...Task Sheet 2 - Reading 2 - Buyology ch 8 A SENSE OF WONDER Selling to Our Senses A - Text related questions The author argues that when it comes to advertising, sight is the most important of senses. True or False? True. What is ‘sensory branding’? Companies are discovering, they’d be better of not just inundating us with logos but pumping fragrances into our nostrils and music into our ears. It is sensory branding. In the first experiment, what happened when the image and the fragrance didn’t match up? Subjects rated the image-fragrance combinations to be more appealing than either the image or the fragrance alone.pleasantness quotient dropped. What are mirror neurons (you will have to research this outside the text)? Mirror neurons represent a distinctive class of neurons that discharge both when the monkey executes a motor act and when it observes another individual (a human being or another monkey) performing the same or a similar motor act ( Figure 1). These neurons do not discharge in response to the simple presentation of food or of other interesting objects. They also do not discharge, when the monkey observes hand actions mimicked without the target object. Thus, the effective visual stimulus is the observation of a hand interacting with an object (Gallese et al. 1996, Rizzolatti et al. 1996a). Why do supermarkets have bakeries close to their entrances? Not only does the fragrance of just-baked bread signal freshness and evoke powerful feelings of comfort and...
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...We have all sinned, no one is innocent. Most literature works portray childhood or adolescence as a time of innocence and sense of wonder, or as times of tribulation and terror. But in "Bless Me, Ultima" by Rudolfo Anya, it's a state of mind. A child's mental state is still in the process of being molded through their influential surroundings, allowing them to visualize the sense of wonder and to act upon their innocence while it still remains. In the beginning of the novel, Antonio was just an innocent boy who didn't have a concern of dangerous elements around him. As the story continues, Antonio is becoming more aware of the good and evil within the world. Antonio loses his innocence in a few trials mentioned in the story. According to Anaya,...
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...Teresa Hugo ENC 1939: College Writing II Scarlett Rooney October 2, 2012 The Photographic Essay W.J.T Mitchell believes that “Photography is and is not a language; language also is and is not photography.” (Mitchell 510) That would lead one to question where do images end and words begin? Mitchell would answer with the word “ekpharisis” (Mitchell 509), meaning that words give a voice to the photo. Victor Burgin and Ronald Barth have opposing views as to how this occurs. Roland Barth would argue that those words are written or implied, and are put there by the author. Victor Burgin believes that the words are put to the image by the viewer as he examines the photo, and that the images and words will be seen and heard concurrently. In the end, it would be agreed by both, that a reader’s emotions and experiences will guide how they “read” the words of a photograph. Victor Burgin’s idea is that the photo is a “message without a code” (Mitchell 510), and the image and the word are two separate forms of communication. If there is no caption on a photograph, the viewer would inject their own wording based upon on their own life experiences. “A photo is invaded by language the moment it is looked at and becomes an almost relic of the event it portrays.”(Mitchell) A viewer looking at a photo will immediately have thoughts come to mind, and those thoughts become the words of the photo. Roland Barth believes that a photograph has its own language that coexists within it, and he calls...
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...that philosophy is important to everyday life. Philosophy is an important class to take even for those who do not plan on going into the field of philosophy. Studying philosophy allows students to grow in their sense of wonder. Russell believed that philosophy should be studied to grow in this way,“Thus, while diminishing our feeling of certainty as to what things are, it greatly increases our knowledge a to what they may be; it removes the somewhat arrogant dogmatism of those who have never travelled into the region of liberating doubt, and it keeps our senses alive of older by showing familiar things in an unfamiliar aspects,” growing in what is unfamiliar to us is important. There are so many things in this world that are unknown to humanity. Whether it is in science or history people strive to figure out the unknown and discover something new. Discovering and furthering our understanding of the unknown is the reason for studying philosophy. Keeping our sense of wonder is important as Russell pointed out. Having a sense of wonder is something we tend to loose as we grow older. Studying philosophy allows for us to gain our sense of wonder back that we once had as a small child, it does this because it causes us to study what is unknown to us which brings wonder back into our lives. The study of philosophy grows our beliefs, starts to end our laziness, ignorance, and vanity because it enlightens our thoughts. Locke brings up these ideas in his argument for why philosophy...
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...worth it Cause after all this time. I'm still into you I should be over all the butterflies But i'm into you (I'm in to you) And baby even on our worst nights I'm into you (I'm into you) Let em wonder how we got this far Cause I don't really need to wonder at all Yeah after all this time I'm still into you Recount the night that I first Met your mother And on the drive back to my house I told you that, I told you that I loved ya. You felt the weight of the world Fall off your shoulder And to your favorite song We sang along to the start of forever And after all this time. I'm still into you I should be over all the butterflies But i'm into you (I'm in to you) And baby even on our worst nights I'm into you (I'm into you) Let em wonder how we got this far Cause I don't really need to wonder at all Yeah after all this time I'm still into you Some things just, Some things just make sense And one of those is you and I Some things just, Some things just make sense And even after all this time I'm into You Baby not a day goes by that I'm not into you I should be over all the butterflies But i'm into you (I'm in to you) And baby even on our worst nights I'm into you (I'm into you) Let em wonder how we got this far Cause I don't really need to wonder at all Yeah after all this time I'm still into you I'm still into you I'm still into you Read more: Paramore - Still Into You Lyrics | MetroLyrics...
