Cherry Strawberry

Introduction: I was asked by the chief executive of Uro Cola Company to write a report on the feasibility of introducing two new flavored drinks in the market. In order to do the research I collected some 400 pieces of samples from the production department and with those samples I went to different markets, shopping malls, restaurants and some schools and colleges. I offered the samples to 400 different types of young and old, male and female people and after taking the drinks they expressed their opinions to me about the newly made drinks.

Discussion: I visited different markets, shopping malls, restaurants and some schools and colleges and offered the drinks to 400 people. Among those people 73% people gave a very positive response to cherry flavored drink. They said they simply loved the strong red colored sweet and cherry flavored juice. I found that 13% of the people showed medium preference for the drink because they are not very fond of cherry flavor. They also have diabetic, cholesterol and heavy weight problem for which they are not allowed to take this sort of extreme sweet drink.7% people did not like this drink at all. They admitted very frankly that they do not take any sweet or soft drinks because they are strong alcoholics and as they take whisky on a regular basis, they have lost their taste for any light or juicy drink.

In the case of strawberry drink I found that 59% showed strong dislike towards the drink. They commented that they did not like its sweet and sour taste because strawberry is basically a sour fruit and a lot of sugar added to it in the drink actually destroyed the original flavor and taste of the fruit.26% people liked it very much because they are mad about strawberry flavor and with whatever food it is added they are likely to like the food. They are also fond of sweet and sourtaste.8% people had medium preference for it because they said that they are fond of homemade juice of strawberry without any added sugar in it. Still they did not dislike it because they think the drink is not that bad.7% people had no comments because they do not like the flavor of strawberry at all. So they think they should not comment on it in any way.

Regarding the diet version of the drink their was a dramatic change in the result. It was found that when people who were offered the normal version of the drink side by side with the diet version 50% people liked the normal version of cherry and 80% people liked the diet version of cherry.22% people liked the normal version of strawberry but the most surprising thing was that 90% people liked the diet version of strawberry. Where majority people disliked the sweet and sour taste of strawberry the majority people liked the original favor of the fruit although it was a little sour to taste. So it is assumed that people these days are fond of the natural taste of fruits in drinks and juices.

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