...good education level. | Aspirations for matching the social status at par with NRI relatives. Need Rugged car along with Luxary for rural roads. | 6.25 | Segment 4 | Living in Bombay | Age 25 - 40 year | Successful TV/Movie actors | Having a requirement of stylish expensive car to match the standards of their public image | 4.85 | Assumptions * Car is best in class engineering. * Car has best looks in luxury segment. Selected Segment attractiveness factors 1. Potential segment size 2. growth potential 3. Profit potential 4. Competitive intensity 5. Cyclicality Weighting segment attractiveness factors Segmemt attractiveness factors | Weight | Volume growth potential | 30 | Profit Potential | 25 | Potential segment size | 20 | Competitive intensity | 15 | Cyclicality | 10 | Total | 100 | Parameters and their scores for segment attractiveness factors | Parameters | Parameters | Parameters | Segment Attractiveness factors | High (10-7) | Medium (6-4) | Low (3-0) | Volume growth potential | Industry Avg + 3 % |...
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...cosmetics. In which I am betting she doesn’t even use herself, because if there is a flaw in her mind she corrects it with surgery, so why does she need cosmetics? I think that her self-esteem is still extremely low even after all the surgeries and it has been from the start. The physical attractiveness of a person influences every individual throughout every community, across the United States and around the world. All people inherit and alter their physical attractiveness, which is determined by complex, interdependent, physical, and non-physical factors. Hidden and not-hidden values drive thoughts and actions with significant effects and realities whereby higher physical attractiveness is beneficial, lower physical attractiveness is detrimental and associated pursuits are relentless. Physical attractiveness may look skin-deep as a surface aspect of appearance, but looks can be deceiving. Researchers throughout the world collect empirical data complemented with anecdotal data to probe beyond the surfaces. Through investigations that meet meticulous scientific methodological procedures, acute observations reveal previously undetected dimensions that advance understanding about physical attractiveness (Patzer, 2006). I think the mass media has a huge influence on her. Even according her, she wants to look like Barbie “I looked at a Barbie doll when I was 6 and said, ‘This is what I want to look like.’ She spent $100,000 on the operations because she ‘wanted to look better’, “Barbie...
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...Attractiveness: The Human Capital Attractiveness: The Human Capital In recent years there has been much research to support the fact that physical attractiveness can greatly influence an individual’s employment opportunities. Beginning at a very early age, young children can and do notice the attractiveness of both peers and adults; and subconsciously base decisions on these factors. This trend continues throughout adolescence and into adulthood where an individual’s outward appearance can greatly influence a superior’s impression and perceived social value of the individual. From a very early age, young children are able to perceive the attractiveness of their peers. Judgments made based off of physical appearance can be seen in children as young as four years old. In a study conducted at the University of Toronto, young children were asked to nominate peers who they believed exhibited specific social behaviors such as aggressiveness, independence, friendliness, etc. The children had no prior contact with each other yet in nearly every case the less attractive children were associated with the negative attributes, while the more attractive children the positive attributes. (Dion & Berscheid, 1974) Similar to the results of the children’s peer study, teachers can also be influenced by the physical characteristics of their students. In an article published by Richard Tompkins and Myron Boor, an experiment designed to test the effects...
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...In this interesting field study by Dutton and Aron (1974), a variety of experiments determine whether high-anxiety situations caused an increase in sexual attraction. It means that sexual attractions increase vigorously due to strong emotion. People will have higher attraction when they cross on a fear-inducing bridge. In this experiment, young man crossed a bridge, which more than 200 feet above a river. After that, woman asked ask male to fill out a survey. When they had finished, the woman wrote cell phone number and her name on a piece of paper. Moreover, she invited them to call her if they felt interested. More than 50% of people called back her after they crossed the bridge. On the other way, significantly less people called back her if they crossed on a low solid bridge. The result showed that misattribution of arousal occurs. It is a term in psychology which describes the process of people makes a mistake when they feel aroused. People felt arousal due to the height of the bridge. They misattributed it as romantic or sexual attraction to the woman. As a result, those are more likely to call her. Arousal caused by the height of this bridge was misattributed as attraction by the male who were interviewed by an attractive female when they crossed it. In my view, emotion is combination of cognition and arousal. Initially, I think that I process emotional experiences in straightforward way. I find the target and then emotion created. For example, I had something made me...
