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Select Business

In:

Submitted By yoshi
Words 1147
Pages 5
Typical business-case topics include:
•Executive Summary
•Business Opportunity
•Alternatives
•Benefits
•Costs
•Financial Analysis
•Assumptions
•Constraints
•Market Analysis
•Organizational Considerations
•Sensitivity Analysis
•Project Description
•Implementation Plan
•Recommendations

The executive summary highlights the key points in the business case. These include important benefits and the return on investment.

The business opportunity describes the motivation for the project that the business case will propose. The business opportunity includes a definition, a statement of scope, and a discussion of objectives that the project will help the organization achieve.

A business case analyzes the alternatives to a proposed project. For example, an online learning business case might compare the benefits and costs of classroom learning. All business cases involve at least two alternatives: doing or not doing a project.

Benefits and costs are discussed in the next tip.

Financial analysis compares benefits to costs (tip 2) and analyzes the value of a project as an investment (tip 3). The analysis may include a cash flow statement, return on investment, net present value, internal rate of return, and payback period.

Assumptions are events that a business case assumes will happen. For example, a business case might assume approval from a regulatory agency. Critical assumptions must occur for a project to succeed.

Constraints are schedule, resource, budget, staffing, technical, and other limitations that may impact the success of a project. For example, a project might require that all employees have access to a central database.

Market analysis examines changes in the business environment that impact the success of a project such as technological innovations and shifts in customer demographics.

Organizational

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