...Victoria's Secret Bags Have Sexy Side Effect” by Paul Kix is about an interesting experiment. Deborah Roedder John, a professor of marketing at the University of Minnesota's Carlson School of Management. Deborah Roedder John and her colleagues performed 85 experiments with women in a mall. They asked them to participate in a survey with special questions about their self-perception. The participants were asked to walk around walk throughout the mall with one of two types of shopping bags for one hour. One group of women “reported to the researchers that they felt more sensual and glamorous simply for carrying the bag.” This bag was from Victoria’s Secret. (KIx,2010). I have same “side effect” from a Victoria’s Secret carrying their bags. Everything from Victoria’s Secret makes me happy. One may ask where the secret of Victoria’s Secret is? Maybe one power of Victoria’s Secret is in the effectiveness of their advertisement. This talk deserves consideration. Victoria’s Secret advertisements are impressive, successful, and useful for me as a buyer for several reasons. The company was created by a man for women, so there is no doubt that men will appreciate the clothes of this brand. One can select a convenient way of shopping: the catalog, online store or European-style boutiques. In addition to lingerie, Victoria's Secret sells a wide range of products designed to make women look beautiful and well groomed. Each advertisement from Victoria’s Secret is a small hymn...
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...Secret Shoppers Proposal Call to Action and Conclusion Powerpoint Content: Call to Action: What needs to be done? --- Hiring in-house secret shoppers When? --- As soon as possible after assigning duties By whom? --- Nate, Denise, Catherine How? --- Hiring at least 12 secret shoppers, 2 for each city, each goes to at least five stores every day Conclusion: …… Presentation Content: Call to Action: ( What needs to be done? When? By Whom? How? ) Now that we have identified the problems and have the solutions, there are actions that need to be done. We need to hire the in-house secret shoppers. Because there are so many Maverik convenience stores in the Salt Lake Valley, we need to employ at least two secret shoppers for each city. Because it contains six cities (Salt Lake City, Murray, Sandy, South Jordan, West Jordan and West Valley), we will need at least 12 secret shoppers in total. Take Salt Lake City for example, we can hire two secret shoppers and each one of them go to two sides of the city: one goes to southern and western, another goes to northern and eastern. We need to assign each secret shopper to go to at least five stores every day. Their duties included talking to the store managers, cashiers, greeters and even some of the customers for getting the information of overall service quality. They also need to take times to observe how the store employees interact with the customers and check the cleanliness of the whole store environment. The secret shoppers need...
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...A Review Of Victoria Secrets Marketing Essay Content starts here! Victoria secrets prominence in the fashion world, has been deemed as a womans dream brand, serving as the yardstick of what is palatable for most of the women nowadays. Victorias Secrets collections consist of barely-there pieces that push up our assets and enhance our beauty. From lacy, racy little numbers that will have the men drooling to cute, feminine combinations that are comfortable and flirty, Victoria's Secret has something for every type of person and personal preference. The Victoria's Secret label encourages women to show off their bodies. They do this by designing amazing pieces that show off what we like about our bodies and hide what we don't. What would we do without a label like this? This is my contribution to introduce a women's dream brand in India where individuals are increasingly considering good dressing, Victoria makes a difference. BRAND HERITAGE Ronald Raymond had an idea to make lingerie shopping a more “personalized” experience. He came up with this concept after having a bad lingerie shopping experience in a dept. store Raymond's store in Stanford Shopping Mall had wood-paneled walls, Victorian details and helpful sales staff. He stressed personalization above all else. The original “Victoria” was imagined to be a sophisticated, elegant, and well-traveled English woman who preferred luxurious items. VS still uses Raymond's concept of personalization and describes the brand...
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...users shopping online outpaced the amount spent in high street stores for the first time. According to the prediction from the UK retailing report, high street sales share in UK will decline to 33% whereas online sales share will pick up the momentum to hit 21.5% by 2018 or at the end of the decade. This has forced the traditional high street retail giant Walmart to reconsider the long-term strategy of retailing in the future. One of the strongest advantages of Walmart is its prevalence of brick-and-mortar stores across the globe. The huge number of stores means Walmart can provide instant products access and same day delivery to a far bigger portion of the population. Customers can also have first hand experience before they buy the products. However, the situation of the dooming in-store retail sales share inevitably prompts Walmart to ask the critical question: What critical experience does online retailing provide that in-store retailing lacks? By understanding the shopping behaviors of normal consumers and comparing it to the experience that online retailing provides, the high stake decision makers should have a throughout understanding on the criteria leading to the success of online retailing. More importantly, the secret recipe of online retailing could provide actionable insights on replicating the experience to in-store retailing. The online shopping platform in Walmart contains the important data points to understand the customers’ shopping behaviors...
