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Samuel Adams

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ISLO | Criterion | Factor | 10-9 | 8-6 | 5-0 | | | | | Exceptional | Average | Failing | Comments | ISLO 4 | Introduction | Attention/Interest Audience | Uses an effective, relevant, and meaningful strategy (quotation, statistic, question, story, etc.); gains desired audience connection | Uses a relevant strategy; seems to capture audience attention | No attention-getting strategy is evident; or strategy is not relevant/ clearly connected to speech topic/purpose; fails to connect to audience | | ISLOs 4, 5 | | Topic/Central Idea Main Ideas | Clearly identifies and states topic/central idea in the speech introduction; clearly previews all main points | Implies topic/central idea, but not explicitly stated; main points mentioned | No clearly identified topic/central idea; main points not identified | | ISLOs 3, 4, 5 | | Credibility | Clearly establishes credibility and authority | Minimally establishes credibility and authority | Does not establish credibility and authority | | ISLOs 3, 4, 5 | Content | Problem Evidence | Provides clear and convincing evidence | Provides limited evidence | Provides illogical, inapplicable, or no evidence | | ISLO 4 | | Organization Transitions | Uses effective organizational pattern; main points clearly distinguished from supporting details; uses transitions effectively | Adequate organization; some blurring between main points and supporting details; displays logical flow, but some transitions not clear | Lacks structure; ideas not coherent; transitions missing | | ISLOs 3, 4, 5 | | Sources | Effectively incorporates three credible outside sources | Incorporates less

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