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Secure Network

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Submitted By javeriaanjum
Words 1304
Pages 6
Marketing Products
Antonio Holmes
Dr. Steven Englehart
Marketing Management
November 3, 2013

The type of product the company will offer and its primary characteristics The product that Angels will offer to the target market is AM moisturizer lotion which best suited for the target market’s skin. The product is designed to meet the needs of both the light and dark skins, which have similarities. It is designed like so and that is important to attract and retain the potential Mexican and African market. The consumers will definitely be attracted to such a product which meets their needs and even exceed their expectations. Accordingly, the Mexican and African skin are faced by certain conditions which make the product necessary to the market.
The conditions that are found in the Mexican and African skin are mainly dark spots, acne, aging skin and uneven skin tone. The product to be offered by Angels to the target market aims at satisfying the listed skin conditions, where as maintaining the most affordable prices in the industry. The product is natural and scientifically formulated to treat skin conditions which occur on the dark and ethnic skin types. The moisturizers prevent and treat dry skin, protect sensitive skin, improve the skin tone and improve the texture (Glenn, 2009).
The product will also be less costly and affordable as per the financial ability of the target market. To ensure that the product has such characteristics and that the product will likely be highly demanded in the target markets, the management of the company will go for natural raw products. Natural ingredients are efficient in the sense that they are less costly and guarantee high quality end product. The production department of the organization will ensure that it incurs minimum production cost by adopting a minimized cost approach of production while producing the lotion. The

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