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...Christina Tellez English V01A Heather Aguailar 19 March 2014 Women- “the less attractive” In today’s society, women are held to an extremely unfair standard. Women are perceived through an image of appearance not an image of character. If women do not meet a certain appearance standard they are looked down upon because they are what society considers “less attractive." Doesn’t matter what type of personality “the less attractive” has because most people won’t give “the less attractive” the time of day to find out, unless they are in some way socially interacted by work or school but even then they are usually looked at as a second option. What exactly is the deciding factor to be in an attractive standard as a woman? Susie Orbach, author of “Fat is a Feminist Issue,” states that women must have good looks and a pleasuring manner. Orbach states, “To do this she must look appealing, earthy, sensual, sexual, virginal, innocent, reliable, daring, mysterious, coquettish, and thin” (451). This standard of having to look attractive that the media portrays is sending women all over the world a wrong and unhealthy message. Fifty thousand per million Americans suffer from eating disorders, trying to fit in, not realizing the harms that it can bring. The media should portray a positive image like instead of trying to be attractive, just try to be healthy. Women are held to unhealthy circumstances, they are being targeted to make unhealthy body decisions because of what they...
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...Venus “Women are from Venus and men are from Mars”, an old saying indicating the different gender roles assigned to each sex. Advertisements can greatly influence people’s perception of these gender roles by either promoting them or altering them. Regardless, many advertisements today tend to keep women confined to their gender roles, which “tells women that their role in life is to be sexually attractive to men” (Maasik and Solomon 562). In Venus’ advertisement for its new product, the “Embrace,” women are encouraged to accept the gender code and exert it as a form of empowerment. In the advertisement for Venus’ new shaving razor, the “Embrace”, a young white couple is shown being intimate with each other at a beach. The female is blonde, slender, and physically very attractive and is sporting a provocative blue two piece bikini. She is being carried by the man who is lean, has short dark hair and wearing tan khaki shorts with his face away from the camera. Her arms are positioned around his neck and her legs tightly latched on around his waist. They are gazing directly into each other’s eyes and in the moment, very happy. To the right of this image is a picture of the product itself and the words “Goddess of Never Letting Go” and the Venus trademark with the words “Reveal the Goddess in You” below it. At first glance, the woman in the ad seems to fit the description of the “Man’s Woman” (Craig 206) perfectly in that she is “physically attractive, slim, young and white...
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...ABSTRACT by john T APPEARANCE and Politica Success It is common for people to mistake appearance for looks. Looks are what you were born with; appearance is how you manage and present those looks; however ordinary or extraordinary they may be. From that perspective, it really does not matter what you look like in terms of constructing and presenting a winning appearance. According to an article by Business Insider, success also relies on how one is perceived. Studies show that looks can play an important factor in career advancement. Researchers have found that physical traits like facial structure, hair color, and weight can all affect a person’s pay check. Men who are at least 6′ tall make an average salary of $5,525 more than their shorter, 5’5 counterparts, says Harvard University. Another study took a poll of fortune 500 companies CEOs and on average, male CEOs were three inches taller than the average man at just under 6′.For every three inches taller than average they are, women earn 5 to 8 percent more money than women of average height. Symmetry is a sign of perceived beauty and people who are attractive make a considerable amount more than everyone else. Rick Wilson of Rice University studied “Fiscal Attraction.” He found a correlation between good looks and success. He found that the better a person looks, the more other people trust them. One finding in particular showed that the more people smiled, they more they were seen as trustworthy over those who kept...
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...Mainstream can be defined as products and services that are readily available and appealing to the general public. This is as opposed to being of interest only to a very specific subset of the public. As you watch and listen to commercials on television and radios, you are been thrown into the world of advertising. Companies around the world depend on advertising to sell and market their products. One of the most notable advertisement plots out now is the Geico commercial, which uses persuasion to lure you into purchasing their insurance. Their best advertisement to date is the hump day camel commercial. The general idea of this commercial is to infuse a mid-week metaphor with the physical appearance of a camel in hopes of grabbing your attention while making you laugh. Begin to pay attention closely to the commercials you see and you will notice how they all use certain tactics to market and sell products to buyers. Both Secret and Old Spice use sex appeal, movement and tone to attract consumers. These are some key factors used to gain the consumers attention, which prompts their interest for potential buying. Both commercials used attractive persons as the main focal point showing that as vain as it may seem people are attracted to attractive people. As observed in the Secret commercial it was fun and flirty it showed how the man and woman took interest in one another even though their dancing took a spontaneous course across the floor. You can also take notice of the fact...
