...Arnaldo Perez Consumer Behavior Current Topics Assignment 2/13/13 Blackberry 10: The topic I will be covering is the Blackberry 10. Upon its initial press-conference (no official U.S. release yet), many smart phone users turned it’s eye towards the former leader of smart phones to see what the rumored Blackberry 10 would consist of, and with much anticipation there was a lot of praise as well as skepticism. The Blackberry team (run by Research In Motion: RIM) displayed the new models: the touch screen Z10 and its QWERTY Keyboard counterpart (for those who still demanded a keyboard). Features that were innovative to the new Blackberry 10 (aside from full-screen touch capability, video chat that other phones offered) is the brilliant Blackberry HUB. The HUB allowed for easier view of the things that “everything important to you easy to view in a single space”. The HUB is powered by single swipes to view messages, get in and out of menus, programs for easier multitasking, therefore leaving the pages that you are currently on in menu blocks (similar to the windows phone square tiles). The big issue with the new Blackberry 10, are trying to gain back all the customers that it lost to iPhones and Android powered devices. Blackberry has not kept up with the ways of these smart phones since 2011 (when Android had grown in popularity). This brand is a cult classic, famous for its comfortable size and keyboard, it lacked in many areas. In a market where it is now pre-dominantly...
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...Case Analysis 2 - Research in Motion - RIM 1. What were some of the challenges that RIM faced to protect its intellectual property, and how did RIM handle those challenges? Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. There are multiple examples of the challenges RIM faced to protect its Intellectual Property as well as how those challenges were handled. One such example is RIM vs Glenayre Technologies, Inc. This claim, a response to an earlier suit brought forth by Glenayre, insisted that Glenayre blatantly imitated BlackBerry technology and marketing. Later in 2001, Glenayre's initial 1999 patent suit against RIM was dismissed. In early 2002 RIM and Glenayre agreed to drop their remaining lawsuits and work together to develop a wireless e-mail device that would incorporate Glenayre's messaging software. During this same time, RIM also obtained a U.S. patent called the BlackBerry Single Mailbox Integration patent, which covered technology that gave users the ability to have a single e-mail address on both wireless and desktop systems (http://www.answers.com/topic/research-in-motion-ltd-usa). The patent applied to the system and method that RIM pioneered for redirecting information between a host computer system and a mobile communications device. Another instance in which RIM was forced to protect its Intellectual Property is RIM vs. Handspring (makers...
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...Towson University | Blackberry | Consumer Profile Analysis | | Anna Chapman, Tyra Enoch, Bradford Bauer, David Stup | 12/13/2011 | Executive Summary Recently, Blackberry has fallen short in their technology innovation. This has allowed competitors to enter the market with newer innovations and better research to please consumers. By initially only targeting the business professional, Blackberry eliminated their appeal to a large chunk of the market. The new proposed target market of young professionals, 18-25, was evaluated through focus groups. The focus groups allowed insight into consumer demands, which included reliability for use in everyday life. The launch and creation of the Blackberry Sport can meet the consumer demands in style as well as technology advancement, which ultimately may make Blackberry the top smartphone once again. Table of Contents Executive Summary1 Blackberry Introduction3 Company Overview4 Current Target Market; Benefit Segmentation4 Identification of New Target Market6 Focus Group Research7 Analysis of New Target Market10 Common Consumption Behaviors10 Target Market Decision Making Process12 Product Modifications and Recommendations14 Works Cited19 Blackberry Introduction Research in Motion, the forefront of enterprise mobile communications in this decade was founded with the business professional in mind. Founded in 1984 the company was based off a product called Blackberry. Charging a fee for a pager like device...
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...BUSN 226-Marking Rubric-Assignment #1 Your Name:___________________________________ Your Student #_________________________________ |Rubric attached to front of assignment | /1 | |Cover page and introduction & typed page numbers |/5 | |Four summaries ( if article not different from other group members, summary will not be marked) |/40 | |Direct quote and in-text reference included in each |/8 | |summary , using proper format | | |Ref Works bibliography addressing all four articles, with works cited in alphabetical order by author |/8 | | | | |Original articles attached in same order as shown in bibliography (each article different from group members) |/8 | | | | |Late? ...
