...Search Engine Optimization Name Institution Affiliation Course Tutor Date Search Engine Optimization The World Wide Web has in the modern world become so vital in the sharing and connection of files and documents on the internet (Johnson, 2014). Because of the millions of files and documents available on the World Wide Web, programs have been developed to help users in their search for documents on the internet (Rohan, 2014). A program that locates and identifies documents on the World Wide Web that match keywords specified by the user is called a search engine. Popular examples of search engines include Google, Yahoo!, and MSN Search. After conducting a search, the engine displays websites that contain documents marching the keywords typed by the user with the most relevant at the top. The websites that appear at the top do so because of a technique known as search engine optimization (SEO). This technique assists search engines to identify and rank higher particular websites than numerous others in response to a search query. SEO involves writing pages that use keywords that are in regular use by people in searches (Rohan, 2014). Website owners use SEO in order to acquire quality results within search engines that are frequented by users, and this is in a bid to increase traffic to their websites. Designing and optimizing a site in a manner that it attains the highest search rankings is what SEO entails. The use of SEO is the cheapest as compared...
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...Management & EBusiness Search engine optimization 4/21/2012 Apr.21 SEO Search engine optimization (SEO) Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines' "natural," or un‐paid ("organic" or "algorithmic"), search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry‐specific vertical search engines. As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content and HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic. The acronym "SEOs" can refer to "search engine optimizers," a term adopted by an industry of consultants who carry out optimization projects on behalf of clients, and by employees who perform SEO services in‐house. Search engine optimizers may offer SEO as a stand‐alone service or as a part of a ...
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...9 Step On-Page Search Engine Optimization (SEO) Guide This 9 Step On-Page Search Engine Optimization Guide will help you optimize your website pages, so they will have the best chance to get found by your target market. The Guide outlines the most important factors to consider when optimizing each page on your site. These steps are listed based on importance, so don’t skip a step. Also, remember that creating new optimized content on a weekly basis is critical to achieving long-term success with SEO. Step 1: Choose Keywords Read the page’s content and identify two (2) keywords that are most relevant to the overall page content. Choose one (1) primary keyword relevant to the page’s content and one variation of that keyword (e.g. plural variation or two closely related keywords) per page. If you can’t identify one primary keyword for a page, you’ll need to create new website pages to separate the different content. If it’s not clear to you what page is about, then your visitors and the search engines won’t be able to understand the page either. Step 2: Page Title The page title appears as the blue, bolded, underlined text on a Google search results page, and also on the top left the browser bar. The page title should follow these guidelines: Be under 70 characters with no more than two long-tail keywords per page title The primary keyword should appear first Each keyword phrase should be separated by pipes (|) Each page title on your website...
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...Search engine optimization, also known as SEO, is about making one’s business instantly viewable when searched online in an engine such as Google. The more that a website is shopped on or clicked on by consumers, the higher up it is in the search results. This can also be based on relevance, of course, so using keywords and phrases is important for site owners when first establishing their website. SEO is basically a way of providing organic results in search engines like Google, Yahoo, and Bing, to allow consumers to the seemingly best result (“What is SEO/Search Engine Optimization?”). Social media has become a huge part of society in recent years, even though one of the first social media sites was created in 1997, called Six Degrees (“The History of Social Media”). Since then, it has evolved, but it still remains as a way for users to share, view, and connect via online. Top social media sites at the moment include Facebook, Twitter, Instagram, and YouTube. All are similar platforms, allowing users to create content, whether that be a picture, video, their thoughts or opinions, or simply a response to someone else’s content. Facebook is status (post about thoughts), picture, and message based, Twitter is status based with a lot of sharing of ideas, Instagram is photo based, and YouTube is video based (“The History of Social Media). Today, the presence on social media and the SEO reflects on a business in a huge way. Social media users can and do post their opinions and...
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...Meta Tags Optimization XIAOCHEN ZHAO Content relevant to the analysis Our goal is to attract and help more people to find our website so that we could increase the number of our potential customers. Here’re all the pages that might be relevant and helpful for achieving our goal. http://suabroad.syr.edu/index.html(home page) http://suabroad.syr.edu/interestedstudents/ (interested students) -/interestedstudents/infosessions.html (info session) http://suabroad.syr.edu/programs/ (search programs) -/destinations/summer/index.html (summer programs) -/programs/bysubject.html (by subject) http://suabroad.syr.edu/dest/ (destinations)r The meta description tags allows you to show description of your website under the clickable link on a search engines. Although it might not be displayed by search engines every time, it is still a good way to tell your audience what your website is mainly about. Suabroad didn’t have any of these. It is not good when you find the links of suabroad, and it only shows you” SU Abroad will not be open Monday, Dec. 26-Monday, Jan. 2. There will be no mail service to SU Abroad during this time; please plan accordingly”. This definitely will make some potential audience lose their patience if they just have gone through hundreds of similar pages of this kind. So adding descriptions to content- relevant pages is the step to do meta tag optimization. The Meta Keywords Tag will not guarantee the high page ranking. However, well usage of keywords...
