With high-profile campaigns for Burberry and DKNY Jeans, a best-selling book, and a place on TIME magazine’s 2007 list of Top 100 Design Influencers, Scott Schuman is the streetstyle blogger that paved the way for hundreds of others who have followed in his trailblazing footsteps. For the fashion flock, being shot for The Sartorialist website is still the ultimate badge of honour.

But Mr. Schuman’s influence is felt far beyond the blogosphere. His beautifully framed photos, which feature fashion insiders and football fans alike, now appear on mood boards in design studios around the world. His photographic style has inspired countless advertising campaigns and editorials.

This week, as he celebrates his blog’s sixth anniversary, traffic numbers …show more content…
If current traffic levels are sustained and significant portion of the advertising inventory on The Sartorialist is sold, it could theoretically make Scott Schuman fashion’s first million dollar a year blogger.

According to Mr. Schuman, The Sartorialist was originally inspired by Brooklyn-based writer Grace Bonney’s interior design blog Design*Sponge. “I could tell she was doing it by herself and I liked the idea that she was having an interaction,” he said. “She had like 30 comments on a post and I thought that was really cool.” Schuman decided to start a similar blog for fashion after examining a series of photos he had taken of a few stylish guys in New York’s Fulton fish market while on a photography course.

Since these beginnings, the fashion industry has witnessed an explosion of ‘front-row’ fashion bloggers, something that has not always pleased Schuman, at least not at first. Last week, a controversial interview with Schuman was published, showing Schuman’s apparent disdain for some of his much younger blogging peers. “I’ve kind of changed my mind [about that],” he told BoF, looking back with some contrition and pointing out that the interview in question is more than 18 months old. “With everybody, our relationships have really evolved. As I got to know Bryanboy and Tavi more, I’ve come to respect their seriousness of it. It’s a struggle to try and build [something] and still maintain who