...Book Bunker By: Ideas and Strategies for Improving Online Business and Increasing Advertisement via the Web November, 2013 Ema E-marketing and E-commerce Consultancy Executive Summary (Situational Analysis) What constitutes business success? Is it your skills in terms of product innovation, your ability to deliver in terms of products and services demanded by your customers? Yes, these are what constitute business success. However, what happens if you have the best products, the best initiatives in terms of what customers want but you are not known? How then can you say you have a successful business? The solution to this is the Web (a way of accessing information over the medium of the internet). The predominance of the web in our everyday lives has made the internet a resourceful tool for business owners as they can advertise their products and services through their websites over the internet. Many customers now prefer online shopping for reasons like taste for innovative products and lack of time for going to stores. For your business to be known, the internet via the web is the solution. This however, is not enough; you need to know how to make online exposure to work for your business. There are ideas and strategies that can help improve your online business and increase your advert via the web. Ideas and Strategies for Improving Online Business and Increasing Advertisement via the Web There are many ideas and strategies for improving online business...
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...is mainly a technique to choose from using drag and drop. Using square space is a plus because it benefits the company by having features that are easy to integrate to social media for example twitter and facebook. With trying to expand, it is easy to import information from previous vendors. It is also an easy payment option partnered with strip with a 2.9 % per transaction as well as coupon creation. When designing the website, strip is easy to register for and can be used by a customer from anywhere in the world for customers to have the abvility to use their credit card. Another important feature for using strip in squarespace is that the tax ID is also connected. And CitiLimo is able to add a bank account of any currency for example US, UK, or Canadian currency. Another feature is data management. Easy order management and shipping tools. The vendor itself will benefit by having a long term client and serves as advertisement when customers use their product. With squarespace, it is easy to add products, create shipping option, and connect with a stripe account. It is easy to update images of the fleet cars and quotes as well as customization of the position and appearance. It makes the reservation process easy for the customers and with easy coupon management and creation. For example squarespace lets it easy to create a coupon with restrictions and expiration. Finally, it makes the confirmation of all transactions that had occurred with squrespace ecommerce show up...
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...MOULIN Pierre Under The direction of Per Axelson 3 novembre 2013 ! ! ! ! ! An introduction to « Game Theory », and its applications. ! ! ! ! IBMEC - EM Strasbourg Business School ! ! ! ! ! ! ! GAME THEORY "1 SUMMARY ! ! ! ! ! A brief introduction to the origins of the Game Theory……………..…3 What is a game ?………………………………………………………….……4 What is the purpose of a game ?……………………………………….….….….4 What defines a game ?…………………………………………….…….…….….4 Typology of the actual know games………………………….……….……….…4 How can we represent a game ?……………………….………….………….…..5 Strategies and actions in a game…………………….………………….…..6 Dominant/Dominated Strategies…………………….……………………….….6 Mixed Strategies……………………………………………………………….…6 Notion of The Pareto Optimum…………………………………………………7 A complete, concrete (and classic) example : The Prisoner’s Dilemma………….7 Commitment & Credibility………………………………………………………8 A concrete example of a commitment problem…………………………………9 Conclusion…………………………………………………………………….10 Sources………………………………………………………….…………..…11 ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! GAME THEORY "2 A/ A brief introduction to the origins of the Game Theory… ! What is Game Theory ? It is the study of mathematical models of conflict and cooperation between intelligent rational decision-makers. An alternative term would probably be Interactive Decision Theory. Even if this concept is, basically, pure economics, today we can see it in various range of application, from political science to psychology...
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...an order for any product especially flower and gifts. Task 1.1 Digital marketing is a broad term that refers to various and different promotional techniques deployed to reach customers via digital technologies. Digital marketing is also embodied by an extensive selection of service, product and brand marketing tactics, which mainly use the Internet as a core promotional medium, in addition to mobile and traditional TV and radio. Digital marketing is known as Internet marketing, but their actual processes different. (Digital Marketing) Internet marketing means different things to different people. It is refers to the strategies that are used to market a product or service online, marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, web site design strategies, online promotions, and email marketing and that is just hitting the highlights. As for the digital marketing is considered more targeted, measurable and interactive (Beal) Internet marketing can be broken down such as e-commerce and e-business. E-commerce - The buying and selling of products and services by businesses and consumers through an electronic...