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...Company Website: It is imperative that our business has a website in addition to the social networking features. A website is the first place customers will go to when searching for our company. A website is a place where we can control the information posted and the format of the data. It gives us the opportunity to provide an excellent shopping experience while being efficient and of value to our customers. a. Promoting Our Accessible Website i. Write Articles for Websites: Writing articles about fitness, cycling, bicycles, and reviews allows us to distribute our expertise to other editors to use as free content for their websites and newsletters. This exposure on other sites can produces hundreds of links to Bicycle Pro’s website. EzineArticles.com offers great tips and information on how to use this as successful marketing. ii. Request Reciprocal Links: Bicycle Pro will use other bicycle related websites to increase our sites traffic. We will include a section on our site that contains links to other sites that have Bicycle Pro’s link on their page. We will work with related companies to keep customers on our connected network of sites. Zeus and IBP Link Builder will help get us started. This takes time and effort, but it has no cost. iii. List Products with Shopping Comparison Bots and Auction Sites: A good shopping comparison website allows visitors to compare prices, features, reviews, and merchants side by side. Shopping bots compare a company’s products...
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...1.1.1 Search Engine Optimization (SEO) SEO is a subset of SEM. SEO indeed helps our website rank well in organic search engine results. I have learned that in order to rank high for SEO, we need to create and publish excellent content. However, I realized there was an increasing trend for both Goggle and Facebook to value more visual content than written content. I have also learnt to use keywords and keyword planer to analyse the competitiveness of a term/word in Goggle. It helped me to understand what terms/phrases consumers usually search when they want to buy insurance. Most importantly, negative keywords help us to reduce our SEO cost by preventing repetitive advertisements being shown up to the same audience. This is because Google...
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...Investigación Tecnologías Web, Sección: “A” Integrantes: Carlos Alexander Flores López Carlos Martin Pineda Fuentes Carlos Roberto Salazar Martínez José Miguel Galdámez Madrid Pablo Enrique Aguilar Chávez Docente: José Emerson Aguilar de León Universidad Católica de El Salvador 1 Introducción Cuando los primero buscadores aparecieron a inicios de los años 90, y con el surgimiento del muy conocido Google (1996) las personas descubrieron que en realidad si se podía vivir del internet y este era un negocio viable. Pero tener una página web no es suficiente, si nadie puede encontrarla. Por ello, debemos competir para aparecer en los primeros resultados de búsqueda. Esto lo logramos gracias a las técnicas de Search Engine Optimization (SEO) que nos permiten optimizar nuestro sitio para un mejor posicionamiento web en buscadores. En este trabajo se estudian los conceptos y técnicas básicas que nos permitirán entender el funcionamiento de los buscadores y a sacar mayor rendimiento de ellos. La razón porque SEO es tan importante es para la simplificación de la búsqueda de información. Gracias a SEO, la búsqueda se simplifica a: Escribir, buscar y encontrar casi en los primero resultados. 2 Objetivos General Entender el concepto de SEO, para que sirve, sus objetivos y fundamentos. Especifico Aprender la importancia de los motores de búsqueda y cómo han evolucionado. Conocer cómo estudiar al usuario y comprender la página de resultados. ...
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...prefer online shopping for reasons like taste for innovative products and lack of time for going to stores. For your business to be known, the internet via the web is the solution. This however, is not enough; you need to know how to make online exposure to work for your business. There are ideas and strategies that can help improve your online business and increase your advert via the web. Ideas and Strategies for Improving Online Business and Increasing Advertisement via the Web There are many ideas and strategies for improving online business and increasing advertisement via the web, they include: search engine optimization (SEO), search engine marketing (SEM) – also known as pay-per-click (PPC), social media, post marketing advertisements in blogs, email marketing, website design, web maintenance, web metrics analysis, and indulging clients strategy. Search Engine Optimization (SEO) As...
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...their own tags and make then apply to what kind of data they are transporting or storing. For instance, if a developer is working with data about dogs they can choose to create tags like , , , or anything. XML by itself doesn’t really do anything because it still needs an application to send, receive, or display the data it contains. XML is not a replacement for HTML as it only works with data and does not display the data. Instead, XML is more of a compliment to HTML. ("Introduction To Xml", 2013). Examples Uses of XML Site Mapping and Search Engine Optimization (SEO) One reason for using XML would be for site developers to create site maps for their sites and increase search engine optimization. Web sites that have updated XML site maps will make pages easier to find via search engines because the pages will be indexed. The following quote will give a description of why creating an XML site map helps improve search engine optimization. “For SEO reasons, it is...