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...Self-awareness o Secrets in society o Heroism Opening Scene Montage of images depicting Cher’s life – seen driving her jeep, shopping for clothes and socialising with friends at luxurious settings Cher is also “handsome” and “rich” with a “happy disposition” Voiceover – used to highlight consumerist nature of 20th century. Also allows viewers to see misconceptions Cher has of herself Makeover Scene Tai = new student “The Persian Mafia” “The Media TV Group” “The Loadies” – Cher points out cliques of the school Social hierarchy – Cher comments on the loadies as being a group of drug users who “no respectable girl actually dates” Materialistic – Tai starts off wearing old, worn out clothes and then returns wearing new socially acceptable, expensive looking clothes Secrets in Society Secret of Christians homosexuality Cher and Christian watch movies together – Christian completely ignores her advances Techniques Montage – driving her jeep, shopping for expensive clothes, and socialising with friends in luxurious settings Voiceover – “way normal life for a teenage girl” … creates irony for an audience viewing her extravagant lifestyle Props – branded shopping bags … reinforces Cher’s wealth and social class Costuming – expensive clothes Cher wears. – Transformation in Tai … old worn out clothes to new, expensive looking socially acceptable clothes Dialogue – reinforces value of social class – “no respectable girl actually dates” - secrets to some people...
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...standard for women’s under garments. It is going to have the quality, comfort, and appeal of the two major lingerie companies, such as Victoria’s Secret and Fredericks of Hollywood, yet at a competitive price gaining popularity within the $10billion dollar a year marketplace (NY Times). D.R. Lingerie is going to focus on three main things when it comes to their product; comfort, quality, and being sexy. These are the three main things that are important to a woman when it comes to making their selection. Now by emphasizing on these three main qualities to their product along with competitive pricing and strategic marketing, gaining a share of the market is inevitable. In detail, what D.R. Lingerie will be offering is women’s quality and fashionable under-ware, bras, and sleep attire. The line will have a range of choices of sizes, styles and materials; such as quality cotton, lace, and silk. Not only will they offer quality products, lingerie shopping will now be a great experience for shoppers with the quality staff and customer service that D.R. Lingerie will provide. Marketing and word of mouth will bring the customers in; quality products at competitive pricing showcased with great customer service is what is going to keep customers coming back. D.R. Lingerie is going fit the void that expensive brands such as Victoria’s Secret and Fredericks of Hollywood leave open; servicing the consumer that wants to be able to purchase quality and fashionable underwear at a more affordable...
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...such as sports businesses. This may be because NFL fans consist of 44% women (Time Magazine, n.d.), and 50% of products typically marketing to men are purchased by women (Billings, n.d.). I believe that companies that target towards mostly women may obtain a successful business. Victoria’s Secret is an excellent example of a business that focuses on women. Victoria’s Secret is a store owned by a company named The Limited. Victoria’s Secret is the number one specialty retailer of women intimate apparel (Quantcast Corporation, 2012). There focus is on women and I believe this is one of the reasons why there are so successful. Victoria’s Secret targets women from the ages of 15-34 years old. I have the age so young because of their addition to the company called “PINK”. College students are initially the main target for the brand “PINK”, but it also attracted high school students. A lot of younger high school students buy these products because of their comfort. I include that the women this business targets have kids and is in college or obtains a college degree. The prices for this business can be quite high, so the income targeted is from 100,000 to 150,000. The products that Victoria’s Secret provides are essential to women. They provide from lingerie to clothes. They have...
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...PEST ANALYSIS OF VICTORIA’s SECRET Victoria's Secret is a retail brand of lingerie and beauty products, owned and run by the Limited Brands company. Victoria’s Secret generates more than $4 billion in sales a year. It is the fastest growing subsidiary of Limited Brands and contributes 42% of corporate profits. More than 1000 Victoria's Secret retail stores are open in the United States. Products are also available through the catalogue and online business, Victoria's Secret Direct, with sales of approximately $870 million. Victoria’s Secret was established by Roy Raymond in the San Francisco area during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colors, patterns and style that gave them more allure and sexiness. They combined European elegance and luxury. Even the name Victoria’s Secret was meant to conjure up images of 19th-century England. The store went so far as to list a fake London address for the company headquarters. Like Starbucks, Victoria’s Secret markets self-indulgence at an affordable price. By 1982, Raymond had opened six stores and launched a modest catalog operation. He then sold Victoria’s Secret to Limited Brands, which took Victoria’s and sprinted away. Today, Victoria’s Secret enjoys nearly a monopoly position on the retail of intimate apparel in the US. The typical bra that once sold...
