Report on…. “Xeltronics Group”

Prepared For:

Prepared By Group Five:

Marketing & Sales- Michael Biton
Production- Abdulla Al Mamun
R&D – Agnieszka Somszor
Finance & Investments- Lena Blayo

VISION: To be the price leader in high-tech industry and to increase the value of our company.

MISSION STATEMENT: To deliver innovative customer solutions and components that exceeds customer expectations and constantly creates value for our stakeholders.

STRATEGIC SUMMERY: Since all companies started with the same initial situation we have decided to make one SWOT analysis as the part of a company's strategic planning process, to determine where we stands on four keys strategic areas. In the next periods we conducted six SWOT analyses. Our analyses help us to connects objectives and strategies to actionable tactics carried out by employees. Results from the first one are presented in Attachment number one. Our main strengths are good reputation, strong focus that is being put on technology, innovation and quality, low production cost and strong presence in Europe as well as developing in AP and NAFTA. Our company is an export oriented one. Although it can allow us to grow faster and generate higher income, it might cause some problems, for example extra hiring costs and export permits. The high-tech industry is expanding rapidly, which is a great opportunity for Xeltronics to expand itself in new markets and capture more market share. We believe that our company has a lot of potential and is would be able to invest more in Asia-Pacific or/and NAFTA countries. The main weakness of our company is exposure to exchange rate changes. Another option would be joint ventures, strategic alliances and outsourcing. That would allow our company to lower the risks and access the greater resources (specialized staff and technology). Furthermore, new