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...Selecting a keyword for optimization over search engine is a difficult task Everyone wants to be number one in google, but only a few of them know how to get you there.This SEO video either make you laugh or get you thinking how a SEO technique worksBusiness need to understand SEO is slow and ongoing process it takes at least 6-8 months to get someone on the top of search engine and need to maintain that. For generic keywords it’s even more time period and dedication | Generic keywords take more time to get a company on top pages of googleLong tail keywords generate more traffic SEO is time consuming and continuous process, but generate genuine traffic if done in proper way. | This video might help my client to set right expectation before starting SEO campaign and shall help him to understand the importance of keyword selection. | Video 2- #1 SEO Tutorials for Beginners | What is SEO? Summary | key learning | value for my client | SEO is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.I think this video has been prepared for the beginners to help them understand simple but effective SEO characteristics. After watching this video you will find yourself at a moderate level of expertise in using simple but effective SEO techniques from where you can take yourself to next levels. It also helps to understand | - What is search engine optimization? - Take SEO seriously...
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...their products to major cities in Malaysia. The objectives of this tasks are: 1. To identify the elements of internet marketing for love.com.my 2. To evaluate the internet marketing mix for love.com.my 3. To compare the internet marketing tools that love.com.my implement 4. To examine the interactive order processing in love.com.my SECTION 2 : BODY Nowadays, many businesses optimise the use of the internet to advertise and sell their products or services rather than the traditional brick-and-mortar way. The term internet marketing best describes those kinds of businesses. Love.com.my, an online florist applies the functions of internet marketing in their business. According to Jen Williams on Search Engine Journal, internet marketing is the process of promoting a brand, products or services over the Internet. Its broad scope includes email marketing, electronic customer relationship management and any promotional activities that are done via wireless media. It also combines the technical and creative aspects of the World Wide Web such as advertising, designing, development and sales. Moreover, Internet Marketing also deals with creating and placing ads throughout the various stages of customer engagement cycle (Williams, 2012). Apart from that, Vangie Beal on Webopedia defines internet marketing as advertising and marketing efforts that use the web and email to drive direct sales via electronic commerce, in addition to sales leads from...
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...Trends in Public Relations Until recently most public relations activity involved person-to-person contact between PR professionals and members of the media, such as journalists and television news reporters. However, several trends are developing that alter the tasks performed by PR people. In most cases these changes are the result of new Internet technologies that are quickly gaining widespread acceptance among Internet users and are becoming new media outlets in their own right. Trends include: Updating Corporate News Corporate Blogs Social Media RSS Feeds Podcasting Search Engine Optimization PR Trends: Updating Corporate News Developing websites has long been a time-consuming and often overly technical undertaking for the vast majority of marketers. However, this changed with the evolution of easier to use website development applications, called content management systems (CMS), which allow for quick creation and convenient updating of site information. With CMS those with access, including public relations personnel, can add information on a regular basis. In addition, posting company news to websites can be tied to social media and RSS feeds, thereby allowing for automatic notification. Many journalists and other media members are finding social media and RSS feeds to be a more convenient way to acquire information, particularly if they follow certain industries and can monitor specific industry information websites. By subscribing to relevant...
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...The traditional digital marketing mix – Product-Place-Price-Promotion-People is equally applicable to online marketing. There practically is no difference; in fact the digital platform is simply another channel to implement the principles of marketing, probably in a more effective way. It is extremely important for a brand to be able to identify the right target audience. In depth analysis is the key to understand where the potential lies. It is extremely important to create a positive buzz about a brand on the online space after all who can deny the age old adage that the “power of a brand lies in the minds of consumers.” And 90% of modern customers look and shop for products and services online! Consumer behavior has changed drastically over the past few decades. Men and women are connected 24 cross seven. Smartphones and handheld devices have changed lifestyles, shopping patterns and naturally the very way entrepreneurs conduct business online. The art of identifying your target market and reaching out to them with the right message has never been more challenging and exciting! What with almost everyone including housewives and children on social media forums! Marketers have a wider audience and can do so much to influence the tech-savvy buyer. It is important to create the right marketing mix depending on the product/service, demand and target audience. Components of Digital Marketing Mix Email marketing This method though clichéd is a commonly used way of...
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...For any business, engaging in e-commerce would be a smart move. Especially in the technological age we live in, engaging in e-commerce is practically necessary for a business to thrive. In the field of life insurance, e-commerce can come in the form of something like a small company gift shop; offering souvenir products of their company logo. For example, the company may sell calendars, pens, t-shirts, and more to their policyholders and the general public. Or it can also come in the form of allowing policyholders the option to make payments on their policy/policies online. In either forms of how Pacific Guardian Life Insurance can engage in e-commerce mentioned above, it can definitely improve business for the company. Company souvenirs like T-shirts, and other logo items, are great for advertising, whether they are received as gifts or purchased. By having this selection available, it could possibly increase the company’s awareness with the general public. Accepting online payments for the company will give customers more options and will meet current market demands of allowing exchange of business to be more convenient and in control of the consumer. A1. Customer Payments Now that online businesses are at an all-time high, there are several options available to businesses to help aid in the transition to accept online payments. There are numerous companies offering merchant services; now in a sense even bundle up products and services needed to begin accepting online...
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