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...general, more of a critical thinker, and less accepting of simplistic answers. Philosophy can train your mind to think clear, analytic, and in a powerful way if you allow it. In turn this will enable you to make thoughtful decisions, communicate more effectively, and ultimately grow as a person. The knowledge of philosophy will help you to reach your full potential in life as an individual. As a student, the study of philosophy will take your vision of what you want to be in life and make it reality. Philosophy can more broadly be defined by examining the four major philosophical areas of inquiry which are wonder, wisdom, truth, and the dynamic process. Philosophy begins with wonder. Wonder is a search for unity of knowledge and the desire to answer the great questions of life. “The feeling of wonder is the touchstone of the philosopher, and all philosophy has its origins in wonder.” – Plato The most powerful question in life is “Why?” When we ask why something is done a certain way or why it is not we are penetrating deep beneath the surface of accepting a simple answer by delving into wisdom. Asking “why” often times forces us to expose hidden facts and to examine the rationale for our decisions. “For it is owning to...
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...means to be a woman according to the image we see in the media. She makes the argument that although it appears that women in this day and era have acquired power, it is a false sense of achievement and very short lived. She has dissected and discussed how the media and advertising companies have evolved in the last 20 years. Advertising is more a part of our lives today than it has ever been. In fact, advertising today has become a serious business with profits nearing 180 billion dollars a year, something that we all agree should be taken seriously. Consumers get bombarded by approximately 3000 ads per day and it has been estimated that the average consumers spends on average 3 years of their life watching just ads alone. No wonder that advertising is the foundation of the mass media. The problem that she points out is that while advertising is selling products it also perpetuates the ideas, values, beauty, and notions of love and happiness and, to a certain extent, the idea or concept of normalcy. This is the area that I personally have a problem with, since it also subliminally imposes on how to act, react and worst of all, be. How does advertising cause that effect? How can it be so powerful? It starts by surrounding you with what it means to be beautiful, by creating or suggesting a false sense of beauty and making you feel diminished, not worthy and shameful, to the extent that if you don’t fall in that category of what they consider beauty, you have failed. It is powerful...
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...As I am viewing the entire scene, the sense of cinematic impact is very much there. I feel as though I am a part of the photo and the moment. You can almost get a sense of different fights and things that are happening, but yet I still feel like it’s all connected in a roundabout way. You can view the devastation of war from both the man and women’s side. You can see both dead and still living individuals from the bombing and to the left you can see a woman clutching her child who appears to may have been hurt from the bombing. Picasso does an outstanding job creating this painting in his cubism like nature, disconnecting all of the people and animals within the painting and reconnecting them to still create the image needed to understand what you are looking. The use of the subdued colors represents Picasso’s analytical cubism that lasted until around 1912. (1)...
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...In Wonder, there is an adventure of a boy going to school for the first time. August is a boy who was homeschooled because his face is deformed. It is written by R.J. Palacio. When a part of a story is relatable, it’s there to ground you to the real world. It’s to help the book make sense. When it’s not relatable, that part is there to give you new perspectives. It makes the book more interesting. Wonder is a compelling book because it tells a story that is out of the ordinary, but has some relatable parts, like how hard middle school can be. Having a life that is so different from mine, August is hard to relate to. Maybe some people can relate to him, but I can’t. I have never seen anyone with a physical disfigurement. It’s horrible how...
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...Living for the city "Living for the city" is a song written and produced by the multitalented musician Stevie Wonder. The song was released in 1973 and it is about racism and poverty, which many people are still suffering from. The song was and still is appreciated by many people and Wonder wants people to wake up and understand the importance of these issues. The song specifically apprizes a boy growing up in Mississippi. His parents work hard and encourage him to do well in school, despite the living conditions that are surrounding them. His family is poor and they don't have enough money and they have to deal with racism and injustice. But his parents are encouraging him to stay strong and work hard to get out of this dreadful situation. This was a typical living condition in the 1970s and unfortunately a lot of people in today’s society are still living under these circumstances. The song starts off by Wonder describing how the boy's parents work hard; hours on end to get through the hard days but barley make enough money for food. Poverty is a big issue here and it has become a way of life. Many people say that poverty is a natural phenomenon while others argues that people cause poverty. It is hard to tell what actually causes poverty because it depends on where you are born and what the society you belong to is doing to prevent poverty. It is a difference between countries in the west like United Kingdom and USA and countries like India and countries in Africa. ...