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...[pic] ACME Global Transportation Company Corporate Training Department Instructional Design Plan: Introduction to Internet Explorer Instructional Designer: James Smith Scenario The accounting division of ACME Global Transportation has recently implemented an Intranet that is to be used by the supervisory staff to access the new web based version of the corporate Human Resource Management System (HRMS). The new system is being phased in over a 90-day period. The supervisors are tasked with entering on-line, on a weekly basis, the regular and over-time hours worked by their staff. They are also supposed to print out a report of the hours that they have entered, and submit this to the manager of the department in which they work. They also have the option of sending the report to the manager via e-mail. The HRMS system is accessed via the corporate standard browser, Internet Explorer (IE). Thirty days into the implementation of the new HRMS package, the payroll manager has complained to the I/T director that the hours worked by staff are not being accurately captured. The department managers have also complained that they are not getting their payroll reports on a timely basis from their supervisors. A meeting was held to discuss the problems with the new version of the HRMS system. In attendance was the I/T team responsible for the HRMS project as well as the department managers...
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...Competitive Strategy Tiffin University MGT622 Strategic Management Li Wang 2015.02.12 Google’s Competitive Strategy Google was the leading Internet search firm in 2012, with a nearly 67 percent market share in search from home and work computers and a 95 percent share in searches performed from mobile devices (Gamble, 2012). It started out as a search engine company but in the next few years it added various products such as Gmail, Maps, Earth, and YouTube that all of them has millions of users and become benchmarks in their own industry. In 2007, Google developed its operating system Android and released an open source browser Chrome that both had considerable market share. However, its social network product Google Plus released in 2011 faced a failure by competing with Facebook, Google believed it would finally grow to challenge Facebook though. Due to its target market and special product attributes, Google can be seen as a company that “concentrates on well-defined market niche keyed to a particular product”. So Google applies a focused differentiation strategy. “Successful competitive strategies are resource-based. For a company’s competitive strategy to succeed in delivering good performance and the intended competitive edge over rivals, it has to be well-matched to a company’s internal situation and underpinned by an appropriate set of resources, know-how, and competitive capabilities” (Thompson, 2012). To succeed in the focused differentiation strategy, Google...
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...Fall 13 Fall 13 Google’s Strategy in 2011 Zhengzheng Bao, Brian Haggard, Win Qin Google strives to “organize the world’s information … and make it universally accessible and useful”. The most effective and profitable way to accomplish this mission is to put the needs of Google’s users first. How will Google accomplish this immense goal in an ever-changing market? Google’s Strategy in 2011 Zhengzheng Bao, Brian Haggard, Win Qin Google strives to “organize the world’s information … and make it universally accessible and useful”. The most effective and profitable way to accomplish this mission is to put the needs of Google’s users first. How will Google accomplish this immense goal in an ever-changing market? 08 Fall 08 Fall BA5080-Business Strategy BA5080-Business Strategy Table of Contents 1 Executive Summary 3 2 Analysis 6 3 Appendix 14 4 Specific Strategic Statement 17 5 Functional Strategies 17 6 Critical Assumptions 17 7 Works Cited 19 Executive Summary In January of 1996 an Internet search engine company initially named BackRub soon grew into what is now Google Incorporated. Partners Larry Page and Sergey Brin, along with a few investors lived on a shoestring budget. By year-end 1998 Google Inc. was handling 10,000 search queries each day. Google was also voted one of the top 100 Web Sites and Search Engines in 1998. Google was recording successes at a lighting speed pace and embarked on their Initial Public...