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...Group Consumer Analysis: Victoria’s Secret | MKTG 425-101 | Michelle Fox, Tyler Gullivan, Shannon Johnston, Sara Seeger, Colin Watts | Executive Summary Victoria’s Secret is one of, if not the most popular women’s lingerie and clothing store in the United States. They are known for their higher priced, sexy, and sometimes promiscuous clothing. Victoria’s Secret has come up with many different innovations after first opening their door, such as a make-up line, body care line, and PINK teenage line. The next logical step is for Victoria’s Secret to create a baby clothing line. The baby clothing line, entitled Baby Secret, would have various types of infant and toddler clothing, and would be classic and simple, yet fashion-forward. A focus group was interviewed to find out their feelings on the Victoria’s Secret brand as a whole, and the new baby line. From these findings, a rationale was built which helped form a new target segment, examples of possibly baby products, and recommendations of company changes in strategy and tactics. All of these elements confirmed the original proposition that the Victoria’s Secret new baby clothing line is the next logical step in the Victoria’s Secret expansion plan in order to generate more revenue, and capture a different target market. By capturing a different target segment with the baby clothing line, the hope is that these customers will become loyal Victoria’s Secret customers in future years. Table of Contents Executive...
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...Silky Strategy of Victoria’s Secret Chelsea Chi Chang Alice Lin Charlene Mak BEM 106: Strategy Professor McAfee 28 May 2004 1 Victoria's Secret is a retail brand of lingerie and beauty products, owned and run by the Limited Brands company. Victoria’s Secret generates more than $4 billion in sales a year. It is the fastest growing subsidiary of Limited Brands and contributes 42% of corporate profits. More than 1000 Victoria's Secret retail stores are open in the United States. Products are also available through the catalogue and online business, Victoria's Secret Direct, with sales of approximately $870 million. Victoria’s Secret was established by Roy Raymond in the San Francisco area during the 1970s. Raymond saw an opportunity in taking “underwear” of the time and turning it into fashion. Products stood apart from the traditional white cotton pieces, which department stores offered, with colors, patterns and style that gave them more allure and sexiness. They combined European elegance and luxury. Even the name Victoria’s Secret was meant to conjure up images of 19th-century England. The store went so far as to list a fake London address for the company headquarters. Like Starbucks, Victoria’s Secret markets self-indulgence at an affordable price. By 1982, Raymond had opened six stores and launched a modest catalog operation. He then sold Victoria’s Secret to Limited Brands, which took Victoria’s and sprinted away. Today, Victoria’s Secret enjoys nearly a monopoly position...
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...sources based on how familiar they are with the brand based on previous experiences. For those familiar with the brand, many will draw and gather information from external sources like advertising, displays, and sales people. * Evaluation of alternatives: It is difficult to assess the “typical” pink customer because people draw alternatives in so many different ways. Customers consistently evaluate alternatives in a set series of ways and criteria. Customers go shopping according to what they are looking for, for example one looking for training pants would not buy a fashionable pair of yoga pants, they would buy the kind used for fitness. Most pink customers look for clothes that are comfortable, fashionable, casual, but dress enough to wear to class and out shopping but that are reasonably priced. Pink customers may evaluate other brands based on the criteria stated and make their decision about buying after that. * Purchase Decision: The potential pink customer will choose to purchase from Victoria Secret if the items under consideration fits the criteria previously stated. Other additional considerations may include the opinion of friends and unexpected changes of criteria. * Post purchase decision: During this phase, consumers form impression...
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...VICTORIA’S SECRET MKT 2300 December 2, 2008 Intimate Brands, Inc. is the parent company of Victoria’s Secret which is headquartered in Columbus, Ohio (Glamorous, Intimate, Powerful, On-line posting). Victoria’s Secret is described as one of the hottest, sexiest, most glamorous stores in the world (Glamorous, Intimate, Powerful, On-line posting). They sell a variety of items that they refer to as “dazzling” and these products range from apparel, beauty products, sleepwear, hosiery, and what they are known for most, their intimate apparel (Glamorous, Intimate, Powerful, On-line posting). Victoria’s Secret’s net sales are 3.7 billion dollars, and they have over 1,000 stores throughout the United States (Glamorous, Intimate, Powerful, On-line posting). This company was established in San Francisco in the 1970’s, and acquired by Limited Brands, Inc. in 1982. It was not until the 1990’s when Victoria’s Secret began using hot super models to show off their sexy line of lingerie did they hit their stride (Victoria’s Secret, Par. 3). They have fashion shows periodically to showcase new and already existing items which get a large amount of publicity (Glamorous, Intimate, Powerful, On-line posting). The concept of Victoria’s Secret is to basically “establish a cozy, inviting atmosphere similar to that of a Victorian boudoir” (Glamorous, Intimate, Powerful, On-line posting). They showed an impressive comp-store sales growth...
