of Samsung is that their costs are relatively high as compared to the competition. Also the fact that Samsung operates in a very competitive market, another weakness is lack of penetration in the Business Mobile market being outperformed by Blackberry an even Apple. With the rapid changes of technologies today, Samsung has to manage the company in a very efficient manner to be even more productive. (“Company Profile” Bloomberg.com, 2011) Although Samsung is already one of the most profitable and one of the leaders in the market...
Words: 699 - Pages: 3
...Strategy and Leadership Analysis | Samsung’s case | Table of Contents Executive summary 1 1 External Analysis 2 1.1 Current Position of Samsung Electronics Co., Ltd., division of mobile communications 2 1.2 Detail External Analysis 2 1.2.1TEMPLES (Growth) 2 A. Technological Factors 2 B. Economic Factors 2 C. Legal 2 D. Environmental factors 2 E. Social Factors 3 1.2.2Poter’s 5 forces - Profitability 3 A. Threat of New Entrants is low 3 B. Bargaining Power of Suppliers is low and changing 3 C. Industry competition is very High and increasing 3 1.2.3Competitors Analysis 4 2 Internal Analyses 4 2.1 Corporate strategy 4 2.2 Key Stakeholders 5 2.3 Five questions (5Qs) approaches 5 2.3.1 Growth-does the organization plan to grow? 5 2.3.2 Products/services—what products and services does it plan to provide? 5 2.3.3 Markets—what customer and geographic markets does it plan to provide service? 6 2.3.4 Generic strategy—what generic strategy does it plan to follow to position itself uniquely against competitions? 6 2.3.5 Industry position--- what position in the industry does it plan to hold in the future? 6 2.4 SWOT analysis 7 3Option 7 3.1 option one 7 3.2Option two: Samsung Experience Stores 7 4 Recommended Strategies 8 4.1 Recommended Strategy 8 4.2Recommendations 9 4.2.1External consistency 9 4.2.2Internal consistency 9 4.2.3Feasibility 9 4.2.4Sustainable competitive advantage creation 10 5 Implementation...
Words: 5276 - Pages: 22
...Samsung Electronics has proven to the business world that they are one of the mostprestigious technology companies in the industry. With more technology advancements thanour market can handle at this point and time, Samsung has paved the way for the future inelectronics. One of the most popular new “toys” in the market today, is the unbelievable 3D TV.The first 3D TV was launched in March of 2010, and has already had a major impact on themarket. With the release earlier this year, Samsung dominated the market, controlling nearly90% of the total share. Samsung’s product, the 9000 series TV, is incomparable to competitionwith its ultra-thin screen, measuring only 0.3 inches in width. The 9000 series also comes with afull color spectrum that makes for an incredible viewing experience.Although Samsung is dominating the 3D market, we still have very detailed strategiesand tactics that we believe will give us an increased competitive advantage over our competition. The company’s main emphasis the past couple years has been on integration,union, and encouraging innovation. Samsung is always preparing for the next big item to hit themarket, which is why their technology is so far ahead of all leading competitors. In the future,we plan to enter the 3D video gaming market with a partnership with Microsoft. This will give usaccess to all of Microsoft’s gaming technology, in which we will combine with our quality of sound and viewing stations to create the ultimate gaming experience. Of course...
Words: 2591 - Pages: 11
...Masters Programmes ------------------------------------------------- Assignment Cover Sheet Question: [Analyze a strategic issue facing Samsung Electronics Company] “This is to certify that the work I am submitting is my own. All external references and sources are clearly acknowledged and identified within the contents. I am aware of the University of Warwick regulation concerning plagiarism and collusion. No substantial part(s) of the work submitted here has also been submitted by me in other assessments for accredited courses of study, and I acknowledge that if this has been done an appropriate reduction in the mark I might otherwise have received will be made.” Introduction Samsung Electronics Company (SEC), Ltd founded in 1969 is a South Korean multinational electronics company and is the flagship subsidiary of the Samsung Group, accounting for 70% of the group's revenue. Since the introduction of monochrome television sets in 1971, it has grown on average 38 percent a year, broadening its product range from simple consumer electronics and home appliances to advanced information and communication equipment, computers and peripherals and semiconductors (Renee, 2007) . It is currently the world's largest manufacturer of mobile and smart phones, LCD Panels and televisions and displaced Apple Inc. as the largest technology company in 2011 (Renee, 2007). Industry boundary Samsung electronics has the following divisions * Consumer electronics (CE)...