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...02 Digital Marketing Strategy What’s inside: An introduction to some key terms and concepts and a guide to understanding strategy. We look at the questions to ask when compiling a digital marketing strategy, and a digital marketing strategy in action. Digital Marketing Strategy › What is marketing? Digital Marketing Strategy › Introduction 2.1 Introduction A strategy indicates the most advantageous direction for an organisation to take over a defined period of time. It also outlines which tactics and means should be used to execute this direction. Originating as a military term, strategy is about using your strengths, as well as the context in which you are operating, to your advantage. In marketing, strategy starts with understanding what the business wants to achieve, or what problem it wants to solve. It then considers the context in which the business and its competitors operates, and outlines key ways in which the business and brand can gain advantage and add value. In this chapter, you will learn: • How to define and distinguish business strategy, marketing strategy and digital strategy • The questions that need to be asked when assembling a digital marketing strategy 2.2 Key terms and concepts Term Definition Application programming interface (API) A particular set of rules and specifications that software programs can abide by when communicating with each other. It serves as an interface between programs and ...
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...opportunities Standardization and simplification, complementary products, aggressive market penetration strategies (tenacity, deep investments and bundling), aggressive deal making. If I were to quote Microsoft’s best and most genius strategy that allowed them to gain impressive market share and become virtually impregnable in OS and application software market, it would be standardization (=compatibility) and simplification. They made their products easy to use, switch between and upgrade, which saved their clients a good amount of money in training and re-training employees, equipping new sites, etc. They looked past minor competitive losses in favor of bigger gains that would allow them to ultimately win market share, as in the example when they made their Office package available on Mac OS while Lotus and WordPerfect were hesitant to do so, even though Apple had many products competitive to Microsoft offerings. Another winning strategy was to produce complementary products: OS and applications that were perfectly compatible, as well as making these products available for different PCs and operating systems (=Apple) thus making Microsoft products ubiquitous and omnipresent. Impressive profits and large cash account further allowed Microsoft to grow into a monster on the computer software arena. What Microsoft has always been famous for was aggressive market penetration strategies that won overwhelming market share. Whoever gets the market share early wins, whoever gets the volume...
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...Air France Case Brief Executive Summary Rob Griffin, the senior vice president and U.S. director of search for Media contacts, a media consulting firm, is faced with the task of optimizing search engine marketing (SEM) for Air France as the company seeks to compete in the hyper-competitive U.S. market. Even though Griffin is satisfied with the performance of his company, he wants to make the team to remain the leading position and provide the results that Air France wanted. At the time of the case, SEM has become an advertising phenomenon, with North American advertisers spent $ 9.4 billion in the SEM channel, up to 62% in 2005. In the past, Media contacts h had concentrated on Google, Microsoft, and Yahoo for the search engine marketing campaigns, with the emergence of metasearch sites like Kayak.com, Griffin faces new questions: “Should Media Contacts recommend a uniform strategy for Air France across search engine publishers? Or would it be more effective to tailor each publisher strategy to maximize return on investment? How can campaigns be improved to increase overall value gained from investment with a search engine publisher? How should future SEM campaigns be structured?” This report aims to provide answers to the above questions. Current Situation E-commerce has emerged as a fast growing sales medium, particularly in travel where the product is intangible. The travel industry comprised three types of online service providers. The direct websites are owned by...
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...Better Search Engine EXECUTIVE SUMMARY INTRODUCTION Search engines are programs that search documents for specified keywords and return a list of the documents where the keywords were found. A search engine is really a general class of programs; however, the term is often used to specifically describe systems like Google, Bing and Yahoo! Search that enable users to search for documents on the World Wide Web. Web search engines work by sending out a spider to fetch as many documents as possible. Another program, called an indexer, then reads these documents and creates an index based on the words contain in each document. Each search engine uses a proprietary algorithm to create its indices such that, ideally, only meaningful results are returned for each query. As many website owners rely on search engines to send traffic to their website and entire industry has grown around the idea of optimizing Web content to improve your placement in search engine results. One of these was Google, one of the leading internet technologies and advertising companies in the world. The company specializes in internet search engines and related advertising services. It maintains a large index of web sites and other online content, which are freely available through its search engine. The company generates revenue primarily by delivering relevant, online advertising. Google is one of the premier internet brands in the world and also holds strong market position in global search market...
