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The Less Attractive

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Submitted By christy1995
Words 1015
Pages 5
Christina Tellez
English V01A
Heather Aguailar
19 March 2014
Women- “the less attractive” In today’s society, women are held to an extremely unfair standard. Women are perceived through an image of appearance not an image of character. If women do not meet a certain appearance standard they are looked down upon because they are what society considers “less attractive." Doesn’t matter what type of personality “the less attractive” has because most people won’t give “the less attractive” the time of day to find out, unless they are in some way socially interacted by work or school but even then they are usually looked at as a second option. What exactly is the deciding factor to be in an attractive standard as a woman? Susie Orbach, author of “Fat is a Feminist Issue,” states that women must have good looks and a pleasuring manner. Orbach states, “To do this she must look appealing, earthy, sensual, sexual, virginal, innocent, reliable, daring, mysterious, coquettish, and thin” (451). This standard of having to look attractive that the media portrays is sending women all over the world a wrong and unhealthy message. Fifty thousand per million Americans suffer from eating disorders, trying to fit in, not realizing the harms that it can bring. The media should portray a positive image like instead of trying to be attractive, just try to be healthy.

Women are held to unhealthy circumstances, they are being targeted to make unhealthy body decisions because of what they perceive from the media. This model is considered to be plus size because she wears a size 12, when in reality she is considered healthy. Lawley was interviewed by Good Morning America to discuss the Lauren campaign and was asked how much she weighed, she replied “Well, I’m a size twelve, and I think weight doesn’t really matter” (Buzzfeed.com). Ralph Lauren fired Lawley and later told the press “the label had fired her because she was too big. “They said I was overweight and I couldn’t fit in their clothes anymore”(Buzzfeed.com). Americas image of attractive should not be based on weight or size but the truth of this reality is that America has a sick thought as to what beauty should be.

After conducting a global study of beauty, Dove launched a campaign for real beauty in 2004. “The study confirmed that the definition of beauty had become impossible to attain” (Ogilvy.com). Out of all the women that participated in the study only two percent found themselves beautiful and that was including other countries, not just America. Eighty-one percent of women from all countries were unsatisfied with their weight and body image. “Seventy-five percent wish the media did a better job portraying the diversity of women's physical attractiveness, including size, shape, and age” (Ogilvy.com). Women make up fifty percent of the worlds population, and buy eighty percent of all products that are sold. The Companies ignoring these comments can end up being quiet costly because women will prefer to buy a product from an advertisement that makes them feel good over one that makes them feel insure. These images that the media portrays are sending women all over the world a message that being under weight is the new hot fashion. When in reality it is just a new way to starve yourself and possibly die. Spain banned super-thin models from runways after two models died from heart failure after a runway show during Montevideo's fashion week. The ban demanded that models must have a BMI of 18 or above to participate in any modeling type shows. After the Ban in Spain it started a trend where other nations also had that rule. These nations include Italy, India, Israel, and Canada. However, “Models in all the popular magazines have continued to get thinner and the US, UK, and France still haven’t accepted a ban on undernourished models” (Ogilvy.com).

Media, Perception, Dieting:
Seven percentage facts of what is happening in today’s American society from Anad.org.
1. 95% of all dieters will regain their lost weight within 5 years.
2. 35% of “normal dieters” progress to pathological dieting. Of those, 20-25% progress to partial or full-syndrome eating disorders.
3. The body type portrayed in advertising as the ideal is possessed naturally by only 5% of American females.
4. 47% of girls in 5th - 12th grade reported wanting to lose weight because of magazine pictures.
5. 69% of girls in 5th - 12th grade reported that magazine pictures influenced their idea of a perfect body shape.
6. 42% of 2st - 3rd grade girls want to be thinner.
7. 81% of 10 year olds are afraid of being fat.

Not everyone can be as thin and attractive. Everyone is different and that is the way it should be. Sometimes race and ethnicity play a role in how your body looks. African American women are genetically bigger than Caucasians due to the fact that they cant lose weight as easily as Caucasians. “African American women who follow the same diet as white women and exercise just as much tend to lose less weight because they burn fewer calories, a new study suggests” (Reuters.com). The study they did was they had two groups a Caucasian group and an African-American group. Both followed the same strict diet and exercise plan from the course of six months. “White women had lost an average of 24 pounds and African American women had lost an average of 16 pounds, according to findings published in the International Journal of Obesity” (Reuters.com).

Works cited

http://www.buzzfeed.com/amyodell/could-plus-size-model-robyn-lawley-become-a-supers http://womenology.ogilvypr.com/2011/02/beauty-and-the-media-beast/ http://www.anad.org/get-information/about-eating-disorders/eating-disorders-statistics/ http://www.mirror-mirror.org/graphs-on-eating-disorders.htm http://www.eatingdisordersblogs.com/treatment_notes/2008/11/anorexia-inspired-fashion.html http://www.reuters.com/article/2014/01/03/us-african-american-women-weight-idUSBREA020TH20140103 http://www.theguardian.com/lifeandstyle/2009/jan/10/realistic-advertising-women-judge-research

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