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...Victoria’s Secret Annual Marketing Plan Table of Content 1. Executive Summary 3 2. Situational Analysis and SWOT 4 2.1 Situational Analysis 4 2.2 SWOT 5 2.3 ANSORFF Product Market Matrix 8 3. Key Issues and New Opportunities 9 3.1 Key Issues 9 3.2 New Opportunities 9 4. Marketing Objectives 9 5. Basic Marketing Strategy 10 5.1 Research 10 5.2 Target Market Identification 10 5.3 Positioning Strategy 11 5.4 Marketing Mix 11 5.4.1 Products 11 5.4.2 Price 12 5.4.3 Place / Dsitribution 12 5.4.4 Promotion 12 6. Co-branding 13 7. Competitive Advantage 13 8. Action Plan 15 9. Controls 17 1. Executive Summary Victoria’s Secret is one of, if not the most popular women’s lingerie and clothing store in the United States. They are known for their higher priced, sexy, and sometimes promiscuous clothing. Victoria’s Secret has come up with many different innovations after first opening their door, such as a make-up line, body care line, and PINK teenage line. Victoria's Secret is a globally recognized brand with its stunning models known as Runway Angels, and signature pink colour of choice for everything from logo to store décor. Founded in 1977 in San Francisco, Victoria's Secret has become a leader in the intimate apparel industry where a dazzling assortment of lingerie, beauty products, and loungewear can be purchased. The fashion shows, models, stores, and products are the favourites of men and women alike. Nonetheless...
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...LEG 210 WK 4 ASSIGNMENT 1 BUSINESS E COMMERCE To purchase this visit here: http://www.activitymode.com/product/leg-210-wk-4-assignment-1-business-e-commerce/ Contact us at: SUPPORT@ACTIVITYMODE.COM LEG 210 WK 4 ASSIGNMENT 1 BUSINESS E COMMERCE LEG 210 WK 4 Assignment 1 - Business-Business e-Commerce The Internet is a virtual shopping mall that allows the consumer to transact business including banking, shopping, and a host of day-to-day chores. As much as the consumer has come to rely on this new forum of exchange, it is also an instrument of many civil wrongs (cybertorts). This harm includes financial injuries, reputational damage, theft of trade secrets, and invasions of privacy. Identify and provide the particulars (e.g., company name, parties to the action, etc.) of a company that has been involved in a cybertort action. Write a five to six (5-6) page paper in which you: 1. Determine whether you would advocate for corporate social responsibility to be as stringently enforced against this corporation when it transacts a significant portion of its business via the Internet. 2. Analyze the impact of the Commerce Clause, Article 1, Section 8, Clause 3, of the U.S. Constitution against your chosen company and discuss whether the government can legally enforce regulations that would prevent your chosen company from engaging in cybertorts. 3. Compare and contrast torts vs. cybertorts. More Details hidden... Activity mode aims to provide quality study...
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...Case Study: Victoriassecret.com Maria Alfaro Electronic Commerce Instructor: Prof. Monique August 21, 2011 Victoria Secret is an American retailer of women's wear, lingerie and beauty products, that has a huge brand recognition and it's well established as the leading retailer in its category around the country. It first opened in 1977 and operated the catalog system, mailing orders, but like many other retailers have done, it launched a Website to operate business directly with customers, on December 4th, 1998. This case study provides general information on how the Web site Victoriassecret.com operates their sales and marketing strategies. Victoria's Secrets Revenue Model The Web site was launched to strengthen and support the Victoria's Secret brand to exceed sales goals, and they use the Web Catalog Revenue Model, where they take advantage of the reputation of the brand, which is a very recognized intimate apparel brand, with sexy supermodels, top photographers and bold advertising, successfully adapting their catalog sales model to the Web, allowing customers to place order through the Website or by telephone. This way the company supplement their long time mail order system. In the Web site they display photos of clothing with their prices, colors, sizes, and availability in their stock. The customers can check the styles very carefully, the fabrics (as they provide a close up in the photo), and they even receive recommendations...
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