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...Management Principles and Practices Term Paper Blackberry Rosul Jasim Submitted to Catherine M.L. Pearl December 1, 2015 Table of Contents introduce & analysis of blackberry environment…………………………..…………...….. 2 -3 focal issue and analysis of issue………………...………..…...………………………………. 4 -6 recommendations ………………………………………………………………….……..…..... 7-8 self-reflection ……………………………………………………………………………….... 9 reference list…………………………………………………………………………………...10 appendices Introduction & Analysis of Blackberry Environment Blackberry also known as Research in Motion Limited (RIM) founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe and Asia Pacific is a leading designer, manufacturer and marketer of innovative wireless solutions for the worldwide mobile communications. Through the development of integrated hardware, software and services that support multiple wireless network standards, RIM provides platforms and solutions for seamless access to time-sensitive information including email, phone, SMS messaging, Internet and intranet-based applications. RIM technology also enables a broad array of third party developers and manufacturers to enhance their products and services with wireless connectivity to data.In this perper i setting to accomplish the potential combeback for the comanay. PESTLE analysis The economic factors plays a key role in the smartphone industry as the demand is...
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...The ultimate smartphone smackdown of 2008 Smart phones get smarter, more personal By Keith Shaw , Network World , 11/03/2008 http://www.networkworld.com/news/2008/110308-guide-mobility-smartphone-showdown.html?page=7 The skinny: Enterprises shouldn't automatically dismiss the iPhone for mobile workers just because it's made by Apple. The company has made an effort with the second-generation iPhone to get into the enterprise, with features such as Exchange support, remote wipe and VPN access. Whether enterprises will bite is up to the company and how stringent their policies are regarding mobile devices. For example, the camera can't be disabled; and enterprise applications either need to be custom-built through Apple's SDK, or purchased through third-party applications in the App Store. Companies that want to mobilize their existing Windows applications for use on the iPhone will find this more difficult than on other devices, where Windows Mobile integration with Windows is easier. The lack of a removable battery is a deal-killer with many mobile workers. Heavy usage on the road will require additional accessories, such as snap-on battery packs or charging cables. Despite these issues, the iPhone provides the best mobile user experience – the Safari browser best emulates a PC Web session, and the ability to access thousands of third-party applications can turn this into the ultimate mobile device for work and for personal use. RELATED STORIES • 3G iPhone at a glance...
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...Consumer Behavior and iPhones Cell phones have essentially become a necessity in most all generations over the past decade. Over the past few years cell phones have become more than just a means of telephone communication due to such strong advances in technology. Now, other than being a form of convenient communication, cell phones have also turned into cameras, computers, and even GPS navigators. The new fad in cell phones are called “smartphones,” which are high-end mobile phones built on a mobile computing platform, with more advanced computing ability and connectivity than contemporary cell phones. The first smartphones were devices that combined the functions of a personal digital assistant (PDA) and a mobile phone or camera phone. However, today's models also combine the functions of media players, digital cameras, video cameras, and GPS navigation units. They also typically include touchscreens and web browsers that can access and display standard web pages, and high-speed data access via Wi-Fi and mobile broadband. Years ago smartphones began as an opportunity for business individuals to receive e-mail and keep up with clients, but they are now becoming a phenomena for regular consumers and individuals starting as young as teenagers. The consumer using smartphones is getting younger in age everyday. In fact, to demonstrate the youth of smartphone consumers, my little cousin just got an iPhone for her tenth birthday. Due to the increasing popularity of smartphones...
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...Mobile Applications Market The 21st century has seen the rise of mobile applications through the technology of smart phones .The mobile apps market is very elastic and continues to expand each and every day. The mobile market has a wide variety of applications that no matter what type of interests you may have, there is something for you. Outlined further in this report will outline the demand for these apps, trend analysis, current market status, success stories and lastly the end users. It was in June of 2008 when Apple Inc released its 3G Apple Iphone which featured support for third party applications. Then only a short month later the Apple app store was created. This took consumers by storm and in the first weekend over 10 million apps were downloaded. Since its release the app store has continued to expand with more apps and better quality apps that now range from E-books to a very humorous fart app. Shortly after Apple had seen rapid success with its app store, other leading Telephone providers like blackberry, Nokia and Android soon released a similar app store for their users. The evolution of mobile apps seems to be creating applications in which ease day to day living through our smart phones. For example in the Apple app store, there are apps which allow you to receive newspapers like the New York Times, or the Globe and Mail directly to your mobile device. There are also apps which act as a PDF creator, it allows for the consumer to take pictures of multiple...