Words: 5080 - Pages: 21
...Operating System 11 4.1.5 Processor 11 4.1.6 Storage 11 4.1.7 Wireless Connectivity 12 4.1.8 Camera 12 4.1.9 Battery Life 12 4.1.10 Price 13 5.0 The Operation of iOS and Anroid 13 6.0 Research and Development of Samsung Company 17 7.0 Research and Development of Apple Inc 19 8.0 Competitive Advantages 20 8.1 Apple Inc. 20 8.2 Samsung Galaxy SIII 25 9.0 Conclusion and recommendation 27 1. Introduction A smartphone is a mobile phone built on a mobile operating system, with more advanced computing capability and connectivity than a feature phone. The first smartphones combined the functions of a personal digital assistant (PDA) with a mobile phone. Later models added the functionality of portable media players, low-end compact digital cameras, pocket video cameras, and GPS navigation units to form one multi-use device. Modern smartphones also include high-resolution touch screens and web browsers that display standard web pages as well as mobile-optimized sites. High-speed data access is provided by Wi-Fi and Mobile Broadband. The most common mobile operating systems (OS) used by modern smartphones include Google's Android, Apple's iOS, Nokia's Symbian, RIM's BlackBerry OS, Samsung's Bada, Microsoft's Windows Phone, Hewlett-Packard's webOS, and embedded Linux distributions such as Maemo and MeeGo. Smartphones are the latest technology of the cell phone market and all the major mobile manufacturers are pushing it out in the market for a pie of the market share...
Words: 6735 - Pages: 27
...|Student Registration Number |: |1 | | | |5 | | | |0 | | | |1 | | | |3 | | | |3 | | | |1 | | | |1 | | | |7 | | | | ...
Words: 3602 - Pages: 15
...Electronics has proven to the business world that they are one of the most prestigious technology companies in the industry. With more technology advancements than our market can handle at this point and time, Samsung has paved the way for the future in electronics. One of the most popular new “toys” in the market today, is the unbelievable 3D TV. The first 3D TV was launched in March of 2010, and has already had a major impact on the market. With the release earlier this year, Samsung dominated the market, controlling nearly 90% of the total share. Samsung’s product, the 9000 series TV, is incomparable to competition with its ultra-thin screen, measuring only 0.3 inches in width. The 9000 series also comes with a full color spectrum that makes for an incredible viewing experience. Although Samsung is dominating the 3D market, we still have very detailed strategies and tactics that we believe will give us an increased competitive advantage over our competition. The company’s main emphasis the past couple years has been on integration, union, and encouraging innovation. Samsung is always preparing for the next big item to hit the market, which is why their technology is so far ahead of all leading competitors. In the future, we plan to enter the 3D video gaming market with a partnership with Microsoft. This will give us access to all of Microsoft’s gaming technology, in which we will combine with our quality of sound and viewing stations to create the ultimate gaming experience...
Words: 11684 - Pages: 47
...which will focus on the Netherlands and Germany. Samsung wants to introduce this product in an already very competitive market, the MID market (Mobile internet device). One of the main competitors of Samsung, Apple, is already active in this market and Samsung wants to know how they will be able to compete. Samsung has always been a very innovative and technical company. Right now their technical and innovative strengths are there main competitive advantage. Samsung has a global product structure, with its main focus on their different product lines. Samsung has a geocentric predisposition, with subsidiaries all over the world. Table of Contents Preface 2 Management Summary 3 Internal analysis 7 Organizational Structure 7 Innovations 8 Technical superiority 10 New product possibilities and opportunities 10 Patents 11 Technologies 11 Finance 11 Quality of top and middle management 12 Company culture 12 Strategic goals/Strategies 12 Company values of Samsung 13 Core values 13 Business principles of Samsung 13 Entrepreneurship 13 Planning 14 Management of workforce 14 Personnel 14 Attitude and Motivation 14 Marketing 14 Product quality 14 Width/ depth assortment 15 Target Group 16 Internationalization 16 Positioning 17 Pricing 17 Distribution 18 Quality of promotion 18 Strengths and weaknesses 18 Strengths 18 Weaknesses 18 External analysis 18 Customer analysis 18 Target group 21 Positioning statement 21 ...