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...my head almost every day. The wonder of what happens after someone dies or the wonder of what we are actually doing here in life. BJ Miller made his speech very well on these subjects. He lost his two legs and an arm in an accident that occurred his sophomore year of college. BJ works at Zen Hospice Project and thinks deeply about how to make a dignified, or graceful end of life for his patients. He says that many people want comfort, respect, and love. He talks about his accident and how it made him, in a way, face death and really think about what he wants in life. It’s very interesting to think about, especially in a personal sense. What I would want are probably the simple things that he mentioned, and maybe help people along the way. The way he presented his speech was very laid back and calm, kind of like a casual talk with a friend. He made a few funny comments which got the crowd laughing a little bit and kept them engaged. The way he put talking about death into context made the speech not as depressing as it should be. Also he was very calm throughout the speech which made it pleasurable to watch him. Watching his speech was very informative and made people think. His speech gave very good points and made sense. He also talked about making the most out of being dealt a bad hand and is in a way an example of that. He shows great leadership with this speech and how he presents himself. I hope one day to be like him in the sense of public speaking and...
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...how the words they write add to the story. An author’s writing style can often add an element of description to the story, so he or she will write in a way that best emphasizes certain aspects of the story. This technique is evident in the ending passage of F. Scott Fitzgerald’s The Great Gatsby. In this passage, the narrator, Nick Carraway, reflects on Jay Gatsby's great "capacity for wonder". Many literary devices in the passage help show that point. Fitzgerald's writing style conveys Gatsby’s “capacity for wonder” through his careful word choice, a reminiscent and admiring tone, and using an extended metaphor to emphasize Gatsby’s wonder. The biggest device that drives this idea is an extended metaphor where...
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...Seven Wonders of 21st Century Architecture You may not be able to name them all, but most people have at least heard of the 7 Wonders of the Ancient World. Here’s a list with links: Great Pyramid of Giza, Hanging Gardens of Babylon, Temple of Artemis, Statue of Zeus at Olympia, Mausoleum of Halicarnassus, Colossus of Rhodes, and the Lighthouse of Alexandria . Of the seven, only the Pyramid remains, the rest we know of only through historic documents.[1] There have been other “7 Wonders” lists and in 2007, the Swiss government sponsored a project to create a new list, with selections made by popular vote. Over 100 million votes were cast, and the new 7 Wonders were announced as follows: Chichen Itza (the Yucatan, Mexico pyramid), Christ the Redeemer (Brazil’s enormous statue of Jesus), Colosseum (Rome’s arena of Gladiators),Great Wall of China (you can see it from space!),Machu Picchu (ancient city built on an unbelievably high mountain top in Peru),Petra (Jordan’s city cut directly into the side of a stone mountain ),and the Taj Mahal (India’s majestic temple/mausoleum).[2] But my final Cyber Journey of the semester started not as a stroll through history, but as a trip into the future of arts and Architecture with a look at another “7 Wonders” list – The 7 New Wonders of the 21st Century [3], as selected by Architecture, an online review published by the website Quazen. With no further ado, here are the 7: * Millau Viaduct http://en.wikipedia.org/wiki/Millau_Viaduct ...
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...Music of the Heart: A Documentary Proposal I would like to submit a proposal for a documentary about a museum that would focus on the blind visitors. As a replacement for the traditional visual arts museum or participating in a touch tour, it would be a museum of music history. When an individual visits the museum, they should be able to enjoy the experience with minimal limitations. The group of visitors will experience the stimulation of their audio sense and will be asked to share what they can see in their mind while music is being played, which would be remarkable to be captured on film. In this proposal, I will discuss the purpose of this documentary, what the exhibits will include, and how I will promote this film. I have already selected the group, and location is set in Chicago. I am pleased to share this idea, and it will be one of my finest documentaries to date. It is my intention to entertain and educate. This documentary will be different from what is already involving arts and the blind community. The sense of hearing is believed to be heightened when an individual is visually impaired; therefore, I feel that the experience of a music museum would be an exciting experience for the documented visitors. The group will be led by a guide that will direct them to the exhibits and inform them the history of the featured artist or instrument. There are people in society that demonstrate their ignorance when it comes to the blind community, and assume their lack of vision...
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...INTRODUCTION TO PHILOSOPHY GREEK PHILOSOPHERS SOCRATES Socrates, perhaps the most famous of all philosophers, lived his entire life in Athens. Unlike Thales and other early thinkers, Socrates was more concerned with the health of the soul, than the nature of reality. Socrates spent his days in the streets of Athens, questioning people about their values. He termed himself a "gadfly" (horsefly) who ceasely irritated his fellow citizens into investigating their beliefs. Making many powerful enemies in the course of his life, Socrates was sentenced to death by the Athenian Assembly in 399 BC. One of Socrates' wonders is that he invented rigorous, ethical investigation. His conversations with his fellow Athenians, as recorded by Plato, are the first records we have of an individual, by his own careful reasoning, trying to discover the guiding principles of moral choices. METAPHYSICS Because Socrates always claimed that his only wisdom was that he knew nothing, it is difficult to determine his metaphysics, his view of reality. However, in some accounts of his conversations, like Plato’s EUTHYPHRO, we may catch glimpse of his beliefs. Socrates seemed to hold that individual entities, like holy actions, have universal characteristics, like Holiness, which can be discovered by the mind after careful investigation. This may mean that he anticipate Plato’s metaphysics that thee is higher, eternal world of truths (like Holiness) which exists independently of this world. EPISTEMOLOGY ...
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