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...Malone from ABC News wrote an interesting article on Apple’s iPhone and its overall new product development strategy, with interesting strategic lessons for new product development and business in general. Google Nexus Offers Little Competition to Apple iPhone Why Google’s New Smartphone Won’t Knock Apple Off Its iPhone Throne COLUMN By MICHAEL S. MALONE, ABC News Jan. 1, 2010 Whether the marketplace is ready or not, the Big Guns in consumer electronics are about to make their move at the dawn of the New Year. Next Tuesday, Google is expected to announce its long-rumored Nexus One smartphone. It is undoubtedly designed to run the Google Android operating system for cellphones, which the search giant introduced more than a year ago. Android was envisioned as a major breakthrough in cellphones because it offered an "open" operating system i.e., one that other companies could use and design applications for. At the time, this strategy was compared to that of Microsoft Windows, which broke the market hegemony of Apple’s decidedly non-open OS in the mid-1980s and within a decade, turned Apple into a niche company. This time around, the new Android phones were supposed to break the hegemony of the Apple iPhone. So far, it hasn’t quite worked out that way with Android. A number of cell phone companies notably Motorola, HTC, and Samsung have adopted Android and seen impressive sales. However, this time around Apple, though still exhibiting much of its old "closed" and proprietary...
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...Week 10: Term Paper: Mobile Computing & Social Networks Week 10: Mobile Computing & Social Networks Professor Gregory Hart Information System Decision-Making CIS500 September 9, 2012 Abstract In my paper I will talk about Mobile Computing and Social Networks and how they all work. I will assess the effectiveness and efficiency mobile-based applications provide to capture geolocation data and customer data, and quickly upload to a processing server without users having to use a desktop system. I will evaluate benefits realized by consumers because of the ability to gain access to their own data via mobile applications. Examine the challenges of developing applications that run on mobile devices because of the small screen size. Describe the methods that can be used to decide which platform to support, i. e., iPhone, iPad, Windows Phone, or Android. I will also talk about Mobile applications require high availability because end users need to have continuous access to IT and IS systems. I will discuss ways of providing high availability. Finally I will discuss mobile devices are subjected to hacking at a higher rate that non-mobile devices and discuss methods of making mobile devices more secure. Table of Contents Abstract ………………………………………………………………………………....... 2 Contents ………………………………………………………………………………….. 3 Effectiveness & Efficiency mobile-based applications to capture Geolocation data ……. 4 Benefits realized by consumers to access their own data...
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...hyperactive mobile phone market before a clear winner can emerge. Onkar Pandey keeping the flag flying high B.D. Park, Managing Director, Samsung India, leads an established brand, which is the leader in the smartphone segment. But his real test will be to manage the brand in face of a resurgent Nokia, besides facing off competition from the likes of Sony U 3 revenues of top mobile players Samsung’s revenue rose more than Nokia’s rank 201112 119.25 78.91 19.78 14.60 13.27 9.23 7.90 7.80 7.50 6.70 201011 129.29 57.20 22.89 19.50 10.04 4.50 9.20 18.34 6.26 13.26 Change market (%) share (%) -8 38 -14 -25 32 105 -14 -57 20 -49 -5 38.2 25.3 6.3 4.7 4.3 Nokia Samsung Micromax BlackBerry Karbonn HTC Spice LG Huawei G’Five TOTAL 2.5 2.5 2.4 2.1 100 312.15 330.31 Source: CyberMedia Research (Revenue in Rs Billion) ntil as recently as 2008, Nokia had an invincible lock on the mobile phone market in India. The Finnish giant was by far the strongest Richmond in the field, controlling a humongous 75% of the Indian mobile handset market by volume. But over the next couple of years, even as the handset market was going through a watershed technological change and churn, Nokia made the mistake of taking its eyes off the emerging market trends and has had to pay a heavy price for the lapse. By the time it realised its mistake, the South Korean major Samsung had already taken the market by storm, introducing a whole new dynamic to the Indian mobile phone market: smartphones...