Words: 10006 - Pages: 41
...SWOT Analysis SWOT analysis is a tool which enables the organization to understand its position in the market. Therefore, here are the SWOT Analysis of Samsung to that give an idea of how the company is operating in currently. Strengths * Samsung is very advanced technologically. It has heavy assets of technology. It is known for its technologically advanced products such as mobile phone, tablet, TV/audio/video, camera, camcorder, home appliance, pc, peripherals, printer, memory cards and other accessories. * Samsung heavily invest in technology, product design and human resource. This is because human resource plays a major role for the success of every organization. If without human resource, there will be no product can be produced. Therefore, Samsung gives more important to the human resource. * Samsung is the best in terms of design features and technology. It was the first to introduced dual screen mobiles , 65k TFT/LCD colour phone, first phone with polyphonic ringtones, phones with rotating lens, thinnest and lightest note pad etc. * Samsung always makes innovations and tries to improve their products to attract more customers and seek more market share. It attracts customers by offering new and innovative design through understanding the customers by considering the types of designs which are suitable to customers and what they want or asked about. Weaknesses * Samsung does not charge high price for its products. Therefore, people often relate the...
Words: 2468 - Pages: 10
...leading innovator in numerous technological markets, which includes the computer market, tablet market, smartphone market and the MP3 market. Being a leader in these industries comes with many challenges due to the number of competitors in each of the markets. Their main competitors are HP and Dell when it comes to the computer industry. Samsung, Google, HP and Dell are also primary competition in the tablet market. Apple was far and away the leader in the smartphone industry, however Google’s Android and Samsung’s Galaxy are becoming increasingly popular and they have become Apples principal competition. Apple brought MP3 players to a whole new spectrum when the iPod was introduced; however the iPod’s main competition is Apples very own iPhone because of the iPhones music playing capabilities. In order for Apple to stay the alpha leader in all these industries they must constantly be innovating and differentiating their products from their competitors. One of the greatest strengths of Apple is the way that each of their products can seamlessly interact with other Apple products. This is a key element that Apple has a keen edge in over their competition. For example, ITunes was a pioneer for the music storage devices that could be saved on your computer and can now be used to transfer music from your computer/tablet to your iPod/IPhone. Now, Apple has made it even easier to sync not just music from device to device, but also documents, pictures, contacts, apps and much more. This...
Words: 852 - Pages: 4
...1.3 billion customers all over the world using Nokia devices. Their production facilities are established in Brazil, China, Hungary, India, Mexico, South Korea, and Vietnam. (Web 1) Nokia was the market leader in Nigeria when mobile telephones manufacturers exploited the opportunity provided by the then President Olusegun Obasanjo in bringing GSM network providers into the country in the 2001 (web 2), but Nokia has dropped drastically in terms of market share due to the saturation of mobile phones and its competitors introduction of sophisticated smart phones. Nokia’s drop has resulted to its current strategy which doesn't support a strong customer's relationship. Nokia would have been able to respond beforehand the introduction of Samsung's android Smartphone, Apple's iphone and Blackberry's Smartphone, if it was able to understand the diversity in the needs and...
Words: 4624 - Pages: 19
...COMPANY BACKGROUND HISTORY Samsung was formed in 1938 by Lee Byung-chull as a trading company based in Su-dong. The small company started as a grocery, trading goods produced in and around the city as well as its own noodles. The company grew and soon expanded to Seoul in 1947 but left once the Korean War broke out. After the war, Lee expanded it into textiles and built the largest woollen mill in Korea. And today Samsung Group is a South Korean based company that includes a number of subsidiaries. Samsung’s primary focus is in the electronics, heavy industry, construction, and chemical engineering. Other major subsidiaries of Samsung include insurance, advertising, and entertainment industry businesses. Samsung is also one of the largest businesses in Korea, producing nearly one fifth of the country’s total exports. Kovach(2013) Samsung entered the electronics industry in the 1960's and in 1980, Samsung entered the telecommunications hardware industry after 7 years in 1987. In the same year Lee Byung-Chull,died which left Samsung group with electronics, engineering, construction, and most high-tech products department after it was separated. Vision Samsung companies vision is to i "Inspire the world, create the future". “This new vision reflects Samsung electronics commitments which is to inspiring its communities by adopting three key strategies which are New technology, innovative products and, creating a creative solution”(Oh-Hyun Kwon Vice Chairmanof Samsung Electronics)...
Words: 3125 - Pages: 13