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...How do religious/social norms impact the definition of beauty? The common saying that, “Beauty is in the eye of the beholder,” may hold steadfast to those who believe in a lie, as stated on in Katz example of the blind date. Today people may say they believe that saying; in actuality, physical appearance effects beauty’s perception. Religious norms cause people to perceive another’s opinion of beauty as altered because their definition of beauty is different. Religious norms effect the definition of beauty as a means of changing the perceptions in the mind of the people. People participate in different religious practices in different religions: Muslim women wear draping clothes to cover up and some Chinese women have their feet bound. Religious practices cause some people following that religion to have a different mentality of beauty. The meaning of beauty is also altered in different societies due to a distorted belief of beauty. In Saudi Arabia, women must wear full clothing because their laws forbid women to show skin. A woman clothed in all black may be perceived as containing some beauty to the men in Muslim countries; however, women and men in America perceive beauty in a woman as wearing tight, small clothes. Social norms distract other attributes in a person because of all the media. Magazines, movies, and advertisement all have a typical person they portray as beautiful. These people are supposed to be emulated by the mass in America by conforming to skinny bodies...
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...Miss Representation Miss Representation is a documentary that seeks to promote rights of women and illuminate the masses to how much women are really held back by society and its standards. The film focuses on the fact that, in the eyes of modern mass media, the value of a woman has more to do with her physical appearance than her personal achievements. There are many themes in documentaries such as this one which wish to give viewers more knowledge on a particular subject, but I will focus on the media’s portrayal of a woman’s worth is relative to her attractiveness, sex sells, and the hypocrisy society shows between women and men. Often when a female does some good for society, she is subjected to scrutiny of her looks. When she is good looking, she gets teased by comedians as “senate barbie,” or a woman who got ahead because of looks. And if she is not attractive, political cartoons take advantage and print exaggerations of physical features to caricature proportions. Both of these draw away from the work of the individual and put the focus on physical appearance. From Axe, to Victorias Secret, companies all over the world use sex as a selling point. They use buxom models to fill out lingerie, or show beautiful girls flocking to men who use their scents. They use it because it works, whether that speaks to the tactics of advertising, or the failure of our society to recognize the impact this has on our young women, it is reality. When men are fat, they are generally...
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...can help increase buyers but using sex to exploit men or women can be costly. The fashion industry has had their share of provocative and shocking ads… pushing the envelope to see how far they can go and get away with it. Dolce and Gabbana, Tom Ford, Calvin Klein and Abercrombie and Fitch (just to name a few) have been involved in a few scandals. Their images include nudity, sexual behavior, physical attractiveness and homoeroticism, thus causing controversy. Fashion industries are not the only ones who have been caught in the fire. There have been other big known companies, for example Burger King aired a commercial of Paris Hilton being sexually seductive while eating a burger and washing a Bentley. Parents found this commercial offensive and inappropriate to be aired on television but in the end this kind of controversy did generate consumer sales and public relations toward young men. Advertisements like these are targeting young men and women, college students, and teens. Fashion industries as well as other companies place great significance on physical attractiveness to sell their products. Attractive models posing nude or half nude in designer clothes, drinking a name brand soda or using any kind of home product sexually can stimulate ideas, thoughts and feelings but on the other hand so can beauty without nudity and it sells just as well. Men like attractive women and women...