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...* What is Search Engine? * How does Search Engine Advertising work? * Search Engine Advertising Strategy & Trends * What is Search Engine Optimization? * Tactics of SEO SEARCH ENGINES ADVERTISING Fundamental change of Consumer Behavior * ZMOT – nowadays, when consumers want to purchase a product, they will search it online, going to store is not the only option. So the implication to the brand is that brands must make content ready for consumers to search, but how? * Search is the way in – 73% of users start their digital journey with “search” What is a Search Engine? * It is an internet-based tool that searches an index of documents for a particular term, phrase or text specified by the user – commonly refers to large web-based search engines that search through billions of pages on the internet * It is where consumers search for particular terms and it shows the websites that are relevant * Common characteristics: * Spider, indexer, database, algorithm * Find matching documents and display them according to relevance * Frequent updates to documents searched and ranking algorithm * Strive to produce “better”, more relevant results for online users EXAMPLE: GOOGLE * Dominating the market – 5.7 million searches opposed to 2 million Yahoo searches. This is because Google has done a lot of work before the mobile trend started. They optimized their pages to be mobile-friendly, so they captured a lot...
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... In order to sustain their competitive advantage in the consultancy field their immediate priority is to address the fundamental Information Management objectives in the Information Age: To know the most efficient way for finding information online To know how to confirm the reliability of the information/findings To be able to manage online information DGT have invited ‘Three’s Company’ to help them develop their information management skills by guiding them through the process of retrieving electronic information. Our presentation and associated papers will assist DGT with the above by; Advising DGT of an appropriate online training site from a selection available. Demonstrating best practice of an appropriate search strategy for Online Recruitment, including a flow chart to illustrate the process. Providing an annotated list of the best references for Online Recruitment. Evaluating Three’s Company personal experiences of online searching. Presenting Three’s Company’s summarised recommendations to DGT using a PowerPoint presentation and a further illustration showing the activities, processes, information flows etc when managing electronic searches. OBJECTIVE 1 Advising DGT of an appropriate online training site from a selection available. Using the knowledge and understanding of DGT’s needs, the appropriate web site will be selected from those identified in the table below and justified as the most suitable training tool. Specific criteria...
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...today’s competitive world, every company has to study consumer’s purchasing power and behaviour prior to develop a marketing plan for their product. This enables the marketer to understand who constitute the market, what and why the market buys, who participates in and influences the buying process, and how, when and where consumer buy (Marketing Teacher, 2014). The car market, in the same manner as other markets, has entered an aggressive period in which, despite the fact that volume sales have expanded, business sector qualities are declining as a consequence of high capacity, abnormal amounts of imports and business immersion. Ladies are still much more probable than men to live in family units with no car, despite the fact that the example is much more equivalent among more youthful men and ladies. Ladies' increased earning power and rising their financial, thus make them one of the developing significance in growing car producers' debilitated deals targets. (Kaplan, 2015) For Volvo company, they have done a research indicates that in the United states, women purchase about 65 percent of cars and influence 80 percent of all car sales (Walter, 2012). Therefore, Volvo find out the woman preferred car by forming a group of all female team project manager and automobile designer, thus they found out that female customer in the premium segment demand for everything that men wanted in term of the performance, prestige and style. (Carscoops, 2015) In my opinion, other research...
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...Replicating Offline Strategies Online? Another nagging question I’ve had was whether or not replicating offline strategies online is really the way to succeed. Marketing 101 would teach us that have a singular consistent strategy is preferable since you want to present a singular product to your consumer. But given how different offline and online consumers are, both in terms of how they digest information and how they make decisions, could a different online strategy yield better results? Let’s use the case on Big Skinny as an example. This thin wallet company primarily focuses on the “impulse shopper”, who is wowed by a salesperson at a street fair. Even though this strategy has proven highly successful offline, is this necessarily the marketing plan we want to recreate offline? Wowing the customer online can be very difficult since many online consumers have learned to either ignore or temper down showy advertising. Instead, could Big Skinny simply proliferate its products on large online retailers like Amazon and try to compete as a purchase alternative to a rational wallet buyer who is seeking to compare several wallets in his/her decision making process? I’m aware that this hypothesis can be confirmed with A/B testing but are there frameworks or historical references we can use to better understand what makes replicating offline marketing online more or less successful? Big Skinny ------------------------------------------------- Case study analysis...
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