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...In this report I want to explain what are the three major smartphone operating systems and their features. The contents of this paper will describe the different design features of Google’s Android, Apple’s iOS and Microsoft’s WindowsPhone operating systems and why the consumers favor them. If you have any questions you can contact me at 409344-0867 or at nuthaky.phani@gmail.com Respectfully yours, Phani Nuthaky TABLE OF CONTENTS Part Page I. INTRODUCING THE REPORT 1 A. What is a smart phone? 1 B. Key smart phone features 1 C. What is a smart phone operating system? 2 II. WHY IS ANDROID THE TOP SMARTPHONE OPERATING SYSTEM? 3 A. What users love in Android? 3 B. Some of the drawbacks of Android 4 III. iOS APPLE’S SMARTPHONE OPERATING SYSTEM 5 A. Features of iOS 5 B. Setbacks of iOS 6 IV. WINDOWS PHONE OPERATING SYSTEM 6 A. Top features of Windows Phone 7 B. Trade offs of Windows Phone 8 IV. SUMMING UP THE SMARTPHONE OS COMPARISON 9 LIST OF ILLUSTRATIONS Graphic Page TABLE 1 Top Smartphone Platforms 11 TO IDENTIFY THE TOP THREE OPERATING SYSTEMS FOR SMARTPHONES AND EXPLAIN THEIR FEATURES I. INTRODUCTION A. What is a smart phone? A smartphone (or smart phone) is a mobile phone with more advanced computing capability and connectivity than basic feature phones. Smartphones typically...
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...Case Study ( Research in Motion (RIM) Richard Okusaga Ms. Kulic BOH 4M1-02 Friday May 5, 2011 I. Summary of the Facts • Research in Motion (RIM) is a multi-award-winning company that designs and produces hardware, software, and service solutions for wireless communications used by worldwide business and consumer markets (Case, 1). • RIM is a Waterloo-based company founded in 1984 by two University of Waterloo engineering students, Mike Lazaridis and Douglas Fregin. Today, Mike Lazaridis and Jim Balsillie, who joined the company in 1992, share the leadership role in the company as co-CEOs (Case, 1). • The first BlackBerry device came to market in 1999 (Case, 1). • In 2002, RIM was sued for patent infringement by an American company, NTP. The case was finally settled in 2006, with RIM paying NTP $612.5 million, the same year RIM had revenues of over $2 billion and a net income of $382 million, and having the board of directors still entirely made up of Canadians (Case, 1 & 3). • ‘“They're not seeing much demand for their high-end products because they've got so many new ones coming out and all of the competitive issues aren't getting any easier,” Robison said from San Francisco (Young).’ II. Statement of the Case RIM, through community contributions and succession in generating revenues, has the ability to continue to be a global leader in wireless innovation in a highly competitive business environment. ...
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...Mobile Computing and Social Networks. Abstract Mobile computing has rapidly evolved for the last two decades with the use of wireless technology making the location irrelevant and increasing the opportunities for business to streamline business processes, reduce operational processing times and provide better customer service. Mobile revolution has also forced many industries to reengineer their business processes to accommodate the many mobile devices. Mobile computing and social networks are part of the daily lives of millions of Americans. 42% of American adults own a mobile and tablet computing device. “Additional research shows that about three quarters of U.S. adults are online, with about 66% of them using social networking sites” (Brenner, 2012). Specific methods for how IT departments and mobile app developers and designers can decide on supporting different mobile platforms like the Apple iPhone, Apple iPad, Windows Phone, or Android supported smartphones and tablets will be discussed. Other topics addressed in this paper include the issue of “high availability” for mobile app users’ Based on these considerations organizations and businesses are nowadays focusing on the implementation of these applications, while replacing their desktop platforms to the mobile devices (Shih, et.al. n.d). “On the other hand, it is also observed that, these applications may also enhance various risks and vulnerabilities,...
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...Intangible resources 17 Value Chain Analysis 18 Primary 18 Secondary 20 Core Competencies Assessment 21 SWOT Analysis 23 GENERIC STRATEGIES 24 DISCUSSION & ANALYSIS 25 Where are they heading? 25 Where would they like to be? 25 How do they get there? 26 RECOMMENDATIONS 27 APPENDIX 28 REFERENCES 33 INTRODUCTION Company Background BlackBerry Limited, previously known as Research In Motion Limited is a wireless telecommunication equipment manufacturer, well known for its brand of smartphones and tablets of the same name. Originally founded in 1984 by Mike Lazardis, the company was managed with a dual CEO structure where Mr. Lazardis oversaw technical functions and partner Jim Balsillie oversaw sales/marketing. When stock prices began to falter, shareholder criticism of this leadership style caused both men stepped down for Thorsten Heins. He ran the company until November 2013, when he was replaced by John Chen, following the collapse of a deal with Fairfax to take the company private. Initially the company was a dominant and innovative force in the industry, leading the market for business and government usage. Unfortunately, in recent years the company has declined substantially, with share prices falling from $149.90 in June 2008 to approx. $8.50 by November 2013 (Market Line, 2013). This is largely due to increase competition...
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