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...As media becomes an ever more powerful force in shaping the world's perception of itself, an individual's struggle to maintain a unique identity and self-understanding apart from media influence becomes increasingly difficult. Damaging to the idea of the self are the racial, gendered, and class-based stereotypes (always artificial and frequently physically, fiscally, and emotionally unattainable), which are broadly perpetuated and, because of their persistence, are apparently not broadly questioned. The prevalence and power of gender (especially female) stereotypes in the media are addressed in this paper. Heightened public awareness of both the existence of and potential damage caused by these stereotypes is essential if they are to be eliminated. Frequently, though, they are difficult to combat and even to identify because of the ways in which they are presented. Overwhelming amounts of time and energy are devoted to uplifting a small, specially selected portion of the population as models of physical perfection. These individuals are, predominantly, television and movie celebrities, fashion models, and sports figures. The glamorous ways in which these occupations are portrayed by the media are seemingly impossible to separate from the physical appearance of the people who hold them. The glamour that surrounds the media presentation of the lives and careers of these individuals extends, not surprisingly, to the clothes that they wear and the way that they look. In fact, so...
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...Seductive looks. Sexy body. Glittering eyes. Kissable lips. Pinkish cheeks. Tantalizing beauty. And inviting curves. Beauty is a crime. There are thousands of definitions for beauty. Each has a face and a story to tell. And there are many degrees of it. But how do you define beauty? Scientists describe beauty as a summation of averages. Geometrically, it is a configuration of symmetrical lines. While poets said beauty is in the eye of beholder. Yet, is it really in the eye of beholder? Nowadays, the outer appearance of a person tells how beautiful she is. And unfortunately people criticize directly on what’s been displayed outside without even peeking on the beauty within. For as long as you’ve got that pleasing and mesmerizing looks, you’re in the list. It may be sad, but the essence of real beauty is now slowly fading away. However, there is also sadness in beauty. Beauty could be ugly. It could be a threat. And it could be a crime. It is the beauty that drives a person to commit a crime and sometimes used to create such one. Women are designed to be beautiful. Her skin, hair and other features were created to be soft and appealing, and her body was fashioned to be attractive to men. Every inch of hers were solely created for men. A woman is for pleasure. And without them, man would be incomplete and omit one piece of him. As we glance to the current society we live in, where everyone gives emphasis to physical appearance and how they will look like minute by minute and...
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...Bengali rituals in the Bengali Weddings To what extent it has changed Prepared By: Salma Akhtar Student ID: 111 0406 030 Course: Eng105 Section: 12 Course Instructor: (SnH) Shirin Akter 30th April, 2014 Acknowledgment I would like to take this opportunity to express my gratitude towards some persons to whom I am very thankful for preparing this research paper. First of all, I would like to thank my honorable faculty member Ms. Shirin Akter for all the guidelines she gave for this project and assisted me from every possible way. Next I would like to thank my parents for giving me necessary supports to complete this paper, specially my mother. Then, I must thank my friends who helped me to distribute my survey questionnaires to my respondents for several days. Finally, I should also thank my Lord, the Almighty, without whose help, none of this could have been a success. Abstract Bengali rituals in Bangladeshi weddings are the traditions and the customs which the groups of Bangladeshi people follow in the wedding ceremony. The rituals are inherited from our ancestors and we still follow the rituals in our weddings. Wedding is the one of the most important events in everyone life. As the time passes the rituals are changing day by day and there are rapid changes in the Bengali rituals took place and this is mainly because of generation. This research is concerned with the changes, importance and the significance of Bengali rituals in the Bangladeshi Wedding. My...
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...A paper on charisma and whether it is inherited in genes or if it is made through social influence. By Hussein Hussein. Keiser University. Introduction When thinking of charisma one is immediately brought back to the movie, Back to the Future, written by Robert Zemeckis and Bob Gale. The movie is based on a boy named Marty Mcfly, played by Michael J. Fox. Marty travels back in time in an automobile rigged with a flux capacitor by his scientist friend, played by Christopher Lloyd rightfully dubbed, Doc. At the beginning of the movie Marty’s parents, especially his father are un-happy and almost cowardly. As Marty meets his parents in the past he immediately finds out why. His father is a bullied “loser” who does not stick up for himself. He decides to change that. Throughout the movie Marty decides to help his father become a winner and stand up for himself. Spoiler alert for those whom have not seen the movie; he does. He helps his father finally stand up to his bully and get the girl of his dreams. Marty returns to the future only to find his father a strong and happy alpha male, with a successful business and even more successful marriage. Although this is a work of fiction, it helps put some perspective on the long debated question. Is Charisma inherited through genes or is it developed through certain circumstances in one’s life? History Charisma was first discussed by Max Weber, whom is a German sociologist and well versed in the study of psychopathology. When...
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